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Online Advertising

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A short slide presentation on the basic principles of Online Advertising...for my Fundamentals of Interactive Design class.

A short slide presentation on the basic principles of Online Advertising...for my Fundamentals of Interactive Design class.

Published in: Technology, Business
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  • Transcript

    • 1. ONLINE ADVERTISING FUNDAMENTALS by Ray Villalobos
    • 2. HISTORYFighting the last war is always a losing proposition
    • 3. HISTORYFighting the last war is always a losing proposition• Online Advertising started out as display advertising
    • 4. HISTORYFighting the last war is always a losing proposition• Online Advertising started out as display advertising• Ads sold based on impressions
    • 5. HISTORYFighting the last war is always a losing proposition• Online Advertising started out as display advertising• Ads sold based on impressions• CPM - Cost per thousand
    • 6. HISTORYFighting the last war is always a losing proposition• Online Advertising started out as display advertising• Ads sold based on impressions• CPM - Cost per thousand • How many times the ad is shown
    • 7. THE RISE OF GOOGLE
    • 8. THE RISE OF GOOGLE• Contextual Advertising
    • 9. THE RISE OF GOOGLE• Contextual Advertising • Ads sold based on it’s surroundings
    • 10. THE RISE OF GOOGLE• Contextual Advertising • Ads sold based on it’s surroundings• CPC - Cost Per Click model
    • 11. THE RISE OF GOOGLE• Contextual Advertising • Ads sold based on it’s surroundings• CPC - Cost Per Click model • You pay only for ads people click on
    • 12. FACEBOOK REVOLUTION
    • 13. FACEBOOK REVOLUTION• Behavioral targeting
    • 14. FACEBOOK REVOLUTION• Behavioral targeting • Ads based on a person’s interests
    • 15. FACEBOOK REVOLUTION• Behavioral targeting • Ads based on a person’s interests• Requires large amount of data
    • 16. FACEBOOK REVOLUTION• Behavioral targeting • Ads based on a person’s interests• Requires large amount of data• Perfect for Social Networks
    • 17. E MAIL MARKETING
    • 18. E MAIL MARKETING• Click Through Rates (CTR)
    • 19. E MAIL MARKETING• Click Through Rates (CTR) • Percentage of how many people see an ad versus how many people click on it. Avg . 02%
    • 20. E MAIL MARKETING• Click Through Rates (CTR) • Percentage of how many people see an ad versus how many people click on it. Avg . 02%• Better targeting
    • 21. E MAIL MARKETING• Click Through Rates (CTR) • Percentage of how many people see an ad versus how many people click on it. Avg . 02%• Better targeting• Higher for Email Marketing
    • 22. DEAL OFFERS
    • 23. DEAL OFFERS• CPA
    • 24. DEAL OFFERS• CPA • Pay only if someone performs an action
    • 25. DEAL OFFERS• CPA • Pay only if someone performs an action• Groupon charges businesses half of the discounted price
    • 26. AFFILIATE NETWORKS
    • 27. AFFILIATE NETWORKS• Gives advertisers way to buy group of sites
    • 28. AFFILIATE NETWORKS• Gives advertisers way to buy group of sites• Google AdSense
    • 29. THE END

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