Workshop 21: Lessons from World Travel Companies on the Social Web

Workshop 21Lessons from World Travel planeta.com • 11.2012Businesses on the Social Web @ronmader

World Travel Directory planeta.com/worldtravel.htmlConscious eco-friendly, people-friendly + place-friendly travel

The directory is not an ad.

The directory listing isa catalyst toward a sharedjourney toward conscious traveland responsible tourism.Be inspired and inspire us!

2 BIG QUESTIONS

Workshop 21: Toolbox for a Social Web Face to Face Talking Phone/Skype Flickr Facebook SlideshareYouTube Wikispaces Pinterest FoursquareDirectory Wikipedia Wordpress Listing Google+ @ Ron Mader

NASA Goddard Space Flight CenterImage: CERN #higgsteria

11 Simple Things to improve your communication with the whole wired world

• Add Planeta badge (logo) • Tweet @ronmader• Add fotos on Flickr + Workshop 21 • Add videos to YouTube • Claim your place on Foursquare

• Create an event on Facebook • Upload to Slideshare • Edit the Planeta Wiki • Comment on Ron’s blog • Claim your place on Google

Make an appointment to Skype with Ron

Advantages1.  Technical tips2.  Brainstorming3.  Figure out what to tweet on twitter

5 Advanced Things to improve your communication with the whole wired world

• Edit more of the Planeta Wiki • Propose a theme day or week • Host a local photo safari • Collaborate with others• Participate in our conferences

Twitter Wiki Facebook YouYouTube Flickr Planeta

Social Web’s Big Picture • Articulate your core values • Develop social strategies• Claim your place via geolocation • Curate positive testimonials • Engage locals and visitors • Share stories

Levels of engagement Be attentive Be creative Be generous Be curious Be empathetic

SIMPLE COMPLICATEDMINUTES HOURSFREE EXPENSIVE

Think about these questions •  Why travel? •  Why travel with you? •  Why travel in your country?•  Who are your visitors this week?

Workshop 21: Toolbox for a Social Web Face to Face Talking Phone/Skype Flickr Facebook SlideshareYouTube Wikispaces Pinterest FoursquareDirectory Wikipedia Wordpress Listing Google+ @ Ron Mader

Workshop 21: Communication Toolbox Face to Face Talking Phone/Skype Flickr Facebook Slideshare YouTube Wikispaces Pinterest Foursquare Directory Wikipedia Wordpress Listing Google+

Facebook Claim your placeIntroduce yourself on the Planeta Group Like comments that inspire you Create and share events Share photos and graphics What would you like on your wall?

facebook.com

How often are you interacting with others on your Facebook page?What would you like others to post on your Facebook page? What would you not like on your Facebook page?On what other Facebook pages are you interacting? Are you participating in events? Are you creating events?

Flickr Create album Favorite (add stars) images Add photos to Workshop 21 Group

flickr.com/photos/bicicletaspedro

How 2Add Photosflickr.com/groups/workshop21/pool/add

flickr.com/photos/bicicletaspedro

ﬂickr.com/photos/blacksheepinn

ﬂickr.com/photos/marlene-ehrenberg

ﬂickr.com/photos/ecopariso

ﬂickr.com/photos/handsupholidays

ﬂickr.com/photos/nuttisamisiida

Foursquare Claim your place Check in Save tips

Google Claim your place Host a hangout Make Maps Translate

Ipadio Listen to Ron’s podcasts Record a conversation Record a soundscape Subscribe to the itunes feed

LinkedIn Introduce your professional interest Share current news Join groups and discussions

linkedin.com

Pinterest Create a board Pin and repin

SlideShare Favorite this presentation Upload your own document or powerpoint presentation Join our zipcast

slideshare.net/planeta/wesuckatcollaboration

slideshare.net

TripAdvisor Review trips Respond to reviews Create a TripWow

Twitter Tweet about local food, weather Follow colleagues Share breaking news Ask questions

#Workshop21 #FF@BeyondTouring @BalamkuHotel @BlackSheepInn@ethicalrewards @handsupholidays @ecoparaiso@marehrenberg @newfrontiersadv@llamaexpedition @pandpvolunteer@AdvLifeTravel @MaliaEverette @LARGEminority@nuttisamisiidatwitter.com/#!/ronmader/workshop21

Wiki Tips Wiki!

WordPressAnnounce upcoming events Comment on Ron’s blog

blog.travel-peopleandplaces.co.uk

YouTube Upload a video Create a playlist Favorite a video Share in a Google Hangout

Tick the BoxesBe attentive ✔Be creative ✔ generous ✔BeBe curious ✔Be empathetic ✔

Check In! = Regístrate planeta.com • 11.2012

Claim Your Place = Reclama Tu Lugar planeta.com • 11.2012

story twitter feedback travel share directory collaborate future planeta youtube facebook ﬂickr FREE adventure hashtag SPACE marketing interaction communicate core skills wikipedia event wiki listen kudos games planeta.com • planeta.wikispaces.com/workshop21 • 2012

Discoveries from Daniel Johns + Josh Wakely What works works.

slideshare.net/planeta/workshop21

@ronmader planeta.com

http://www.planeta.com	4058
http://planeta.wikispaces.com	629
http://ronmader.wordpress.com	174
http://www.scoop.it	136
http://storify.com	65
http://planeta.com	46
http://translate.googleusercontent.com	43
http://webcache.googleusercontent.com	37
http://paper.li	15
url_unknown	11
http://131.253.14.66	7
http://a0.twimg.com	3
http://www.twylah.com	2
http://twitter.com	1

Workshop 21: Lessons from World Travel Companies on the Social Web

by ron mader

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Workshop 21: Lessons from World Travel Companies on the Social Web Presentation Transcript