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plan4business by Robert Wilkinson (Experian FootAll)
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plan4business by Robert Wilkinson (Experian FootAll)

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    plan4business by Robert Wilkinson (Experian FootAll) plan4business by Robert Wilkinson (Experian FootAll) Presentation Transcript

    • © Experian Limited 2012. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Limited. Other product and company names mentioned herein may be the trademarks of their respective owners. No part of this copyrightedwork may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian Limited.Confidential and proprietary.plan4businessRob WilkinsonHead of Property | Experian FootFall
    • © Experian Limited 2012. All rights reserved.Confidential and proprietary.2ExperianGlobal information providerDeliver data, insight andanalyticsHelp business makeinformed decisions
    • © Experian Limited 2012. All rights reserved.Confidential and proprietary.3What we do?
    • © Experian Limited 2012. All rights reserved.Confidential and proprietary.4How do we do itDemand Supply Other
    • © Experian Limited 2012. All rights reserved.Confidential and proprietary.5Demand§  Catchment areas§  Consumer demographics§  Consumer segmentations§  Consumer expenditure estimates§  Local economics and forecasts§  Footfall§  Consumer propensities – i.e. onlinebehaviour§  Daytime population§  Business population/local businesstypes§  Other points of interest – e.g.universities, transport hubs
    • © Experian Limited 2012. All rights reserved.Confidential and proprietary.6Supply§  Type of outlets in area§  Vacancy rates§  Commercial risk of outlets§  Pitch quality
    • © Experian Limited 2012. All rights reserved.Confidential and proprietary.7Other§  Rents – i.e. Zone A§  Yields§  Recent history of deals
    • © Experian Limited 2012. All rights reserved.Confidential and proprietary.8The future§  Onerous copyright restrictions and cost restrict:•  Innovation•  Variety of services/organisations§  Freeing up data unlocks the potential to do more…§  But commercially sensitive information is hard to come by•  But is some perceived as being sensitive because “it always has been” oris there an opportunity to now make some freely available?