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Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
Beginning Search Engine Optimization
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Beginning Search Engine Optimization

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An introduction to concepts and techniques for SEO. Including in and out o

An introduction to concepts and techniques for SEO. Including in and out o

Published in: Technology, Design
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  • Transcript

    • 1. BEGINNING SEARCH ENGINE OPTIMIZATION by Ray Villalobos
    • 2. THE BASICS OF SEO
    • 3. THE BASICS OF SEO• Optimizing for Google
    • 4. THE BASICS OF SEO• Optimizing for Google• Promoting on multiple Social Media
    • 5. THE BASICS OF SEO• Optimizing for Google• Promoting on multiple Social Media• SEO is lots of little things
    • 6. TYPES OF SEO
    • 7. TYPES OF SEO• Types of Search Results:
    • 8. TYPES OF SEO• Types of Search Results: • Organic (naturally show up in results) vs Paid
    • 9. TYPES OF SEO• Types of Search Results: • Organic (naturally show up in results) vs Paid• External (What you can do outside of your Page)
    • 10. TYPES OF SEO• Types of Search Results: • Organic (naturally show up in results) vs Paid• External (What you can do outside of your Page) • Get your page linked in sites with a high PageRank
    • 11. TYPES OF SEO• Types of Search Results: • Organic (naturally show up in results) vs Paid• External (What you can do outside of your Page) • Get your page linked in sites with a high PageRank• Internal (In Page)
    • 12. TYPES OF SEO• Types of Search Results: • Organic (naturally show up in results) vs Paid• External (What you can do outside of your Page) • Get your page linked in sites with a high PageRank• Internal (In Page) • Making your pages more search friendly
    • 13. MOST IMPORTANT
    • 14. MOST IMPORTANT• Quality Content
    • 15. MOST IMPORTANT• Quality Content• Post Unique and Fresh content regularly
    • 16. MOST IMPORTANT• Quality Content• Post Unique and Fresh content regularly• Use your social networks
    • 17. MOST IMPORTANT• Quality Content• Post Unique and Fresh content regularly• Use your social networks• Quality/Keyword Driven Text
    • 18. WHAT PEOPLE WANT
    • 19. WHAT PEOPLE WANT • Information
    • 20. WHAT PEOPLE WANT • Information • Socialize
    • 21. WHAT PEOPLE WANT • Information • Buy Something • Socialize
    • 22. WHAT PEOPLE WANT • Information • Buy Something • Socialize • Theyre Bored
    • 23. WHAT GOOGLE WANTS
    • 24. WHAT GOOGLE WANTS • To be accurate
    • 25. WHAT GOOGLE WANTS • To be accurate • To make money
    • 26. WHAT GOOGLE WANTS • To be accurate • To make money • Paid Search 90% revenue
    • 27. KNOW YOUR COMPETITON
    • 28. KNOW YOUR COMPETITON • See what theyre doing
    • 29. KNOW YOUR COMPETITON • See what theyre doing • Copy, repeat
    • 30. KNOW YOUR COMPETITON • See what theyre doing • Copy, repeat • Look for their PageRank rating
    • 31. GOOGLES KEYWORD TOOL
    • 32. GOOGLES KEYWORD TOOL• Part of AdWords
    • 33. GOOGLES KEYWORD TOOL• Part of AdWords• Helps you optimize for keywords
    • 34. GOOGLES KEYWORD TOOL• Part of AdWords• Helps you optimize for keywords• Shows how people are searching
    • 35. GOOGLES KEYWORD TOOL• Part of AdWords• Helps you optimize for keywords• Shows how people are searching• Keyword phrases are more important
    • 36. COMPETITIVENESS
    • 37. COMPETITIVENESS• Global Search Volume
    • 38. COMPETITIVENESS• Global Search Volume• Doan allintitle:"keyword phrase" for each phrase
    • 39. COMPETITIVENESS• Global Search Volume• Doan allintitle:"keyword phrase" for each phrase• Under 1,000 non- competitive, 1-3000 fairly competitive, 3-5000 Competitive, more than 10K
    • 40. OFF PAGE TECHNIQUES
    • 41. OFF PAGE TECHNIQUES• Look for quality inbound Iinks
    • 42. OFF PAGE TECHNIQUES• Look for quality inbound Iinks• Dont be one of a gazillion links on a page
    • 43. OFF PAGE TECHNIQUES• Look for quality inbound Iinks• Dont be one of a gazillion links on a page• Links from high PageRank sites are better
    • 44. OFF PAGE TECHNIQUES• Look for quality inbound Iinks• Dont be one of a gazillion links on a page• Links from high PageRank sites are better• Links in body text are better than just as lists of links
    • 45. OFF PAGE TECHNIQUES• Look for quality inbound Iinks• Dont be one of a gazillion links on a page• Links from high PageRank sites are better• Links in body text are better than just as lists of links• Links from relevant pages better
    • 46. OFF PAGE TECHNIQUES
    • 47. OFF PAGE TECHNIQUES• Links surrounded by relevant text are better
    • 48. OFF PAGE TECHNIQUES• Links surrounded by relevant text are better• Anchor text is critical (<a> tags)
    • 49. OFF PAGE TECHNIQUES• Links surrounded by relevant text are better• Anchor text is critical (<a> tags)• Don’t have all of your inbound links coming to your homepage
    • 50. OFF PAGE TECHNIQUES• Links surrounded by relevant text are better• Anchor text is critical (<a> tags)• Don’t have all of your inbound links coming to your homepage• Commenting on sites...although usually not tracked by Google, can be useful to bring audience to your site.
    • 51. SEO BEST PRACTICES
    • 52. PAGE TITLES & DESCRIPTIONS
    • 53. PAGE TITLES & DESCRIPTIONS• Your page titles should be:
    • 54. PAGE TITLES & DESCRIPTIONS• Your page titles should be: • Unique
    • 55. PAGE TITLES & DESCRIPTIONS• Your page titles should be: • Unique • Descriptive
    • 56. PAGE TITLES & DESCRIPTIONS• Your page titles should be: • Unique • Descriptive • Keyword-driven
    • 57. PAGE TITLES & DESCRIPTIONS• Your page titles should be: • Unique • Descriptive • Keyword-driven• TheDescription Meta Tag although not useful for ranking is what Google with use in search results if present
    • 58. URLS
    • 59. URLS• Easy To Read
    • 60. URLS• Easy To Read • http://planetoftheweb.com?id=454
    • 61. URLS• Easy To Read • http://planetoftheweb.com?id=454 • http://planetoftheweb.com/SEOpractices.html
    • 62. URLS• Easy To Read • http://planetoftheweb.com?id=454 • http://planetoftheweb.com/SEOpractices.html• It’s better if URLs have Key words in them
    • 63. URLS• Easy To Read • http://planetoftheweb.com?id=454 • http://planetoftheweb.com/SEOpractices.html• It’s better if URLs have Key words in them• Follow a good directory structure with folders that have keywords.
    • 64. HEADING TAGS
    • 65. HEADING TAGS• Pretend youre writing an outline
    • 66. HEADING TAGS• Pretend youre writing an outline• Define the structure of your document
    • 67. HEADING TAGS• Pretend youre writing an outline• Define the structure of your document• Use Headings Sparingly
    • 68. HEADING TAGS• Pretend youre writing an outline• Define the structure of your document• Use Headings Sparingly• Insert Keywords in your Headings
    • 69. IMAGES
    • 70. IMAGES• Dont use for navigation
    • 71. IMAGES• Dont use for navigation• Use short, descriptive
    • 72. IMAGES• Dont use for navigation• Use short, descriptive• Use ALT on Image links
    • 73. PROMOTING WEBSITE
    • 74. PROMOTING WEBSITE• Blog and Twitter about new content
    • 75. PROMOTING WEBSITE• Blog and Twitter about new content• Offline Promotion (urls on bc, QR Codes)
    • 76. PROMOTING WEBSITE• Blog and Twitter about new content• Offline Promotion (urls on bc, QR Codes)• Social Media Sites
    • 77. PROMOTING WEBSITE• Blog and Twitter about new content• Offline Promotion (urls on bc, QR Codes)• Social Media Sites• Use Google Places (http://google.com/ places)
    • 78. WEBMASTER TOOLS
    • 79. WEBMASTER TOOLS• Google Website Optimizer (google.com/ websiteoptimizer)
    • 80. WEBMASTER TOOLS• Google Website Optimizer (google.com/ websiteoptimizer)• Search Queries
    • 81. WEBMASTER TOOLS• Google Website Optimizer (google.com/ websiteoptimizer)• Search Queries• Keywords, etc
    • 82. THE END

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