Your SlideShare is downloading. ×
0
Branding: Not Just for Cows Anymore
Branding: Not Just for Cows Anymore
Branding: Not Just for Cows Anymore
Branding: Not Just for Cows Anymore
Branding: Not Just for Cows Anymore
Branding: Not Just for Cows Anymore
Branding: Not Just for Cows Anymore
Branding: Not Just for Cows Anymore
Branding: Not Just for Cows Anymore
Branding: Not Just for Cows Anymore
Branding: Not Just for Cows Anymore
Branding: Not Just for Cows Anymore
Branding: Not Just for Cows Anymore
Branding: Not Just for Cows Anymore
Branding: Not Just for Cows Anymore
Branding: Not Just for Cows Anymore
Branding: Not Just for Cows Anymore
Branding: Not Just for Cows Anymore
Branding: Not Just for Cows Anymore
Branding: Not Just for Cows Anymore
Branding: Not Just for Cows Anymore
Branding: Not Just for Cows Anymore
Branding: Not Just for Cows Anymore
Branding: Not Just for Cows Anymore
Branding: Not Just for Cows Anymore
Branding: Not Just for Cows Anymore
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Branding: Not Just for Cows Anymore

3,754

Published on

Presented at Internet Librarian 2008

Presented at Internet Librarian 2008

Published in: Education, Technology, Business
0 Comments
5 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
3,754
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
55
Comments
0
Likes
5
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • http://www.flickr.com/photos/earlstirling/2200630866/in/set-72157603740547215/
  • Transcript

    • 1. Branding: Not Just for Cows Anymore Greg Schwartz Louisville Free Public Library
    • 2. You have a life online.
    • 3. I have an online life too.
    • 4. I have an online life too.
    • 5. I have an online life too.
    • 6. I have an online life too .
    • 7. I have an online identity.
    • 8. Identity <ul><li>What I say about me </li></ul><ul><li>What others say about me </li></ul><ul><li>Reputation is more dependant on the latter </li></ul>
    • 9. What your identity looks like to your next employer ME NOT ME ME ME
    • 10. You do not own your online identity.
    • 11. But you do have influence.
    • 12. A definition <ul><li>Personal branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal. In this way, individuals can enhance their recognition as experts in their field, establish reputation and credibility, advance their careers, and build self-confidence. http://personalbrandingwiki.pbwiki.com/FrontPage </li></ul>
    • 13. My definition <ul><li>Personal branding is the action(s) you take to define who you are to others. </li></ul>
    • 14. Greg’s Six Tips for Managing Your Online Brand
    • 15. 1. Have a homebase
    • 16. 1. Have a homebase
    • 17. 1. Have a homebase
    • 18. 1. Have a homebase
    • 19. 2. Own your username
    • 20. 3. Aggregate your lifestream
    • 21. 4. Join the conversation
    • 22. 4. Join the conversation
    • 23. 5. Follow what others are saying about you
    • 24. 6. Be authentic
    • 25. Thank you! <ul><li>Find me online: </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter/Friendfeed: gregschwartz </li></ul><ul><li>Blog: http://openstacks.net/os </li></ul><ul><li>Podcast: http://uncontrolledvocabulary.com </li></ul>
    • 26. Photo credits <ul><li>Title slide: http://www.flickr.com/photos/earlstirling/2200630866 </li></ul><ul><li>Slide 7: http://www.flickr.com/photos/trucolorsfly/2397151596/ </li></ul><ul><li>Slide 11: http://www.seductionlabs.org/images/Hypnosis-fate.jpg </li></ul><ul><li>Slide 20: http://www.flickr.com/photos/assbach/551725158 </li></ul>

    ×