Marketing
New Listings

A Marketing Plan
• Critical to set up
• Does not have to be
complex
• If you have residential
experience you are
familiar with parts of
the process

Marketing
Plan
Consider an assistant for deal team
Help with marketing implementation
Help with showings / take calls
Signs
Order at site and nearby main roads
Include riders as appropriate
Verify placement
Place in online listing folder
Consider banner signage

Consider banner signage
Photos & Floorplans
Take or arrange photos
Marketing
Place in online listing folder
Obtain or order floorplans
Plan
Place in online listing folder
Consider video presentation
Flyer
Prepare and proof
Place suppy at listing
Place in online listing folder
Offering Memorandum
Consider a full offering memorandum
Place in online listing folder

PRESENTED BY LACKMAN COMMERCIAL GROUP
KELLER WILLIAMS ARIZONA REALTY
CENTURY PLAZA RETAIL SPACES
3225 North Central Avenue, PHOENIX, AZ 85012
PROPERTY HIGHLIGHTS
• Prime retail street frontage located
immediately adjacent to the Osborn Light Rail
Station which is opening December 26th
2008.
• Total Space 11,300 SF; 8,500 SF remaining
•Divisible to 2000 SF
• 16’+ ceiling heights
• Ideal location for boutique restaurant, wine
bar, grocery store or specialty retail.
•Traffic count – 36,000 vehicles per day
• Situated across from Park Central Mall and
other nearby office high rises.
www.centuryplazaretail.com
This information has been secured from sources we believe to be reliable, but we make no representations or warranties, expressed or implied, as to the accuracy of the
information. References to square footage or age are approximate. Buyer must verify the information and bears all risk for any inaccuracies.

PROPERTY OVERVIEW:
Century Plaza is a 17 story
3225 North Central Avenue, PHOENIX, AZ 85012
Luxury High Rise with a retail
component on the first floor.
The grey shell space has 16’
ceilings and is available for
immediate TI improvements.
These spaces are ideal for
boutique restaurants, grocery,
wine bar etc. and they are
directly adjacent to the Osborn
Light Rail Station with trains
scheduled to start running
December 26th 2008.
These prime retail spaces sit
across from Park Central Mall.
Daytime employment
population within one-half mile
Proximity of Physicians and Medical
is 50,000. Vehicle traffic on Centers (St. Joseph’s Hospital and VA)
Central is to Subject Property at 3225 Central
This is an ideal opportunity to
relocate or add a midtown
location to an already
successful business where you
would gain tremendous
exposure to nearby office
towers and downtown cultural
and sporting venues.
Proximity of Law Offices at 3300 Central to Subject
Property at 3225 Central
www.centuryplazaretail.com
LACKMAN COMMERCIAL GROUP at KELLER WILLIAMS ARIZONA REALTY
GARY HEAPS (602)-989-8122 or MARK MACIAS (480) 213-4108
This information has been secured from sources we believe to be reliable, but we make no representations or warranties, expressed or implied, as to the accuracy
of the information. References to square footage or age are approximate. Buyer must verify the information and bears all risk for any inaccuracies.

Marketing Plan Shared in
GOOGLE DOCS

Place in online listing folder
Search Engines
Post to Loopnet
Include flyer
Name secondary contact
Check visits and follow up
Post to Costar
Include flyer
Name secondary contact
Check visits and follow up
Marketing
Plan

Websites
Add as an LCG listing on LCG website
Consider a single listing website
Internal Promotion
Forward Loopnet listing to Frontdesk
Announce to your email list
Request placement in Lackman Track

Request placement in Lackman Track
Outside Promotion
Develop prospect list
Identify initial segments
Contact & meet
Announce at KW market center meeting
Announce at commercial meetings Marketing
Consider an agent open house
Consider a prospects open house Plan
Consider a news release
Consider paid advertising
Announce to Big 5 broker contacts
Work the circle
Distribute flyers to area neighbors
Ask neighbors if/when moving
Ask for recommendations
Cold calling
Work the circle
Tenant fits

Marketing Plan Example
Category Specific Item
Targeted Tenants Wine bar or Martini Bar
Upscale Ethnic eg Sushi
Ethnic Upscale Grocery and Takeout
Dry Cleaner pick up station (future)
Web and Tech Single Listing Website - www.centuryplazaretail.com
Link for Century to centuryplazaretail.com
Links to agents and back to LCG
Email Insert as Featured LIsting into Lackman Track
Send to agents in KWA office
Desiogn special email
Marketing Materials Business Card
Flier
PDF of flier and Summary
Map detail - surr firms, dist from upscale dining and takeout

PR and Advertising Press Release - Focus PR on Wicked Bakery
Property Description Tools Floor Plan Options
Signage (code)
Signage (landlord)
Contact Dev Services at City
Professional networking Attend and promote at PAR
Contact Katie Pushor and PHX Chamber
Events Dec 26 Light Rail Opening
Broker Open House January
Search Engines Get Photos on Loopnet
Send Listing in to Costar
Pull Prospects from Costar and email

Financing Emphasize bio of owner
Describe willingness to JV
Other Select LCG Agent
Provide specfic direction on walking the area, promoting
Understand Trends

PRESENTED BY LACKMAN COMMERCIAL GROUP
KELLER WILLIAMS ARIZONA REALTY
CENTURY PLAZA RETAIL SPACES
3225 North Central Avenue, PHOENIX, AZ 85012
PROPERTY HIGHLIGHTS
• Prime retail street frontage located
immediately adjacent to the Osborn Light Rail
Station which is opening December 26th
2008.
• Total Space 11,300 SF; 8,500 SF remaining
•Divisible to 2000 SF
• 16’+ ceiling heights
• Ideal location for boutique restaurant, wine
bar, grocery store or specialty retail.
•Traffic count – 36,000 vehicles per day
• Situated across from Park Central Mall and
other nearby office high rises.
www.centuryplazaretail.com
This information has been secured from sources we believe to be reliable, but we make no representations or warranties, expressed or implied, as to the accuracy of the
information. References to square footage or age are approximate. Buyer must verify the information and bears all risk for any inaccuracies.

PROPERTY OVERVIEW:
Century Plaza is a 17 story
3225 North Central Avenue, PHOENIX, AZ 85012
Luxury High Rise with a retail
component on the first floor.
The grey shell space has 16’
ceilings and is available for
immediate TI improvements.
These spaces are ideal for
boutique restaurants, grocery,
wine bar etc. and they are
directly adjacent to the Osborn
Light Rail Station with trains
scheduled to start running
December 26th 2008.
These prime retail spaces sit
across from Park Central Mall.
Daytime employment
population within one-half mile
Proximity of Physicians and Medical
is 50,000. Vehicle traffic on Centers (St. Joseph’s Hospital and VA)
Central is to Subject Property at 3225 Central
This is an ideal opportunity to
relocate or add a midtown
location to an already
successful business where you
would gain tremendous
exposure to nearby office
towers and downtown cultural
and sporting venues.
Proximity of Law Offices at 3300 Central to Subject
Property at 3225 Central
www.centuryplazaretail.com
LACKMAN COMMERCIAL GROUP at KELLER WILLIAMS ARIZONA REALTY
GARY HEAPS (602)-989-8122 or MARK MACIAS (480) 213-4108
This information has been secured from sources we believe to be reliable, but we make no representations or warranties, expressed or implied, as to the accuracy
of the information. References to square footage or age are approximate. Buyer must verify the information and bears all risk for any inaccuracies.