Jonathan Bailey WordCamp Dallas 2008 Presentation

How to Prevent, Detect and Stop Content Theft WordCamp Dallas 2008

About Me
Webmaster, Author and Journalist
Not a Lawyer
Resolved 600 Cases of Plagiarism
Founded PlagiarismToday in 2005
Work as a Copyright Consultant
Most Frequent RickRoll Victim 2008

What is Content Theft
A Misnomer
Copyright Infringement
Several Works
Unattributed/Unlinked
Anti-Creative Commons

Why Deal With Content Theft?
SEO Problems
Duplicate Content
Reduced Ranking
Licensing Issues
Unfair Competition
Emotional Reasons
Mine! Mine! Mine!

Who is Doing This?
Spam Bloggers
Automated Scraping
RSS Feed
Large Spam Networks
Human Plagiarists
Take Less Content
Have More Trust

Primer on Copyright
Set of Exclusive Rights
Copy
Prepare Derivative Works
Publicly Display/Perform
Fixed to a Tangible Medium
Life Plus Seventy Years
Copyright Registration Optional

Primer on Copyright
Fair Use
Purpose of the Use
Nature of the Copyrighted Work
Amount Used
Effect on Potential Market
A Defense, Not a Right
No Magic Rules

Dealing With Content Theft
Three Pillars
Prevention
Detection
Cessation
All Three Are Important
No Two Strategies Are the Same

Prevention
Anything Done Before Content Posted
Deter & Reduce Content Theft
Not Eliminate
Copyright Notice
Copyright Licenses
Creative Commons
Other Licensing
Self-Linking

Multimedia Prevention
Watermarking Images
Balance Visibility
Be Creative
Image Hotlinking
Mindful of RSS Readers
Video/Audio Not Major Concerns
Yet…

WordPress Plugins
Copyfeed (wordpress.org)

WordPress Plugins
Digital Fingerprint Plugin (maxpower.ca)
Antileech (redalt.org)

WordPress Plugins
Digital Fingerprint Plugin (maxpower.ca)
Antileech (redalt.org)
RSS Footer/RSS Entry Header
Numly Plugin (numly.com)
FeedBurner/FeedSmith (feedburner.com)

Detection (Fantasy)
Google Alerts
Static/Keystone Content

Detection (Fantasy)
Google Alerts
Digital Fingerprints
1mdj3j5b3rdn5n2vcu
Unique
Copyscape/Bitscan

Detection (Fantasy)
Google Alerts
Digital Fingerprints
1mdj3j5b3rdn5n2vcu
Unique
Copyscape/Bitscan
Future Companies

Detection (Reality)
Idiot Spammers
Trackbacks/Pingbacks
Akismet
Blog Searches
The Dime Gets Dropped

Cessation For Nice Guys
Cease and Desist Letter
“Stop It” Letter
Stock Letters Available
Various Tones and Requests
For Humans Only

Cessation
DMCA Notice to Host
Digital Millennium Copyright Act
Provides Safe Harbor to Hosts
Offers an Easy Means for Content Removal
Requires a Very Specific Notice
Other Countries
Similar Laws in EU, Australia, etc.

Cessation Part Deux
DMCA Notice to Search Engines
Google Has Special Requirements
Yahoo/MSN/Ask Consistent
Allow Up to Three Weeks for Removal
Counternotices
Very, Very, Very Rare
Lawsuit is Only Response

Things Not To Do
Link to the Scraper
Scrapers Love Links
Almost as Much as Traffic
Cause a Fuss
Works Inconsistently
Legal Issues
Not Back up Threats

Bottom Line
Content Theft is Bad
Mmmmkay
Does Not Take a Great Deal of Time
Does Not Require an Attorney
Cases Involving Fair Use
Cases Considering Lawsuit
Does Not Require Me Either

Wrapping Up
Brief Overview
Find Out More
PlagiarismToday (http://plagiarismtoday.com)
Blog Herald (http://blogherald.com)
Copyright 2.0 Show (http://copyright20.com)
WordPress Podcast (http://wp-community.com)

http://wordpress.tv	401
http://www.basicpodcastingtips.com	18
http://www.plagiarismtoday.com	16
http://basicpodcastingtips.blogspot.com	8

Jonathan Bailey WordCamp Dallas 2008 Presentation

by Plagiarism Today on Mar 29, 2008

Accessibility

Categories

Tags

Upload Details

Usage Rights

4 Embeds 443

Statistics

Jonathan Bailey WordCamp Dallas 2008 Presentation — Presentation Transcript