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Branding: Not Just for Cows Anymore
 

Branding: Not Just for Cows Anymore

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Presented at Internet Librarian 2008

Presented at Internet Librarian 2008

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Branding: Not Just for Cows Anymore Branding: Not Just for Cows Anymore Presentation Transcript

  • Branding: Not Just for Cows Anymore Greg Schwartz Louisville Free Public Library
  • You have a life online.
  • I have an online life too.
  • I have an online life too.
  • I have an online life too.
  • I have an online life too .
  • I have an online identity.
  • Identity
    • What I say about me
    • What others say about me
    • Reputation is more dependant on the latter
  • What your identity looks like to your next employer ME NOT ME ME ME
  • You do not own your online identity.
  • But you do have influence.
  • A definition
    • Personal branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal. In this way, individuals can enhance their recognition as experts in their field, establish reputation and credibility, advance their careers, and build self-confidence. http://personalbrandingwiki.pbwiki.com/FrontPage
  • My definition
    • Personal branding is the action(s) you take to define who you are to others.
  • Greg’s Six Tips for Managing Your Online Brand
  • 1. Have a homebase
  • 1. Have a homebase
  • 1. Have a homebase
  • 1. Have a homebase
  • 2. Own your username
  • 3. Aggregate your lifestream
  • 4. Join the conversation
  • 4. Join the conversation
  • 5. Follow what others are saying about you
  • 6. Be authentic
  • Thank you!
    • Find me online:
    • [email_address]
    • Twitter/Friendfeed: gregschwartz
    • Blog: http://openstacks.net/os
    • Podcast: http://uncontrolledvocabulary.com
  • Photo credits
    • Title slide: http://www.flickr.com/photos/earlstirling/2200630866
    • Slide 7: http://www.flickr.com/photos/trucolorsfly/2397151596/
    • Slide 11: http://www.seductionlabs.org/images/Hypnosis-fate.jpg
    • Slide 20: http://www.flickr.com/photos/assbach/551725158