Blogworkshop Part 1
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Blogworkshop Part 1

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This is the presentation I have to give an overview of how to utilize blogs, finding niches and topics. It is basic and interactive.

This is the presentation I have to give an overview of how to utilize blogs, finding niches and topics. It is basic and interactive.

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Blogworkshop Part 1 Blogworkshop Part 1 Presentation Transcript

  • DAS Blog Workshop vom 20.4.9 – eine Einführung Donnerstag, 23. April 2009
  • Sebastian Keil Donnerstag, 23. April 2009
  • Sebastian Keil WBN: Büro für Kommunikation GmbH keil@wbn-hamburg.de sebastiankeil.de speakingenglishpodcast.com twitter.com/planetsab Donnerstag, 23. April 2009 View slide
  • Und wer seid ihr? Donnerstag, 23. April 2009 View slide
  • heute: • Landeswelle Blog • Workshop • Q&A • Plan, Idee, Motivation Donnerstag, 23. April 2009
  • Was ist ein Blog? Donnerstag, 23. April 2009
  • Donnerstag, 23. April 2009
  • Ich soll bloggen? Donnerstag, 23. April 2009
  • ? Donnerstag, 23. April 2009
  • Für wenn? <Zielgruppe> Donnerstag, 23. April 2009
  • Warum? <Nutzen> Donnerstag, 23. April 2009
  • Was? <Themen> Donnerstag, 23. April 2009
  • Was? <Mechanismen> Donnerstag, 23. April 2009
  • Donnerstag, 23. April 2009
  • Donnerstag, 23. April 2009
  • Donnerstag, 23. April 2009
  • Donnerstag, 23. April 2009
  • Donnerstag, 23. April 2009
  • Donnerstag, 23. April 2009
  • Donnerstag, 23. April 2009
  • Was? <Themen> Donnerstag, 23. April 2009
  • Regeln Donnerstag, 23. April 2009
  • Regeln 1-4 (von 22) 1. <p>Two things made me write this post, first the amount of friends request and the type which consume a lot of time lately, and recent great posts and videos by <a href=quot;http://www.wolf-howl.com/ socialmedia/web-2-weenies/quot;>Mr. Gray</a>, <a href=quot;http://outspokenmedia.com/branding/false-idols/quot;>Mrs. Barone</a> and <a href=quot;http://www.youtube.com/watch?v=zSP8xm_gaK4quot;>KommonKraft</ a>:<br /><br /><div class=quot;youtube-videoquot;><object height=quot;270quot; width=quot;350quot;><param name=quot;moviequot; value=quot;http://www.youtube.com/v/zSP8xm_gaK4&amp;hl=en&amp;fs=1quot;> </param><param name=quot;allowFullScreenquot; value=quot;truequot;> </param><param name=quot;allowscriptaccessquot; value=quot;alwaysquot;> </param><embed src=quot;http://www.youtube.com/v/zSP8xm_gaK4&amp;hl=en&amp;fs=1quot; type=quot;application/x-shockwave-flashquot; allowscriptaccess=quot;alwaysquot; allowfullscreen=quot;truequot; height=quot;270quot; width=quot;350quot;> </embed> </object></div><br /><br />Here is how I decide whether to be your friend on any platform (except Twitter, I'll get to that in a sec). <br />If I don't know you, I won't be your friend.Yes, even on Facebook. It doesn't matter if we have 137 friends in common, if I have never heard of you, I'll ignore you. Why? Just because. I actually like to use the service, not just <a href=quot;http://geekandpoke.typepad.com/geekandpoke/2009/02/spam-followers.htmlquot;>boast my numbers</a>. <br /><br />On Twitter, I am a bit more flexible. If you have no URL and no bio your out, but otherwise I'll check your blog and read some tweets. If I like it, you're in, at least until the monthly follower management session ;-) And to be honest, my current follower/follwing ratio will only increase. <br />But don't be heartbroken, plenty of other people are eager to <strike>read you</strike> increase their numbers by following you.<br /><br /><div class=quot;zemanta-pixiequot;><img class=quot;zemanta-pixie-imgquot; src=quot;http://img.zemanta.com/pixy.gif?x-id=464e3c36-cc6e-46fb-aa63-1ea3ad6fccc0quot; /></div></p> 2. <p>Ok, so the Kindle 2 is out, with read-out-loud feature which the publishers don't like. I don't get it. This is a prove of concept feature. People will realize, they like having a book read to them, when they are driving. Or on the treadmill. And the Kindle 3 will have more HD space and Amazon will ship real audio books. And have a color display. And play music, too. And <a href=quot;http:// gillmorgang.techcrunch.com/2009/03/01/gillmor-gang-022809/quot;>Steve Gillmor</a> will be right again about the value proposition of liner notes. And I about audio books. But let the publishers complain for now, we shall not tell them about how giving away something for free actually entices people to later buy more.<br /><br />And last.fm got all upset about Techcrunch writing that they give their data away, in this case about users playing the new U2 record before it was published. They are right to be upset, but the issue is different in my opinion. Again, users shouldn't be blaming the company but their own behaviour. Downloaded an album before the release? Played it on iTunes, let it scrobble, maybe even broadcasted what you're playing via the iChat status or the Skype status? How stupid are you? You were going to buy the album later anyway? That's fine, but not the point, downloading is still illegal. And telling everybody you did. That is the really troublesome part to me. Do I trust last.fm with what they said? Sure I do, but when a court were to make them release that data, they'd have to anyway, so I'll just be careful how I use the programm.<br /><br /><div class=quot;zemanta-pixiequot;><img class=quot;zemanta- pixie-imgquot; src=quot;http://img.zemanta.com/pixy.gif?x-id=d48a5c2c-5e98-4272-8f57-052a318e98a8quot; /></div></p> 3. <div class=quot;youtube-videoquot;><object height=quot;344quot; width=quot;425quot;><param name=quot;moviequot; value=quot;http://www.youtube.com/v/ rxVS5nYFnkA&amp;rel=0&amp;color1=0xd6d6d6&amp;color2=0xf0f0f0&amp;hl=en&amp;feature=player_embedded&amp;fs=1quot;> </param><param name=quot;allowFullScreenquot; value=quot;truequot;> </ param><embed src=quot;http://www.youtube.com/v/rxVS5nYFnkA&amp;rel=0&amp;color1=0xd6d6d6&amp;color2=0xf0f0f0&amp;hl=en&amp;feature=player_embedded&amp;fs=1quot; type=quot;application/x- shockwave-flashquot; allowfullscreen=quot;truequot; height=quot;344quot; width=quot;425quot;> </embed> </object></div><br />(via <a href=quot;http://www.werbeblogger.de/2009/03/02/microsofts-zukunftsblick/quot;>Werbeblogger</ a>)<br /><br /><div class=quot;zemanta-pixiequot;><img class=quot;zemanta-pixie-imgquot; src=quot;http://img.zemanta.com/pixy.gif?x-id=365a3e41-7386-454a-b44c-d104733995a7quot; /></div> 4. <p>One thing about setting goals is that it helps when one is held accountable, either by oneself or by friends, family etc. So here is what I have done so far this year.<br /><br /><b>Fitness</b><br />I set out to become much fitter again, chasing myself ca. 1999, when I lived in the States, ice skated and went to the gym a lot. Two bouts of illness basically leave me way behind, but I'll get moving.<br /><br / ><b>Reading</b><br />The <a href=quot;http://sebastiankeil.wordpress.com/leseliste/quot;>list is long</a>, and I finished these:<br />McCarthy's Bar (370p)<br />The To-Do List (330p)<br />Evelyn Wood (212p)<br />Personal Devolopment for Smart People (160p)<br />The To-Do List wasn't on it, but I am still par for 26 which is almost all. Furthermore, I am two thirds in to Time of Our Singing and one third into Shadows of the Wind. Not sure though, whether I'll finish the latter.<br />In addition (due to the illness), we basically breezed through The West Wing's first 4.5 seasons. And we thought, getting rid of the TV would help watch less TV...<br /><br /><b>Web projects</b><br /><ul><li>The <a href=quot;http://www.speakingenglishpodcast.comquot;>Speaking English Podcast</a> continues to run. Six episodes in 2009 so far. </li><li>One <a target=quot;_blankquot; href=quot;http://www.sonne-sonne-sonne.dequot;>work project</a> went online as planned.</li><li>The quot;<a href=quot;http://critic.typepad.com/planetsab/ 2008/12/taking-the-phon.htmlquot;>taking the cell phone off the grid</a>quot; project was a nice idea, but the charger didn't put out enough power for the iPhone. Will try it on the Nokia 95 to use that as a camera maybe.</li><li>Three <a href=quot;http://www.kanal14.de/quot;>Kanal 14</a> episodes were published, two more interviews are done, this week I have two more scheduled.</li><li>My quot;<a href=quot;http:// critic.typepad.com/planetsab/2008/12/the-portfolio-p.htmlquot;>Portfolio Project</a>quot; looked like dead on arrival after early criticism. Illness didn't help here either, but I re-started <a href=quot;http:// www.ustream.tv/channel/sebastiankeilquot;>recording</a> again. It will certainly look different than announced, but I'll pick it up for sure.</li><li>The <a href=quot;http://flickr.com/photos/43165918@N00/sets/ 72157603905117614/quot;>band</a> has now a repertoire of about 40 minutes (all covers). I hear Jessica Simpson's sets are not much longer.</li></ul><br /><br /><div class=quot;zemanta-pixiequot;><img class=quot;zemanta-pixie-imgquot; src=quot;http://img.zemanta.com/pixy.gif?x-id=f37b49b9-1004-4166-a8bd-8f0ffbe06683quot; /></div></p> Donnerstag, 23. April 2009
  • Do‘s beim Corporate Blog • Zuhören • Kopf benutzen • Absender bedenken • Transparenz dem Leser gegenüber • Fehler machen • sich für Fehler entschuldigen Donnerstag, 23. April 2009
  • Fragen? Donnerstag, 23. April 2009
  • Bloggen macht Spaß! Donnerstag, 23. April 2009
  • Hunger! Donnerstag, 23. April 2009
  • Sebastian Keil WBN: Büro für Kommunikation GmbH keil@wbn-hamburg.de sebastiankeil.de speakingenglishpodcast.com twitter.com/planetsab Donnerstag, 23. April 2009