Tourism and Web 2.0 Mix (2008)

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There were 50 tourism pros enrolled in the Quito Web Seminar held in September 2008. They were quite satisfied with the run-down of web2.0 trends. Ron's prediction - in the coming weeks there should be an online 2.0 explosion of info about Ecuador direct from the tour providers themselves. We'll keep track of the advances of the participants on this page.
http://planeta.wikispaces.com/quitoweb2

Spanish version
http://www.slideshare.net/planeta/ecuador-web-20-y-turismo

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  • Mix Turismo y Web 2.0 Quito, Ecuador, September 2008 http://www.planeta.com/ecuador.html http://www.planeta.com/quito.html
  • Tourism and Web 2.0 Mix (2008)

    1. 1. Tourism and Web 2.0 Mix 09.2008 - quito, ecuador ron mader www.planeta.com
    2. 2. Join the conversation <ul><li>What are the differences between Web 1 and Web2? </li></ul><ul><li>What are the advantages of Web 2.0? </li></ul><ul><li>What web tools are the most relevant for my business? </li></ul>
    3. 3. Web 2.0 <ul><li>Blogs </li></ul><ul><li>Delicious </li></ul><ul><li>Facebook </li></ul><ul><li>Flickr </li></ul><ul><li>Google Earth </li></ul><ul><li>RSS </li></ul><ul><li>Skype </li></ul><ul><li>Slideshare </li></ul><ul><li>Twitter </li></ul><ul><li>Wiki </li></ul><ul><li>YouTube </li></ul>
    4. 4. What are the differences between Web 1 and Web2? WEB 1 WEB 2
    5. 5. Web 1.0 uses HTML www.planeta.com/ecuador.html
    6. 6. www.flickr.com/photos/briansolis/2735401175 Web 2.0 is more … dynamic
    7. 7. conversaci ón conversation
    8. 8. amigos friends
    9. 9. nativos digitales digital natives
    10. 10. herramientas tools
    11. 11. The ultimate promise of digital technology is that it might enable us to truly see one another once again and all the ways we are interconnected. - Michael Wesch
    12. 12. www.flickr.com/photos/planeta
    13. 13. www.planeta.com/ecotravel/tour/players.html
    14. 14. www.wikipedia.org/wiki/crossing_the_chasm
    15. 15. www.tki.org.nz
    16. 16. OLD SCHOOL NEW SCHOOL WHAT’S NEXT
    17. 17. What are the advantages of Web 2.0?
    18. 18. www.slideshare.net
    19. 19. http://www.slideshare.net/planeta
    20. 20. wiki wiki
    21. 21. www.wikipedia.org
    22. 22. www.wikipedia.org/quito
    23. 23. www.wordspy.com
    24. 24. planeta.wikispaces.com/quito
    25. 25. planeta.wikispaces.com
    26. 26. correo electronico email
    27. 32. www.facebook.com
    28. 33. www.facebook.com
    29. 34. planeta.wikispaces.com/rss
    30. 35. publicaciones publications
    31. 36. www.transitionsabroad.com
    32. 37. www.saexplorers.org
    33. 38. www.vivatravelguides.com
    34. 40. etiquetas tags
    35. 41. planeta.wikispaces.com/tags
    36. 42. www.delicious.com
    37. 43. planeta.wikispaces.com/email
    38. 44. www.flickr.com/groups/quito
    39. 45. www.twitter.com
    40. 47. www.youtube.com
    41. 48. www.youtube.com/user/ronmader
    42. 49. www.youtube.com
    43. 50. www.skype.com
    44. 51. www.flickr.com
    45. 54. www.flickr.com/groups/worldparks
    46. 55. www.flickr.com/groups/worldfood
    47. 56. www.flickr.com/photos/tropieco
    48. 57. www.flickr.com/photos/familiamendoza
    49. 58. www.flickr.com/photos/familiamendoza
    50. 59. foros y blogs forums and blogs
    51. 60. groups.yahoo.com/group/green-travel
    52. 61. forum.planeta.com
    53. 62. greeningtourism.ning.com
    54. 63. ecoturismogenuino.ning.com
    55. 64. www.tripadvisor.com
    56. 65. equatorgringos.wordpress.com
    57. 66. ecuador
    58. 68. www.vivatravelguides.com
    59. 69. news.google.com
    60. 70. www.quito.com.ec
    61. 71. Which tools are the most relevant for my business ? planeta.com
    62. 72. Recommendations <ul><li>YOU ARE TAKING A BIG STEP - HOW WILL YOU BUDGET YOUR TIME? </li></ul><ul><li>Create a communication and conversation strategy that you will follow for three months. </li></ul><ul><li>Define how you will measure the benefits of this strategy. </li></ul><ul><li>Choose a few tools. </li></ul>
    63. 73. Recommendations <ul><li>ON YOUR WEBSITE </li></ul><ul><li>Educate - Set a good example </li></ul><ul><li>Add photos, video, audio, RSS </li></ul><ul><li>Add relevant links </li></ul><ul><li>ON OTHER WEBSITE </li></ul><ul><li>Participate, leave commentaries </li></ul><ul><li>Answer questions, give feedback </li></ul><ul><li>Choose and use a few tools: Flickr, Delicious, YouTube, Facebook, Twitter, Wiki </li></ul>
    64. 74. Recommendations <ul><li>IN THE NATURAL WORLD </li></ul><ul><li>Improve local and regional alliances </li></ul><ul><li>Ask visitors if their experiences are meeting their expectations </li></ul><ul><li>Print and show Web2 sites where visitors can comment and participate. </li></ul>
    65. 75. Join the Conversation!
    66. 76. Kudos <ul><li>Special thanks to the Quito Visitors Bureau </li></ul>
    67. 77. www.planeta.com [email_address] ron mader

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