The outs of e-marketing
Content <ul><li>What is marketing </li></ul><ul><li>E-Marketing </li></ul><ul><li>Targeting </li></ul>
What is marketing? <ul><li>Identifying what your target customer wants </li></ul><ul><li>Pulling not pushing </li></ul><ul...
Marketing Strategy <ul><li>“The purpose of your marketing strategy should be to identify and then communicate the benefits...
Traditional Direct Mail <ul><li>Last year the UK spent over 2 billion pounds on traditional direct mailings </li></ul><ul>...
E marketing <ul><li>The most  </li></ul><ul><ul><li>Powerful </li></ul></ul><ul><ul><li>Flexible </li></ul></ul><ul><ul><l...
Targets <ul><li>Use your database to target the message </li></ul><ul><li>Use not only contacts but light touches! </li></...
Legal requirements <ul><li>Permission marketing </li></ul><ul><li>Managed unsubscribe </li></ul><ul><li>Legal Decent & hon...
Market research <ul><li>Use e-newsletters as your market research </li></ul><ul><li>Create product/service subjects </li><...
What next <ul><li>Reap what you sow </li></ul><ul><li>Follow up calls they are warm now! </li></ul><ul><li>Seek feed back ...
Now what <ul><li>E-marketing is the most powerful and cost effective tool in you business growth plans </li></ul><ul><li>C...
Upcoming SlideShare
Loading in...5
×

Jerome v4

159

Published on

E-Marketing

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
159
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Jerome v4"

  1. 1. The outs of e-marketing
  2. 2. Content <ul><li>What is marketing </li></ul><ul><li>E-Marketing </li></ul><ul><li>Targeting </li></ul>
  3. 3. What is marketing? <ul><li>Identifying what your target customer wants </li></ul><ul><li>Pulling not pushing </li></ul><ul><li>Identify your USP </li></ul><ul><li>Looking good – Branding </li></ul><ul><li>Use emotion </li></ul><ul><ul><li>Safety – healthy – environmental etc. </li></ul></ul><ul><li>The step before a sale </li></ul>
  4. 4. Marketing Strategy <ul><li>“The purpose of your marketing strategy should be to identify and then communicate the benefits of your business offering to your target market.” </li></ul><ul><li>Source :- Business Link </li></ul>
  5. 5. Traditional Direct Mail <ul><li>Last year the UK spent over 2 billion pounds on traditional direct mailings </li></ul><ul><li>A good direct mail campaign will get 1% open rate </li></ul><ul><li>Therefore 99% was wasted! </li></ul><ul><li>Imagine the energy and materials being wasted on each mailing and the lack of results </li></ul>
  6. 6. E marketing <ul><li>The most </li></ul><ul><ul><li>Powerful </li></ul></ul><ul><ul><li>Flexible </li></ul></ul><ul><ul><li>Cost effective </li></ul></ul><ul><ul><li>Measurable </li></ul></ul><ul><ul><li>Time driven </li></ul></ul><ul><li>Marketing </li></ul>
  7. 7. Targets <ul><li>Use your database to target the message </li></ul><ul><li>Use not only contacts but light touches! </li></ul><ul><li>Collect business cards – goldfish bowl! </li></ul><ul><li>Segment by marketing strategy </li></ul><ul><li>When and what they want to see </li></ul>Remember to update your database every month!
  8. 8. Legal requirements <ul><li>Permission marketing </li></ul><ul><li>Managed unsubscribe </li></ul><ul><li>Legal Decent & honest </li></ul><ul><li>Advertising Standards Authority </li></ul>
  9. 9. Market research <ul><li>Use e-newsletters as your market research </li></ul><ul><li>Create product/service subjects </li></ul><ul><li>Measure click through’s </li></ul><ul><li>Establish what people look at </li></ul>
  10. 10. What next <ul><li>Reap what you sow </li></ul><ul><li>Follow up calls they are warm now! </li></ul><ul><li>Seek feed back </li></ul><ul><li>Learn what people want to see </li></ul><ul><li>Plan next e-newsletter well in advance </li></ul>The follow up is so important as it is what seals the deals
  11. 11. Now what <ul><li>E-marketing is the most powerful and cost effective tool in you business growth plans </li></ul><ul><li>Create a plan </li></ul><ul><li>Work the plan </li></ul><ul><li>Measure the outcome </li></ul><ul><li>Review and improve </li></ul>
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×