Osnove SEO #GoogleDay13

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Search Engine Optimization Basics

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Osnove SEO #GoogleDay13

  1. 1. #SEO #GoogleDay13 Search Engine Optimisation (SEO)
  2. 2. SEO SEO is an acronym for "search engine optimization" or "search engine optimizer."
  3. 3. SEO It is the process of getting traffic from the “free,” “organic,” or “natural” listings on search engines.
  4. 4. SEO Video 1 http://www.youtube.com/watch?v=hF515-0Tduk
  5. 5. SEO ● ● Review of your site content or structure Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript ● Content development ● Management of online business development campaigns ● Keyword research ● SEO training ● Expertise in specific markets and geographies.
  6. 6. SEO Black SEO
  7. 7. SEO Google ● Yahoo ● Bing ●
  8. 8. SEO "spider" to "crawl" content
  9. 9. SEO Getting indexed Sitemap Google Webmasters Tools Backlinks
  10. 10. SEO Preventing crawling Robots.txt
  11. 11. SEO Increasing prominence Crosslinking pages
  12. 12. SEO Marketing strategy AdWords
  13. 13. SEO ● Blogs & Feeds ● Dimain names & URLs ● ● ● ● ● Duplicate content Flash Images Local / Mobile Redirects
  14. 14. SEO ● ● ● ● ● ● Title Description Keywords W3C Validation Videos Copywriting
  15. 15. SEO ● Link building ● Paid links ● Spamming
  16. 16. SEO ● ● ● ● ● Personalisation Social Networks Google+ Page Rank Translations
  17. 17. SEO Example 1 (Personal blog)
  18. 18. SEO Branko Đurković www.plagosus.net @plagosus

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