Branding: Not Just for Cows Anymore

Branding: Not Just for Cows Anymore Greg Schwartz Louisville Free Public Library

You have a life online.

I have an online life too.

I have an online life too .

I have an online identity.

Identity
What I say about me
What others say about me
Reputation is more dependant on the latter

What your identity looks like to your next employer ME NOT ME ME ME

You do not own your online identity.

But you do have influence.

A definition
Personal branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal. In this way, individuals can enhance their recognition as experts in their field, establish reputation and credibility, advance their careers, and build self-confidence. http://personalbrandingwiki.pbwiki.com/FrontPage

My definition
Personal branding is the action(s) you take to define who you are to others.

Greg’s Six Tips for Managing Your Online Brand

1. Have a homebase

2. Own your username

3. Aggregate your lifestream

4. Join the conversation

5. Follow what others are saying about you

6. Be authentic

Thank you!
Find me online:
[email_address]
Twitter/Friendfeed: gregschwartz
Blog: http://openstacks.net/os
Podcast: http://uncontrolledvocabulary.com

Photo credits
Title slide: http://www.flickr.com/photos/earlstirling/2200630866
Slide 7: http://www.flickr.com/photos/trucolorsfly/2397151596/
Slide 11: http://www.seductionlabs.org/images/Hypnosis-fate.jpg
Slide 20: http://www.flickr.com/photos/assbach/551725158

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Branding: Not Just for Cows Anymore

by planetneutral on Oct 20, 2008

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