University of St. Thomas: Google+ Presentation

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  • University of St. Thomas: Google+ Presentation

    1. 1. C+M AGENCY OVERVIEW / GOOGLE+ UNIVERSITY OF ST. THOMAS | 11.30.11© COLLE+MCVOY 2011
    2. 2. @CRAIGPLADSONDIRECTOR, INTERACTIVE INNOVATION
    3. 3. + FULL SERVICE, INTEGRATED AGENCY + FOUNDED IN 1935, REINCARNATED IN 2006ABOUT US + 180 PASSIONATE THINKERS + DOERS + NATIONALLY-AWARDED BEST PLACE TO WORK
    4. 4. F IVE YEA R S O F C O NS EC U T IVE GR O W T H $198 $175 million $165 million million $150 million $130 million 42% 40% 30% 16% 24% 2006 2007 2008 2009 2010 Capitalized Billings Interactive Work Product
    5. 5. • Primary Research (qualitative and • Customer Segmentation/ quantitative methods) Targeting STRATEGY • Secondary Research (Forrester, • Brand Simmons, PSFK, eMarketer, etc.) • Interactive/Social Media/Mobile • Consumer Insights • Marketing Innovation RT ADVE ISING • Print • Nontraditional ADVERTISING • Radio • OOH • Broadcast • Retail (POP/POS) DE • Brand Identity • Package DesignPR DESIGN • Brand Visual Design Standards • Corporate Communications SIGN • Logo Creation/Evolution • Collateral STRATEGY • Planning + strategy • Search engine optimization • User experience design • Design + copywriting INTERACTIVE • Information architecture • Front + back end development VE • Content strategy • Analytics (web, social, mobile) ED TI M IA R AC • Creative Tactics • Connection Planning I NTE MEDIA • Media Planning • SEM • Negotiation/Buying • Audit/Analytics • Media Relations • Influencer Strategy • Earned Media • Media Training PUBLIC RELATIONS • Blogger Outreach • Social Media • Crisis Management
    6. 6. SEARCHING THE SOCIAL NETWORK
    7. 7. #FEEDIT©2011 COLLE+McVOY #FEEDIT
    8. 8. MISSION TO ORGANIZE THE WORLD’S INFORMATION AND MAKE IT UNIVERSALLY ACCESSIBLE AND USEFUL.©2011 COLLE+McVOY #FEEDIT
    9. 9. S EA R C H©2011 COLLE+McVOY #FEEDIT
    10. 10. “Search is how Google began, and it’s still at the heart of what we do today. We devote more engineering time to search than to any other product, because search can always get better and faster at helping you find what you want, when you want it, where you want it.”©2011 COLLE+McVOY SOURCE: GOOGLE.COM #FEEDIT
    11. 11. MISSION PRODUCTS GOOGLE PRODUCTS FALL INTO THREE CATEGORIES 1) Search ads and ad products (e.g., Google Ad Words). 2) Products with high consumer success (e.g., YouTube, Android). 3) New products like Google+ and Google’s local and offers efforts.©2011 COLLE+McVOY #FEEDIT
    12. 12. “ALL OF US AT GOOGLE WANT TO CREATE SERVICES THAT PEOPLE ACROSS THE WORLD USE TWICE A DAY ... LIKE A TOOTHBRUSH.” ~ LARRY PAGE, GOOGLE CEO©2011 COLLE+McVOY #FEEDIT
    13. 13. MISSION PRODUCTS SPIRITS OF GOOGLE’S SOCIAL PAST©2011 COLLE+McVOY #FEEDIT
    14. 14. MISSION PRODUCTS 2011 THE YEAR OF GOOGLE?©2011 COLLE+McVOY #FEEDIT
    15. 15. MISSION PRODUCTS 2011 THE YEAR OF GOOGLE+.©2011 COLLE+McVOY #FEEDIT
    16. 16. GOOGLE+1 GOOGLE+ FIELD TRIAL GOOGLE+ INVITE ONLY GOOGLE+ PAGES BUTTON MARCH 30, 2011 JUNE 28, 2011 JULY 15, 2011 NOVEMBER 7, 2011©2011 COLLE+McVOY #FEEDIT
    17. 17. MISSION PRODUCTS 2011 GOOGLE+ WHAT IS GOOGLE+?©2011 COLLE+McVOY #FEEDIT
    18. 18. REAL-LIFE SHARING, RETHOUGHT FOR THE WEB.©2011 COLLE+McVOY #FEEDIT
    19. 19. “OUR GOAL WITH GOOGLE+ IS TO MAKE SHARING ON THE WEB LIKE SHARING IN REAL LIFE, AS WELL AS TO IMPROVE THE OVERALL GOOGLE EXPERIENCE.” ~ LARRY PAGE, GOOGLE CEO©2011 COLLE+McVOY #FEEDIT
    20. 20. WH Y?©2011 COLLE+McVOY #FEEDIT
    21. 21. MISSION PRODUCTS 2011 GOOGLE+ + Google+ where the Googlers are: 1,000,000,000 users worldwide. + Integrate Google’s ecosystem of products and services. + Increase connection relevancy through improved sharing and receiving. + Continued social influence within search engine results pages.©2011 COLLE+McVOY SOURCE: COMSCORE #FEEDIT
    22. 22. HOW ARE THINGS GOING SO FAR?©2011 COLLE+McVOY #FEEDIT
    23. 23. MISSION PRODUCTS 2011 GOOGLE+©2011 COLLE+McVOY #FEEDIT
    24. 24. DAYS. 10 FEATURES.©2011 COLLE+McVOY #FEEDIT
    25. 25. 4S3 M U E R S©2011 COLLE+McVOY SOURCE: BRIGHTEDGE #FEEDIT
    26. 26. 3.4B P H O T O S©2011 COLLE+McVOY SOURCE: OMD #FEEDIT
    27. 27. [S O ME O F TH E] F EA T U R ES©2011 COLLE+McVOY #FEEDIT
    28. 28. ©2011 COLLE+McVOY #FEEDIT
    29. 29. 2% Other 2% 6% 9% 12% 49% 20%©2011 COLLE+McVOY SOURCE: #FEEDIT
    30. 30. PLUS ONE©2011 COLLE+McVOY #FEEDIT
    31. 31. POWER OF WORD OF [THE +1] MOUTH + 90% of consumers online trust recommendations from people they know. + 35% of people are more likely to buy items Liked on a product detail page. + Search engine results pages get a 10% higher click-thru rate.©2011 COLLE+McVOY SOURCES: ECONSULTANCY, 8TH BRIDGE, GOOGLE #FEEDIT
    32. 32. CIRCLES©2011 COLLE+McVOY #FEEDIT
    33. 33. CONNECTION RELEVANCY IS WHERE IT’S AT.©2011 COLLE+McVOY #FEEDIT
    34. 34. ©2011 COLLE+McVOY SOURCE: PEW INTERNET + AMERICAN LIFE PROJECT #FEEDIT
    35. 35. ©2011 COLLE+McVOY IMAGE SOURCE: PAUL ADAMS #FEEDIT
    36. 36. HENCE ... REAL-LIFE SHARING, RETHOUGHT FOR THE WEB.©2011 COLLE+McVOY #FEEDIT
    37. 37. HANGOUTS©2011 COLLE+McVOY #FEEDIT
    38. 38. PEOPLE LOVE VIDEO AND ACCESSIBILITY + There will be 195M online video viewers by 2015 (76% of Internet users). + People spend over 4 hours per month watching video online. + Access to exclusive, VIP-type content increases following and engagement.©2011 COLLE+McVOY SOURCES: EMARKETER, NIELSEN #FEEDIT
    39. 39. PAGES©2011 COLLE+McVOY #FEEDIT
    40. 40. ©2011 COLLE+McVOY #FEEDIT
    41. 41. ©2011 COLLE+McVOY #FEEDIT
    42. 42. ©2011 COLLE+McVOY #FEEDIT
    43. 43. ©2011 COLLE+McVOY #FEEDIT
    44. 44. ©2011 COLLE+McVOY #FEEDIT
    45. 45. ©2011 COLLE+McVOY #FEEDIT
    46. 46. ©2011 COLLE+McVOY #FEEDIT
    47. 47. PAGES OFFER UNIQUE WAYS TO CONNECT + Meaningful communications vs. universal Facebook posts. + A deeper, more frequent, connection of your Web site to Google. + Opportunity to connect loyal customers and advocates to prospects.©2011 COLLE+McVOY #FEEDIT
    48. 48. OK. WH A T DO WE DO?©2011 COLLE+McVOY #FEEDIT
    49. 49. SECURE YOUR PAGE.©2011 COLLE+McVOY #FEEDIT
    50. 50. FILL OUT YOUR PROFILE.©2011 COLLE+McVOY #FEEDIT
    51. 51. INTEGRATE THE +1 BUTTON INTO YOUR WEB SITE.©2011 COLLE+McVOY #FEEDIT
    52. 52. INTEGRATE THE +1 BUTTON INTO YOUR WEB SITE.©2011 COLLE+McVOY #FEEDIT
    53. 53. TRY A FEW THINGS TO SEE WHAT STICKS.©2011 COLLE+McVOY #FEEDIT
    54. 54. TRY A FEW THINGS TO SEE WHAT STICKS.©2011 COLLE+McVOY #FEEDIT
    55. 55. MEASURE YOUR EFFORTS, TWEAK AND TRY AGAIN.©2011 COLLE+McVOY #FEEDIT
    56. 56. LET’S NOT GET TOO CARRIED AWAY. 1 BILLION 43 MILLION©2011 COLLE+McVOY #FEEDIT
    57. 57. GREAT START, BUT A WAYS TO GO.©2011 COLLE+McVOY SOURCE: BRIGHTEDGE #FEEDIT
    58. 58. A LR IGH T Y T H EN. WH A T’S NEXT?©2011 COLLE+McVOY #FEEDIT
    59. 59. REMEMBER ... AN UPDATE A DAY! + Shopping + Places + Latitude + Maps + Android = Ubiquity + Google Music + Google Bar©2011 COLLE+McVOY #FEEDIT
    60. 60. QUESTIONS?
    61. 61. THANKS EMAIL: C R A I G . P L A D S O N @ C O L L E M C V O Y . C O MTHANK YOU. TWITTER: @ C R A I G P L A D S O N BLOG: C R A I G P L A D S O N . P O S T E R O U S . C O M

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