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Online Advertising
Online Advertising
Online Advertising
Online Advertising
Online Advertising
Online Advertising
Online Advertising
Online Advertising
Online Advertising
Online Advertising
Online Advertising
Online Advertising
Online Advertising
Online Advertising
Online Advertising
Online Advertising
Online Advertising
Online Advertising
Online Advertising
Online Advertising
Online Advertising
Online Advertising
Online Advertising
Online Advertising
Online Advertising
Online Advertising
Online Advertising
Online Advertising
Online Advertising
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Online Advertising

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A short slide presentation on the basic principles of Online Advertising...for my Fundamentals of Interactive Design class.

A short slide presentation on the basic principles of Online Advertising...for my Fundamentals of Interactive Design class.

Published in: Technology, Business
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  • Transcript

    • 1. ONLINE ADVERTISING FUNDAMENTALS by Ray Villalobos
    • 2. HISTORYFighting the last war is always a losing proposition
    • 3. HISTORYFighting the last war is always a losing proposition• Online Advertising started out as display advertising
    • 4. HISTORYFighting the last war is always a losing proposition• Online Advertising started out as display advertising• Ads sold based on impressions
    • 5. HISTORYFighting the last war is always a losing proposition• Online Advertising started out as display advertising• Ads sold based on impressions• CPM - Cost per thousand
    • 6. HISTORYFighting the last war is always a losing proposition• Online Advertising started out as display advertising• Ads sold based on impressions• CPM - Cost per thousand • How many times the ad is shown
    • 7. THE RISE OF GOOGLE
    • 8. THE RISE OF GOOGLE• Contextual Advertising
    • 9. THE RISE OF GOOGLE• Contextual Advertising • Ads sold based on it’s surroundings
    • 10. THE RISE OF GOOGLE• Contextual Advertising • Ads sold based on it’s surroundings• CPC - Cost Per Click model
    • 11. THE RISE OF GOOGLE• Contextual Advertising • Ads sold based on it’s surroundings• CPC - Cost Per Click model • You pay only for ads people click on
    • 12. FACEBOOK REVOLUTION
    • 13. FACEBOOK REVOLUTION• Behavioral targeting
    • 14. FACEBOOK REVOLUTION• Behavioral targeting • Ads based on a person’s interests
    • 15. FACEBOOK REVOLUTION• Behavioral targeting • Ads based on a person’s interests• Requires large amount of data
    • 16. FACEBOOK REVOLUTION• Behavioral targeting • Ads based on a person’s interests• Requires large amount of data• Perfect for Social Networks
    • 17. E MAIL MARKETING
    • 18. E MAIL MARKETING• Click Through Rates (CTR)
    • 19. E MAIL MARKETING• Click Through Rates (CTR) • Percentage of how many people see an ad versus how many people click on it. Avg . 02%
    • 20. E MAIL MARKETING• Click Through Rates (CTR) • Percentage of how many people see an ad versus how many people click on it. Avg . 02%• Better targeting
    • 21. E MAIL MARKETING• Click Through Rates (CTR) • Percentage of how many people see an ad versus how many people click on it. Avg . 02%• Better targeting• Higher for Email Marketing
    • 22. DEAL OFFERS
    • 23. DEAL OFFERS• CPA
    • 24. DEAL OFFERS• CPA • Pay only if someone performs an action
    • 25. DEAL OFFERS• CPA • Pay only if someone performs an action• Groupon charges businesses half of the discounted price
    • 26. AFFILIATE NETWORKS
    • 27. AFFILIATE NETWORKS• Gives advertisers way to buy group of sites
    • 28. AFFILIATE NETWORKS• Gives advertisers way to buy group of sites• Google AdSense
    • 29. THE END

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