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Social media fundamentals
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Social media fundamentals

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The basics of Social Media...focusing on Facebook, but also covering YouTube, Twitter and some of their tools.

The basics of Social Media...focusing on Facebook, but also covering YouTube, Twitter and some of their tools.

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  • Transcript

    • 1. REACHING OUT WITH SOCIAL MEDIA by Ray Villalobos
    • 2. WHAT IS SOCIAL MEDIA A network for socializing with friends. Business Pages, Facebook Groups, Chats, Events, etc. “I LIKE chicken” Public Stream - Fans keep track of their favorite people. Tags, Twitter ReTweets, Follows. “I’m eating #chicken” The net’s largest repository of video. 10 mins, Channels. YouTube “Here’s a video of me eating chicken” A place for online resumes. Groups, Skills, Experience. “I’m LinkedIn skilled at cooking chicken soup” A network for socializing with friends from Google. Circles, Google+ Hangouts. “Let’s hang-out and video-chat with our chickens” Let people know places you’re at and rate them. Check-ins. FourSquare Business Directions. “I’m eating chicken here right now , Yelp and it’s the bomb.Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 3. WHAT IS SOCIAL MEDIA A network for socializing with friends. Business Pages, Facebook Groups, Chats, Events, etc. “I LIKE chicken” Public Stream - Fans keep track of their favorite people. Tags,•Aconversation Twitter ReTweets, Follows. “I’m eating #chicken”between The net’s largest repository of video. 10 mins, Channels.people using YouTube “Here’s a video of me eating chicken”technology A place for online resumes. Groups, Skills, Experience. “I’m LinkedIn skilled at cooking chicken soup” A network for socializing with friends from Google. Circles, Google+ Hangouts. “Let’s hang-out and video-chat with our chickens” Let people know places you’re at and rate them. Check-ins. FourSquare Business Directions. “I’m eating chicken here right now , Yelp and it’s the bomb. Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 4. WHAT IS SOCIAL MEDIA A network for socializing with friends. Business Pages, Facebook Groups, Chats, Events, etc. “I LIKE chicken” Public Stream - Fans keep track of their favorite people. Tags,•A conversation Twitter ReTweets, Follows. “I’m eating #chicken” between The net’s largest repository of video. 10 mins, Channels. people using YouTube “Here’s a video of me eating chicken” technology A place for online resumes. Groups, Skills, Experience. “I’m LinkedIn skilled at cooking chicken soup”• Many types of A network for socializing with friends from Google. Circles, social media Google+ Hangouts. “Let’s hang-out and video-chat with our chickens” Let people know places you’re at and rate them. Check-ins. FourSquare Business Directions. “I’m eating chicken here right now , Yelp and it’s the bomb. Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 5. FACEBOOK STATS Source: http://goo.gl/Y2LNwRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 6. FACEBOOK STATS• Facebook had 845 million active users/Month Source: http://goo.gl/Y2LNwRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 7. FACEBOOK STATS• Facebook had 845 million active users/Month• 425million used Facebook mobile Source: http://goo.gl/Y2LNwRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 8. FACEBOOK STATS• Facebook had 845 million active users/Month• 425million used Facebook mobile • 170 Million Users in US/ Canada Source: http://goo.gl/Y2LNwRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 9. FACEBOOK STATS• Facebook had 845 million active users/Month• 425million used Facebook mobile • 170 Million Users in US/ Canada • 57% of users are daily users Source: http://goo.gl/Y2LNwRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 10. USING FACEBOOKRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/planetofray
    • 11. WHAT CAN I DO?Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 12. WHAT CAN I DO? • Create a personal profileRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 13. WHAT CAN I DO? • Create a personal profile • Organize a GroupRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 14. WHAT CAN I DO? • Create a personal profile • Organize a Group • Create a Business PageRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 15. WHAT CAN I DO? • Create a personal profile • Organize a Group • Create a Business Page • Place an adRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 16. CREATING A PROFILERay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/planetofray
    • 17. YOUR PROFILE PAGERay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 18. YOUR PROFILE PAGE• Timeline Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 19. YOUR PROFILE PAGE• Timeline• Stream/Wall Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 20. YOUR PROFILE PAGE• Timeline• Stream/Wall• Up to 5000 Friends Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 21. YOUR PROFILE PAGE• Timeline• Stream/Wall• Up to 5000 Friends• Privacy controls Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 22. WORKING YOUR PROFILERay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 23. WORKING YOUR PROFILE• Adding a video or photos improves visibility on timelineRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 24. WORKING YOUR PROFILE• Adding a video or photos improves visibility on timeline• Info posted to profile not in search engines, so not the best way to promote your businessRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 25. WORKING YOUR PROFILE• Adding a video or photos improves visibility on timeline• Info posted to profile not in search engines, so not the best way to promote your business• Createevents, tag people on photos, message them about your events.Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 26. WORKING YOUR PROFILE• Adding a video or photos improves visibility on timeline• Info posted to profile not in search engines, so not the best way to promote your business• Createevents, tag people on photos, message them about your events.• Keep communication on Facebook personal...people don’t like a sales pitch. They’re there to socialize.Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 27. FACEBOOK GROUPSRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/planetofray
    • 28. WHAT’S A GROUP?Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 29. WHAT’S A GROUP?• Internal conversation between membersRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 30. WHAT’S A GROUP?• Internal conversation between members• Not seen by Google, so this is not for external use.Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 31. WHAT’S A GROUP?• Internal conversation between members• Not seen by Google, so this is not for external use.• Up to 5000 members in a group, so they should be for small membershipRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 32. CREATING A GROUPRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 33. CREATING A GROUP https://www.facebook.com/groupsRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 34. CREATING A GROUP• Memberscan invite https://www.facebook.com/groups other members Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 35. CREATING A GROUP• Memberscan invite https://www.facebook.com/groups other members• Groups can be open, closed or secret Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 36. CREATING A GROUP• Memberscan invite https://www.facebook.com/groups other members• Groups can be open, closed or secret• Canhave multiple admins, who can edit description, ban members, etc Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 37. CREATING A GROUP• Memberscan invite https://www.facebook.com/groups other members• Groups can be open, closed or secret• Canhave multiple admins, who can edit description, ban members, etc• Adminscan’t remove admin privileges from older members Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 38. WHAT CAN MEMBERS DO?
    • 39. WHAT CAN MEMBERS DO?• See member list and ask to friend other members
    • 40. WHAT CAN MEMBERS DO?• See member list and ask to friend other members• Create Group Events
    • 41. WHAT CAN MEMBERS DO?• See member list and ask to friend other members• Create Group Events• Chat as a group
    • 42. WHAT CAN MEMBERS DO?• See member list and ask to • Add photos to group pages friend other members• Create Group Events• Chat as a group
    • 43. WHAT CAN MEMBERS DO?• See member list and ask to • Add photos to group pages friend other members • Create shared documents• Create Group Events• Chat as a group
    • 44. WHAT CAN MEMBERS DO?• See member list and ask to • Add photos to group pages friend other members • Create shared documents• Create Group Events • Email entire group• Chat as a group
    • 45. WHAT CAN MEMBERS DO?• See member list and ask to • Add photos to group pages friend other members • Create shared documents• Create Group Events • Email entire group• Chat as a group • Create group polls
    • 46. EVENTS FOR GROUPSRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 47. EVENTS FOR GROUPS• Typicalevent name, date, time, location Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 48. EVENTS FOR GROUPS• Typicalevent name, date, time, location• Can be public or private event Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 49. EVENTS FOR GROUPS• Typicalevent name, date, time, location• Can be public or private event• Added to sidebar of group Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 50. GROUP PHOTOSRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 51. GROUP PHOTOS •A member can add a photoRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 52. GROUP PHOTOS •A member can add a photo • Members can comment and tag photosRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 53. GROUP PHOTOS •A member can add a photo • Members can comment and tag photos • People can see photos and comments from people who are not normally their friendsRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 54. NOTIFICATIONSRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 55. NOTIFICATIONS • Members still control notificationsRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 56. NOTIFICATIONS • Members still control notifications • They can choose not to be notified about group activityRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 57. NOTIFICATIONS • Members still control notifications • They can choose not to be notified about group activity • Can change email frequencyRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 58. CHATSRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 59. CHATS • Can start a chat with members of groupsRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 60. CHATS • Can start a chat with members of groups • Members don’t have to be onlineRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 61. CHATS • Can start a chat with members of groups • Members don’t have to be online • Unlike a normal chat, group chat members won’t see icon that says other user is typingRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 62. DOCUMENTSRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 63. DOCUMENTS• Create group documents Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 64. DOCUMENTS• Create group documents• Onlycreator can delete Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 65. DOCUMENTS• Create group documents• Onlycreator can delete• Members can contribute and add to documents Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 66. GROUP EMAILSRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 67. GROUP EMAILS•A group can have a mailing list type email. Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 68. GROUP EMAILS•A group can have a mailing list type email.• Go to GROUP PAGE, then EDIT GROUP Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 69. GROUP EMAILS•A group can have a mailing list type email.• Go to GROUP PAGE, then EDIT GROUP• Emails posted to group documents Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 70. GROUP EMAILS•A group can have a mailing list type email.• Go to GROUP PAGE, then EDIT GROUP• Emails posted to group documents• Response to emails get posted as comments Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 71. GROUP EMAILS•A group can have a mailing list type email.• Go to GROUP PAGE, then EDIT GROUP• Emails posted to group documents• Response to emails get posted as comments• Only members can send to email Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 72. GROUP EMAILS•A group can have a mailing list type email.• Go to GROUP PAGE, then EDIT GROUP• Emails posted to group documents• Response to emails get posted as comments• Only members can send to email• Can’t change email you first create so careful when picking an email address. Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 73. BUSINESS/FAN PAGESRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/planetofray
    • 74. WHY CREATE A FAN PAGERay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 75. WHY CREATE A FAN PAGE AKA Business PageRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 76. WHY CREATE A FAN PAGE AKA Business Page• Your business can have it’s own Facebook URL Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 77. WHY CREATE A FAN PAGE AKA Business Page• Your business can have it’s own Facebook URL• Business, posts appear on stream for people who LIKE business Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 78. WHY CREATE A FAN PAGE AKA Business Page• Your business can have it’s own Facebook URL• Business, posts appear on stream for people who LIKE business• Indexed on Google Search Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 79. WHY CREATE A FAN PAGE AKA Business Page• Your business can have it’s own Facebook URL• Business, posts appear on stream for people who LIKE business• Indexed on Google Search• You can get Insights: Demographics, Metrics Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 80. HOW NOT TO DO ITRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 81. HOW NOT TO DO IT• Businessesare not allowed to build profiles Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 82. HOW NOT TO DO IT• Businessesare not allowed to build profiles• Maximum of 5000 people, so you can quickly run out Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 83. HOW NOT TO DO IT• Businessesare not allowed to build profiles• Maximum of 5000 people, so you can quickly run out• Noinsights, multiple admins, filters, discussion boards, etc Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 84. HOW NOT TO DO IT• Businessesare not allowed to build profiles• Maximum of 5000 people, so you can quickly run out• Noinsights, multiple admins, filters, discussion boards, etc• No Widgets for WebSite Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 85. BUILDING A PAGERay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/planetofray
    • 86. HOW DO I CREATE A PAGERay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 87. HOW DO I CREATE A PAGE• Facebook.com/pages Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 88. HOW DO I CREATE A PAGE• Facebook.com/pages• Click on create a page Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 89. HOW DO I CREATE A PAGE• Facebook.com/pages• Click on create a page• Fill out your info Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 90. HOW DO I CREATE A PAGE• Facebook.com/pages• Click on create a page• Fill out your info• Add Admins Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 91. MANAGE PERMISSIONSRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 92. MANAGE PERMISSIONSRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 93. MANAGE PERMISSIONS• You can choose to Unpublish Page untill ready Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 94. MANAGE PERMISSIONS• You can choose to Unpublish Page untill ready• Blacklist to control words that avoid spam Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 95. MANAGE PERMISSIONS• You can choose to Unpublish Page untill ready• Blacklist to control words that avoid spam• Profanity blocklist available Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 96. BASIC INFORay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 97. BASIC INFO• The Category determines what options you see here, so be careful when choosing a category Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 98. BASIC INFO• The Category determines what options you see here, so be careful when choosing a category• Geta username so that you can have a shortcut URL for your page Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 99. PROFILE PICTURERay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 100. PROFILE PICTURERay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 101. PROFILE PICTURE• Include your logo Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 102. PROFILE PICTURE• Include your logo• IncludeText, Phone #, showcase products Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 103. PROFILE PICTURE• Include your logo• IncludeText, Phone #, showcase products• Change as often as you like, make it topical...Christmas Photo, Independence Day, etc. Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 104. RESOURCESRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 105. RESOURCESRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 106. RESOURCES• Invite your e-mail Contacts to add members to your group Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 107. RESOURCES• Invite your e-mail Contacts to add members to your group• Add Social Plug-ins let you put like buttons, comments and friends on your website. Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 108. RESOURCES• Invite your e-mail Contacts to add members to your group• Add Social Plug-ins let you put like buttons, comments and friends on your website.• Link to Twitter Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 109. INSIGHTSRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 110. INSIGHTS• Track activity Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 111. INSIGHTS• Track activity• Interactions Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 112. ADVERTISERay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 113. ADVERTISE• Excellent way to target Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 114. ADVERTISE• Excellent way to target• Demographics, geo-location, likes Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 115. NAVIGATING AS BUSINESSRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 116. NAVIGATING AS BUSINESS• Comment on walls as businessRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 117. NAVIGATING AS BUSINESS• Comment on walls as business• Can help brand you Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 118. NAVIGATING AS BUSINESS• Comment on walls as business• Can help brand you• Go to related pages and post on their pages Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 119. NAVIGATING AS BUSINESS• Comment on walls as business• Can help brand you• Go to related pages and post on their pages• Respond to users concerns on other pages/groups Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 120. NAVIGATING AS BUSINESS• Comment on walls as business• Can help brand you• Go to related pages and post on their pages• Respond to users concerns on other pages/groups• LIKE other business...great for finding people who might be interested on your page. Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 121. OTHER SOCIAL NETWORKSRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/planetofray
    • 122. YOUTUBE STATS Source: http://goo.gl/mceKwRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 123. YOUTUBE STATS• Equivalent of 240,000 full length films every week Source: http://goo.gl/mceKw Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 124. YOUTUBE STATS• Equivalent of 240,000 full length films every week•3 billion videos viewed per day Source: http://goo.gl/mceKw Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 125. YOUTUBE STATS• Equivalent of 240,000 full length films every week•3 billion videos viewed per day• Broad demographic18-54 years old Source: http://goo.gl/mceKw Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 126. YOUTUBE STATS• Equivalent of 240,000 full length films every week•3 billion videos viewed per day• Broad demographic18-54 years old• 800 Million Unique visitors each month Source: http://goo.gl/mceKw Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 127. YOUTUBE STATS• Equivalent of 240,000 full length films every week•3 billion videos viewed per day• Broad demographic18-54 years old• 800 Million Unique visitors each month• Google Searchable, link to sites, FB pages, etc. Source: http://goo.gl/mceKw Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 128. SOCIAL NETWORK FORRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 129. SOCIAL NETWORK FOR• Like texting for small groups Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 130. SOCIAL NETWORK FOR• Like texting for small groups• Public by default Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 131. SOCIAL NETWORK FOR• Like texting for small groups• Public by default• Network for Followers Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 132. SOCIAL NETWORK FOR• Like texting for small groups• Public by default• Network for Followers• Place to ask questions Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 133. SOCIAL NETWORK FOR• Like texting for small groups• Public by default• Network for Followers• Place to ask questions• Place to follow events Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 134. SOCIAL NETWORK FOR• Like texting for small groups• Public by default• Network for Followers• Place to ask questions• Place to follow events• Great originator of content Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 135. TWITTER STATS Source: http://goo.gl/xXiBhRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 136. TWITTER STATS• 140Million Active Users Source: http://goo.gl/xXiBh Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 137. TWITTER STATS• 140Million Active Users• 55% mobile users Source: http://goo.gl/xXiBh Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 138. TWITTER STATS• 140Million Active Users• 55% mobile users• 340 Million tweets daily Source: http://goo.gl/xXiBh Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 139. WHO’S ON TWITTER http://blog.twitter.com/2011/09/one-hundred-million-voices.htmlRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 140. WHO’S ON TWITTER• All NFL Teams / 50% of NFL players / 75% of NBA players http://blog.twitter.com/2011/09/one-hundred-million-voices.html Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 141. WHO’S ON TWITTER• All NFL Teams / 50% of NFL players / 75% of NBA players• 82% Congress, 85% senators http://blog.twitter.com/2011/09/one-hundred-million-voices.html Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 142. WHO’S ON TWITTER• All NFL Teams / 50% of NFL players / 75% of NBA players• 82% Congress, 85% senators• 87% of Top 100 Musicians http://blog.twitter.com/2011/09/one-hundred-million-voices.html Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 143. WHO’S ON TWITTER• All NFL Teams / 50% of NFL players / 75% of NBA players• 82% Congress, 85% senators• 87% of Top 100 Musicians• 100% top 50 TV shows http://blog.twitter.com/2011/09/one-hundred-million-voices.html Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 144. WHO’S ON TWITTER• All NFL Teams / 50% of NFL players / 75% of NBA players• 82% Congress, 85% senators• 87% of Top 100 Musicians• 100% top 50 TV shows• 99% America’s top 200 non-profits http://blog.twitter.com/2011/09/one-hundred-million-voices.html Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 145. ALSO RANSRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/planetofray
    • 146. Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/planetofray
    • 147. TOOLSRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/planetofray
    • 148. HOOTSUITERay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 149. HOOTSUITE• Schedule tweets Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 150. HOOTSUITE• Schedule tweets• Monitor Streams Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 151. HOOTSUITE• Schedule tweets• Monitor Streams• Track link clicks Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 152. KLOUTRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 153. KLOUT• Track Awesomeness Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 154. KLOUT• Track Awesomeness• Findout who you’re influencing Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 155. LINK ‘EMTOGETHER Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 156. LINK ‘EMTOGETHER • http://ping.fm Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    • 157. THE ENDRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/planetofray

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