Upgrade Your World! Making the most of old-school allies and the expanding social media universe

Upgrade (!) Twitteryour worldby making Wiki Facebookthe most ofold-school allies Youand the YouTube Flickrexpandingsocial media Planetauniverse

qrFqr!BUZZWORD BINGOqrFqr!

2012 social media climate change narrative hype core skills longtail freemium carrot mob platinum rule FREEbiodiversity buy in geolocation free wi-ﬁ SPACE wiki twitter youtube facebook ﬂickr hearing taste smell touch hearing planeta.com • planeta.wikispaces.com/buzzwordbingo • 2012

qrFqr!NARRATIVEqrFqr!

qrFqr!SOCIAL MEDIAqrFqr!

qrFqr! WIKIqrFqr!

Social Media, aka Web 2.0 Today Next Month Next Six Months Facebook Flickr Google Twitter YouTube Wiki Other p l a n e t a . c o m

Healthy Practices Today Next Month Next Six Months Culture Environment Well-Being Other p l a n e t a . c o m

Supercharge Relationships Today Next Month Next Six Months Local National International p l a n e t a . c o m

How do weparticipate? planeta.com

Parking sign in Teotitlán Del Valle, Oaxaca

The value ofsocial mediabecomes clearthroughrepetition.

Core Skills + Facebook Flickr Twitter YouTube Wiki Flickr on Twitter on YouTube on Wiki on Facebook Core Skills Facebook Facebook Facebook Facebook Facebook on Core Twitter on YouTube on Wiki on Flickr Flickr Skills Flickr Flickr Flickr Facebook on Flickr on Core YouTube on Wiki on Twitter Twitter Twitter Skills Twitter Twitter Facebook on Flickr on Twitter on Wiki on YouTube YouTube YouTube YouTube Core Skills YouTube Facebook on Flickr on Twitter on YouTube on Core Wiki Wiki Wiki Wiki Wiki Skills p l a n e t a . c o m

Blogs Facebook Flickr Slideshare Twitter YouTube Wiki Other Blogs Blogs2 Facebook Facebook2 Flickr Flickr2 Slideshare Slideshare 2 Twitter Twitter2 YouTube YouTube2 Wiki Wikis2 Inﬁnity Other Squared Plus One

Levels of engagement Be attentive Be creative Be generous Be curious Be empathetic

Tick the Boxes Be attentive ✔ Be creative ✔ Be generous ✔ Be curious ✔ Be empathetic ✔

90-9-1 Principle 1 % Creators 9 % Editors 90 % Browsers

www.wikipedia.org/wiki/Hype_cycle

www.wikipedia.org/wiki/crossing_the_chasm

Hi Ron, I hate to say this but …what is Web 2.0? I am still re-reading a couple Maya books.

Are we on the same channel? Face Flickr Slideshare Twitter YouTube Wiki Other Are we on the same channel? To what degree are we engaged? p l a n e t a . c o m

FREEMIUMFREE PARTNERSHIPS PREMIUM p l a n e t a . c o m

A NEW MAP OF THE WORLD

qrFqr! LONGTAILqrFqr!

free wi-fıplaneta.wikispaces.com/wiﬁ

buy in oaxaca web workshop @ 2009

low hanging fruit

capacity building

YOUCAN’T JUSTTHINK IT

MAKE ITREAL

Don’t be that Guy No seas sangron (Mexican Spanish)Kety rachtee ruu (Zapotec)*Sei nicht so (German)*Zapoteco de Teotitlán del Valle, México

Where is the tipping point? planeta.com

Natural World Virtual World

NEW OLD WHAT’S SCHOOLSCHOOL NEXT

players, aka stakeholders

ﬂickr.com/photos/briansolis/2735401175

What are we going to do with this wired space? planeta.com

foamboard @ 2010

Identifywhere theconversationis takingplace planeta.com

  Delicious   Facebook   Flickr   Google   Slideshare Social   Storify   Twitter Media   YouTube   WikiToolbox

planeta.wikispaces.com/rtcities

Planeta Wiki

qrFqr! AWESOMEqrFqr!

Twitter Wiki Facebook Your BusinessYouTube Flickr Planeta

Friends Strangers Colleagues YouAcquaintances Government Family

@ron madertwitter.com/ronmader

http://www.planeta.com	3741
http://planeta.wikispaces.com	712
http://planeta.com	40
http://www.european-ecotourism.com	37
http://translate.googleusercontent.com	20
http://www.slideshare.net	7
http://web.me.com	3
http://webcache.googleusercontent.com	1
http://207.46.192.232	1
http://www.google.co.uk	1

Upgrade Your World! Making the most of old-school allies and the expanding social media universe

by ron mader on Oct 04, 2009

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Upgrade Your World! Making the most of old-school allies and the expanding social media universe — Presentation Transcript