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Branding: Not Just for Cows Anymore

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Presented at Internet Librarian 2008

Presented at Internet Librarian 2008

Published in: Education, Technology, Business

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  • http://www.flickr.com/photos/earlstirling/2200630866/in/set-72157603740547215/
  • Transcript

    • 1. Branding: Not Just for Cows Anymore Greg Schwartz Louisville Free Public Library
    • 2. You have a life online.
    • 3. I have an online life too.
    • 4. I have an online life too.
    • 5. I have an online life too.
    • 6. I have an online life too .
    • 7. I have an online identity.
    • 8. Identity
      • What I say about me
      • What others say about me
      • Reputation is more dependant on the latter
    • 9. What your identity looks like to your next employer ME NOT ME ME ME
    • 10. You do not own your online identity.
    • 11. But you do have influence.
    • 12. A definition
      • Personal branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal. In this way, individuals can enhance their recognition as experts in their field, establish reputation and credibility, advance their careers, and build self-confidence. http://personalbrandingwiki.pbwiki.com/FrontPage
    • 13. My definition
      • Personal branding is the action(s) you take to define who you are to others.
    • 14. Greg’s Six Tips for Managing Your Online Brand
    • 15. 1. Have a homebase
    • 16. 1. Have a homebase
    • 17. 1. Have a homebase
    • 18. 1. Have a homebase
    • 19. 2. Own your username
    • 20. 3. Aggregate your lifestream
    • 21. 4. Join the conversation
    • 22. 4. Join the conversation
    • 23. 5. Follow what others are saying about you
    • 24. 6. Be authentic
    • 25. Thank you!
      • Find me online:
      • [email_address]
      • Twitter/Friendfeed: gregschwartz
      • Blog: http://openstacks.net/os
      • Podcast: http://uncontrolledvocabulary.com
    • 26. Photo credits
      • Title slide: http://www.flickr.com/photos/earlstirling/2200630866
      • Slide 7: http://www.flickr.com/photos/trucolorsfly/2397151596/
      • Slide 11: http://www.seductionlabs.org/images/Hypnosis-fate.jpg
      • Slide 20: http://www.flickr.com/photos/assbach/551725158