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Beginning Search Engine Optimization
 

Beginning Search Engine Optimization

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An introduction to concepts and techniques for SEO. Including in and out o

An introduction to concepts and techniques for SEO. Including in and out o

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Beginning Search Engine Optimization Beginning Search Engine Optimization Presentation Transcript

  • BEGINNING SEARCH ENGINE OPTIMIZATION by Ray Villalobos
  • THE BASICS OF SEO
  • THE BASICS OF SEO• Optimizing for Google
  • THE BASICS OF SEO• Optimizing for Google• Promoting on multiple Social Media
  • THE BASICS OF SEO• Optimizing for Google• Promoting on multiple Social Media• SEO is lots of little things
  • TYPES OF SEO
  • TYPES OF SEO• Types of Search Results:
  • TYPES OF SEO• Types of Search Results: • Organic (naturally show up in results) vs Paid
  • TYPES OF SEO• Types of Search Results: • Organic (naturally show up in results) vs Paid• External (What you can do outside of your Page)
  • TYPES OF SEO• Types of Search Results: • Organic (naturally show up in results) vs Paid• External (What you can do outside of your Page) • Get your page linked in sites with a high PageRank
  • TYPES OF SEO• Types of Search Results: • Organic (naturally show up in results) vs Paid• External (What you can do outside of your Page) • Get your page linked in sites with a high PageRank• Internal (In Page)
  • TYPES OF SEO• Types of Search Results: • Organic (naturally show up in results) vs Paid• External (What you can do outside of your Page) • Get your page linked in sites with a high PageRank• Internal (In Page) • Making your pages more search friendly
  • MOST IMPORTANT
  • MOST IMPORTANT• Quality Content
  • MOST IMPORTANT• Quality Content• Post Unique and Fresh content regularly
  • MOST IMPORTANT• Quality Content• Post Unique and Fresh content regularly• Use your social networks
  • MOST IMPORTANT• Quality Content• Post Unique and Fresh content regularly• Use your social networks• Quality/Keyword Driven Text
  • WHAT PEOPLE WANT
  • WHAT PEOPLE WANT • Information
  • WHAT PEOPLE WANT • Information • Socialize
  • WHAT PEOPLE WANT • Information • Buy Something • Socialize
  • WHAT PEOPLE WANT • Information • Buy Something • Socialize • Theyre Bored
  • WHAT GOOGLE WANTS
  • WHAT GOOGLE WANTS • To be accurate
  • WHAT GOOGLE WANTS • To be accurate • To make money
  • WHAT GOOGLE WANTS • To be accurate • To make money • Paid Search 90% revenue
  • KNOW YOUR COMPETITON
  • KNOW YOUR COMPETITON • See what theyre doing
  • KNOW YOUR COMPETITON • See what theyre doing • Copy, repeat
  • KNOW YOUR COMPETITON • See what theyre doing • Copy, repeat • Look for their PageRank rating
  • GOOGLES KEYWORD TOOL
  • GOOGLES KEYWORD TOOL• Part of AdWords
  • GOOGLES KEYWORD TOOL• Part of AdWords• Helps you optimize for keywords
  • GOOGLES KEYWORD TOOL• Part of AdWords• Helps you optimize for keywords• Shows how people are searching
  • GOOGLES KEYWORD TOOL• Part of AdWords• Helps you optimize for keywords• Shows how people are searching• Keyword phrases are more important
  • COMPETITIVENESS
  • COMPETITIVENESS• Global Search Volume
  • COMPETITIVENESS• Global Search Volume• Doan allintitle:"keyword phrase" for each phrase
  • COMPETITIVENESS• Global Search Volume• Doan allintitle:"keyword phrase" for each phrase• Under 1,000 non- competitive, 1-3000 fairly competitive, 3-5000 Competitive, more than 10K
  • OFF PAGE TECHNIQUES
  • OFF PAGE TECHNIQUES• Look for quality inbound Iinks
  • OFF PAGE TECHNIQUES• Look for quality inbound Iinks• Dont be one of a gazillion links on a page
  • OFF PAGE TECHNIQUES• Look for quality inbound Iinks• Dont be one of a gazillion links on a page• Links from high PageRank sites are better
  • OFF PAGE TECHNIQUES• Look for quality inbound Iinks• Dont be one of a gazillion links on a page• Links from high PageRank sites are better• Links in body text are better than just as lists of links
  • OFF PAGE TECHNIQUES• Look for quality inbound Iinks• Dont be one of a gazillion links on a page• Links from high PageRank sites are better• Links in body text are better than just as lists of links• Links from relevant pages better
  • OFF PAGE TECHNIQUES
  • OFF PAGE TECHNIQUES• Links surrounded by relevant text are better
  • OFF PAGE TECHNIQUES• Links surrounded by relevant text are better• Anchor text is critical (<a> tags)
  • OFF PAGE TECHNIQUES• Links surrounded by relevant text are better• Anchor text is critical (<a> tags)• Don’t have all of your inbound links coming to your homepage
  • OFF PAGE TECHNIQUES• Links surrounded by relevant text are better• Anchor text is critical (<a> tags)• Don’t have all of your inbound links coming to your homepage• Commenting on sites...although usually not tracked by Google, can be useful to bring audience to your site.
  • SEO BEST PRACTICES
  • PAGE TITLES & DESCRIPTIONS
  • PAGE TITLES & DESCRIPTIONS• Your page titles should be:
  • PAGE TITLES & DESCRIPTIONS• Your page titles should be: • Unique
  • PAGE TITLES & DESCRIPTIONS• Your page titles should be: • Unique • Descriptive
  • PAGE TITLES & DESCRIPTIONS• Your page titles should be: • Unique • Descriptive • Keyword-driven
  • PAGE TITLES & DESCRIPTIONS• Your page titles should be: • Unique • Descriptive • Keyword-driven• TheDescription Meta Tag although not useful for ranking is what Google with use in search results if present
  • URLS
  • URLS• Easy To Read
  • URLS• Easy To Read • http://planetoftheweb.com?id=454
  • URLS• Easy To Read • http://planetoftheweb.com?id=454 • http://planetoftheweb.com/SEOpractices.html
  • URLS• Easy To Read • http://planetoftheweb.com?id=454 • http://planetoftheweb.com/SEOpractices.html• It’s better if URLs have Key words in them
  • URLS• Easy To Read • http://planetoftheweb.com?id=454 • http://planetoftheweb.com/SEOpractices.html• It’s better if URLs have Key words in them• Follow a good directory structure with folders that have keywords.
  • HEADING TAGS
  • HEADING TAGS• Pretend youre writing an outline
  • HEADING TAGS• Pretend youre writing an outline• Define the structure of your document
  • HEADING TAGS• Pretend youre writing an outline• Define the structure of your document• Use Headings Sparingly
  • HEADING TAGS• Pretend youre writing an outline• Define the structure of your document• Use Headings Sparingly• Insert Keywords in your Headings
  • IMAGES
  • IMAGES• Dont use for navigation
  • IMAGES• Dont use for navigation• Use short, descriptive
  • IMAGES• Dont use for navigation• Use short, descriptive• Use ALT on Image links
  • PROMOTING WEBSITE
  • PROMOTING WEBSITE• Blog and Twitter about new content
  • PROMOTING WEBSITE• Blog and Twitter about new content• Offline Promotion (urls on bc, QR Codes)
  • PROMOTING WEBSITE• Blog and Twitter about new content• Offline Promotion (urls on bc, QR Codes)• Social Media Sites
  • PROMOTING WEBSITE• Blog and Twitter about new content• Offline Promotion (urls on bc, QR Codes)• Social Media Sites• Use Google Places (http://google.com/ places)
  • WEBMASTER TOOLS
  • WEBMASTER TOOLS• Google Website Optimizer (google.com/ websiteoptimizer)
  • WEBMASTER TOOLS• Google Website Optimizer (google.com/ websiteoptimizer)• Search Queries
  • WEBMASTER TOOLS• Google Website Optimizer (google.com/ websiteoptimizer)• Search Queries• Keywords, etc
  • THE END