South
Africa
@ T h i s T o u r i s m W e e k@ r o n m a d e r
p l a n e t a . w i k i s p a c e s . c o m / m a r k e t i ...
About This Presentation
In May 2013 Planeta.com and This Tourism Week teamed up
to present practical social web tips to to...
TimelineA p r i l 3 : S t o r y t e l l i n g a n d t h e S o c i a l
W e b
A p r i l 1 0 : G e o l o c a t i o n : F o u ...
planeta.wikispaces.com/southafrica
planeta.wikispaces.com/marketingsa
Change The World
H e l p E d i t
Image: openclipart.org
p h o t o @ m a r t i n h a t c h u e l
2 0 1 5
plus.google.com
Technology is the campfire
around which we tell our stories.
- Laur i e Ande r so n
G r a p h i c @ O p e n C l i p A r t
- R o b B r e z s n y
over one
won’t read
has no advantage
A person who
who can't read.
The value of
the social web
becomes clear
through
repetition and
redundancy. 2 0 1 3 @ r o n m a d e r
Facebook F l i c k r G o o g l e + T w i t t e r Y o u T u b e W i k i s O t h e r
Ar e we o n
the same
scre e n?
T o w h ...
@ M a r t i n H a t c h u e l , T h i s T o u r i s m W e e k
Sara, Enrique y Ron
I n l i f e ,
i t’ s no t so
i mpo r tant
whe re you go
as i t i s
who you me e t
al o ng the
w ay.
E ...
What’s in your toolbox?
p l a n e t a . c o m 	
planeta.wikispaces.com/tools
Ahora es más fácil
Aprende los ABCs de las Redes Sociales
planeta.wikispaces.com/socialweb
It’s easier than ever
Learn the...
View
Create pages
Share
Upload photos
Search
2 0 1 5 @ r o n m a d e r
Levels of Engagement
Read
Thank
Be kind
Write
2 0 1 5 @ r o n m a d e r
Levels of Engagement
View
Upload photos
Share / Like / Comment
Create event
Search
Say ‘happy birthday’
2 0 1 5 @ r o n m a d e r
Levels of Eng...
facebook.com/South.African.National.Parks
facebook.com/Ugu-South-Coast-Tourism
Responsible Tourism South Africa
facebook.com/events/161744987318398
View
Add star / follow
Share photos in groups
Curate a gallery
Upload pics
Search 2 0 1 5 @ r o n m a d e r
Levels of Enga...
Knysna on the Map
flickr.com/places/South
+Africa#umtentweni
flickr.com/groups/
lovesouthafrica
Read
Endorse
Search
Claim your place
2 0 1 5 @ r o n m a d e r
Levels of Engagement
Read / Follow
Add star
Reply / Retweet
Embed / Curate
Tweet
Search
Levels of Engagement
2 0 1 5 @ r o n m a d e r
View
Create pages
Share
Upload photos
Search
2 0 1 5 @ r o n m a d e r
Levels of Engagement
planeta.wikispaces.com/southafrica
planeta.wikispaces.com/coelacanth
Photo: Phil Dragash
Coelacanth
Responsible Tourism
Networking
in South Africa
planeta.wikispaces.com/rtsouthafrica
2 0 1 6
View
Thumbs Up!
Search
Upload
2 0 1 5 @ r o n m a d e r
Create playlist
Levels of Engagement
youtube.com/playlist?p=PLFBC011A7760D7C51
Open Education Declaration
Cape Town, South Africa
We are on the cusp of a global revolution
in teaching and learning. Edu...
What we need from South Africa
•  Livestreaming video from conferences
•  Engaging Facebook pages from tourism offices
•  ...
What we can do on the Social Web
2 0 1 6
•  Like South Africa on Facebook
•  Give a thumbs up on YouTube
•  #Periscope
•  ...
Foto @ Ron
Mader
Kudos
M ar ti n Hatchue l
Ethan G e l be r
G r e g Hubbs
Al i stai r M cKe n s i e
He i di Van de r Kamp
...
South Africa Resources
Planeta South Africa http://planeta.wikispaces.com/southafrica
Load Shedding https://www.youtube.co...
slideshare.net/planeta/southafricaontheweb
Please
Share
@ronmader
Marketing Local Travel: Social Web Tips for South Africa @thistourismweek @localtravels #MarketingSA
Marketing Local Travel: Social Web Tips for South Africa @thistourismweek @localtravels #MarketingSA
Marketing Local Travel: Social Web Tips for South Africa @thistourismweek @localtravels #MarketingSA
Marketing Local Travel: Social Web Tips for South Africa @thistourismweek @localtravels #MarketingSA
Marketing Local Travel: Social Web Tips for South Africa @thistourismweek @localtravels #MarketingSA
Marketing Local Travel: Social Web Tips for South Africa @thistourismweek @localtravels #MarketingSA
Marketing Local Travel: Social Web Tips for South Africa @thistourismweek @localtravels #MarketingSA
Marketing Local Travel: Social Web Tips for South Africa @thistourismweek @localtravels #MarketingSA
Marketing Local Travel: Social Web Tips for South Africa @thistourismweek @localtravels #MarketingSA
Marketing Local Travel: Social Web Tips for South Africa @thistourismweek @localtravels #MarketingSA
Marketing Local Travel: Social Web Tips for South Africa @thistourismweek @localtravels #MarketingSA
Marketing Local Travel: Social Web Tips for South Africa @thistourismweek @localtravels #MarketingSA
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Marketing Local Travel: Social Web Tips for South Africa @thistourismweek @localtravels #MarketingSA

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In May 2013 Planeta.com and This Tourism Week teamed up to present practical social web tips to tourism pros in South Africa. This presentation is a recap of lessons learned. Your comments are welcome and so are embeds, likes, clips and shares.

We documented travel in South Africa and the social web tools that local tourism providers (hotels, restaurants, museums, artisans, tour operators, tour guides, and others) can use to spark the conversation on the social web with the intent of promotion and education.

Details http://planeta.wikispaces.com/marketingsa

Related
http://planeta.wikispaces.com/southafrica
http://planeta.wikispaces.com/southafricaslang
http://planeta.wikispaces.com/rtsouthafrica
http://planeta.wikispaces.com/wildsouthafrica

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Marketing Local Travel: Social Web Tips for South Africa @thistourismweek @localtravels #MarketingSA

  1. 1. South Africa @ T h i s T o u r i s m W e e k@ r o n m a d e r p l a n e t a . w i k i s p a c e s . c o m / m a r k e t i n g s a •   U m t e n t w e n i , S o u t h C o a s t •   0 5 . 2 0 1 3 Marketing Local Travel #marketingsa
  2. 2. About This Presentation In May 2013 Planeta.com and This Tourism Week teamed up to present practical social web tips to tourism pros in South Africa. This presentation is a recap of lessons learned and has been gently revised to include 2016 social web tips . Your comments are welcome and so are embeds, likes, clips and shares. - Ron Mader (Las Vegas, 2016)
  3. 3. TimelineA p r i l 3 : S t o r y t e l l i n g a n d t h e S o c i a l W e b A p r i l 1 0 : G e o l o c a t i o n : F o u r s q u a r e A p r i l 1 7 : S m a r t p h o n e s a n d Q R C o d e s A p r i l 2 4 : F u t u r e T r a d e S h o w s M a y 1 : W r a p U p M a y 1 5 : P r e s e n t a t i o n
  4. 4. planeta.wikispaces.com/southafrica
  5. 5. planeta.wikispaces.com/marketingsa
  6. 6. Change The World H e l p E d i t Image: openclipart.org
  7. 7. p h o t o @ m a r t i n h a t c h u e l 2 0 1 5
  8. 8. plus.google.com
  9. 9. Technology is the campfire around which we tell our stories. - Laur i e Ande r so n G r a p h i c @ O p e n C l i p A r t
  10. 10. - R o b B r e z s n y
  11. 11. over one won’t read has no advantage A person who who can't read.
  12. 12. The value of the social web becomes clear through repetition and redundancy. 2 0 1 3 @ r o n m a d e r
  13. 13. Facebook F l i c k r G o o g l e + T w i t t e r Y o u T u b e W i k i s O t h e r Ar e we o n the same scre e n? T o w h at de gr e e ar e we e n gage d? 2 0 1 3 @ r o n m a d e rp l a n e t a . w i k i s a p c e s . c o m Are we on the same screen?
  14. 14. @ M a r t i n H a t c h u e l , T h i s T o u r i s m W e e k
  15. 15. Sara, Enrique y Ron I n l i f e , i t’ s no t so i mpo r tant whe re you go as i t i s who you me e t al o ng the w ay. E n l a v i d a , n o i m p o r t a t a n t o d o n d e v a s t a n t o c o m o a q u i e n e n c u e n t r a s e n e l c a m i n o .
  16. 16. What’s in your toolbox? p l a n e t a . c o m planeta.wikispaces.com/tools
  17. 17. Ahora es más fácil Aprende los ABCs de las Redes Sociales planeta.wikispaces.com/socialweb It’s easier than ever Learn the ABCs of the Social Web planeta.wikispaces.com/socialweb 07.2013
  18. 18. View Create pages Share Upload photos Search 2 0 1 5 @ r o n m a d e r Levels of Engagement
  19. 19. Read Thank Be kind Write 2 0 1 5 @ r o n m a d e r Levels of Engagement
  20. 20. View Upload photos Share / Like / Comment Create event Search Say ‘happy birthday’ 2 0 1 5 @ r o n m a d e r Levels of Engagement
  21. 21. facebook.com/South.African.National.Parks
  22. 22. facebook.com/Ugu-South-Coast-Tourism
  23. 23. Responsible Tourism South Africa
  24. 24. facebook.com/events/161744987318398
  25. 25. View Add star / follow Share photos in groups Curate a gallery Upload pics Search 2 0 1 5 @ r o n m a d e r Levels of Engagement
  26. 26. Knysna on the Map
  27. 27. flickr.com/places/South +Africa#umtentweni
  28. 28. flickr.com/groups/ lovesouthafrica
  29. 29. Read Endorse Search Claim your place 2 0 1 5 @ r o n m a d e r Levels of Engagement
  30. 30. Read / Follow Add star Reply / Retweet Embed / Curate Tweet Search Levels of Engagement 2 0 1 5 @ r o n m a d e r
  31. 31. View Create pages Share Upload photos Search 2 0 1 5 @ r o n m a d e r Levels of Engagement
  32. 32. planeta.wikispaces.com/southafrica
  33. 33. planeta.wikispaces.com/coelacanth Photo: Phil Dragash Coelacanth
  34. 34. Responsible Tourism Networking in South Africa planeta.wikispaces.com/rtsouthafrica 2 0 1 6
  35. 35. View Thumbs Up! Search Upload 2 0 1 5 @ r o n m a d e r Create playlist Levels of Engagement
  36. 36. youtube.com/playlist?p=PLFBC011A7760D7C51
  37. 37. Open Education Declaration Cape Town, South Africa We are on the cusp of a global revolution in teaching and learning. Educators worldwide are developing a vast pool of educational resources on the Internet, open and free for all to use. w w w . c a p e t o w n d e c l a r a t i o n . o r g
  38. 38. What we need from South Africa •  Livestreaming video from conferences •  Engaging Facebook pages from tourism offices •  Engaging Twitter interaction from officials •  Multilingual info •  Public access to tourism stats •  Encouragement for fans of South Africa 2 0 1 6
  39. 39. What we can do on the Social Web 2 0 1 6 •  Like South Africa on Facebook •  Give a thumbs up on YouTube •  #Periscope •  Share photos on Flickr and Instagram •  Tweet about South Africa •  Edit wikis •  Curate on Flipboard, Pinterest and Storify •  Rate places on TripAdvisor and Yelp •  Favorite and embed Slideshare presentations
  40. 40. Foto @ Ron Mader Kudos M ar ti n Hatchue l Ethan G e l be r G r e g Hubbs Al i stai r M cKe n s i e He i di Van de r Kamp T h e Bl u e Yo n de r #Futr chat Loc al T ravel M o v e m e n t South Afri ca T o u r i s m S outh Afri ca n Parks T r an s i ti o n s A br o ad T r av e l W o r d U S A R u gby S e v e n s
  41. 41. South Africa Resources Planeta South Africa http://planeta.wikispaces.com/southafrica Load Shedding https://www.youtube.com/watch?v=ViorVDgiiOg Wiki http://wikilovesmonuments.co.za Flickr https://www.flickr.com/groups/lovesouthafrica This Tourism Week http://www.thistourismweek.co.za Cape Town Declaration http://capetowndeclaration.org Flipboard https://flipboard.com/section/south-africa-btsyi6 Hashtag Radio http://hashtagradio.co.za Sanzar Rugby http://www.sanzarrugby.com Protected Planet http://www.protectedplanet.net Flight Radar http://www.flightradar24.com Hopper http://www.hopper.com Google News https://www.google.com 2 0 1 6
  42. 42. slideshare.net/planeta/southafricaontheweb Please Share
  43. 43. @ronmader

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