Branding: Not Just for Cows Anymore
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
6,315
On Slideshare
5,686
From Embeds
629
Number of Embeds
8

Actions

Shares
Downloads
54
Comments
0
Likes
5

Embeds 629

http://openstacks.net 607
http://sla-divisions.typepad.com 12
http://www.gigablast.com 3
http://www.slideshare.net 2
http://colldevsnoisle.wordpress.com 2
http://static.slideshare.net 1
http://www.google.co.in 1
http://feeds.feedburner.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • http://www.flickr.com/photos/earlstirling/2200630866/in/set-72157603740547215/

Transcript

  • 1. Branding: Not Just for Cows Anymore Greg Schwartz Louisville Free Public Library
  • 2. You have a life online.
  • 3. I have an online life too.
  • 4. I have an online life too.
  • 5. I have an online life too.
  • 6. I have an online life too .
  • 7. I have an online identity.
  • 8. Identity
    • What I say about me
    • What others say about me
    • Reputation is more dependant on the latter
  • 9. What your identity looks like to your next employer ME NOT ME ME ME
  • 10. You do not own your online identity.
  • 11. But you do have influence.
  • 12. A definition
    • Personal branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal. In this way, individuals can enhance their recognition as experts in their field, establish reputation and credibility, advance their careers, and build self-confidence. http://personalbrandingwiki.pbwiki.com/FrontPage
  • 13. My definition
    • Personal branding is the action(s) you take to define who you are to others.
  • 14. Greg’s Six Tips for Managing Your Online Brand
  • 15. 1. Have a homebase
  • 16. 1. Have a homebase
  • 17. 1. Have a homebase
  • 18. 1. Have a homebase
  • 19. 2. Own your username
  • 20. 3. Aggregate your lifestream
  • 21. 4. Join the conversation
  • 22. 4. Join the conversation
  • 23. 5. Follow what others are saying about you
  • 24. 6. Be authentic
  • 25. Thank you!
    • Find me online:
    • [email_address]
    • Twitter/Friendfeed: gregschwartz
    • Blog: http://openstacks.net/os
    • Podcast: http://uncontrolledvocabulary.com
  • 26. Photo credits
    • Title slide: http://www.flickr.com/photos/earlstirling/2200630866
    • Slide 7: http://www.flickr.com/photos/trucolorsfly/2397151596/
    • Slide 11: http://www.seductionlabs.org/images/Hypnosis-fate.jpg
    • Slide 20: http://www.flickr.com/photos/assbach/551725158