Workshop 21: Social Media Lessons from World Travel Companies

Workshop 21Social Media Lessonsfrom World Travel Companies planeta.com • 06.2012

World Travel Directory planeta.com/worldtravel.htmlMeaningful eco-friendly, people- friendly + place-friendly travel

The directory listing is not anad, rather a catalyst towardconversation, listening andtalking a walk towardconscious travel andresponsible tourism.Be inspired and inspire us.

11 Simple Things to improve communication with the whole wired world

•  Add Planeta badge (logo) •  Tweet @ronmader •  Add fotos to our Flickr Group •  Add videos to YouTube•  Claim your place on Foursquare

•  Create an event on Facebook •  Upload to Slideshare •  Edit a wiki•  Blog and comment on Ron’s blog •  Claim your place on Google

Make an appointment to skype with Ron

Advantages1.  Technical tips2.  Brainstorming3.  Figure out what to tweet on twitter

Improve your digital literacy skills Advanced 5 Things to improve your communication with Ron and the whole wired world

•  Edit the Planeta Wiki •  Propose a theme week •  Host a local photo safari •  Collaborate with others•  Participate in our conferences

2 BIG QUESTIONS

Twitter Wiki Facebook Your BusinessYouTube Flickr Planeta

Social Media’s Bigger Picture •  Articulate your core values •  Develop social strategies•  Claim your place via geolocation •  Curate positive testimonials •  Engage locals and visitors •  Share stories

The value ofsocial mediabecomes clearthroughrepetition.

Levels of engagement Be attentive Be creative Be generous Be curious Be empathetic

SIMPLE COMPLICATEDMINUTES HOURSFREE EXPENSIVE

Facebook Claim your placeIntroduce yourself our Planeta Group Like comments that inspire you Create and share events Share photos and graphics

facebook.com

Flickr Create album Favorite (add stars) imagesAdd photos to Workshop 21 Group

workshop 21flickr.com/groups/workshop21

How 2Add Photosflickr.com/groups/workshop21/pool/add

ﬂickr.com/photos/bicicletaspedro

ﬂickr.com/photos/blacksheepinn

ﬂickr.com/photos/marlene-ehrenberg

ﬂickr.com/photos/ecopariso

ﬂickr.com/photos/handsupholidays

Foursquare Claim your place Check in Save tips

Google Claim your place Join a hangout Make Maps Google translate texts

Ipadio Listen to Ron’s podcasts Record a conversation Record a soundscape Subscribe to the itunes feed

LinkedInIntroduce your professional interest Share current news Join groups and discussions

linkedin.com

SlideShare Favorite this presentationUpload your own document or powerpoint presentation Join our zipcast

s l i d e s h a r e . n e t /p l a n e t a / we s u c ka t c o l l a b o r a t i o n

slideshare.net

TripAdvisor Review trips Respond to reviews Create a TripWow

Twitter Tweet about local food, weather Follow colleagues Share breaking news Ask a question

#Workshop21 #FF @BeyondTouring@BalamkuHotel @BlackSheepInn @mskaye@handsupholidays @ecoparaiso@JourneyMexico @marehrenberg@newfrontiersadv @llamaexpedition@pandpvolunteer @AdvLifeTravel@WildlifeAus @MaliaEverette@LARGEminority @nuttisamisiidatwitter.com/#!/ronmader/workshop21

Wiki Tips Wiki!

WordPressAnnounce upcoming events Share breaking news Comment on Ron’s blog

YouTube Upload a video Create a playlist Favorite a video

youtube.com

academictoursoaxaca.com

adventure-life.com

balamku.com

beyondtouring.com

bicicletaspedromartinez.com

blacksheepinn.com

casaenlamontana.com

casaarnel.com.mx

costaricaexpeditions.com

ecoparaiso.com

globalexchange.org

handsupholidays.com

journeymexico.com

llamaexpeditions.com

marlene-ehrenberg.com.mx

Morelocal.co

newfrontiersadventures.com

www.nutti.se

travel-peopleandplaces.co.uk

thetravelspecialists.biz

vamosexpeditions.com

wildlifetourism.org.au

planeta.com/worldtravel.html

Tick the Boxes Be attentive ✔ Be creative ✔ Be generous ✔ Be curious ✔ Be empathetic ✔

Check In! = Registrate planeta.com • 06.2012

Claim Your Place = Reclama Tu Lugar planeta.com • 06.2012

slideshare.net/planeta/workshop21

@ronmader

http://www.planeta.com	2000
http://planeta.wikispaces.com	348
http://ronmader.wordpress.com	171
http://storify.com	42
http://webcache.googleusercontent.com	23
http://translate.googleusercontent.com	18
http://paper.li	15
url_unknown	11
http://planeta.com	10
http://a0.twimg.com	3
http://www.twylah.com	2
http://twitter.com	1

Workshop 21: Social Media Lessons from World Travel Companies

by ron mader on Apr 19, 2011

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Workshop 21: Social Media Lessons from World Travel Companies — Presentation Transcript