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Deepening Engagement How Local, Regional and National Governments Brag, Develop and Nurture Travel and Tourism
 

Deepening Engagement How Local, Regional and National Governments Brag, Develop and Nurture Travel and Tourism

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Deepening Engagement: How Local, Regional and National Governments

Deepening Engagement: How Local, Regional and National Governments
Brag, Develop and Nurture Travel and Tourism

http://planeta.wikispaces.com/government

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  • Thanks, Martin. It's been a year since you posted your last comment and it's given me plenty to think about. Many of the best case examples I highlighted in this presentation years ago have faded due to in-house turnover and changing priorities. Where do governments stand today in terms of tourism development and promotion? We rarely see anything but top-down initiatives which lack local buy-in. Updating the presentation again and many, many thanks for your contributions on the wiki.
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  • Government has an obligation to create the environment in which tourism can work - 'an enabling environment' - its job should not be to become the the tourism provider. I wonder how many of them realise this?

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  • @MartinHatchuel1 Thanks, Martin. I've included your slide about the transformation of information offices into conversation spaces.

    We can develop this more on the wiki
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  • Great presentation, Ron: food for thought and action
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    Deepening Engagement How Local, Regional and National Governments Brag, Develop and Nurture Travel and Tourism Deepening Engagement How Local, Regional and National Governments Brag, Develop and Nurture Travel and Tourism Presentation Transcript

    • Deepening Engagement How Local, Regional and National Governments Can Br ag abo ut and N ur tur e T r ave l and T o ur i sm @ronmader • 03.2014 planeta.wikispaces.com/government
    • Conscious travel posits that how we nurture stories from within is as important as the stories others tell about us. Visitors who seek empathetic experiences need to know how locals ‘frame’ their world.  
    • By any name, how well do government websites talk up !  !  !  !  conscious travel? ecotourism indigenous tourism? responsible travel?
    • How well do government websites provide the following info: !  !  !  !  information centers and kiosks? news about upcoming events? public transportation options? recycling
    • How well do governments !  !  participate on other platforms? provide open data for mashups?
    • Light: Give something to link to Medium: Engage using the social web (Facebook, Google+ and Twitter) Active: Help edit Planeta Wiki Active+: Develop a collaborative project using Planeta Wiki
    • !  How are government tourism programs and services evaluated … "  by locals? "  by visitors?
    • Rank the Leaders
    • "  Facebook, Google+, Twitter, YouTube "  Information kiosks with wi-fi "  Government conferences with livestreaming video
    • ! How can governments effectively work with media pros and information doers? ! What recommendations do media pros have for locals?
    • Facebook Flickr Twitter Google+ YouTube Wiki
    • It’s easier than ever Learn the ABCs of the Social Web planeta.wikispaces.com/socialweb Ahora es más fácil Aprende los ABCs de las Redes Sociales planeta.wikispaces.com/socialweb 07.2013
    • government !  External "  Buy in from leaders "  Conversations "  Patience "  Continuity "  Continuity "  Patience !  Within
    • !  Direct "  More visitors "  More engaged visitors seeking and promoting local endeavors and new friends !  Indirect "  Deeper branding "  General increase in overall happiness
    • ! What are the best ways for locals and visitors to provide government agencies constructive criticism?
    • photo @ronmader
    • @ Martin Hatchuel, This Tourism Week
    • Are we on the same screen? Other Are we on the same screen? To what degree do we interact? planeta.wikispaces.com/socialweb 2014 @ronmader
    • Update in Progres s •  Australia •  Ireland •  México •  New Zealand •  South Africa •  USA
    • weplan.parks.vic.gov.au
    • failtreirland.ie
    • oaxaca.wikispaces.com/markets
    • nzwalksinfo.co.nz
    • responsiblecapetown.co.za
    • twitter.com/natlparkservice
    • Be wary of creating international websites
    • ! C reate an inventory of the top niche blogs, photo groups, websites connecting visitors and locals ! O ffer editorial suggestions to bloggers, appers, wiki-ers ! P articipate on other websites.
    • !  Host Photo Safaris !  Help edit a wiki !  Help media pros edit content !  Help locals become digitally literate
    • !  Buy ads !  Host Social Web workshops !  Offer press trips and assist media pros who don’t want to go on a press trip !  Sponsor videos and Google hangouts
    • "  Government planeta.wikispaces.com/government "  Toolbox planeta.wikispaces.com/tools "  Workshops planeta.wikispaces.com/workshops
    • Kudos Hugo Antonio Santiago Martin Hatchuel Oliver Hillel Catherine Mack
    • Please Share! slideshare.net/planeta/governmentwebsites
    • @ronmader planeta.com