BEGINNING SEARCH ENGINE     OPTIMIZATION      by Ray Villalobos
THE BASICS OF SEO
THE BASICS OF SEO• Optimizing   for Google
THE BASICS OF SEO• Optimizing   for Google• Promoting    on multiple Social Media
THE BASICS OF SEO• Optimizing   for Google• Promoting    on multiple Social Media• SEO   is lots of little things
TYPES OF SEO
TYPES OF SEO• Types   of Search Results:
TYPES OF SEO• Types   of Search Results: • Organic    (naturally show up in results) vs Paid
TYPES OF SEO• Types   of Search Results:  • Organic   (naturally show up in results) vs Paid• External   (What you can do ...
TYPES OF SEO• Types   of Search Results:  • Organic   (naturally show up in results) vs Paid• External   (What you can do ...
TYPES OF SEO• Types   of Search Results:  • Organic    (naturally show up in results) vs Paid• External   (What you can do...
TYPES OF SEO• Types   of Search Results:  • Organic    (naturally show up in results) vs Paid• External   (What you can do...
MOST IMPORTANT
MOST IMPORTANT• Quality   Content
MOST IMPORTANT• Quality   Content• Post   Unique and Fresh content regularly
MOST IMPORTANT• Quality   Content• Post   Unique and Fresh content regularly• Use    your social networks
MOST IMPORTANT• Quality   Content• Post   Unique and Fresh content regularly• Use    your social networks• Quality/Keyword...
WHAT PEOPLE WANT
WHAT PEOPLE WANT • Information
WHAT PEOPLE WANT • Information • Socialize
WHAT PEOPLE WANT • Information   • Buy   Something • Socialize
WHAT PEOPLE WANT • Information   • Buy   Something • Socialize     • Theyre   Bored
WHAT GOOGLE WANTS
WHAT GOOGLE WANTS         • To   be accurate
WHAT GOOGLE WANTS         • To   be accurate         • To   make money
WHAT GOOGLE WANTS         • To   be accurate         • To   make money         • Paid   Search 90% revenue
KNOW YOUR COMPETITON
KNOW YOUR COMPETITON     • See   what theyre doing
KNOW YOUR COMPETITON     • See   what theyre doing     • Copy, repeat
KNOW YOUR COMPETITON     • See   what theyre doing     • Copy, repeat     • Look   for their PageRank rating
GOOGLES KEYWORD TOOL
GOOGLES KEYWORD TOOL• Part   of AdWords
GOOGLES KEYWORD TOOL• Part   of AdWords• Helps you optimize for keywords
GOOGLES KEYWORD TOOL• Part   of AdWords• Helps you optimize for keywords• Shows how people are searching
GOOGLES KEYWORD TOOL• Part   of AdWords• Helps you optimize for keywords• Shows how people are searching• Keyword   phrase...
COMPETITIVENESS
COMPETITIVENESS• Global   Search Volume
COMPETITIVENESS• Global   Search Volume• Doan allintitle:"keyword phrase" for each phrase
COMPETITIVENESS• Global   Search Volume• Doan allintitle:"keyword phrase" for each phrase• Under  1,000 non- competitive, ...
OFF PAGE TECHNIQUES
OFF PAGE TECHNIQUES• Look   for quality inbound Iinks
OFF PAGE TECHNIQUES• Look   for quality inbound Iinks• Dont   be one of a gazillion links on a page
OFF PAGE TECHNIQUES• Look    for quality inbound Iinks• Dont   be one of a gazillion links on a page• Links   from high Pa...
OFF PAGE TECHNIQUES• Look    for quality inbound Iinks• Dont    be one of a gazillion links on a page• Links   from high P...
OFF PAGE TECHNIQUES• Look    for quality inbound Iinks• Dont    be one of a gazillion links on a page• Links   from high P...
OFF PAGE TECHNIQUES
OFF PAGE TECHNIQUES• Links   surrounded by relevant text are better
OFF PAGE TECHNIQUES• Links   surrounded by relevant text are better• Anchor    text is critical (<a> tags)
OFF PAGE TECHNIQUES• Links   surrounded by relevant text are better• Anchor    text is critical (<a> tags)• Don’t   have a...
OFF PAGE TECHNIQUES• Links   surrounded by relevant text are better• Anchor    text is critical (<a> tags)• Don’t   have a...
SEO BEST PRACTICES
PAGE TITLES & DESCRIPTIONS
PAGE TITLES & DESCRIPTIONS• Your   page titles should be:
PAGE TITLES & DESCRIPTIONS• Your   page titles should be: • Unique
PAGE TITLES & DESCRIPTIONS• Your   page titles should be: • Unique • Descriptive
PAGE TITLES & DESCRIPTIONS• Your   page titles should be: • Unique • Descriptive • Keyword-driven
PAGE TITLES & DESCRIPTIONS• Your   page titles should be: • Unique • Descriptive • Keyword-driven• TheDescription Meta Tag...
URLS
URLS• Easy To   Read
URLS• Easy To   Read  • http://planetoftheweb.com?id=454
URLS• Easy To   Read  • http://planetoftheweb.com?id=454  • http://planetoftheweb.com/SEOpractices.html
URLS• Easy To    Read  • http://planetoftheweb.com?id=454  • http://planetoftheweb.com/SEOpractices.html• It’s   better if...
URLS• Easy To    Read  • http://planetoftheweb.com?id=454  • http://planetoftheweb.com/SEOpractices.html• It’s   better if...
HEADING TAGS
HEADING TAGS• Pretend   youre writing an outline
HEADING TAGS• Pretend   youre writing an outline• Define   the structure of your document
HEADING TAGS• Pretend   youre writing an outline• Define   the structure of your document• Use   Headings Sparingly
HEADING TAGS• Pretend   youre writing an outline• Define    the structure of your document• Use   Headings Sparingly• Inser...
IMAGES
IMAGES• Dont   use for navigation
IMAGES• Dont   use for navigation• Use   short, descriptive
IMAGES• Dont   use for navigation• Use   short, descriptive• Use ALT   on Image links
PROMOTING WEBSITE
PROMOTING WEBSITE• Blog     and Twitter about new content
PROMOTING WEBSITE• Blog     and Twitter about new content• Offline Promotion (urls on bc, QR Codes)
PROMOTING WEBSITE• Blog     and Twitter about new content• Offline Promotion (urls on bc, QR Codes)• Social   Media Sites
PROMOTING WEBSITE• Blog     and Twitter about new content• Offline Promotion (urls on bc, QR Codes)• Social   Media Sites• ...
WEBMASTER TOOLS
WEBMASTER TOOLS• Google Website Optimizer (google.com/ websiteoptimizer)
WEBMASTER TOOLS• Google Website Optimizer (google.com/ websiteoptimizer)• Search   Queries
WEBMASTER TOOLS• Google Website Optimizer (google.com/ websiteoptimizer)• Search   Queries• Keywords, etc
THE END
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Beginning Search Engine Optimization

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An introduction to concepts and techniques for SEO. Including in and out o

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  • Beginning Search Engine Optimization

    1. 1. BEGINNING SEARCH ENGINE OPTIMIZATION by Ray Villalobos
    2. 2. THE BASICS OF SEO
    3. 3. THE BASICS OF SEO• Optimizing for Google
    4. 4. THE BASICS OF SEO• Optimizing for Google• Promoting on multiple Social Media
    5. 5. THE BASICS OF SEO• Optimizing for Google• Promoting on multiple Social Media• SEO is lots of little things
    6. 6. TYPES OF SEO
    7. 7. TYPES OF SEO• Types of Search Results:
    8. 8. TYPES OF SEO• Types of Search Results: • Organic (naturally show up in results) vs Paid
    9. 9. TYPES OF SEO• Types of Search Results: • Organic (naturally show up in results) vs Paid• External (What you can do outside of your Page)
    10. 10. TYPES OF SEO• Types of Search Results: • Organic (naturally show up in results) vs Paid• External (What you can do outside of your Page) • Get your page linked in sites with a high PageRank
    11. 11. TYPES OF SEO• Types of Search Results: • Organic (naturally show up in results) vs Paid• External (What you can do outside of your Page) • Get your page linked in sites with a high PageRank• Internal (In Page)
    12. 12. TYPES OF SEO• Types of Search Results: • Organic (naturally show up in results) vs Paid• External (What you can do outside of your Page) • Get your page linked in sites with a high PageRank• Internal (In Page) • Making your pages more search friendly
    13. 13. MOST IMPORTANT
    14. 14. MOST IMPORTANT• Quality Content
    15. 15. MOST IMPORTANT• Quality Content• Post Unique and Fresh content regularly
    16. 16. MOST IMPORTANT• Quality Content• Post Unique and Fresh content regularly• Use your social networks
    17. 17. MOST IMPORTANT• Quality Content• Post Unique and Fresh content regularly• Use your social networks• Quality/Keyword Driven Text
    18. 18. WHAT PEOPLE WANT
    19. 19. WHAT PEOPLE WANT • Information
    20. 20. WHAT PEOPLE WANT • Information • Socialize
    21. 21. WHAT PEOPLE WANT • Information • Buy Something • Socialize
    22. 22. WHAT PEOPLE WANT • Information • Buy Something • Socialize • Theyre Bored
    23. 23. WHAT GOOGLE WANTS
    24. 24. WHAT GOOGLE WANTS • To be accurate
    25. 25. WHAT GOOGLE WANTS • To be accurate • To make money
    26. 26. WHAT GOOGLE WANTS • To be accurate • To make money • Paid Search 90% revenue
    27. 27. KNOW YOUR COMPETITON
    28. 28. KNOW YOUR COMPETITON • See what theyre doing
    29. 29. KNOW YOUR COMPETITON • See what theyre doing • Copy, repeat
    30. 30. KNOW YOUR COMPETITON • See what theyre doing • Copy, repeat • Look for their PageRank rating
    31. 31. GOOGLES KEYWORD TOOL
    32. 32. GOOGLES KEYWORD TOOL• Part of AdWords
    33. 33. GOOGLES KEYWORD TOOL• Part of AdWords• Helps you optimize for keywords
    34. 34. GOOGLES KEYWORD TOOL• Part of AdWords• Helps you optimize for keywords• Shows how people are searching
    35. 35. GOOGLES KEYWORD TOOL• Part of AdWords• Helps you optimize for keywords• Shows how people are searching• Keyword phrases are more important
    36. 36. COMPETITIVENESS
    37. 37. COMPETITIVENESS• Global Search Volume
    38. 38. COMPETITIVENESS• Global Search Volume• Doan allintitle:"keyword phrase" for each phrase
    39. 39. COMPETITIVENESS• Global Search Volume• Doan allintitle:"keyword phrase" for each phrase• Under 1,000 non- competitive, 1-3000 fairly competitive, 3-5000 Competitive, more than 10K
    40. 40. OFF PAGE TECHNIQUES
    41. 41. OFF PAGE TECHNIQUES• Look for quality inbound Iinks
    42. 42. OFF PAGE TECHNIQUES• Look for quality inbound Iinks• Dont be one of a gazillion links on a page
    43. 43. OFF PAGE TECHNIQUES• Look for quality inbound Iinks• Dont be one of a gazillion links on a page• Links from high PageRank sites are better
    44. 44. OFF PAGE TECHNIQUES• Look for quality inbound Iinks• Dont be one of a gazillion links on a page• Links from high PageRank sites are better• Links in body text are better than just as lists of links
    45. 45. OFF PAGE TECHNIQUES• Look for quality inbound Iinks• Dont be one of a gazillion links on a page• Links from high PageRank sites are better• Links in body text are better than just as lists of links• Links from relevant pages better
    46. 46. OFF PAGE TECHNIQUES
    47. 47. OFF PAGE TECHNIQUES• Links surrounded by relevant text are better
    48. 48. OFF PAGE TECHNIQUES• Links surrounded by relevant text are better• Anchor text is critical (<a> tags)
    49. 49. OFF PAGE TECHNIQUES• Links surrounded by relevant text are better• Anchor text is critical (<a> tags)• Don’t have all of your inbound links coming to your homepage
    50. 50. OFF PAGE TECHNIQUES• Links surrounded by relevant text are better• Anchor text is critical (<a> tags)• Don’t have all of your inbound links coming to your homepage• Commenting on sites...although usually not tracked by Google, can be useful to bring audience to your site.
    51. 51. SEO BEST PRACTICES
    52. 52. PAGE TITLES & DESCRIPTIONS
    53. 53. PAGE TITLES & DESCRIPTIONS• Your page titles should be:
    54. 54. PAGE TITLES & DESCRIPTIONS• Your page titles should be: • Unique
    55. 55. PAGE TITLES & DESCRIPTIONS• Your page titles should be: • Unique • Descriptive
    56. 56. PAGE TITLES & DESCRIPTIONS• Your page titles should be: • Unique • Descriptive • Keyword-driven
    57. 57. PAGE TITLES & DESCRIPTIONS• Your page titles should be: • Unique • Descriptive • Keyword-driven• TheDescription Meta Tag although not useful for ranking is what Google with use in search results if present
    58. 58. URLS
    59. 59. URLS• Easy To Read
    60. 60. URLS• Easy To Read • http://planetoftheweb.com?id=454
    61. 61. URLS• Easy To Read • http://planetoftheweb.com?id=454 • http://planetoftheweb.com/SEOpractices.html
    62. 62. URLS• Easy To Read • http://planetoftheweb.com?id=454 • http://planetoftheweb.com/SEOpractices.html• It’s better if URLs have Key words in them
    63. 63. URLS• Easy To Read • http://planetoftheweb.com?id=454 • http://planetoftheweb.com/SEOpractices.html• It’s better if URLs have Key words in them• Follow a good directory structure with folders that have keywords.
    64. 64. HEADING TAGS
    65. 65. HEADING TAGS• Pretend youre writing an outline
    66. 66. HEADING TAGS• Pretend youre writing an outline• Define the structure of your document
    67. 67. HEADING TAGS• Pretend youre writing an outline• Define the structure of your document• Use Headings Sparingly
    68. 68. HEADING TAGS• Pretend youre writing an outline• Define the structure of your document• Use Headings Sparingly• Insert Keywords in your Headings
    69. 69. IMAGES
    70. 70. IMAGES• Dont use for navigation
    71. 71. IMAGES• Dont use for navigation• Use short, descriptive
    72. 72. IMAGES• Dont use for navigation• Use short, descriptive• Use ALT on Image links
    73. 73. PROMOTING WEBSITE
    74. 74. PROMOTING WEBSITE• Blog and Twitter about new content
    75. 75. PROMOTING WEBSITE• Blog and Twitter about new content• Offline Promotion (urls on bc, QR Codes)
    76. 76. PROMOTING WEBSITE• Blog and Twitter about new content• Offline Promotion (urls on bc, QR Codes)• Social Media Sites
    77. 77. PROMOTING WEBSITE• Blog and Twitter about new content• Offline Promotion (urls on bc, QR Codes)• Social Media Sites• Use Google Places (http://google.com/ places)
    78. 78. WEBMASTER TOOLS
    79. 79. WEBMASTER TOOLS• Google Website Optimizer (google.com/ websiteoptimizer)
    80. 80. WEBMASTER TOOLS• Google Website Optimizer (google.com/ websiteoptimizer)• Search Queries
    81. 81. WEBMASTER TOOLS• Google Website Optimizer (google.com/ websiteoptimizer)• Search Queries• Keywords, etc
    82. 82. THE END
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