ONLINE ADVERTISING FUNDAMENTALS    by Ray Villalobos
HISTORYFighting the last war is always a losing              proposition
HISTORYFighting the last war is always a losing              proposition• Online Advertising   started out as display adve...
HISTORYFighting the last war is always a losing              proposition• Online Advertising   started out as display adve...
HISTORYFighting the last war is always a losing              proposition• Online Advertising   started out as display adve...
HISTORYFighting the last war is always a losing              proposition• Online Advertising   started out as display adve...
THE RISE OF GOOGLE
THE RISE OF GOOGLE• Contextual   Advertising
THE RISE OF GOOGLE• Contextual     Advertising • Ads   sold based on it’s surroundings
THE RISE OF GOOGLE• Contextual     Advertising • Ads   sold based on it’s surroundings• CPC    - Cost Per Click model
THE RISE OF GOOGLE• Contextual     Advertising • Ads   sold based on it’s surroundings• CPC    - Cost Per Click model • Yo...
FACEBOOK REVOLUTION
FACEBOOK REVOLUTION• Behavioral   targeting
FACEBOOK REVOLUTION• Behavioral   targeting  • Ads   based on a person’s interests
FACEBOOK REVOLUTION• Behavioral   targeting  • Ads   based on a person’s interests• Requires   large amount of data
FACEBOOK REVOLUTION• Behavioral   targeting  • Ads   based on a person’s interests• Requires   large amount of data• Perfe...
E MAIL MARKETING
E MAIL MARKETING• Click Through   Rates (CTR)
E MAIL MARKETING• Click Through   Rates (CTR) • Percentage  of how many people see an ad versus how many   people click on...
E MAIL MARKETING• Click Through   Rates (CTR)  • Percentage of how many people see an ad versus how many   people click on...
E MAIL MARKETING• Click Through   Rates (CTR)  • Percentage of how many people see an ad versus how many   people click on...
DEAL OFFERS
DEAL OFFERS• CPA
DEAL OFFERS• CPA • Pay   only if someone performs an action
DEAL OFFERS• CPA • Pay   only if someone performs an action• Groupon   charges businesses half of the discounted price
AFFILIATE NETWORKS
AFFILIATE NETWORKS• Gives   advertisers way to buy group of sites
AFFILIATE NETWORKS• Gives   advertisers way to buy group of sites• Google AdSense
THE END
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Online Advertising

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A short slide presentation on the basic principles of Online Advertising...for my Fundamentals of Interactive Design class.

Published in: Technology, Business
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  • Online Advertising

    1. 1. ONLINE ADVERTISING FUNDAMENTALS by Ray Villalobos
    2. 2. HISTORYFighting the last war is always a losing proposition
    3. 3. HISTORYFighting the last war is always a losing proposition• Online Advertising started out as display advertising
    4. 4. HISTORYFighting the last war is always a losing proposition• Online Advertising started out as display advertising• Ads sold based on impressions
    5. 5. HISTORYFighting the last war is always a losing proposition• Online Advertising started out as display advertising• Ads sold based on impressions• CPM - Cost per thousand
    6. 6. HISTORYFighting the last war is always a losing proposition• Online Advertising started out as display advertising• Ads sold based on impressions• CPM - Cost per thousand • How many times the ad is shown
    7. 7. THE RISE OF GOOGLE
    8. 8. THE RISE OF GOOGLE• Contextual Advertising
    9. 9. THE RISE OF GOOGLE• Contextual Advertising • Ads sold based on it’s surroundings
    10. 10. THE RISE OF GOOGLE• Contextual Advertising • Ads sold based on it’s surroundings• CPC - Cost Per Click model
    11. 11. THE RISE OF GOOGLE• Contextual Advertising • Ads sold based on it’s surroundings• CPC - Cost Per Click model • You pay only for ads people click on
    12. 12. FACEBOOK REVOLUTION
    13. 13. FACEBOOK REVOLUTION• Behavioral targeting
    14. 14. FACEBOOK REVOLUTION• Behavioral targeting • Ads based on a person’s interests
    15. 15. FACEBOOK REVOLUTION• Behavioral targeting • Ads based on a person’s interests• Requires large amount of data
    16. 16. FACEBOOK REVOLUTION• Behavioral targeting • Ads based on a person’s interests• Requires large amount of data• Perfect for Social Networks
    17. 17. E MAIL MARKETING
    18. 18. E MAIL MARKETING• Click Through Rates (CTR)
    19. 19. E MAIL MARKETING• Click Through Rates (CTR) • Percentage of how many people see an ad versus how many people click on it. Avg . 02%
    20. 20. E MAIL MARKETING• Click Through Rates (CTR) • Percentage of how many people see an ad versus how many people click on it. Avg . 02%• Better targeting
    21. 21. E MAIL MARKETING• Click Through Rates (CTR) • Percentage of how many people see an ad versus how many people click on it. Avg . 02%• Better targeting• Higher for Email Marketing
    22. 22. DEAL OFFERS
    23. 23. DEAL OFFERS• CPA
    24. 24. DEAL OFFERS• CPA • Pay only if someone performs an action
    25. 25. DEAL OFFERS• CPA • Pay only if someone performs an action• Groupon charges businesses half of the discounted price
    26. 26. AFFILIATE NETWORKS
    27. 27. AFFILIATE NETWORKS• Gives advertisers way to buy group of sites
    28. 28. AFFILIATE NETWORKS• Gives advertisers way to buy group of sites• Google AdSense
    29. 29. THE END
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