Project10 Newspaper: Winter 2010

___ / 100 December 2010Contributors in this final issue a big thanks to:Andy GoodridgeCamilla GreyChris Baréz-BrownDave BedwoodEmma SextonFlo HeissHelen WaltersJamie CoomberMax FraserMichael LitmanMike ReedNick FarnhillNicolas RoopeNille SvenssonRhiannon JamesSimon GillSimon ManchippYates Buckley

Garrwick Webster invited me to create a piece for a beautiful book called ‘Memories’; a book aimed at telling the stories from those who’ve suffered directly from cancer or from a loved one. 10 years / 10 months / 10 projects For my piece, a response to Garricks moving story about his own father, I created a 300mm x 400mm canvas. A video showing the whole process of me making the canvas can be seen on Vimeo at: www.vimeo.com/10009333 contributors, thank-you: Dear Reader, First of all a heart-felt thank-you emotionally upsetting, physically draining of to everyone who has contributed to this my entire life. For personal reasons I won’t Andy Goodridge: @andygoodridge special twenty-four page, colour(!) issue. bore you with, but suffice to say that I have Camilla Grey: camillastore.com When I started Project10 it was to learnt an awful lot about myself this year. Chris Baréz-Brown: uppingyourelvis.com try and make ten projects in ten months Beyond the confident slash arrogant Dave Bedwood: leanmeanfightingmachine.com in this the year of two thousand and ten. creative within I have also learnt that I can Emma Sexton: emmasexton.com The year that also marks my tenth year cope with some extremely overwhelming Flo Heiss: thisisdare.com of operating as Plan-B Studio. It was not situations. I can make tough decisions. I can Helen Walters: helenwalters.wordpress.com about ‘giving something back’ or even be extremely organised, committed, and that Jamie Coomber: freshenmeup.com donating my time for free (although I have I care and love my son more than anything Max Fraser: londondesignguide.com in all cases). It was about challenging else in the world. Michael Litman: litmanlive.co.uk myself again. It was about getting out Regarding work... I’ve learned that it is Mike Reed: reedwords.co.uk there and meeting new people, finding time to challenge myself once again. Explore Nick Farnhill: pokelondon.com collaborations and making the time to do new options. Go out there, seek out and Nicolas Roope: plumen.com them. develop new relationships, collaborations. I Nille Svensson: nillesvensson.com Here in lies the first hurdle: making will read, write and learn more. I will make Rhiannon James: @erj57 time. Not finding time. Making it. Carving more time for my R&D projects; namely a Simon Gill: @skinnybouffant it from the typically busy schedule that fascinating paper on Women in the creative Simon Manchipp: SomeOneInLondon.com is all our lives. If we’re not in meetings, industry and the wider affects and changes Yates Buckley: unit9.com we arranging them, or in conference that female roles in industry is having on calls, brainstorms, new business pitches, society; there’s a PhD in there somewhere. looking after existing clients, tweeting, updating our status, replying, deleting, I will work on bigger projects with bigger clients, using someone elses money. I contribute/contact: accepting, liking, disliking... The list is as will step back from the day-to-day runnings Would you like to contribute to next months consuming as the content that requires of my own business and concentrate on being instalment, or perhaps you want to discuss actual focus. creative, perhaps elsewhere. a project, or a feature in your lovely Lots of the contributors asked I will continue to be a committed and magazine? Use any of the following: me in response how my year has been. loving father, to make those six f lights email: project10@plan-bstudio.com Those close to me will know that Two a month to see and pick-up my son from twitter: @planbstudio Thousand and Ten will go down as Norway (until he moves back to London in phone: +44 (0)7971 207 276 - Steve Price probably one of the hardest, most Jan 2012). I will listen more, speak less and trying, earth shattering, exhausting, do more hopefully with you. Yours Sincerely, creDits: Art direction & Design: Steve Price (www.plan-bstudio.com) Editing: Claire Selbyproduced by: printed by:www.plan-bstudio.com www.newspaperclub.co.uk

eat. anD sleep. by anDy GooDriDGe by camilla GreybeyonD DrivenSitting down to ref lect on my past year, two thoughts immediatelyspring to mind: It doesn’t feel that long since I was last pouring over Code Organ: how your site sounds www.codeorgan.com application to support their fantastic work. MicroLoan is a charity that helps women across sub-Saharan Africa by giving them loans This year I learned that a film which makes your CEO look like a ruthless jerk can only make people love you I bought clothes and shoes and accessories and apps and magazines and chocolate bars and stuff for my houseAmazon Christmas Wish Lists, buying the latest questionable pop to start their own businesses. The women repay the loans once their more. I learned that in an age where we’re obsessed and ingredients to cook and take-out so I didn’t have torecord or ‘Celebrity’ autobiography for my family; and 12 months can business is turning a profit. The loans are small amounts (the average with privacy, we’re actually sharing more than ever. cook. I loved Mad Men and X Factor and 30 Rock and Gleeseem a bloody long time when you look back through what has kept being £67.00) but they make considerable impact to the lives of these I learned how being on a horse changed advertising and celebrity gossip and Mexican food. And hated theyou head down and, to varying degrees of success, out of mischief. women, their families and their communities. When each loan is forever. I learned that having over a billion hits on cold and the dark and the early mornings. I saw my old At the start of 2010 during a particularly drunken evening, it repaid it is passed on to another woman who needs help and so on. YouTube means you don’t have to worry about being friends and made new friends and worked with the bestdawned on me that no one had had the good sense to find out what The application is called Update and Donate and it allows users in the charts. I learned that touchscreen devices can and fancied the wrong people.sound(s) a website could make. A perfectly reasonable notion I to donate 1pence for every status update they make. The application be beautiful. I learned that augmented reality still hasthought, and so the CODEORGAN was born. In just over a day or so is linked to Pay Pal for the donations to be registered, and polite some way to go. I learned that a new logo can divide “Booted up, started up, switchedwe (me and some of my colleagues) had the site fully functioning reminders are sent every 50 updates to ask for a donation to be sent to opinion and that crowdsourcing in a crisis makes youand it was launched with a few tweets. CODEORGAN was an overnight the charity. For 50 updates 50 pence can be donated to the MicroLoan look desperate. I learned it all first on Twitter. on, signed in, accepted, allowed,sensation gathering over 200,000 visitors in the first few days andgetting coverage around the world – including an interview with CNN foundation, which is a considerable amount for the kind of micro finance provided by the charity. I’ve blogged, tweeted, updated and checked-in. I’ve Googled it, Bing-ed it, Yahoo!-ed it and gone back to downloaded, friended, followed andand being featured in Wired. Today CODEORGAN is still going strongwith over 4 Million URLs being played through its pipes. I always said On a different part of the financing spectrum, Halifax asked DLKW, my then employer, for a fun way to promote their Travel Money Googling. I swiped, pinched, tapped and f licked. Booted up, started up, switched on, signed in, accepted, allowed, liked. I forwarded it, I tagged it, Idrinking was good for you. product. I’ve always been very interested in the way people use social downloaded, friended, followed and liked. I forwarded attached keywords and uploaded it.” 2010 also saw the release of ‘Let Me In’, Hammer Horror’s first networks to store information – how much can we tell about a person it, I tagged it, I attached keywords and uploaded it. IHollywood feature film since being taken over by Simon Oakes in just from the data they’ve accumulated on these sites? So I developed was always-on, on Skpye, on Twitter, on Facebook, on I have been energetic and excited and hyperactive2007. I had the great fortune back in 2007 to be asked to re-brand the Holiday Matchmaker, a Facebook application designed to tell you LinkedIn, online. I declined, ignored and turned off. I and inspired and nervous and frustrated and absolutelyHammer and to see the work aired on the big screen was a truly exactly what your perfect holiday would be just from the information was off line and IRL (in real life). exhausted… and so this is Christmas and what have Iwonderful moment. I have loved Hammer Films since I was a boy and you store on Facebook. I did 14 hour days, 10 hour f lights, 8 hour jet done? I’ve done my best and my hardest and with focusto get the opportunity to re–brand them remains one of my favourite By analysing the content from your Facebook profile the Holiday lags, made four 2 minute films, and wrote seven brand and with passion and I’ve tried and I’ve failed and I’veassignments to date. It was also a great reminder that design doesn’t Matchmaker tells you where your perfect holiday would be, and then strategy documents. Gave two talks, got 5,000 followers tried again and I’ve succeeded. And I’m bloody glad it’sexist in a vacuum; that it is just part of a process involving hundreds provides a tailor-made guide to this dream destination, complete with across 3 Twitter accounts and posted over 200 blog Christmas because I intend only to do two things tilof talented people, all working to bring an idea to life. It was great to recommended restaurants, bars, activities, weather reports and, of entries. I ate my 5 a day, topped up my Oyster, got my January… Eat. And Sleep.see this released into the world. course, a recommendation of where to get your travel money. With Nectar points, paid my council tax, my mortgage, my Writing and playing music with my three band mates in The over 10,000 downloads in the first six days of being live, it appears phone bill, my gas bill, my water bill, my car insurance,Sweet Confusion resulted in the release of our second album Oaths that, yes, it is possible to work out your perfect holiday just from your my MOT, my parking permit, and waited 2 months to& Promises (available to buy on iTunes and other reputable online Facebook profile. get broadband. I did coffee and lunch and dinner andstores, he says shamelessly). It was recorded at Fortress in Old Street With other projects like the Christmas Snow Globe for DLKW drinks and networking and schmoozing and catch-and mastered by the splendid Alex Wharton at Abbey Road Studios. (last year’s Guardian Media Agency Christmas card of the year), the ups and crits and conference calls and feedback andGoing to Abbey Road was probably the highlight of my entire year. Just ANAGR AM-O-TRONOMATOR, and Space-Face-Invaders, I’d say 2010 sign offs.being there was an amazing experience, with the history of the place has been a busy and fantastic year. I have had the great pleasure ofliterally crawling up the walls, let alone having our music produced working with some extremely talented, wonderful people and hadthere. My overriding memory was spying a battered upright piano in enormous amounts of fun in the process.Studio 2, tucked away in the corner playing host to a bass amp and It could be said that the closing chapter of my 2010 is the mosta mass of old cables. This was, as it turned out, the piano used by exciting and terrifying. After over 10 years of agency life, I’ve left thePaul McCartney on Penny Lane – anywhere else it would have been corporate world behind to set up my own company, Beyond Driven. I’min a museum but Abbey Road is thankfully still a working studio and happy to report that so far I’m being kept very busy and eagerly awaitthings are there to be used, not treated with misplaced, white gloved 2011 at the end of which, I hope, I’ll be fortunate enough to reviewreverence. some new exhilarating and absorbing projects. I suspect however I was lucky and proud to work with the MicroLoan Foundation the contents of the Amazon Christmas Wish Lists will remain strictlythis year when I helped create and design a Twitter and Facebook within the family style guidelines. Camilla Grey is about as switching on, plugged-in as you can be. She is Andy was Director Digital Creative Head at DLKW LOWE before he (as he also a very lovely person. By day she works on Marketing/Strategy/Trends writes) took the plunge this year and became a Director at Beyond Driven; for Moving Brands and by night dones a cape and saves small mice and his new agency. God speed Mr Goodridge, God speed. voles from the evil cluthes of owls in Clissold Park. Apparently.

how to be more elvisThis year I have worked on fun gigs, some by chris baréz-brown him choke. Go and get your hands dirty; don’t just talk ‘A Poster for Jack’ As part of Project10 I designed a poster highlighting a potentially common indication of Autism. My aim; to print and sell the posters and donate the proceeds to charity. I spoke to my good friend, Paul at Generation Press, who kindly offered to donate their time and experience to producing 100 beautifully silk screened prints on GF Smith Colorplan. All the proceeds will go to helping a six year old boybig some small. One will impact the lives He started to turn red, eyes bulging. about it, do it. called Jack Armstrong, a neighbour of Lucy Brown whoof 600 million teenage girls, another has Stunned, it took me a second or two to register (last weekend) rode her bike 57 miles to raise moneyhelped alleviate the suffering and price of what was happening. I then jumped into action, Buy less crap to support Jack’s parents and to help make sure Jackour nations back pain (currently costing doing what he’d just explained that we should. We are devoted to accumulating crap. The media can attend another Intensive Sonrise course to ensureus 1% of our GDP); one helped sell more I slapped him once on the back. Nothing. is constantly telling us we need new stuff, better his development continues. Every penny from everyfizzy drinks with burgers…… Next time was harder. Still nothing. I reasoned stuff, shinier stuff. When we go looking for that purchase will be donated to Jack’s family. I have bought and sold a house, got that he was a big guy, so could take the force of a stuff and finally buy it, it satisfies a primal urgefit, then fat, then fit, then tired, then third and harder slap, and frankly I wasn’t keen akin to that of a kill by a hunter. But just like the £25 (+P&P)bouncy, then grateful but always happy. on moving to a Heimlich manoeuvre. It worked kill, the purchase is only brief ly satisfying – it can Available to buy from: www.plan-bstudio.comIts an incredible time to be. I also wrote fabulously and dislodged the tissue. He gasped only fill a hole temporarily. We are then driven toa book that’s published by penguin next fresh air once more. buy more.June, here’s a wee sample.. My guess is that he was in control all the Many business executives never enjoy what way through and his performance was nothing they have because they are forever focusing onLive it, don’t think it more than great theatre. However, the way I what’s next, what’s bigger, what’s brighter. TheyIt’s all too tempting to spend our lives reacted was real – the surge of adrenaline, the become trapped in jobs that can never deliverthinking too much, worrying about the feedback that I wasn’t hitting him hard enough. the lifestyle they want.future or wishing things could be better. What I will never forget is the power needed to When people go to work in finance, they When it comes to doing new and dislodge a tissue from a large man’s throat. It often say, ‘I’ll do it for ten years, bank a coupledifferent things our rational brain more was real and I had learned it for ever. of million, and then do something I truly love.’often hinders our movement than helps. It also set up his next gag perfectly when Thirty years later when they have made tens ofIts ability to incapacitate is legendary. he asked for a volunteer. He was carrying a tin millions they are still f logging their guts outIt can spiral into a doom-laden scenario of paraffin and a Zippo and announced it was in the City. They’ve been caught on the lifestylewith the smallest piece of data. now time to learn how to treat burns. Classic, old escalator and don’t know how to get off. Instead of imagining it, live it. Do school; deeply memorable. Don’t become trapped by the same fate.something real and try something out. Appreciate what a wonderful life you have. Know The experience is often surprising. Get Stuck In that buying more crap won’t make you happy andMost people find that when they try things Next time you find yourself sitting in a meeting that the richer people in the world worry aboutout, the reality is so different from what debating the pros and cons of different plans how to manage all those houses and yachts justthey imagined that it is refreshing and and trying to predict the future, remember that as you worry about the weekly shop or saving forfreeing. So if you have plans that seem to you have two choices. your holidays.have faltered, just carry them out anyway. You can carry on this intellectual arm- Next time you are tempted to buy somethingSee what happens and learn. At least then wrestling contest until every avenue has been that you don’t truly need, stop and think.you will have perfect data, real feedback. explored and all in the room are beautifully aligned If you have decide that you really need to buyWhether your plan succeeds or fails, you in their divination of what the forthcoming years crap, buy the best crap available. Get somethingwill at least know. will hold. Alternatively, you can just get stuck in that is exceptional, something that costs a lot and I once arranged a first-aid course for and try things out and know that the feedback in which you can take great pleasure for years tomy team. They are all top-f light facilitators you get from those experiments is real. You can come. At least the crap you own will have classand must be rather intimidating to train adapt those approaches depending upon what and durability. And if you buy the best there is,as they spend their lives developing the you learn. you can’t be tempted by something better.best talent around the world. The trainer Many companies avoid experimentation And after you’ve bought it, solemnlywe had was unf lustered and taught us not because they believe there’s a risk to their swear not to buy any more crap for at leastonly how to save lives, but to have more brand. That is fear-induced rubbish. What they a month.impact. are really scared of is getting things wrong and He must have been in his late fifties how that would look.and was old school in style. His opener If your brand is so weak that somewas to draw a ship hitting an iceberg on innovative experimentation will damage it forthe f lipchart. He then asked what it was. good, you’d better spend more time on yourSomeone said the Titanic, to which he brand. If the truth is that you hate getting thingsreplied, ‘Yes, breaks the ice, doesn’t it?’ wrong, you’d better wake up to the twenty-firstWe were struck by his cheesy confidence century, where things happen so fast you don’tand bad gags; he started to win us over. have a chance to polish the idea, to test things On day two, after explaining how to perfectly, to guarantee that every segment ofdeal with choking, he asked one of the team every demographic is happy with your offer. Youto turn on his mobile phone and be ready need to do it now or you’ll be lost.to call the emergency services in case his If you are clever enough you can alwaysdemonstration went wrong. He then dipped find a reason why things won’t work. If Chris is an Author (How to Have Kick Ass Ideas), Speaker and Facilitatora tissue into some water and inhaled it, you do it, you can always find ways to make of More Shine in Business Folk. He’s also a charming and brilliant humanso it became stuck in his throat and made it better. being. He has recently founded a new venture (the logo and web site we worked on together), Upping Your Elvis: www.uppingyourelvis.com

What HAVE I done? Of course being self obsessed and shallow and a digital oldmanI asked Google. And this is what Google said: Type “Flo Heiss 2010” into Googleimage search to get the images to this list (you don’t have to of course).1. On January 1st a lot of people started 23. See 19.blogging and writing about what digital 24. Creative Showcase. Definitely NOT this year.marketing would be like in 2010. I 25. The equipment needed to catchmade this my motto for the year. the moth from number 11.2. View out of a taxi in Vancouver. 26. Me. Smaller. B/W.3. A little infographic I made about an 27. Snap from a thing I did atinfographic that got send round. A lot. D&AD (Apple a Day).4. In October I ran a workshop with the 28. See 15. by jamie coomber youWatford advertising students. This is an 29. Halloween. Oh yes. We go What have I done? Mainly learnt a big old lesson if you save money then you’ve fucking nailed it.image from Tony Cullingham’s website. to town on Halloween. that if more clients were to ‘do time’ working a This is when I was also exposed to little insights5. My twitter icon with double rainbow. 30. Much loved and thumbed print out stint agency side to understand how they run, such as “We only work with networks so tell me6. Nothing to do with me. of Stephen Fry’s Fry Chronicles. We and more importantly to realise ‘you only get who you want to work with and the network will7. Based on the fact that infographics seemed did an app for him this year and I went out what you put in’, we might all start speaking buy them”. And also “XXXX agency isn’t in our onlyto be all the rage in 2010 we made our own through this manuscript to tag “Fryisms”. the same language and who knows, something network so buy the idea off them and we’ll give itmoving infographic for Dare’s grad scheme. I was terrified to lose it on the train amazing might happen! to our agency to make”. These were statements8. An interview I did. Not in 2010 before the actual book came out. I started the year working for Poke; expressed without a single sense of irony or9. This is Bill Oddie in a wig. It’s 31. The IA for our allotment. undoubtedly one of the best agencies around, sarcasm. But, this isn’t all clients and it’s not allin a book about sketchbooks. 32. We are baking cakes. working with such a bright (and utterly lovely) entirely a criticism. How can clients be expected10. Me 10 years ago. 33. Ashwell in the winter. Playing bunch of people. I’d been working for digital to understand the blood, sweat and tears that Get11. A convolvulus hawk moth with the Hipstamatic filters. agencies for over a decade and was increasingly go into conceiving and producing an awesomeI caught in a light trap 34. The Gutterbarometre iPhone app. We got becoming aware that more briefs might as well campaign if you’ve never done the 8am starts12. In September my in inbox it done just in time for Cannes. It’s a mini simply read “Here’s my pig. Here’s a lipstick. with the 4am finishes whilst living off a stablesuffered from a total melt down. The Four Square for advertising peeps drinking in Go nuts!”. Now, of course I’m generalizing, diet of Deliverance, Haribo and Budweiser? Youimages it produced looked ace. the Gutterbar in Cannes. Pointless. But fun. this isn’t all clients. I have worked with some can’t. out13. Another moth. 35. In March we launched Dare West in Bristol. great ones, ironically more towards the end of Now this isn’t all about client bashing as14. An image from a book about 36. Ben in a pub. my agency stint, but I really needed a change I got to work with some very smart people, butweird squids I bought. 37. Lasso. Interesting Magazine. and wanted to get further up the food chain of likewise I got to see things from their perspective.15. I spoke at this conference. I don’t It never got published. the marketing process where I might be able to Being client-side my days were often taken upthink it was in 2010 though. 38. Illustrations for a little book make a difference. with meetings, which as an agency person used16. An image from a blog post about my of Bavarian Café stories. I decided to go freelance to see if I could to give me rage. Being on the other side however, whatobsession to find the perfect sketchbook. 39. See 37 dabble in client side without having to make a I can see that meetings ARE your job. This is the17. My only ever real viral I created. Twitter 40. The meaning of life. Meat and bread on long-term commitment. I was lucky enough to time when clients make the decisions in orderFire Action. Based on a safety sign in our old plate. Dimensions variable. January 2010 get experience both with small start-ups and big to take things forward. There are often so manyoffice. This image has more views on my Flickr 41. See 31 corporations and oh my god, being on the other people who need to buy into an idea, that actuallystream than all my other photos put together. 42. A basket to catch Lobsters. Norfolk. side was a real eye opener. I’ve realized just how complicated this can be to you18. The very first website I designed. Ever. 43. Benskeletor Now, you might know this already, but the manage and how diplomatic you have to be inPart of the “Everyone Starts Somewhere” 44. Ben writes his name for the first time. things that are important to an agency, do not order to make a difference. I honestly believe ifexhibition at D&AD New Blood. 45. Yawn even feature within a clients mind. We all know clients could each spend a week working within19. New Dare. 46. Digital Advertising, Past Present Future. how important the brief is for example, whereas an agency to see how they run, what is needed20. A scan of my favourite book by Book I am in. Published by Creative Social. on the ‘other’ side I’ve managed to stop 6 pagers to get good work out and to generally really getMr Eno. The reference is about Belgian 47. Oh dear. I did this for a good cause. going out stating they want to achieve “this and to grips with why they can’t have that deck/idea/ putpeople. It’s on my ex Sony No, really. Check “She Says” this and we also need to do this and then there’s report at a fucking moments notice we’ll all beEricsson client’s blog. He’s Belgian. 48. More moth things. that all the time we need to make sure we’re able to do a better job.21. This is Simon Veksner aka 49. See 5. Only smaller this time. speaking to them, and those people, oh and don’t So, all in all having started the year at oneScamp. I am in his book. 50. Yeah. It’s enough now. forget these”. On that particular brief I had of the best agencies in town I’m ending it at22. See 2. 51. I did a talk at BIMA. This chap runs it. no idea whatsoever what they were looking for one of the best clients. I saw that I could really in but have also heard the fallout of a similar brief make a difference client side and I am now the when the agency “really didn’t deliver what we first digital person for the new Converse office wanted, so maybe we should pitch”. in the UK. I’m hoping to show that the when I also realized that ‘economies of scale’ is great clients and great agencies work together deemed as the biggest success ever. Forget good magic happens. It’s been some year but for me work or getting more people to love your brand, the journey has only just begun. Jamie was the Global Digital Brand Manager for Bacardi after being Digital Strategist at Poke and Head of Innovation and Engagement at Profero.Flo Heiss is the brains and brawn (a.k.a.) Executive She has just embedded herself at Converse as Digital Manager. And Yes ICreative Director at Dare. did get most of this from her Linkedin profile.

Time To puT upand shuT upby helen waltersIt was, let’s be honest, quite a year. Recession So I quit. I decided enough was enough. Helen Walters is a writer, editor and researcher.roiled, unemployment rose, currencies stuttered Enough of the nonsense. Enough of the pretence. Formerly the Editor, Innovation and Design for Bloomberg Businessweek. She lives in New Yorkand the west continued its steep, inexorable Enough of the madness. It was time to become and is also a Contributing editor for Creative Review.decline into a mire of its own making. In the an active participant in my own life once more.U.S., Politicians bickered, turned a blind eye to And in July I handed in my notice, packed upthe ravages of a warming world and continued my stuff and left the building with my head heldto wage unwinnable war in distant lands even as high.the nation’s own infrastructure crumbled. So that’s why I now get to tell stories of On a personal level, I found myself ensnared traveling around Japan, where I headed to clearin a beleaguered industry filled with bewildered my mind and where I failed to understand evenprofessionals who’d lost their passion and a fraction of that nation’s bewitching, confusingunderstanding of what they were doing, how culture. That’s why I now get to tell stories ofthey should do it or even why they should try. being daubed in clown makeup in order to takeJournalists struggled, the mainstream media on a bit part in a Badly Drawn Boy music video.stumbled. Shoulders slumped, brows furrowed That’s why I now find myself working on books,and all too often yet more would pack their making my own deadlines and forging my own The ACE Club Walking away from the last ever V&A fete on a barmythings and go. path. And that, I’m sure, is why I find myself summer’s evening in 2009, me dressed like a World And yet, thank god for 2010. feeling closer than ever before to those who War II parachutist, Badger like a cowboy we got to talk- It is said that there are three common really matter to me. ing about how the spirit of the V&A Fete could live on.responses to fear. There’s fight or f light, of And that’s why 2010 gets to be thanked. It That conversation turned in to many conversations,course. And then there’s freeze. And that was marked an important moment of no return. No meetings, plans and more meetings. Over jugs of ale usually. It was the first project that I enrolled in to myme. For too long, I’d been in a state of suspended more f loundering. No more waiting for someone Project10 roster and finally it become known to us allanimation. Perhaps by keeping perfectly still I else to show the way. No more imagining that as The ACE Club.would avoid the gaze of the hatchet man making surely everything will be alright eventually. It The logo (above) was the brilliant design realisation ofthe rounds with the P45s. If I didn’t move a will be, of course, but because I will make it so. I Nicky Gibson (currently doing a sponsored walk across both the North and South islands of New Zealand).muscle then surely that would guarantee that I’d fear it sounds like I swallowed a self-help book, It is still in planning phase because like all good things,escape the indignity of screwing up in the worst but I’m grateful for being able to recognize that it comes to those who wait. or in our case, those whobusiness environment of a generation. we have one life, so best start living it sharpish. can fit it in when they can. And yet the situation got so ludicrously Yes, bills need to be paid and responsibilities All we can say is; think a touring train of caravans,intense in 2010 that the ice began to crack. That have to be faced. But no more of the hamster customised to be transformed and at a festival near you.such deliberate inaction was leading directly to wheel. The viable economy of all our futures willatrophy of the mind finally became undeniable. be built on the passion and talent of individuals. If you are interested to learn more, want to volunteer toMy fervent unwillingness to do something, Time to put up and shut up. Bring it, 2011. be involved or you fancy sponsoring it email us:anything about a working condition that was lilchefis@theaceclub.org or badgeris@theaceclub.orgclearly untenable finally became a problem I hadto deal with. And as we all know, acknowledgingyou’ve got a problem means you’re on the way tosolving it. Accepting that this situation wasn’tgoing to get any better any time soon finallybecame an opportunity rather than a terrifyingchallenge of monumental proportions.

So this is Christmas... Which brings with it the delight of the agency Christmas card brief. Last year, we managed to kill five tropical fish. A long story. This year, in an attempt to move away from murder, suggestions have included: GBH, anal rape and terrorising OAPs. We chose, in the end, to hide a short naked fat man inside a snowman. People have to guess which snowman he is hidden in. Then a young teenage hoodlum boots your chosen snowman, thus revealing the answer. Loose change Concrete proof, if any were needed, that the quality of work skyrockets, when you’re the by emma sexton client... And what have you done... We made three things that got on the national news: Our Dr Pepper idea (pictured above) certainly did very well on Facebook. But then a stupid mistake regrettably landed on a 14yr old girl’s facebook status. From there it made its way to a hysterical mumsnet. It’s final death rattle was witnessed via a six minute piece on Sky News. The Dr Pepper facebook fans didn’t mind; in fact they loved the campaign, but the damage had been done. If only we had a pound for every time someone’s said to us “What’s the worst that can happen”. We all know the answer. If you don’t like it change it. And that’s what I did. At Then suddenly things started to evolve at triple the Emma not only has the best After that bad shit came some good shit: the Domestos Flushtracker. An idea to promote that’s what I always do. Clothes, friends, jobs, boyfriends… speed and I felt like a print dinosaur. All the years of surname, she also has the Domestos and its involvement with World Toilet Day; a serious thing, not a joke, which most best job title I’ve ever heard of: they all need a review. Is this working? Is this helping learning and developing and now suddenly digital was people think on first hearing it. Head of Expression, for Added me become the best version of me? Selfish? Probably. the new thing and I knew nothing about it. I had to Value. Among other past- We allowed people to track their ‘flush’ through google maps; thus highlighting the incredible Necessary? Definitely. change. There was a big bit of me that didn’t want to times that she swore me never sewer system in our country. The fact that 2.6 billion people have no sanitation at all, their Changing things throws up new things. Most of which change. I liked what I knew and knew what I liked. to mention she is also one of shit literally goes no where, became that little bit more potent. the crew behind the brilliant will be really good things. Life is full of really brilliant Digital has become a whirlwind of possibilities and It did well on twitter, over million page views, and under its own steam got into the papers She Says organisation. stuff but only so much of it will come your way if you discoveries with new stuff happening every week, and a five minute slot on Christian O’Connell’s radio show. are just sat there, doing the same thing, with the same maybe even everyday. What is really amazing is that it people in the same space in the same way, day after day. has put all of us on a level playing field. We all have And last, but not least, my rocking chair. I’ve had a rocking chair in the agency for a few This year I made a change. I got a new job. So what? Well access to knowledge and to the internet. We can all be months now. Very comfy it is too; thanks for asking. normally you get a new job because you’re pretty fed up ‘digital’. Yet how many people and companies are still One snowy morning I was working out of the office. By the time I got in, around 2pm, everyone with your old one. But I wasn’t. In fact the role had been struggling with this change? I am sure some of them seemed in an unusually pleasant mood. one of my career highlights to date. I loved my team and think that it is still a magical, mystical thing that only Around 3.30pm, I just missed a call from my wife, but she left a message saying she’d just the great work we were making across print and digital. someone ‘digital’ can understand. Most people ignore seen my rocking chair on ITV news. It was being ridden by a creative team down Primrose Hill. It was all really brilliant and fun and... comfortable. change instead of welcoming it in but ignoring it just It’s not that comfortable is a bad thing, after all my bed makes it a much bigger thing in your head than it ever Another year over... is comfortable, my home is comfortable, my slippers needed to be. Considering the complete armageddon of the first few months, I’m still not glad to see the are comfortable. Comfortable doesn’t signal bad, or By changing my job I threw many of the familiar things back of this year. We all know, when it comes to your agencies history; the tough times add good, or anything. It is almost devoid of emotion and in my life up in the air. Suddenly I didn’t know where I to the fabric just as much as the successes. It’s impossible to do great work unless you risk you don’t even have to think about it. Comfortable is not would be in 6 months time. Would it be brilliant? Would some big mistakes (obviously, I’d rather those mistakes didn’t involve pornography, teenagers simulating and inspiring, it is familiar and safe. it be the worst move I had ever made? To be honest, I and facebook). We all have a ‘comfort zone’. As wikipedia describes it didn’t care. I was willing to take the risk knowing that if I “the comfort zone is a behavioural state within which a wasn’t happy I could change it and I would keep changing And a new one just begun... person operates in an anxiety-neutral condition, using it until it felt right again. I embraced the change which So what’s in store for 2011? Who really knows; the amount of talk about the future of a limited set of behaviours to deliver a steady level of is something us humans find really difficult. Six months advertising is nearing insanity levels. It certainly doesn’t need anymore help from me. performance, usually without a sense of risk (White on and I feel inspired and excited. Things are different Come the new year we’ll just try and do the same old thing; write ideas that have something 2009)”. but it feels great. I feel uncomfortable again. interesting to say, have a bit of wit, sharpness and insight to them. Have you noticed that as we get older our comfort I am learning, pushing my boundaries and working my Because, if they don’t have that, no new format, platform, buzzword will ever save them zone decreases? Remember when you were young and brain. Being uncomfortable is much more comfortable from being completely ignored by those awkward, tricky little bastards we call consumers. fearless, invincible even? The whole world was waiting for me. to be discovered by you. Then we get older. We get nicer As we speed into the new year I want to encourage you to And so this is Christmas... places to live. We get ‘commitments’. We slowly, yet be uncomfortable, to experience the wonder of change, Which reminds me of another Christmas; in 1997. Sam and myself were driving back to surely, get comfortable. Then that dream of packing of shaking things up and being uncomfortable and then University, before leaving for our respective homes over the festive period. We stopped at a your bags and going traveling or working in New York you will see what a positive difference it has made to petrol station near Marlow; when none other than Chris Rea pulled into the forecourt, in a becomes just that, a dream. you. Life can change before you know it and you will kit car. I am a graphic designer by trade and started out in print adapt. It’s human nature. We all need to be adaptable. We had our picture taken with him, and asked whether he was driving home for Christmas. design. I spent 14 years learning my craft in the design We do not all need to be comfortable. He grunted a smile, jumped in his kit car, stalled it, then finally wheel spun off. Ah memories... industry. Back then things evolved rather than radically Things change, and 2011 is going to be no different. Get changed so you could gently get used to the latest with it.Dave Bedwood... Where does one start? He’s from Birmingham. I hope you have fun... software update, people wanting a website designedWe both recently realised that not only did we grow up around Because if not; you’re not doing it right.the corner from one another, but that we went to the same (which back then was essentially a web ‘presence’).schools. He’s now Creative Partner of Lean Mean Fighting Everything was calm and transitional.Machine. The boy done good.

creation + curation = brilliation by michael litman When you were at school, do you remember how long How many times have you ‘marked all as read’ in your Google “We’re swamped with and drawn out the autumn term seemed? I recall Reader because you couldn’t bear to see the unread number moaning to my mother about it as she increasingly rise exponentially by the hour? Right. So you’re with me on information. It’s a this one then. We’ll never read everything there is to know. lost her patience with my tardy morning routine. She We’re swamped with information. It’s a bottomless pint, bottomless pint, but but you’ll never get drunk. It’s almost a full time job just would often state, “Enjoy it while it lasts. Life only keeping up to date and in the know. Wait, for some it is a full you’ll never get drunk. speeds up the older you get.” time job. There’s just too much good stuff. While I admire the creators just the same (let’s not forget, a year ago, I was a It’s almost a full time job just keeping up tosilence anD Half a lifetime later, by jove was she right. intense concentration. Well, the solution was to rampant creator) something changed. As my instinctual ‘autumn term’ hibernation take myself off to my family house in the middle- I sensed an uprising emerging and it was from a different kicks in and I ref lect on 2010, I feel genuinely of-nowhere in France for a period of lock-down. breed, the curators. Those people that find the good stuff, and date and in the know.” bemused as to where the year has actually gone. Rather self-indulgently, I was consciously deliver it to your inbox, willingly. They find that needle in thethe Distortion I don’t sense I’m alone in this feeling. Is that removing myself from the world that is out haystack for you to read, not for money, or indeed love but a symptom of my age and my mother’s words there. Instead, I had plunged myself into a space purely for the enjoyment it brings. The comments, the likes, in action? Or has 2010 been a year of running of silence. Boy, did I get some solid work done. the retweets, the kudos. I’m talking about the likes of Devour, around in a haze of hysteria as we busily try to And whilst I was working hard, I also found that Swiss Miss, PSFK, Design Milk, Brain Pickings and, well, now, Iof time by max fraser busy ourselves in the stark post-recession light I had created more time for myself to think, to guess, me too. And you could argue that every blog/publication/ of day? breathe and to assess. whateveryouwanttocallit has an element of curation in finding And so I turn my attention to technology It struck me that the modern day dilemma the good shit to write about, so let’s not see curation (compiling for, as I write this, a number of pings and alerts lies in a certain fear of silence. That somehow, the goodness that’s already out there) as this lazy way out of appear all over my screen. Shall I finish typing your silence is a public indication of withdrawal writing their own stuff. It’s really not. this sentence, or attend to the mundane demand from the race - a race no-one ever really knows Riddle me this, I now spend more time curating than I of yet another goddamn email? Speaking of why they are running. But silence is one of life’s ever did creating. So umm.. there? (makes juvenile rasping mundane, I should probably just update my great healers and it helps to thwart careless noise). status quickly on twitter. Ooo, maybe I’ll just hurry and blind ambition. Once again, I could I’ve had my detractors since I stopped blogging in the click on that youtube link. Ten minutes later, hear my mother’s wise words, for time had conventional sense and opening my blog up to the cool shit surely I must counter such time-wasting with indeed slowed back down again. Amazingly, I had that everyone else is doing that I want to let you know about something more serious, like today’s news on now achieved this out of personal choice. and don’t have the chance to always blog about myself. Some guardian.co.uk. Oh look, facebook tells me it’s Don’t get me wrong, technology has think because of that, I’m cheating somehow. I’ve even had an that “friend’s” birthday - better just say hi, even revolutionised the way my business operates. I agency MD tell me I have to stop and also withdraw my place in though I haven’t seen or spoken to them for five couldn’t have disappeared off to France without the AdAge Power 150 because it’s not always my stuff anymore. years... Wait, Skype message just coming in that the ability to easily transfer data with my You’d think he’d have bigger fish to fry. Yet I enjoy being a filter requires my immediate attention. colleagues elsewhere, to efficiently facilitate the of information far more than I ever did endlessly adding to OK, yes, I’m mocking myself but I suspect you project. And for that, I am ironically grateful to your information pile. know where I’m coming from. While technology a side of technology that allowed me to retreat, So while I’m sat here writing this in the notes app on has heightened our ability to communicate, albeit temporarily, into a place of calm. I should iPhone because i’m such a fucking hipster (or in other words it has also laid our lives bare and created the add that no-one, except those closest to me, because I get distracted by cats, twitter and lols after 2 minutes expectation that everyone is always only one noticed my absence. sat at my Mac) I wondered about that precious commodity, time. click away. Such a demand is strangling our As we move into a new year, I would I just leafed through marketing magazine (no, I’ve still right to live. By occasionally choosing to remove encourage you to embrace silence in whichever got no idea what a digital pluralist is either), whilst checking ourselves from this noise, are we somehow way is appropriate for you. Find the time to twitter, whilst watching Match of the Day, (Nasri had a blinder letting the team down? A tweet this morning escape the fanfare of 21st Century living and by the way). But now what do I do? What do I most value to do says it all: “48 hour digital detox over. What did reconnect with that which really matters. As a with my free time? I miss?” good friend of mine often reminds me, you need Constant connectivity is proving to be time- to slow down to gather pace. Do I stay up and binge on Google Reader? consuming, and the anxiety of being disconnected As exceptionally good timing would have it, Do I read Creative Review? Wallpaper? Twitter? is energy-wasting. The need to be the ‘first to I am not alone in a quest for silence. Moments Do I get my ass kicked by a 14 year old yank online on FIFA 11? know’ is becoming rather tedious and actually, ago, via my live twitter feed no less, came the Or do I just go to bed and switch off for a while? who really gives a shit? Such distractions have Guardian headline: “Cage Against the Machine: been known to eat up massive chunks of my day pop stars to stage silent X Factor protest. Pete None of the above. After all that, I’m going to write this instead to such an extent that I sometimes ditch it all Doherty and Billy Bragg among those teaming up and add to your information pile. and grab a pen and notebook (the paper kind) to record John Cage’s silent composition in a bid and physically take myself somewhere else to for Christmas No 1.” Cage Against the Machine is Enjoy. think. That is, until the red f lashing light on my a charity campaign to take John Cage’s infamous Blackberry gets the better of me. 4’33” - a composition of pure silence - to the top After that, I’m off back to my happy place. It still says I’ve got a This year, an unforgiving book deadline of the Yuletide charts. gazillion unread feeds. I thought I’d read them all.For all the projects he’s involved with Max presented me with a mere 5 weeks to complete theis a incredibly mild-mannered person. Michael Litman is one of the Tactical Planners at Dare and manuscript (I write books about contemporary http://www.youtube.com/watch?v=hUJagb7hL0EThat or he is brilliant at disguising stress. a member on the IAB Social Media Council. He does digitalYou may well know him as the Editor and design by the way). I broke a sweat - how could http://www.youtube.com/watch?v=pcHnL7aS64Y plannery type things on EA Games, Sony, Premier Inn, BMW,Publisher of the London Design Guide. I I possibly achieve this daunting task amidst all The FA, Nestle and Standard Life.also know him because we’re working on the noise and distractions of London? After all, And topping the carol charts? Silent Night. But I’ve known him for many years. I was at his Bahmizvah.a project with him called ‘Joy of Living’. You see I used to date his beautiful cousin, Hannah. It’s a small, writing requires solitude and long periods ofMore on that soon. small world.

do Less, beTTer. lessons from 2010 I can’t complain. But I do better. (It could certainly be shorter.) The End. by mike reeD I’m writing this too fast. I’ve done a But this is as good as it’ll get, because I I’ve managed to do this, in spite of lot of that this year, and it bothers me. haven’t given myself time. my Focus Issues, by not looking back. I’ve (Although if you commissioned any work It’s been one of those weeks (again). managed to write nearly 60,000 words from me recently, don’t worry. Your copy Having said yes once or twice too often, because I’ve only read about 200 of them. funny manFor the last 7 years every year I have the was written at just the right speed to the deadlines have piled up and my This is my other big lesson: don’tsame new years resolution: I want to be maximise quality, punctuality and value evenings have evaporated like the steam look back until you reach the end.funny. I mean I want to learn to be funny for money.) rising from my keyboard. And all the This began with National Novelin a well delivered way: like really funny Let’s start by acknowledging how while, in the back of my head, a little Writing Month, or NaNoWriMo, the online lucky I am, before I start griping. I’m a red light is blinking the words ‘Project writing challenge. When you sign up toso that people will enjoy what I say and not by yates buckley 10’ at me. Like one of those warning NaNoWriMo, you join an internationaljust stare at me with a blank look. What freelancer being offered more work thaninstead seems to happen is the more I try I can handle. There shouldn’t be any room lamps on the dashboard you don’t quite community of writers, all aiming toto be funny the more I either don’t elicit for grumbles in that. understand, and which you ignore until complete a book of 50,000 words or Why bother? The giggle one can pass And yet, and yet. Well: I am a man, something explodes. more in just one month. (November, as itany kind of response at all “blank stare” around is one of the few purely altruistic after all. And an Englishman at that. The deadline for this piece arrived happens.)or the kind of twisted nose expression and socially useful contributions we can Grumbling is as fundamental to my on Friday, and I duly fired off my email Well, I signed up. And a few days intoyou get when gaseous essence is release make in our life. Most all the other forms of identity as my passport and testicles. to Steve. But instead of an attachment November 2009, I broke my wrist tryingaccidentally in a closed space (IE: Familiar social assistance require a sort of twisted full of finely crafted words, it carried to get fit. (Another lesson learned.) SoAutonomic Response Treatment). dependence. Every bit of help you give Freelance: fantasy and reality some rather pathetic apologies and a that was that. I am not sure how one really the hungry is help taken away from the When I first went freelance, I assumed plea for more time. Which is why it’s now However, once free of the plaster,goes about learning this; so far I have disaster victims or cancer research. And one of the big bonuses would be ‘setting Sunday evening. I decided to carry on anyway, followingpurchased many DVD’s. They cover a when you donate, you can proceed with my own hours’. This is The Freelance But what a lovely thing to be asked the key NaNoWriMo principle: never lookrange of comedic styles from the Marx participation in a system that tends to Fantasy: you’ll knuckle down to a brief in to do! To contribute to something like back. If you want to write anything ofBrothers, to Ali-G, or Bill Cosby, but I ignore common basic human rights. The the morning, then reward yourself with this. Who wouldn’t say yes? So I said yes. any length, write it. For God’s sake don’tdon’t think I can cover these roles. I tried same system engaged with a planetary a lunchtime saunter to the pub, to linger Of course I did. read it. You’ll find yourself tinkeringlearning jokes and delivering them on my energetic scam that will pretty much over pint, pie and paper. obsessively with a paragraph, and writingown in front of a mirror. When I do this I guarantee that you won’t spread your The reality, of course, is that you’re Focus, focus, focus nothing new. Self-editing is death.can hear someone sobbing in the corner grandchild’s DNA much further than you only ever a week or two ahead of the wolf Focus. That’s the thing. If I’ve learnt one This is the NaNoWriMo pledge: evenof my empty room. It could be the ghost can shed the hairs on your back. you imagine slavering just outside the thing this year, it’s that serious creative if you find yourself writing what you knowof a past relative: I can only surmise they So I wish I could tell you something door. So when someone says, ‘Have you work requires focus. Discipline. for a fact is utter shit (and you will), youwere not satisfied with my performance. funny but I haven’t learned that yet. I got time for...?’ you just say, ‘Yes that’s Unfortunately, this is the same thing just keep going. Word upon word. Page I studied humor theory: and the can tell you about some of the other fine.’ Even if you’ve already said ‘Yes I learnt last year. (And the one before upon page. It’s about quantity, not quality.need for a good set up - logical thinking things I learned this year that I think are 3. Stop eating meat - sorry but its 7x the waste in that’s fine’ to ten other people, all of that, if I recall.)that is disrupted in a logical but totally important: energy over equivalent mass of vegetables. I still would whom had the same deadline. Because I’m writing a novel too, you see. Dig first, shape laterabsurd new route. The joke emerges from love a good steak once in a while but the numbers the wolf never sleeps, and a fortnight’s I know, I know. But this year it’s true. I’ve come to think of it like the process ofthe strange feeling you get when you read 1. If we stopped making anything new don’t responsibly add up. Above and beyond that the grace is no grace at all. There are now almost 60,000 words in a making pottery. The first thing you havesomething that makes perfect sense but today CO2 would rise to levels we would correlation to heart disease is high enough to consider There are few activities left that folder on my Mac. I’m within sight of the to do, before anything else, is dig yourthat is totally ridiculous. tolerate and weather patterns would only it a slow suicide like smoking tobacco (do straight haven’t been described by some lazy end. It’s tremendously exciting. raw material out of the ground. Shovel mildly screw things up. Unfortunately nicotine instead, no proven problems there!). The media pundit as ‘more like a marathon And you know what? I haven’t clicked after shovel, until you have enough of we are only 2/5 of world population and fat you see in the animal, its solid consistency - this than a sprint.’ (Apart from sprinting, that folder for a month. Okay, longer. Lack the messy, unrefined stuff to start sifting we’re not about to stop using energy as is the same in your veins (by the way the only way to obviously.) But freelancing is a rare of focus, you see. Too much on the plate. through it, finding the promising bits, intensely as we are. Note that any new stop eating meat is to find some really good vegetables: thing: a marathon that must be run at Even when the project in question is sticking them together and shaping them technology will not have a chance arrive supermarket stuff tastes awful so try other sources). sprinter’s pace. In fact, it’s a series of the one thing I could legitimately call a into something pleasing. in time, so expect a rocky road ahead and connected, often overlapping, sprints in ‘lifelong ambition’. In the past, I’ve teneded to stumble expect temporary Geo Engineering works 4. Become a student, you realize you are still able to a long, marathon-shaped chain. I’ve learnt the trick with paying across intriguingly shaped nuggets, and whether we like them or not. learn! I am a student this year and it feels like it is work. Even when there are four of five immediately get to work prodding and matching precisely with what research has found. If Just Say No jobs on at once, you just have to push all polishing them. This is how you end up 2. There are a huge number of nukes you train yourself to think and learn you become more I’ve also discovered that you can get a bit of them aside except one, and focus totally with lots of beautifully crafted, quite hanging around the planet (mostly in the mentally elastic, new cells are actually created and addicted to working. Just when you think, on that. I can do that. Something about a unrelated and pretty unsatisfying bits US and in Russia) they will pose a massive stress seems to dip down. Especially if combined with ‘Okay, enough. Time to cut down,’ along deadline, set by people who will pay good and pieces. problem for the future unless we start intense (lose your breath) exercise and a decent diet comes one of your favourite clients, or money if you deliver (and won’t if you Much better, I’ve realised, to take dismantling them quickly (the explosive there is much for your personal health with going back even a shiny new client, with what sounds don’t) provides the focus I otherwise lack. that first nugget as a promising sign that can be diluted and used in power plants). to Uni to study something. like a really interesting job. Potential So the paying jobs get done, and there’s more to be found. Put it in your award-winner, maybe. You hear yourself the novel languishes. This is kind of the pocket, save it for later, and start digging. You can follow this technique to walk while reading say, ‘Yes, that’s fine.’ right way round, of course. My children So this is what I’ve learnt, and what the paper. You hold the paper up in your hands in such It’s like one of those anti-drug stay fed and clothed, and my wife has yet will inspire me in 2011. (1) If you try to a way that you can see where your feet are going with commercials of the 80s. ‘Yeah, I like the to get around to divorcing me. This is a do too many things, you don’t do any of peripheral vision while you walk with a good pace. The odd poster campaign. A brochure here or good thing. them well enough. Do less, better. And peripheral vision is sensitive to motion and bright dark there. Who doesn’t? It’s not a problem. I (2) Don’t even think about the pot until contrast so you may not be able to notice a gray shape can handle it.’ Self-editing is death you’ve got the clay. coming into the visual field representing a street lamp Well, sometimes you have to Just But Steve asked what I’ve learnt this Right. A couple more little jobs to with which you violently collide. Say No. Not because you’re naturally idle, year that will inspire me in 2011. And do, then I can go to bed. And look: only and it’s all too much like hard work. (Well, what I’ve really learnt – which is more five to midnight. Maybe I’m learning my not just that.) But because if you don’t, cheerful than all that humbug about lessons after all.Yates is Founding Partner and Technical Director of Unit9. He you end up doing a lot more work, a little overladen plates – is that I can ploughis, contrary to what he’s written here, a very funny man whose Mike is Copywriter and Creative Director for his company Reed Words. A brillliant less well. And that’s kind of depressing. my way through almost 60,000 words ofwit and humour is only over-shadowed by his intellect and wordsmith working with many of the UK’s leading design consultancies includingpatience whilst having to tolerate and suffer my comapny. Like this piece. This piece could be a novel, and get within a final lunge of Hat-trick, Johnson Banks, The Chase, 300million, The Partners and Landor.

Nick Farnhill is one of the founders and partners of Poke, an agency that needs no introduction. He is also Co-Chariman and the brains behind the hugely successful ‘Internet Week Europe’. He is also (now) one of the enlisted Elders of Meatclub; being a former President and all. undergound network of tiny caves and passages? Trapped pot-holers aren’t creative because they’ve got other things on their minds. Creativity would send a trained rat down the hole with a webcam on it so we could all see how the underground matrix fits together on a laptop whilst sitting by the camp fire, drinking whisky and telling dirty jokes. As it’s all slowly occurred to us that the social media bubble isn’t actually full of air but gold (some weird invisible gold), I’ve sensed a kind of panic in the air. And as usual answers and theories start spring up like mole hills in the garden. But unlike the blind moles, we rarely trust our sense of smell enough to take the right direction. And here again, creativity hat as 2010? as a raw tool for unravelling confusion has by nick farnhill by nicolas roope triumphed. Creativity, when angled correctly, is like an x-ray machine, revealing the true stories underneath, so you can see whether something’s actually broken or you’ve just comfort got a difficult wingey patient. Making stuff Reaching for a metaphor I find one with a Christmassy bent, a lovely gummy, sticky grounds things immensely. And this year Stilton cheese. Remember that conversation as a child when your mum had told you has certainly been the year of making stuff. how it was bad to eat the mould collecting on old bread, fruit and that which collects A seduction competition in chatroulette, on the underside of the toilet rim, only then to pronounce blue cheeses as containing the most tagged photo of all time, making “good mould.” How fucking confusing is that? “MUM, is mould good or bad!?“ art-to-order in five corners of the planet As I got older, maturity gave me the capacity to tackle ambivalence. Yes, and a re-run of a certain balloon race mould could be good AND bad. So my 2010 was a bit like that realisation all over have all taught us well. Making stuff again, starting with some difficult tectonic plate shifts in the business, causing teaches you just like Robin WilliamsOK, another year zips by in the blink of eye. Poke is one year older, Twins™ are devising new ways to top this years epic Fangoria (http:// a few volcanoes to spring up here and there and piss hot lava over our picnic. teaches his class in Dead Poets Society.turning nine and entering a new decade on December 6th 2010. It www.boingboing.net/2010/09/07/steampunk-horror-sho.html). When you’re caught in a shower of lava and your umberella has just melted, try If someone told me otherwise I’d climbgenuinely feels like a handful of days ago that the original six of us And it doesn’t just stop here, over the pond, Poke NY’s Tegu project to remember that at some point the huge billowing bastard is going to run out up on my desk and start stamping on it,were sitting in a Smithfields café debating whether ‘Poke’ was a good encourages creativity, innovation and problem-solving through play of steam and hey, if you lucky, you might find you’re standing on a tasty new god damn it!name or not and what we would actually be doing. (http://live.tegu.com/). land-mass formed freshly out of the sea, hey, you could even be standing on 2010 was also the year I got the Well, part of that argument still remains – I’ll leave it to you to It’s not up to Poke to veto or approve whether these projects can Iceland! (not to be confused with Bejam). world’s first designer energy savingguess which part! However, the fact is that in reality, that was a VERY occur, but it’s in the interests of the team to encourage and support And to the themes of the 2010, this was the year of boast-post digital. light bulb to market. Lots of faceslong time ago and although it may sometimes feel like the daily grind them where we can. They are passions; creative channels beyond the Who was the most post-dig? Whose sense of internet “place” had dwindled are left blank when I explain howand that I’d rather be riding horses in much warmer climes (which day-to-day, which not only serve as an additional release, they keep the most in the emphatic embrace of the big f luffy cloud. Every cloud I’m a creative director doing a lot ofwill probably only make sense to a few of you), several things have everyone else keenly interested and intrigued. I think almost every is supposed to have a silver lining isn’t it? Well I think that’s bollocks. internet stuff and a light bulb andhappened this year that have served as a welcome reminder not to get Poker has ‘experienced’ Fangoria, eaten smoked cheese from Ben’s Boast-post-digit is blue cheese with loo mould on it instead of the good telephone industrialist and inventor.caught in the rut and that the ‘grind’ can be avoided. smoker and is lighting a room or two with one of Dr. Roope’s bulbs. stuff. If we’re brilliant at one thing in our business it’s getting really It’s seems entirely plausible to me, The rut is a result of repetition, an arduous road to nowhere, well Me? Well I’ve a few things on the go. The first is Internet Week. carried away chasing mirages. And when a collective mirage has after all, understanding how theultimate retirement perhaps, but not an enjoyable path to be treading. Perhaps not as clearly divisible from Poke as building a meat smoker, formed over the bare, hot desert f loor we’ve all got to play along web is just a mass of conversationsThe rut is simply a road to regret. It’s a route that only serves to but separate from the day-to-day and was a massive challenge. somehow, we’ve all got to acknowledge it like with that emperor these days and doing somethingsadly bypass the many opportunities that exist around you and can Starting as a late night chat in a bar and finishing twelve weeks later blokes clothes that he’s clearly not wearing. Finally, as the crowd physical that simply lives off thatbe spotted if you make the effort to take the time out to do other stuff. as a festival of 130+ web related events across London. November was made their final steps towards the glistening pool and watched it insight makes total sense to me. But the rut isn’t necessarily bad – it’s probably the thing you packed with meeting new people. People that I’d never normally get dry up before their eyes, I felt a sigh of relief. Maybe now we can How could so many people havedo everyday - the thing that pays the bills and keeps your mind the opportunity to hook up with and be inspired by - it’s amazing to just tell a straight story again, one that just accepts and works read Unleashing the Ideavirusintellectually and creatively exercised, but it needn’t be a solo effort. see how many great things are going on, literally on the doorstep. I’d around dry deserts and pasty, naked emperors. and still not got that?It’s repetition that’s the devil. Exploring new things that you enjoy or like to name check everyone here who helped, but the list would go on So what did 2010’s little rollercoaster teach me as it The launch of the Plumenwant to learn more about will result in meeting new people, creating and on, but you know who you are – thank you. charged around the wiggly track that was clearly designed bulb after three years ofnew ideas, give you more stuff to talk about and challenge you not to The second is something that’s a product of Internet Week by nervous psychopaths? If you can count an ‘affirmation’ struggle and uncertainlyrepeat, repeat, repeat…whether that’s in the day job, or elsewhere. – OpenShop. This is now a not-for profit organisation established as a ‘lesson’ then I was firmly reminded this year how rounded off the year very It’s a cliché, but very true, variety is definitely the spice of life. to introduce students to the creative businesses that they could be despite the rampantly changing landscape, creativity is nicely. There I was suddenlyIt adds f lavour and opens up the chance to try something different, shaping in the future. The first OpenShop during Internet Week was key. And not just any key, the kind of mythical key my sitting in a tall winged chair,breaking you out of your comfortable way of doing things. a surprise success and 200 students spent a very cold day visiting a dad told me about when I was a kid that could literally to one side a little plate of Just looking up now and scanning around the Poke studio, it’s host of agencies who kindly opened their doors for the day. open any damn lock you stuck it in. And why is this scrummy oat cakes, sweetamazing how many people have extra-curricular ‘hobbies’ and interests There’s one final project in the making, involving a certain news? Back to our industry tendencies again for chutney and f lakey wedgesthat keep them off the streets at night or, as in many instances, are Mr.Singh and Mr.Roope and the very action of mentioning it here will one moment, in addition to our gift for inventing of pongey stilton cheesecash earners. And every one of them is inspiring. mean it has to start! I’ve talked too much about it and now need to do not-very-useful paradigms to riff off, we’re also and to the front, the fire of Nik Roope just launched the Plumen (http://plumen.com/) - the it – hopefully more on this next year. pretty good at getting sucked into technology’s accomplishment cracklingworld’s first designer energy saving light bulb. Peter Gaaston is about So don’t repeat and get caught in a rut. Finish this year happily inherent complexities. And when you get sucked and glowing with Nicolas Roope is also one of the foundersto publish his first book – The Book of CSS3 (http://amzn.to/f4sTT4) and start the next with a plan in mind to try something new along side of Poke, an agency that still needs no in deep you quickly lose your sense of humour. warmth. It’s good to haveand Katy Theakston is in a similar situation with a book about how the day job. Step out of your comfort zone, learn something, meet new introduction. He is also the man behind the Do you reckon a trapped potholer can crack remembered what wasto encourage woman to put some creativity back into their lives. Ben people and get excited about stuff. It’s only wet, cold and dark out in Hulgar phone (www.hulger.com) and his newest a joke down there or is he too focused on his important and to have creation, The Plumen Bulb - energy saving neverTomlinson built a meat smoker recently and the truly legendary Fox January – what else will you be doing? likely peril deep in some naturally occurring clung on to it so tightly. looked this good before: www.plumen.com

Left, a piece taken from Nille’s current Nille Svensson is a brilliant mind. collection ‘Fake China’: www.fake-china.com Formerly one of the founders of Sweden Graphics he is now firmly rooted in his new venture under his own name: Studio Nille Svensson (www.nillesvensson.com) geT invoLved by rhiannon james So I thought it was about me – actually it’s about you. What can you do? Well, in the spirit of looking forward, the resolution has to be change our behaviour. Get involved. Give people and new ways of working a chance. So, this is the final brief of the year. And possibly months, is ultimately short sighted. Four years the scariest? The little voice says that this is from now, where will be the creative thinkers of about me. What do I really think I’ve achieved? the future be? Still looking for work because no- Errr. Nothing? Nada? Zilch? Which means I have one will offer them a placement? no starting point. But certainly an end. Then But this is the message we’re receiving from by nille svensson a second voice reminds me there’s maybe a tie the Government. That education is importantIt was a pretty good year. At least until about halfway through it, when the person I trusted the most betrayed me in a cowardly, hurtful way, in to music…a song reference? And I can find a enough not to cut, but not so important we can’tleaving me with all these thoughts of anger, guilt and self pity that just keeps spinning in my head, around and around, putting a definite song reference almost anywhere. So maybe this actually trim it, or make you find you own way tohalt to my creative endeavours. Which is a pity because apart from that I now realize that actually, it was a pretty good year. At least until won’t be so impossible after all….. pay for it. The money is still there, it’s just that itabout halfway through it, when the person I trusted the most betrayed me in a cowardly, hurtful way, leaving me with all these thoughts of This year, I have mainly been busy. Done gets redirected somewhere else first. Or that weanger, guilt and self pity that just keeps spinning in my head, around and around, putting a definite halt to my creative endeavours. Which is a lot. Like cancelled New Blood, our graduating need to invest in science and technology, not art.a pity because apart from that I now realize that actually, it was a pretty good year. At least until about halfway through it, when the person creatives showcase. Then after massive reaction, And then we get something amazing like theI trusted the most betrayed me in a cowardly, hurtful way, leaving me with all these thoughts of anger, guilt and self pity that just keeps reinstated it. And pulled off an amazing show in Arcade Fire’s Wilderness Downtown. A uniquespinning in my head, around and around, putting a definite halt to my creative endeavours. Which is a pity because apart from that I now half the time, but with five times as many events combination of art, music, design and technologyrealize that actually, it was a pretty good year. At least until about halfway through it, when the person I trusted the most betrayed me in a to help launch new creatives into our changing and science but also something that could becowardly, hurtful way, leaving me with all these thoughts of anger, guilt and self pity that just keeps spinning in my head, around and around, industry. And that’s something that’s not just personalised. It’s this feeling of personalisationputting a definite halt to my creative endeavours. Which is a pity because apart from that I now realize that actually, it was a pretty good about me. that has seen a band that has never had a hityear. At least until about halfway through it, when the person I trusted the most betrayed me in a cowardly, hurtful way, leaving me with all I have also learnt a lot about creating single go on to headline the Reading Festival.these thoughts of anger, guilt and self pity that just keeps spinning in my head, around and around, putting a definite halt to my creative sustainable business models. Something that I Where they were awesome.endeavours. Which is a pity because apart from that I now realize that actually, it was a pretty good year. At least until about halfway through had blindly chosen to ignore. That’s the numbers It’s also been a sign that something that’sit, when the person I trusted the most betrayed me in a cowardly, hurtful way, leaving me with all these thoughts of anger, guilt and self pity stuff. It’s something that other people have easily dismissible as ‘arty’ can have mass appeal.that just keeps spinning in my head, around and around, putting a definite halt to my creative endeavours. Which is a pity because apart from to worry about. I do the ’important/creative/ And also that ‘arty’ can be fun. That’s the beautythat I now realize that actually, it was a pretty good year. At least until about halfway through it, when the person I trusted the most betrayed inspirational’ stuff… of digital media, and why our industry is so goodme in a cowardly, hurtful way, leaving me with all these thoughts of anger, guilt and self pity that just keeps spinning in my head, around and ...and that’s the funny thing about education at it. It’s just that sometimes you need to bearound, putting a definite halt to my creative endeavours. Which is a pity because apart from that I now realize that actually, it was a pretty work. It’s something that everyone agrees is a reminded how many people appreciate the goodgood year. At least until about halfway through it, when the person I trusted the most betrayed me in a cowardly, hurtful way, leaving me with good thing to do, but given the choice, is the first things, when we’re told that society is dumbingall these thoughts of anger, guilt and self pity that just keeps spinning in my head, around and around, putting a definite halt to my creative thing that people feel can be cut out of budgets. down – it’s not all about X-Factor! What wouldendeavours. Which is a pity because apart from that I now realize that actually, it was a pretty good year. At least until about halfway through Yes, investing in talent is all very important happen if the Arcade Fire went through ourit, when the person I trusted the most betrayed me in a cowardly, hurtful way, leaving me with all these thoughts of anger, guilt and self pity – but actually, when the lines are drawn, am I education system in the UK now? Who will bethat just keeps spinning in my head, around and around, putting a definite halt to my creative endeavours. Which is a pity because apart from going to invest in it? What do I get from it? Are their equivalent in ten years time?that I now realize that actually, it was a pretty good year. At least until about halfway through it, when the person I trusted the most betrayed we all essentially selfish? So I thought it was about me – actually it’sme in a cowardly, hurtful way, leaving me with all these thoughts of anger, guilt and self pity that just keeps spinning in my head, around and The concern however is that this attempt about you. What can you do? Well, in the spirit ofaround, putting a definite halt to my creative endeavours. Which is a pity because apart from that I now realize that actually, it was a pretty not to invest now; because there is a recession, looking forward, the resolution has to be changegood year. At least until about halfway through it, when the person I trusted the most betrayed me in a cowardly, hurtful way, leaving me with or because the company is small, or perhaps our behaviour. Get involved. Give people and newall these thoughts of anger, guilt and self pity that just keeps spinning in my head, around and around, putting a definite halt to my creative because we need to just wait and see another 6 ways of working a chance.endeavours. Which is a pity because apart from that I now realize that actually, it was a pretty good year. At least until about halfway throughit, when the person I trusted the most betrayed me in a cowardly, hurtful way, leaving me with all these thoughts of anger, guilt and self pitythat just keeps spinning in my head, around and around, putting a definite halt to my creative endeavours. Which is a pity because apart fromthat I now realize that actually, it was a pretty good year. At least until about halfway through it, when the person I trusted the most betrayedme in a cowardly, hurtful way, leaving me with all these thoughts of anger, guilt and self pity that just keeps spinning in my head, around andaround, putting a definite halt to my creative endeavours. Which is a pity because apart from that I now realize that actually, it was a prettygood year. At least until about halfway through it, when the person I trusted the most betrayed me in a cowardly, hurtful way, leaving me withall these thoughts of anger, guilt and self pity that just keeps spinning in my head, around and around, putting a definite halt to my creative Senior Manager, Education & Professional Developmentendeavours. Which is a pity because apart from that I now realize that actually, It was a pretty good year! at D&AD. She also met Dave Grohl once.

Simon Gill is a brilliant person. He may be from the north but he’s a true gent. The kind that when he asks how you are he actually listens to the response and cares. He’s also Executive Creative Director at LBi, as well as the finest Presidenté of Meatclub we’ve ever had. No pressure given that this meaty mantel has been handed on to myself and Matt Wells. never is it minimal? Without change, I’d be out of a job, and there has been a huge amount of or just Dull? by simon manchipp Give it this year. At SomeOne we’ve launched, relaunched or managed around 100 new brands, products, services and organisations worldwide — and been asked to create many more. It’s been a record year for us, taking on more creative minds and more demanding projects that are taking our skills to a global stage. They have to restore around the delicate curls and crests that adorn I’ve personally had a fascinating year after announcing the the walls and ceilings. And it’s beautiful. It’s preserved for a reason, up Logo dead — first on Twitter then in the Design press and finally in because it’s ornate, maximalist approach deeply resonates with people, the newspapers and magazines around the world. It’s stimulated lots of they love looking at the ornate decoration — it has no real purpose, it thinking, letters and conversation which has led to me giving a lecture just feels good. around it at D&AD at this years PechaKucha and being invited to hold a Or does it? Perhaps there is a purpose here — perhaps Maximalist public session on it next May. It’s proved again to me that it’s ideas, not thinking has lots to offer us in an ever changing, less personal, digital aesthetics that get people really excited. world. In fact if you look at places that are apparently chaotic, like the Announcing the death of anything is a tricky issue, and it’s Dharavi Slum in Mumbai, India the people are largely very inspired lead me to look at a variety of issues that are surrounding design and and happy. The richness of the environment outweighs their financial how the death of some ideas are leading to new thoughts emerging poverty (even though there are clusters of millionaires who live there) elsewhere. I thought I’d use this article to have a look at a new death in — We humans get tired of looking at blank walls, more than tired, it the family.... frustrates us, causes us pain — we use those blank walls as punishment The Death of Minimalism when we send people to solitary confinement. (and is there anything While we were creating the new visual brand for Eurostar (which worse than a minimalist Christmas?) by simon Gill launches early 2011) there were many debates in the studio about the My wife, the brilliant designer, Amelia Noble is currently kind of approach we should take. A phrase often heard from co-founder designing a book on Baroque Art. I was looking through some of the Gary Holt is ‘The problem is complex, so the solution should be simple.’ early layouts with her and was set thinking, are future generations I’ve always loved this and have recited it myself many a time in meetings going to look back at so called minimalists and gasp in awe at their and clients always seem to enjoy the sentiment. However, when looking ability to clear a room or employ large swathes of white space in place at what we’ve created for Eurostar nothing could be further from the of beautifully crafted ideas? Baroque was used in churches with theTwo thousand and ten has been involved approach to recruitment, unlocking information by a human sized pinball machine, in which truth. intention to make people fall to their knees and surrender their soul to The new branding for Eurostar includes many different ideas, God. I just don’t see minimalism doing this to contemporary consumers.what I’d consider a success. We’ve actively involving you in the actual process. The better you you the viewer would score an ‘energy applications and materials, from brushed steel to oak, grass to speckled Pseudo Minimalism is different to the real deal. The real thingbeen working hard at the things perform, the more you learn and the closer you get to making fit’ goal. Designed for maximum viewing duck eggs. There’s ornate bespoke typefaces. A different secondary set contains a balance of maximalist context. Japanese Zen Gardens arecreative agencies do, especially a successful application. Observing the process others are pleasure this Heath Robinsonesque of visual brand identities for each class of service of which there are extraordinarily complex in the construction. The thought the goespitching ideas. We had many undertaking lets you the merely interested learn more about contraption proved too expensive to three. Individual design work for the many initiatives Eurostar runs, behind the placement of each element is as maximalist as it gets, from it’s Tread Lightly ecological program to it’s Culture Connect crafted over hundreds of years these gardens appear minimal, butsuccesses this year but a few got this venerable regiment. Routed in the physical environment pull off. However elements of it did live system that opens Europe’s cultural institutions to the traveller. There’s this is balanced with the complexities of nature, weather, wildlife andaway. I’d like to share some of it would play out across a multitude of digital devices, in an on in what you know see as the FA Cup commissioned photography, film work, animations and colour schemes. plants as microscopic as moss. Compare this with a big yellow squarethem. ARG way. Ticket competition. We created a custom set of onboard signage, symbols and pictograms. and poorly kerned Helvetica headline and they are poles apart. The first relates to a tough In a related pitch, we threw in lots of semantic web As the year was coming to a close Then there is the transmedia applications, websites, apps, blogs and Its easy to look at past triumphs widely seen to be classics and advertising on a global scale, coming from three countries of origin. to use them as counterpoint to contemporary attempts at new thinkingenergy related sporting challenge technology and blurred the idea of what a web site is and it had one cruel twist to play in the idea It’s a deep re-brand, that intends to ref lect the international — and of course to dismiss these new attempts as paltry second-bests.that required a quick turnaround. the boundaries that define it. It didn’t come off then but this rejection stakes. Working on a tricky train companies push to create new levels of customer service — to be I’m not saying that minimalist thinking and applications have no placeI took pleasure in telling the Paris approach has appeared in other projects later in the year. charity brief about child sponsorship we always moving forward in all that it does. All of the things customers in modern-day life at all.based conglomerate that the best Back when the sun was shining and before we realised we pulled out the interactive video stops to and staff see and use will now carry branding that connects together in John Pawson’s bridge at Kew Gardens is a eloquent example of a visually coherent way, yet all these branded surfaces are crafted and how well crafted, carefully considered and balanced minimalism canway to galvanise support in this have very few world-class footballers, we almost managed to promote unforgettable moments. You created with that particular medium, message and purpose in mind. work in a maximalist environment. Chanel No.5, Givenchy, B&O allmoaning, whingeing, divided get a twitter-based football game up and running for the start would simply work through the short But no one could call it simple. In fact it’s one of the richest, have well crafted branding that operates in contextually ostentatiousisland - is to develop a red top of the World Cup. But you get no points for not delivering. The animated videos until you found a deepest re-brands I’ve seen for years. Which led us to realise that if sectors via minimalistic application.style campaign that unites the idea still stands, but like England needs more skill applied to moment worth sharing. It had the right we had taken a minimalist approach we would have missed a huge raft My argument here is that aesthetic simplicity is increasingly of communication opportunities. I know some large traditional design seen as a smart choice — even when the thinking, craft and strategyBritish against – yes you guessed improve it’s passing. mix of emotion, interaction and message companies (and many small so-called-cool ones too) that have a blanket behind the results is poor. I think it’s time those commissioning creativeit the French. And of course With only a few minutes to spare we cooked up some mad but we were told it was too ambitious… ban on using anything other than a core set of 2—3 typefaces. Bespoke responses for marketing look behind the reams of white sold by thethe Belgians, Dutch Germans, housing ideas that involved a helicopter, a muddy festival, a Shame, but I hope the core idea lives to typefaces are out of the question there — which is a terrible shame, a Pseuds and discover if they are getting a beautifully made and effectiveSpanish and Italians... ‘Doing it show home and cool new bands. Could have been potentially see another day. custom cut font can brand things without the need for a logo, and be result — or if they are the victim of yet another ‘simple’ creation from actually useful to boot. simpletons more interested in an easy life and tidy margins.for the team’ activities included: damaging or just a lot of fun. Too rushed for this year, we hope I think it was Dan Draper (with the The approach of simply badging everything is minimal.trampolining in your new light it will happen in 2011. Fingers crossed. help of several great scriptwriters) that Minimal in it’s thought, craft and care to what the end user, thebulbs, throwing items into the There was the European Institute for Better Planning, said “there is little difference between customer — people — will get out of it. We’re currently re-brandingrecycling bin and most amusingly designed to help sell more smart phones and improve their a good and bad idea, it’s just good ideas what aims to be the UK’s finest Country House & Estate. It’s a listed building of such charm and beauty that even the plasterwork is listed.urinating on the vegetable patch. usage amongst laggards and undecideds. Featuring an always win out”. I hope they do.All were practise exercises for intriguing comic character, Professor Gustav and his sidekick This might not be everyone’s wayan Internet T V ‘It’s a Knockout’ Doctor Sylvia, who would prescribe a series of easy to follow to remember an annum, but rejectionstyle energy European challenge. tutorials that worked with your personality to bring you a and failure is what makes you strongerBringing pure entertainment to ‘better life’. It scored highly in the creativity stakes but failed and your work better. It would be easyan increasingly overly worthy to tip the balance with those pesky user experience people who to blame the client for these rejectionstopic. did an about turn and opted for the security of the familiar. As but we needed to better sell and develop Then there was the Marine a result I’m not expecting an upsurge in smart phone sales any the ideas too. It takes bags of effort to be Simon Manchipp... If ever there were a person to make me feelCore challenge, which focussed on time soon (iPhone excepted). Hopefully this won’t be the last successful, so never ever give up. like a midget it is Simon. He is very tall. Which perhaps aids andfinding potential Royal Marine’s we see of Gustav & Co. adds volume to his views on all things branding and design. Simon is the founder of the highly coverted branding agencyout in the wild. It took a very In another energy related sporting task we planned to create SomeOne: www.someoneinlondon.com

A small selection of some of the other projects I have been involved with over the past twelve months. Most of which, I am glad to say, are on-going. 4 5 6 7 8 2 9 3 101-3. Logo, creative and design direction consultancy 7. MoFoBros - a logo for my Movember Team. whichfor ‘Hvitbryggen’ (The White Wharf) an architecture consisted of me and my dad. But we raised over £250!redevelopment project in the North Norwegian ArcticCircle. 8. Pecha Kucha. Prior to my decision to leave Bergen I applied and was successful in been given the rights4. ‘NO’ A collaborative project still in pre-production and permission to host the Pecha Kucha nights incoming to an app store near you soon. Bergen.5. Over the past twelve months I’ve written several 9. A series of logo ideas for a project called ‘Lovearticles for the D&AD’s Educational web site. Triangle’. Still in development.6. She Says - a brilliant organisation to help, advise 10. LCRN - a 16 page newspaper designed for theand promote female talent in the creative industry. I’ve London Community Resource Network.happily volunteered to help at portfolio evenings. It’s ahard life but someone has to do it.

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