South
Africa
@ T h i s T o u r i s m W e e k@ r o n m a d e r
p l a n e t a . w i k i s p a c e s . c o m / m a r k e t i ...
#MarketingSAp l a n e t a . w i k i s p a c e s . c o m / m a r k e t i n g s a
plus.google.com
Technology is the campfire
around which we tell our stories.
- Laurie Anderson
G r a p h i c @ O p e n C l i p A r t
April 2013: Planeta.com, This
Tourism Week and The Travel Word
t e a m e d u p t o d o c u m e n t t r a v e l i n South
A...
TimelineA p r i l 3 : S t o r y t e l l i n g a n d t h e S o c i a l W e b
A p r i l 1 0 : G e o l o c a t i o n : F o u ...
planeta.wikispaces.com/marketingsa
The value of
the social web
becomes clear
through repetition
and redundancy.
2 0 1 3 @ r o n m a d e r
Facebook F l i c k r G o o g l e + T w i t t e r Y o u T u b e W i k i s O t h e r
A r e w e o n t he
s a m e s c r e e n ...
@ M a r t i n H a t c h u e l , T h i s T o u r i s m W e e k
A good conversation
occurs when people
listento one another over time.
Una buena conversación
se produce cuando
las person...
Sara,EnriqueyRon
In life,
it’s not so
important
where you go
as it is
who you meet
along the way.
E n l a v i d a , n o i ...
What’s in your toolbox?
p l a n e t a . c o m 	
  
planeta.wikispaces.com/tools
Ahora es más fácil
Aprende los ABCs de las Redes Sociales
planeta.wikispaces.com/socialweb
It’s easier than ever
Learn the...
Cape Town Open Education Declaration
We are on the cusp of a global revolution
in teaching and learning.
Educators worldwi...
Be attentive
Be generous
Be creative
Be curious
Be empathetic
Levels of Engagement
2 0 1 3 @ r o n m a d e r
Read
Thank
Be kind
Write
Levels of Engagement
2 0 1 3 @ r o n m a d e r
View
Upload photos
Share / like / comment
Create event
Search
Say ‘happy birthday’
Levels of Engagement
2 0 1 3 @ r o n m ...
facebook.com/South.African.National.Parks
facebook.com/Ugu-South-Coast-Tourism
Responsible Tourism South Africa
facebook.com/events/161744987318398
View
Add star / follow
Share photos in groups
Curate gallery
Upload pics
Search
Levels of Engagement
2 0 1 3 @ r o n m a d...
Knysna on the Map
flickr.com/places/South+Africa#umtentweni
flickr.com/groups/lovesouthafrica
View
Like / Favorite / Comment
Search
Check In
Levels of Engagement
Claim your place
2 0 1 3 @ r o n m a d e r
foursquare.com/waterwisegirl
View
Like / Favorite / Comment
Search
Check In
Levels of Engagement
Claim your place
Take photo
2 0 1 3 @ r o n m a d e r
Read
+1
Search
Claim your place
Levels of Engagement
Watch a Hangout
Create a Hangout
2 0 1 3 @ r o n m a d e r
plus.google.com/communities/111562381725373837263
View
Favorite / Comment
Search
Upload presentation
Levels of Engagement
Embed presentation
2 0 1 3 @ r o n m a d e r
Read
Endorse
Search
Claim your place
Levels of Engagement
2 0 1 3 @ r o n m a d e r
Read
Add star / follow
Reply / retweet
Create twitterlist
Tweet
Embed / storify
Levels of Engagement
2 0 1 3 @ r o n m a d...
View
Upload photos
Share / like
create pages
Search
Levels of Engagement
2 0 1 3 @ r o n m a d e r
planeta.wikispaces.com/southafrica
View
Thumbs Up!
Search
Upload
Levels of Engagement
2 0 1 3 @ r o n m a d e r
Create playlist
youtube.com/playlist?p=PLFBC011A7760D7C51
@ R N F u t u r e T e n s e
- R o b B r e z s n y
Foto@RonMader
Kudos
M a r ti n H a t c huel
Etha n Gelb er
Greg H ub b s
A l i s ta i r M c K e n s i e
H ei d i V a n d e...
slideshare.net/planeta/marketingsa
@ronmader
planeta.com
Marketing Local Travel: Social Web Tips for South Africa @thistourismweek @localtravels #MarketingSA
Marketing Local Travel: Social Web Tips for South Africa @thistourismweek @localtravels #MarketingSA
Marketing Local Travel: Social Web Tips for South Africa @thistourismweek @localtravels #MarketingSA
Marketing Local Travel: Social Web Tips for South Africa @thistourismweek @localtravels #MarketingSA
Marketing Local Travel: Social Web Tips for South Africa @thistourismweek @localtravels #MarketingSA
Marketing Local Travel: Social Web Tips for South Africa @thistourismweek @localtravels #MarketingSA
Marketing Local Travel: Social Web Tips for South Africa @thistourismweek @localtravels #MarketingSA
Marketing Local Travel: Social Web Tips for South Africa @thistourismweek @localtravels #MarketingSA
Marketing Local Travel: Social Web Tips for South Africa @thistourismweek @localtravels #MarketingSA
Marketing Local Travel: Social Web Tips for South Africa @thistourismweek @localtravels #MarketingSA
Marketing Local Travel: Social Web Tips for South Africa @thistourismweek @localtravels #MarketingSA
Marketing Local Travel: Social Web Tips for South Africa @thistourismweek @localtravels #MarketingSA
Marketing Local Travel: Social Web Tips for South Africa @thistourismweek @localtravels #MarketingSA
Marketing Local Travel: Social Web Tips for South Africa @thistourismweek @localtravels #MarketingSA
Marketing Local Travel: Social Web Tips for South Africa @thistourismweek @localtravels #MarketingSA
Marketing Local Travel: Social Web Tips for South Africa @thistourismweek @localtravels #MarketingSA
Marketing Local Travel: Social Web Tips for South Africa @thistourismweek @localtravels #MarketingSA
Marketing Local Travel: Social Web Tips for South Africa @thistourismweek @localtravels #MarketingSA
Marketing Local Travel: Social Web Tips for South Africa @thistourismweek @localtravels #MarketingSA
Marketing Local Travel: Social Web Tips for South Africa @thistourismweek @localtravels #MarketingSA
Marketing Local Travel: Social Web Tips for South Africa @thistourismweek @localtravels #MarketingSA
Marketing Local Travel: Social Web Tips for South Africa @thistourismweek @localtravels #MarketingSA
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Marketing Local Travel: Social Web Tips for South Africa @thistourismweek @localtravels #MarketingSA

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Planeta.com and This Tourism Week are teaming up in the month of April to document travel in South Africa and the social web tools that local tourism providers (hotels, restaurants, museums, artisans, tour operators, tour guides, and others) can use to spark the conversation on the social web with the intent of promotion and education.

In April we'll highlight responsible travel practices and invite colleagues to a series of unscripted, real-time hangouts, Wednesdays 5pm in South Africa. Details http://planeta.wikispaces.com/marketingsa

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Marketing Local Travel: Social Web Tips for South Africa @thistourismweek @localtravels #MarketingSA

  1. 1. South Africa @ T h i s T o u r i s m W e e k@ r o n m a d e r p l a n e t a . w i k i s p a c e s . c o m / m a r k e t i n g s a • U m t e n t w e n i , S o u t h C o a s t • 0 5 . 2 0 1 3 Marketing Local Travel #marketingsa
  2. 2. #MarketingSAp l a n e t a . w i k i s p a c e s . c o m / m a r k e t i n g s a
  3. 3. plus.google.com
  4. 4. Technology is the campfire around which we tell our stories. - Laurie Anderson G r a p h i c @ O p e n C l i p A r t
  5. 5. April 2013: Planeta.com, This Tourism Week and The Travel Word t e a m e d u p t o d o c u m e n t t r a v e l i n South Africa a n d t h e t o o l s t h a t l o c a l t o u r i s m p r o v i d e r s ( h o t e l s , r e s t a u r a n t s , m u s e u m s , a r t i s a n s , t o u r o p e r a t o r s , t o u r g u i d e s , a n d o t h e r s ) c a n u s e t o s p a r k t h e c o n v e r s a t i o n o n t h e social web w i t h t h e o b j e c t i v e o f i m p r o v e d p r o m o t i o n a n d e d u c a t i o n .
  6. 6. TimelineA p r i l 3 : S t o r y t e l l i n g a n d t h e S o c i a l W e b A p r i l 1 0 : G e o l o c a t i o n : F o u r s q u a r e A p r i l 1 7 : S m a r t p h o n e s a n d Q R C o d e s A p r i l 2 4 : F u t u r e T r a d e S h o w s M a y 1 : W r a p U p M a y 1 5 : P r e s e n t a t i o n
  7. 7. planeta.wikispaces.com/marketingsa
  8. 8. The value of the social web becomes clear through repetition and redundancy. 2 0 1 3 @ r o n m a d e r
  9. 9. Facebook F l i c k r G o o g l e + T w i t t e r Y o u T u b e W i k i s O t h e r A r e w e o n t he s a m e s c r e e n ? T o w ha t d eg ree a re we engaged ? 2 0 1 3 @ r o n m a d e rp l a n e t a . w i k i s a p c e s . c o m Are we on the same screen?
  10. 10. @ M a r t i n H a t c h u e l , T h i s T o u r i s m W e e k
  11. 11. A good conversation occurs when people listento one another over time. Una buena conversación se produce cuando las personas escucharan unos a otros a través del tiempo.
  12. 12. Sara,EnriqueyRon In life, it’s not so important where you go as it is who you meet along the way. E n l a v i d a , n o i m p o r t a t a n t o d o n d e v a s t a n t o c o m o a q u i e n e n c u e n t r a s e n e l c a m i n o .
  13. 13. What’s in your toolbox? p l a n e t a . c o m   planeta.wikispaces.com/tools
  14. 14. Ahora es más fácil Aprende los ABCs de las Redes Sociales planeta.wikispaces.com/socialweb It’s easier than ever Learn the ABCs of the Social Web planeta.wikispaces.com/socialweb 0 7 . 2 0 1 3
  15. 15. Cape Town Open Education Declaration We are on the cusp of a global revolution in teaching and learning. Educators worldwide are developing a vast pool of educational resources on the Internet, open and free for all to use. capetowndeclaration.org
  16. 16. Be attentive Be generous Be creative Be curious Be empathetic Levels of Engagement 2 0 1 3 @ r o n m a d e r
  17. 17. Read Thank Be kind Write Levels of Engagement 2 0 1 3 @ r o n m a d e r
  18. 18. View Upload photos Share / like / comment Create event Search Say ‘happy birthday’ Levels of Engagement 2 0 1 3 @ r o n m a d e r
  19. 19. facebook.com/South.African.National.Parks
  20. 20. facebook.com/Ugu-South-Coast-Tourism
  21. 21. Responsible Tourism South Africa
  22. 22. facebook.com/events/161744987318398
  23. 23. View Add star / follow Share photos in groups Curate gallery Upload pics Search Levels of Engagement 2 0 1 3 @ r o n m a d e r
  24. 24. Knysna on the Map
  25. 25. flickr.com/places/South+Africa#umtentweni
  26. 26. flickr.com/groups/lovesouthafrica
  27. 27. View Like / Favorite / Comment Search Check In Levels of Engagement Claim your place 2 0 1 3 @ r o n m a d e r
  28. 28. foursquare.com/waterwisegirl
  29. 29. View Like / Favorite / Comment Search Check In Levels of Engagement Claim your place Take photo 2 0 1 3 @ r o n m a d e r
  30. 30. Read +1 Search Claim your place Levels of Engagement Watch a Hangout Create a Hangout 2 0 1 3 @ r o n m a d e r
  31. 31. plus.google.com/communities/111562381725373837263
  32. 32. View Favorite / Comment Search Upload presentation Levels of Engagement Embed presentation 2 0 1 3 @ r o n m a d e r
  33. 33. Read Endorse Search Claim your place Levels of Engagement 2 0 1 3 @ r o n m a d e r
  34. 34. Read Add star / follow Reply / retweet Create twitterlist Tweet Embed / storify Levels of Engagement 2 0 1 3 @ r o n m a d e r
  35. 35. View Upload photos Share / like create pages Search Levels of Engagement 2 0 1 3 @ r o n m a d e r
  36. 36. planeta.wikispaces.com/southafrica
  37. 37. View Thumbs Up! Search Upload Levels of Engagement 2 0 1 3 @ r o n m a d e r Create playlist
  38. 38. youtube.com/playlist?p=PLFBC011A7760D7C51
  39. 39. @ R N F u t u r e T e n s e
  40. 40. - R o b B r e z s n y
  41. 41. Foto@RonMader Kudos M a r ti n H a t c huel Etha n Gelb er Greg H ub b s A l i s ta i r M c K e n s i e H ei d i V a n d er K a m p T he B l u e Y o n d e r #Futrc ha t Lo c a l T ra v el M o v em ent S o ut h A fri c a T o uri s m S o ut h A fri c a n P a rk s T r a n s i ti o n s Ab r o a d T r a v e l Wo r d U S A R ug b y S ev ens
  42. 42. slideshare.net/planeta/marketingsa
  43. 43. @ronmader planeta.com

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