Tourism and Web 2.0 Mix 09.2008 - quito, ecuador ron mader www.planeta.com

Join the conversation What are the differences between Web 1 and Web2? What are the advantages of Web 2.0? What web tools are the most relevant for my business?

What are the differences between Web 1 and Web2?

What are the advantages of Web 2.0?

What web tools are the most relevant for my business?

Web 2.0 Blogs Delicious Facebook Flickr Google Earth RSS Skype Slideshare Twitter Wiki YouTube

Blogs

Delicious

Facebook

Flickr

Google Earth

RSS

Skype

Slideshare

Twitter

Wiki

YouTube

What are the differences between Web 1 and Web2? WEB 1 WEB 2

Web 1.0 uses HTML www.planeta.com/ecuador.html

www.flickr.com/photos/briansolis/2735401175 Web 2.0 is more … dynamic

conversaci ón conversation

amigos friends

nativos digitales digital natives

herramientas tools

The ultimate promise of digital technology is that it might enable us to truly see one another once again and all the ways we are interconnected. - Michael Wesch

www.flickr.com/photos/planeta

www.planeta.com/ecotravel/tour/players.html

www.wikipedia.org/wiki/crossing_the_chasm

www.tki.org.nz

OLD SCHOOL NEW SCHOOL WHAT’S NEXT

What are the advantages of Web 2.0?

www.slideshare.net

http://www.slideshare.net/planeta

wiki wiki

www.wikipedia.org

www.wikipedia.org/quito

www.wordspy.com

planeta.wikispaces.com/quito

planeta.wikispaces.com

correo electronico email

www.facebook.com

www.facebook.com

planeta.wikispaces.com/rss

publicaciones publications

www.transitionsabroad.com

www.saexplorers.org

www.vivatravelguides.com

etiquetas tags

planeta.wikispaces.com/tags

www.delicious.com

planeta.wikispaces.com/email

www.flickr.com/groups/quito

www.twitter.com

www.youtube.com

www.youtube.com/user/ronmader

www.youtube.com

www.skype.com

www.flickr.com

www.flickr.com/groups/worldparks

www.flickr.com/groups/worldfood

www.flickr.com/photos/tropieco

www.flickr.com/photos/familiamendoza

www.flickr.com/photos/familiamendoza

foros y blogs forums and blogs

groups.yahoo.com/group/green-travel

forum.planeta.com

greeningtourism.ning.com

ecoturismogenuino.ning.com

www.tripadvisor.com

equatorgringos.wordpress.com

ecuador

www.vivatravelguides.com

news.google.com

www.quito.com.ec

Which tools are the most relevant for my business ? planeta.com

Recommendations YOU ARE TAKING A BIG STEP - HOW WILL YOU BUDGET YOUR TIME? Create a communication and conversation strategy that you will follow for three months. Define how you will measure the benefits of this strategy. Choose a few tools.

YOU ARE TAKING A BIG STEP - HOW WILL YOU BUDGET YOUR TIME?

Create a communication and conversation strategy that you will follow for three months.

Define how you will measure the benefits of this strategy.

Choose a few tools.

Recommendations ON YOUR WEBSITE Educate - Set a good example Add photos, video, audio, RSS Add relevant links ON OTHER WEBSITE Participate, leave commentaries Answer questions, give feedback Choose and use a few tools: Flickr, Delicious, YouTube, Facebook, Twitter, Wiki

ON YOUR WEBSITE

Educate - Set a good example

Add photos, video, audio, RSS

Add relevant links

ON OTHER WEBSITE

Participate, leave commentaries

Answer questions, give feedback

Choose and use a few tools: Flickr, Delicious, YouTube, Facebook, Twitter, Wiki

Recommendations IN THE NATURAL WORLD Improve local and regional alliances Ask visitors if their experiences are meeting their expectations Print and show Web2 sites where visitors can comment and participate.

IN THE NATURAL WORLD

Improve local and regional alliances

Ask visitors if their experiences are meeting their expectations

Print and show Web2 sites where visitors can comment and participate.

Join the Conversation!

Kudos Special thanks to the Quito Visitors Bureau

Special thanks to the Quito Visitors Bureau

www.planeta.com [email_address] ron mader