Betsy Plank, commonly referred to as the first lady of public relations, was a pioneer for public relations education. She served as the first female president of the Public Relations Society of America in 1973. Her legacy lives on through the Plank Center's research and work in advancing the profession and public relations education. This piece is from Betsy's archives.

1. Professional
Commandments 10
1 Be an
eternal
student.
Learn your
client’s
business. 3 Learn your
client’s
business culture.
4 5Say yes
to every
opportunity.
6 Consider
work as
grown-up play. 7 Factor personal
values into every
career decision.
8 Leave a job
when it doesn’t
challenge you. 9 Invest something
in the profession
you practice.
10And - if wedlock is part
of your life, make sure
that you marry a saint.
By Betsy Plank,
First Lady of public relations,
who dedicated more than 60
years to the industry.
2
Embrace client
problems because
they give us tenure.