Marketing Local Travel: Social Web Tips for South Africa @thistourismweek @localtravels #MarketingSA

  • 42,005 views
Uploaded on

Planeta.com and This Tourism Week are teaming up in the month of April to document travel in South Africa and the social web tools that local tourism providers (hotels, restaurants, museums, artisans, …

Planeta.com and This Tourism Week are teaming up in the month of April to document travel in South Africa and the social web tools that local tourism providers (hotels, restaurants, museums, artisans, tour operators, tour guides, and others) can use to spark the conversation on the social web with the intent of promotion and education.

In April we'll highlight responsible travel practices and invite colleagues to a series of unscripted, real-time hangouts, Wednesdays 5pm in South Africa. Details http://planeta.wikispaces.com/marketingsa

More in: Travel , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
42,005
On Slideshare
0
From Embeds
0
Number of Embeds
29

Actions

Shares
Downloads
3
Comments
9
Likes
5

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. South Africa @ T h i s T o u r i s m W e e k@ r o n m a d e r p l a n e t a . w i k i s p a c e s . c o m / m a r k e t i n g s a • U m t e n t w e n i , S o u t h C o a s t • 0 5 . 2 0 1 3 Marketing Local Travel #marketingsa
  • 2. #MarketingSAp l a n e t a . w i k i s p a c e s . c o m / m a r k e t i n g s a
  • 3. plus.google.com
  • 4. Technology is the campfire around which we tell our stories. - Laurie Anderson G r a p h i c @ O p e n C l i p A r t
  • 5. April 2013: Planeta.com, This Tourism Week and The Travel Word t e a m e d u p t o d o c u m e n t t r a v e l i n South Africa a n d t h e t o o l s t h a t l o c a l t o u r i s m p r o v i d e r s ( h o t e l s , r e s t a u r a n t s , m u s e u m s , a r t i s a n s , t o u r o p e r a t o r s , t o u r g u i d e s , a n d o t h e r s ) c a n u s e t o s p a r k t h e c o n v e r s a t i o n o n t h e social web w i t h t h e o b j e c t i v e o f i m p r o v e d p r o m o t i o n a n d e d u c a t i o n .
  • 6. TimelineA p r i l 3 : S t o r y t e l l i n g a n d t h e S o c i a l W e b A p r i l 1 0 : G e o l o c a t i o n : F o u r s q u a r e A p r i l 1 7 : S m a r t p h o n e s a n d Q R C o d e s A p r i l 2 4 : F u t u r e T r a d e S h o w s M a y 1 : W r a p U p M a y 1 5 : P r e s e n t a t i o n
  • 7. planeta.wikispaces.com/marketingsa
  • 8. The value of the social web becomes clear through repetition and redundancy. 2 0 1 3 @ r o n m a d e r
  • 9. Facebook F l i c k r G o o g l e + T w i t t e r Y o u T u b e W i k i s O t h e r A r e w e o n t he s a m e s c r e e n ? T o w ha t d eg ree a re we engaged ? 2 0 1 3 @ r o n m a d e rp l a n e t a . w i k i s a p c e s . c o m Are we on the same screen?
  • 10. @ M a r t i n H a t c h u e l , T h i s T o u r i s m W e e k
  • 11. A good conversation occurs when people listento one another over time. Una buena conversación se produce cuando las personas escucharan unos a otros a través del tiempo.
  • 12. Sara,EnriqueyRon In life, it’s not so important where you go as it is who you meet along the way. E n l a v i d a , n o i m p o r t a t a n t o d o n d e v a s t a n t o c o m o a q u i e n e n c u e n t r a s e n e l c a m i n o .
  • 13. What’s in your toolbox? p l a n e t a . c o m   planeta.wikispaces.com/tools
  • 14. Ahora es más fácil Aprende los ABCs de las Redes Sociales planeta.wikispaces.com/socialweb It’s easier than ever Learn the ABCs of the Social Web planeta.wikispaces.com/socialweb 0 7 . 2 0 1 3
  • 15. Cape Town Open Education Declaration We are on the cusp of a global revolution in teaching and learning. Educators worldwide are developing a vast pool of educational resources on the Internet, open and free for all to use. capetowndeclaration.org
  • 16. Be attentive Be generous Be creative Be curious Be empathetic Levels of Engagement 2 0 1 3 @ r o n m a d e r
  • 17. Read Thank Be kind Write Levels of Engagement 2 0 1 3 @ r o n m a d e r
  • 18. View Upload photos Share / like / comment Create event Search Say ‘happy birthday’ Levels of Engagement 2 0 1 3 @ r o n m a d e r
  • 19. facebook.com/South.African.National.Parks
  • 20. facebook.com/Ugu-South-Coast-Tourism
  • 21. Responsible Tourism South Africa
  • 22. facebook.com/events/161744987318398
  • 23. View Add star / follow Share photos in groups Curate gallery Upload pics Search Levels of Engagement 2 0 1 3 @ r o n m a d e r
  • 24. Knysna on the Map
  • 25. flickr.com/places/South+Africa#umtentweni
  • 26. flickr.com/groups/lovesouthafrica
  • 27. View Like / Favorite / Comment Search Check In Levels of Engagement Claim your place 2 0 1 3 @ r o n m a d e r
  • 28. foursquare.com/waterwisegirl
  • 29. View Like / Favorite / Comment Search Check In Levels of Engagement Claim your place Take photo 2 0 1 3 @ r o n m a d e r
  • 30. Read +1 Search Claim your place Levels of Engagement Watch a Hangout Create a Hangout 2 0 1 3 @ r o n m a d e r
  • 31. plus.google.com/communities/111562381725373837263
  • 32. View Favorite / Comment Search Upload presentation Levels of Engagement Embed presentation 2 0 1 3 @ r o n m a d e r
  • 33. Read Endorse Search Claim your place Levels of Engagement 2 0 1 3 @ r o n m a d e r
  • 34. Read Add star / follow Reply / retweet Create twitterlist Tweet Embed / storify Levels of Engagement 2 0 1 3 @ r o n m a d e r
  • 35. View Upload photos Share / like create pages Search Levels of Engagement 2 0 1 3 @ r o n m a d e r
  • 36. planeta.wikispaces.com/southafrica
  • 37. View Thumbs Up! Search Upload Levels of Engagement 2 0 1 3 @ r o n m a d e r Create playlist
  • 38. youtube.com/playlist?p=PLFBC011A7760D7C51
  • 39. @ R N F u t u r e T e n s e
  • 40. - R o b B r e z s n y
  • 41. Foto@RonMader Kudos M a r ti n H a t c huel Etha n Gelb er Greg H ub b s A l i s ta i r M c K e n s i e H ei d i V a n d er K a m p T he B l u e Y o n d e r #Futrc ha t Lo c a l T ra v el M o v em ent S o ut h A fri c a T o uri s m S o ut h A fri c a n P a rk s T r a n s i ti o n s Ab r o a d T r a v e l Wo r d U S A R ug b y S ev ens
  • 42. slideshare.net/planeta/marketingsa
  • 43. @ronmader planeta.com