Academic
Scorecard
Ecotourism and
Responsible Travel

Inspiration
We are eager to create inspiring
educational materials.

Collaboration
Educational centers (colleges,
universities, polytechnics and
research centers) are invited to
collaborate with Planeta.com on
long-term projects (3 months-3
years).

Wishlist
Among the items on our wishlist,
we would like to work with
educators to create local guides,
highlight sustainable practices and
broaden a global dialogue using
Web 2.0.

Adult Education
In the works is an integrated adult
education course focusing on
ecotourism and responsible travel.
This program will be co-created
with faculty and students using a
wiki.

Deep Content
We provide access to 20
e-conferences hosted by
Planeta.com and the thousands of
pages online our website and
forum and related channels
elsewhere on the Web.

Web 2.0 Tools
Delicious
Flickr
Facebook
Twitter
YouTube
Wiki

Benefits
 Direct
 More interaction
 More engaged students
 More engaged outsiders
 Indirect
 Deeper branding
 General increase in overall happiness

The Value of Continuity
Typically, the value
of social media
becomes clear
only through
repetition.

NEW
OLD WHAT’S
SCHOOL
SCHOOL NEXT

Requests
 Add a link to Planeta.com from your website or blog.
 Take your time to read the ample content on Planeta.com and
related forums, wikis, photo galleries and video collections.
 Suggest editorial suggestions for a few pages on the main
Planeta.com website and continue to make suggestions on a
monthly basis.
 Interview a participant from one of our previous e-conferences.

Requests
 Send a private email with the top 5 'things to do' in the place where you live.
 Send a private email with the top 5 eco, tourism, cultural, conservation websites
in the state where you live.
 Send a private email with an overview of recycling in the place where you live.
 Critical - After you conclude your research, post the link to the feature on our
forum, facebook group, delicious account, twitter or some other public site.

Questions
 Does your course have a web page?
 What is your research project, what is your objective?
 What is the timeline of this work?
 How can I be of assistance?
 What Web 2.0 tools do you want to use for communication?
 Are you looking for local contacts?
 Are you looking for recommended reading?
 Would you like to suggest edits to features on Planeta.com?
 WIIFM – What are you offering me?
 How would you like to proceed?

Best Practices

Benchmarks
 How should academic programs be evaluated
 by students
 by faculty
 by outsiders

Codes of Conduct
 Are there established guideline for the conduct
of educators working in tourism?
 Do locals have a say in how the academic
programs are developed?
 How are the programs evaluated?

Little Things
 What are the ‘little things’ that educators can
do to improve the conversation?

In house
 What can educators do in house (and usually
behind the scenes) to create a positive working
environment in favor of sustainable practices?

References
 Academic Scorecard
planeta.wikispaces.com/academics
Education
planeta.wikispaces.com/education
 Toolbox
planeta.wikispaces.com/tools
 Workshops
planeta.wikispaces.com/workshops

Making Contact
Ron Mader
www.planeta.com
twitter.com/ronmader