Social media fundamentals

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The basics of Social Media...focusing on Facebook, but also covering YouTube, Twitter and some of their tools.

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  • Social media fundamentals

    1. 1. REACHING OUT WITH SOCIAL MEDIA by Ray Villalobos
    2. 2. WHAT IS SOCIAL MEDIA A network for socializing with friends. Business Pages, Facebook Groups, Chats, Events, etc. “I LIKE chicken” Public Stream - Fans keep track of their favorite people. Tags, Twitter ReTweets, Follows. “I’m eating #chicken” The net’s largest repository of video. 10 mins, Channels. YouTube “Here’s a video of me eating chicken” A place for online resumes. Groups, Skills, Experience. “I’m LinkedIn skilled at cooking chicken soup” A network for socializing with friends from Google. Circles, Google+ Hangouts. “Let’s hang-out and video-chat with our chickens” Let people know places you’re at and rate them. Check-ins. FourSquare Business Directions. “I’m eating chicken here right now , Yelp and it’s the bomb.Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    3. 3. WHAT IS SOCIAL MEDIA A network for socializing with friends. Business Pages, Facebook Groups, Chats, Events, etc. “I LIKE chicken” Public Stream - Fans keep track of their favorite people. Tags,•Aconversation Twitter ReTweets, Follows. “I’m eating #chicken”between The net’s largest repository of video. 10 mins, Channels.people using YouTube “Here’s a video of me eating chicken”technology A place for online resumes. Groups, Skills, Experience. “I’m LinkedIn skilled at cooking chicken soup” A network for socializing with friends from Google. Circles, Google+ Hangouts. “Let’s hang-out and video-chat with our chickens” Let people know places you’re at and rate them. Check-ins. FourSquare Business Directions. “I’m eating chicken here right now , Yelp and it’s the bomb. Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    4. 4. WHAT IS SOCIAL MEDIA A network for socializing with friends. Business Pages, Facebook Groups, Chats, Events, etc. “I LIKE chicken” Public Stream - Fans keep track of their favorite people. Tags,•A conversation Twitter ReTweets, Follows. “I’m eating #chicken” between The net’s largest repository of video. 10 mins, Channels. people using YouTube “Here’s a video of me eating chicken” technology A place for online resumes. Groups, Skills, Experience. “I’m LinkedIn skilled at cooking chicken soup”• Many types of A network for socializing with friends from Google. Circles, social media Google+ Hangouts. “Let’s hang-out and video-chat with our chickens” Let people know places you’re at and rate them. Check-ins. FourSquare Business Directions. “I’m eating chicken here right now , Yelp and it’s the bomb. Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    5. 5. FACEBOOK STATS Source: http://goo.gl/Y2LNwRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    6. 6. FACEBOOK STATS• Facebook had 845 million active users/Month Source: http://goo.gl/Y2LNwRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    7. 7. FACEBOOK STATS• Facebook had 845 million active users/Month• 425million used Facebook mobile Source: http://goo.gl/Y2LNwRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    8. 8. FACEBOOK STATS• Facebook had 845 million active users/Month• 425million used Facebook mobile • 170 Million Users in US/ Canada Source: http://goo.gl/Y2LNwRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    9. 9. FACEBOOK STATS• Facebook had 845 million active users/Month• 425million used Facebook mobile • 170 Million Users in US/ Canada • 57% of users are daily users Source: http://goo.gl/Y2LNwRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    10. 10. USING FACEBOOKRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/planetofray
    11. 11. WHAT CAN I DO?Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    12. 12. WHAT CAN I DO? • Create a personal profileRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    13. 13. WHAT CAN I DO? • Create a personal profile • Organize a GroupRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    14. 14. WHAT CAN I DO? • Create a personal profile • Organize a Group • Create a Business PageRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    15. 15. WHAT CAN I DO? • Create a personal profile • Organize a Group • Create a Business Page • Place an adRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    16. 16. CREATING A PROFILERay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/planetofray
    17. 17. YOUR PROFILE PAGERay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    18. 18. YOUR PROFILE PAGE• Timeline Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    19. 19. YOUR PROFILE PAGE• Timeline• Stream/Wall Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    20. 20. YOUR PROFILE PAGE• Timeline• Stream/Wall• Up to 5000 Friends Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    21. 21. YOUR PROFILE PAGE• Timeline• Stream/Wall• Up to 5000 Friends• Privacy controls Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    22. 22. WORKING YOUR PROFILERay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    23. 23. WORKING YOUR PROFILE• Adding a video or photos improves visibility on timelineRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    24. 24. WORKING YOUR PROFILE• Adding a video or photos improves visibility on timeline• Info posted to profile not in search engines, so not the best way to promote your businessRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    25. 25. WORKING YOUR PROFILE• Adding a video or photos improves visibility on timeline• Info posted to profile not in search engines, so not the best way to promote your business• Createevents, tag people on photos, message them about your events.Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    26. 26. WORKING YOUR PROFILE• Adding a video or photos improves visibility on timeline• Info posted to profile not in search engines, so not the best way to promote your business• Createevents, tag people on photos, message them about your events.• Keep communication on Facebook personal...people don’t like a sales pitch. They’re there to socialize.Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    27. 27. FACEBOOK GROUPSRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/planetofray
    28. 28. WHAT’S A GROUP?Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    29. 29. WHAT’S A GROUP?• Internal conversation between membersRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    30. 30. WHAT’S A GROUP?• Internal conversation between members• Not seen by Google, so this is not for external use.Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    31. 31. WHAT’S A GROUP?• Internal conversation between members• Not seen by Google, so this is not for external use.• Up to 5000 members in a group, so they should be for small membershipRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    32. 32. CREATING A GROUPRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    33. 33. CREATING A GROUP https://www.facebook.com/groupsRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    34. 34. CREATING A GROUP• Memberscan invite https://www.facebook.com/groups other members Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    35. 35. CREATING A GROUP• Memberscan invite https://www.facebook.com/groups other members• Groups can be open, closed or secret Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    36. 36. CREATING A GROUP• Memberscan invite https://www.facebook.com/groups other members• Groups can be open, closed or secret• Canhave multiple admins, who can edit description, ban members, etc Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    37. 37. CREATING A GROUP• Memberscan invite https://www.facebook.com/groups other members• Groups can be open, closed or secret• Canhave multiple admins, who can edit description, ban members, etc• Adminscan’t remove admin privileges from older members Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    38. 38. WHAT CAN MEMBERS DO?
    39. 39. WHAT CAN MEMBERS DO?• See member list and ask to friend other members
    40. 40. WHAT CAN MEMBERS DO?• See member list and ask to friend other members• Create Group Events
    41. 41. WHAT CAN MEMBERS DO?• See member list and ask to friend other members• Create Group Events• Chat as a group
    42. 42. WHAT CAN MEMBERS DO?• See member list and ask to • Add photos to group pages friend other members• Create Group Events• Chat as a group
    43. 43. WHAT CAN MEMBERS DO?• See member list and ask to • Add photos to group pages friend other members • Create shared documents• Create Group Events• Chat as a group
    44. 44. WHAT CAN MEMBERS DO?• See member list and ask to • Add photos to group pages friend other members • Create shared documents• Create Group Events • Email entire group• Chat as a group
    45. 45. WHAT CAN MEMBERS DO?• See member list and ask to • Add photos to group pages friend other members • Create shared documents• Create Group Events • Email entire group• Chat as a group • Create group polls
    46. 46. EVENTS FOR GROUPSRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    47. 47. EVENTS FOR GROUPS• Typicalevent name, date, time, location Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    48. 48. EVENTS FOR GROUPS• Typicalevent name, date, time, location• Can be public or private event Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    49. 49. EVENTS FOR GROUPS• Typicalevent name, date, time, location• Can be public or private event• Added to sidebar of group Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    50. 50. GROUP PHOTOSRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    51. 51. GROUP PHOTOS •A member can add a photoRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    52. 52. GROUP PHOTOS •A member can add a photo • Members can comment and tag photosRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    53. 53. GROUP PHOTOS •A member can add a photo • Members can comment and tag photos • People can see photos and comments from people who are not normally their friendsRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    54. 54. NOTIFICATIONSRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    55. 55. NOTIFICATIONS • Members still control notificationsRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    56. 56. NOTIFICATIONS • Members still control notifications • They can choose not to be notified about group activityRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    57. 57. NOTIFICATIONS • Members still control notifications • They can choose not to be notified about group activity • Can change email frequencyRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    58. 58. CHATSRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    59. 59. CHATS • Can start a chat with members of groupsRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    60. 60. CHATS • Can start a chat with members of groups • Members don’t have to be onlineRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    61. 61. CHATS • Can start a chat with members of groups • Members don’t have to be online • Unlike a normal chat, group chat members won’t see icon that says other user is typingRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    62. 62. DOCUMENTSRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    63. 63. DOCUMENTS• Create group documents Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    64. 64. DOCUMENTS• Create group documents• Onlycreator can delete Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    65. 65. DOCUMENTS• Create group documents• Onlycreator can delete• Members can contribute and add to documents Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    66. 66. GROUP EMAILSRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    67. 67. GROUP EMAILS•A group can have a mailing list type email. Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    68. 68. GROUP EMAILS•A group can have a mailing list type email.• Go to GROUP PAGE, then EDIT GROUP Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    69. 69. GROUP EMAILS•A group can have a mailing list type email.• Go to GROUP PAGE, then EDIT GROUP• Emails posted to group documents Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    70. 70. GROUP EMAILS•A group can have a mailing list type email.• Go to GROUP PAGE, then EDIT GROUP• Emails posted to group documents• Response to emails get posted as comments Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    71. 71. GROUP EMAILS•A group can have a mailing list type email.• Go to GROUP PAGE, then EDIT GROUP• Emails posted to group documents• Response to emails get posted as comments• Only members can send to email Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    72. 72. GROUP EMAILS•A group can have a mailing list type email.• Go to GROUP PAGE, then EDIT GROUP• Emails posted to group documents• Response to emails get posted as comments• Only members can send to email• Can’t change email you first create so careful when picking an email address. Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    73. 73. BUSINESS/FAN PAGESRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/planetofray
    74. 74. WHY CREATE A FAN PAGERay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    75. 75. WHY CREATE A FAN PAGE AKA Business PageRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    76. 76. WHY CREATE A FAN PAGE AKA Business Page• Your business can have it’s own Facebook URL Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    77. 77. WHY CREATE A FAN PAGE AKA Business Page• Your business can have it’s own Facebook URL• Business, posts appear on stream for people who LIKE business Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    78. 78. WHY CREATE A FAN PAGE AKA Business Page• Your business can have it’s own Facebook URL• Business, posts appear on stream for people who LIKE business• Indexed on Google Search Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    79. 79. WHY CREATE A FAN PAGE AKA Business Page• Your business can have it’s own Facebook URL• Business, posts appear on stream for people who LIKE business• Indexed on Google Search• You can get Insights: Demographics, Metrics Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    80. 80. HOW NOT TO DO ITRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    81. 81. HOW NOT TO DO IT• Businessesare not allowed to build profiles Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    82. 82. HOW NOT TO DO IT• Businessesare not allowed to build profiles• Maximum of 5000 people, so you can quickly run out Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    83. 83. HOW NOT TO DO IT• Businessesare not allowed to build profiles• Maximum of 5000 people, so you can quickly run out• Noinsights, multiple admins, filters, discussion boards, etc Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    84. 84. HOW NOT TO DO IT• Businessesare not allowed to build profiles• Maximum of 5000 people, so you can quickly run out• Noinsights, multiple admins, filters, discussion boards, etc• No Widgets for WebSite Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    85. 85. BUILDING A PAGERay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/planetofray
    86. 86. HOW DO I CREATE A PAGERay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    87. 87. HOW DO I CREATE A PAGE• Facebook.com/pages Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    88. 88. HOW DO I CREATE A PAGE• Facebook.com/pages• Click on create a page Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    89. 89. HOW DO I CREATE A PAGE• Facebook.com/pages• Click on create a page• Fill out your info Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    90. 90. HOW DO I CREATE A PAGE• Facebook.com/pages• Click on create a page• Fill out your info• Add Admins Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    91. 91. MANAGE PERMISSIONSRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    92. 92. MANAGE PERMISSIONSRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    93. 93. MANAGE PERMISSIONS• You can choose to Unpublish Page untill ready Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    94. 94. MANAGE PERMISSIONS• You can choose to Unpublish Page untill ready• Blacklist to control words that avoid spam Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    95. 95. MANAGE PERMISSIONS• You can choose to Unpublish Page untill ready• Blacklist to control words that avoid spam• Profanity blocklist available Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    96. 96. BASIC INFORay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    97. 97. BASIC INFO• The Category determines what options you see here, so be careful when choosing a category Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    98. 98. BASIC INFO• The Category determines what options you see here, so be careful when choosing a category• Geta username so that you can have a shortcut URL for your page Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    99. 99. PROFILE PICTURERay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    100. 100. PROFILE PICTURERay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    101. 101. PROFILE PICTURE• Include your logo Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    102. 102. PROFILE PICTURE• Include your logo• IncludeText, Phone #, showcase products Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    103. 103. PROFILE PICTURE• Include your logo• IncludeText, Phone #, showcase products• Change as often as you like, make it topical...Christmas Photo, Independence Day, etc. Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    104. 104. RESOURCESRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    105. 105. RESOURCESRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    106. 106. RESOURCES• Invite your e-mail Contacts to add members to your group Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    107. 107. RESOURCES• Invite your e-mail Contacts to add members to your group• Add Social Plug-ins let you put like buttons, comments and friends on your website. Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    108. 108. RESOURCES• Invite your e-mail Contacts to add members to your group• Add Social Plug-ins let you put like buttons, comments and friends on your website.• Link to Twitter Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    109. 109. INSIGHTSRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    110. 110. INSIGHTS• Track activity Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    111. 111. INSIGHTS• Track activity• Interactions Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    112. 112. ADVERTISERay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    113. 113. ADVERTISE• Excellent way to target Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    114. 114. ADVERTISE• Excellent way to target• Demographics, geo-location, likes Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    115. 115. NAVIGATING AS BUSINESSRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    116. 116. NAVIGATING AS BUSINESS• Comment on walls as businessRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    117. 117. NAVIGATING AS BUSINESS• Comment on walls as business• Can help brand you Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    118. 118. NAVIGATING AS BUSINESS• Comment on walls as business• Can help brand you• Go to related pages and post on their pages Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    119. 119. NAVIGATING AS BUSINESS• Comment on walls as business• Can help brand you• Go to related pages and post on their pages• Respond to users concerns on other pages/groups Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    120. 120. NAVIGATING AS BUSINESS• Comment on walls as business• Can help brand you• Go to related pages and post on their pages• Respond to users concerns on other pages/groups• LIKE other business...great for finding people who might be interested on your page. Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    121. 121. OTHER SOCIAL NETWORKSRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/planetofray
    122. 122. YOUTUBE STATS Source: http://goo.gl/mceKwRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    123. 123. YOUTUBE STATS• Equivalent of 240,000 full length films every week Source: http://goo.gl/mceKw Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    124. 124. YOUTUBE STATS• Equivalent of 240,000 full length films every week•3 billion videos viewed per day Source: http://goo.gl/mceKw Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    125. 125. YOUTUBE STATS• Equivalent of 240,000 full length films every week•3 billion videos viewed per day• Broad demographic18-54 years old Source: http://goo.gl/mceKw Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    126. 126. YOUTUBE STATS• Equivalent of 240,000 full length films every week•3 billion videos viewed per day• Broad demographic18-54 years old• 800 Million Unique visitors each month Source: http://goo.gl/mceKw Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    127. 127. YOUTUBE STATS• Equivalent of 240,000 full length films every week•3 billion videos viewed per day• Broad demographic18-54 years old• 800 Million Unique visitors each month• Google Searchable, link to sites, FB pages, etc. Source: http://goo.gl/mceKw Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    128. 128. SOCIAL NETWORK FORRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    129. 129. SOCIAL NETWORK FOR• Like texting for small groups Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    130. 130. SOCIAL NETWORK FOR• Like texting for small groups• Public by default Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    131. 131. SOCIAL NETWORK FOR• Like texting for small groups• Public by default• Network for Followers Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    132. 132. SOCIAL NETWORK FOR• Like texting for small groups• Public by default• Network for Followers• Place to ask questions Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    133. 133. SOCIAL NETWORK FOR• Like texting for small groups• Public by default• Network for Followers• Place to ask questions• Place to follow events Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    134. 134. SOCIAL NETWORK FOR• Like texting for small groups• Public by default• Network for Followers• Place to ask questions• Place to follow events• Great originator of content Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    135. 135. TWITTER STATS Source: http://goo.gl/xXiBhRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    136. 136. TWITTER STATS• 140Million Active Users Source: http://goo.gl/xXiBh Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    137. 137. TWITTER STATS• 140Million Active Users• 55% mobile users Source: http://goo.gl/xXiBh Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    138. 138. TWITTER STATS• 140Million Active Users• 55% mobile users• 340 Million tweets daily Source: http://goo.gl/xXiBh Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    139. 139. WHO’S ON TWITTER http://blog.twitter.com/2011/09/one-hundred-million-voices.htmlRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    140. 140. WHO’S ON TWITTER• All NFL Teams / 50% of NFL players / 75% of NBA players http://blog.twitter.com/2011/09/one-hundred-million-voices.html Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    141. 141. WHO’S ON TWITTER• All NFL Teams / 50% of NFL players / 75% of NBA players• 82% Congress, 85% senators http://blog.twitter.com/2011/09/one-hundred-million-voices.html Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    142. 142. WHO’S ON TWITTER• All NFL Teams / 50% of NFL players / 75% of NBA players• 82% Congress, 85% senators• 87% of Top 100 Musicians http://blog.twitter.com/2011/09/one-hundred-million-voices.html Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    143. 143. WHO’S ON TWITTER• All NFL Teams / 50% of NFL players / 75% of NBA players• 82% Congress, 85% senators• 87% of Top 100 Musicians• 100% top 50 TV shows http://blog.twitter.com/2011/09/one-hundred-million-voices.html Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    144. 144. WHO’S ON TWITTER• All NFL Teams / 50% of NFL players / 75% of NBA players• 82% Congress, 85% senators• 87% of Top 100 Musicians• 100% top 50 TV shows• 99% America’s top 200 non-profits http://blog.twitter.com/2011/09/one-hundred-million-voices.html Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    145. 145. ALSO RANSRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/planetofray
    146. 146. Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/planetofray
    147. 147. TOOLSRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/planetofray
    148. 148. HOOTSUITERay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    149. 149. HOOTSUITE• Schedule tweets Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    150. 150. HOOTSUITE• Schedule tweets• Monitor Streams Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    151. 151. HOOTSUITE• Schedule tweets• Monitor Streams• Track link clicks Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    152. 152. KLOUTRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    153. 153. KLOUT• Track Awesomeness Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    154. 154. KLOUT• Track Awesomeness• Findout who you’re influencing Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    155. 155. LINK ‘EMTOGETHER Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    156. 156. LINK ‘EMTOGETHER • http://ping.fm Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
    157. 157. THE ENDRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/planetofray

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