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An introduction to identity
An introduction to identity
An introduction to identity
An introduction to identity
An introduction to identity
An introduction to identity
An introduction to identity
An introduction to identity
An introduction to identity
An introduction to identity
An introduction to identity
An introduction to identity
An introduction to identity
An introduction to identity
An introduction to identity
An introduction to identity
An introduction to identity
An introduction to identity
An introduction to identity
An introduction to identity
An introduction to identity
An introduction to identity
An introduction to identity
An introduction to identity
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An introduction to identity

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A brief introduction to Identity design for the second year BA students at the Art & Design school, Bergen (Norway).

A brief introduction to Identity design for the second year BA students at the Art & Design school, Bergen (Norway).

Published in: Design, Business
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Transcript

  • 1. made with love and support steve@plan-bstudio.com @planbstudio skype: rockstarlondon +44 7971 207 276
  • 2. WHO IS STEVE PRICE? IN THREE WORDS...
  • 3. WHAT IS IDENTITY DESIGN?
  • 4. IDENTITY IS A NAME
  • 5. IDENTITY IS A SYMBOL
  • 6. IDENTITY CAN BE A NAME AND A SYMBOL
  • 7. IT CAN BE A SYMBOL OF PEACE
  • 8. IT CAN BE A SYMBOL OF LOVE
  • 9. IT CAN BE A SYMBOL OF EVIL
  • 10. IT CAN BE A SYMBOL OF BELIEF
  • 11. IT CAN BE A SYMBOL OF RELIGION
  • 12. WHAT IS THE PURPOSE OF AN IDENTITY?
  • 13. TO REFLECT VALUES(?)
  • 14. TO REFLECT BELIEFS?
  • 15. TO REFLECT QUALITY?
  • 16. TO REFLECT DIFFERENTIATION?
  • 17. WHAT IS THE DIFFERENCE BETWEEN A LOGO AND BRANDING?
  • 18. YOUR IDENTITY IS YOUR BRAND MARK.
  • 19. YOUR BRAND IS NOT WHAT YOU SAY.
  • 20. YOUR BRAND IS WHAT YOU DO.
  • 21. (YOUR) IDENTITY IS NAKED YOU. (YOUR) BRANDIS WHAT YOU DO AND HOW YOU DO IT.
  • 22. REMEMBER(TELL THEM ABOUT THAT THING ABOUT HOW SOMEONE MAKES YOU FEEL)
  • 23. made with love and support THANK-YOU

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