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University of St. Thomas: Google+ Presentation University of St. Thomas: Google+ Presentation Presentation Transcript

  • C+M AGENCY OVERVIEW / GOOGLE+ UNIVERSITY OF ST. THOMAS | 11.30.11© COLLE+MCVOY 2011
  • @CRAIGPLADSONDIRECTOR, INTERACTIVE INNOVATION
  • + FULL SERVICE, INTEGRATED AGENCY + FOUNDED IN 1935, REINCARNATED IN 2006ABOUT US + 180 PASSIONATE THINKERS + DOERS + NATIONALLY-AWARDED BEST PLACE TO WORK
  • F IVE YEA R S O F C O NS EC U T IVE GR O W T H $198 $175 million $165 million million $150 million $130 million 42% 40% 30% 16% 24% 2006 2007 2008 2009 2010 Capitalized Billings Interactive Work Product
  • • Primary Research (qualitative and • Customer Segmentation/ quantitative methods) Targeting STRATEGY • Secondary Research (Forrester, • Brand Simmons, PSFK, eMarketer, etc.) • Interactive/Social Media/Mobile • Consumer Insights • Marketing Innovation RT ADVE ISING • Print • Nontraditional ADVERTISING • Radio • OOH • Broadcast • Retail (POP/POS) DE • Brand Identity • Package DesignPR DESIGN • Brand Visual Design Standards • Corporate Communications SIGN • Logo Creation/Evolution • Collateral STRATEGY • Planning + strategy • Search engine optimization • User experience design • Design + copywriting INTERACTIVE • Information architecture • Front + back end development VE • Content strategy • Analytics (web, social, mobile) ED TI M IA R AC • Creative Tactics • Connection Planning I NTE MEDIA • Media Planning • SEM • Negotiation/Buying • Audit/Analytics • Media Relations • Influencer Strategy • Earned Media • Media Training PUBLIC RELATIONS • Blogger Outreach • Social Media • Crisis Management
  • SEARCHING THE SOCIAL NETWORK
  • #FEEDIT©2011 COLLE+McVOY #FEEDIT
  • MISSION TO ORGANIZE THE WORLD’S INFORMATION AND MAKE IT UNIVERSALLY ACCESSIBLE AND USEFUL.©2011 COLLE+McVOY #FEEDIT
  • S EA R C H©2011 COLLE+McVOY #FEEDIT
  • “Search is how Google began, and it’s still at the heart of what we do today. We devote more engineering time to search than to any other product, because search can always get better and faster at helping you find what you want, when you want it, where you want it.”©2011 COLLE+McVOY SOURCE: GOOGLE.COM #FEEDIT
  • MISSION PRODUCTS GOOGLE PRODUCTS FALL INTO THREE CATEGORIES 1) Search ads and ad products (e.g., Google Ad Words). 2) Products with high consumer success (e.g., YouTube, Android). 3) New products like Google+ and Google’s local and offers efforts.©2011 COLLE+McVOY #FEEDIT
  • “ALL OF US AT GOOGLE WANT TO CREATE SERVICES THAT PEOPLE ACROSS THE WORLD USE TWICE A DAY ... LIKE A TOOTHBRUSH.” ~ LARRY PAGE, GOOGLE CEO©2011 COLLE+McVOY #FEEDIT
  • MISSION PRODUCTS SPIRITS OF GOOGLE’S SOCIAL PAST©2011 COLLE+McVOY #FEEDIT
  • MISSION PRODUCTS 2011 THE YEAR OF GOOGLE?©2011 COLLE+McVOY #FEEDIT
  • MISSION PRODUCTS 2011 THE YEAR OF GOOGLE+.©2011 COLLE+McVOY #FEEDIT
  • GOOGLE+1 GOOGLE+ FIELD TRIAL GOOGLE+ INVITE ONLY GOOGLE+ PAGES BUTTON MARCH 30, 2011 JUNE 28, 2011 JULY 15, 2011 NOVEMBER 7, 2011©2011 COLLE+McVOY #FEEDIT
  • MISSION PRODUCTS 2011 GOOGLE+ WHAT IS GOOGLE+?©2011 COLLE+McVOY #FEEDIT
  • REAL-LIFE SHARING, RETHOUGHT FOR THE WEB.©2011 COLLE+McVOY #FEEDIT
  • “OUR GOAL WITH GOOGLE+ IS TO MAKE SHARING ON THE WEB LIKE SHARING IN REAL LIFE, AS WELL AS TO IMPROVE THE OVERALL GOOGLE EXPERIENCE.” ~ LARRY PAGE, GOOGLE CEO©2011 COLLE+McVOY #FEEDIT
  • WH Y?©2011 COLLE+McVOY #FEEDIT
  • MISSION PRODUCTS 2011 GOOGLE+ + Google+ where the Googlers are: 1,000,000,000 users worldwide. + Integrate Google’s ecosystem of products and services. + Increase connection relevancy through improved sharing and receiving. + Continued social influence within search engine results pages.©2011 COLLE+McVOY SOURCE: COMSCORE #FEEDIT
  • HOW ARE THINGS GOING SO FAR?©2011 COLLE+McVOY #FEEDIT
  • MISSION PRODUCTS 2011 GOOGLE+©2011 COLLE+McVOY #FEEDIT
  • DAYS. 10 FEATURES.©2011 COLLE+McVOY #FEEDIT
  • 4S3 M U E R S©2011 COLLE+McVOY SOURCE: BRIGHTEDGE #FEEDIT
  • 3.4B P H O T O S©2011 COLLE+McVOY SOURCE: OMD #FEEDIT
  • [S O ME O F TH E] F EA T U R ES©2011 COLLE+McVOY #FEEDIT
  • ©2011 COLLE+McVOY #FEEDIT
  • 2% Other 2% 6% 9% 12% 49% 20%©2011 COLLE+McVOY SOURCE: #FEEDIT
  • PLUS ONE©2011 COLLE+McVOY #FEEDIT
  • POWER OF WORD OF [THE +1] MOUTH + 90% of consumers online trust recommendations from people they know. + 35% of people are more likely to buy items Liked on a product detail page. + Search engine results pages get a 10% higher click-thru rate.©2011 COLLE+McVOY SOURCES: ECONSULTANCY, 8TH BRIDGE, GOOGLE #FEEDIT
  • CIRCLES©2011 COLLE+McVOY #FEEDIT
  • CONNECTION RELEVANCY IS WHERE IT’S AT.©2011 COLLE+McVOY #FEEDIT
  • ©2011 COLLE+McVOY SOURCE: PEW INTERNET + AMERICAN LIFE PROJECT #FEEDIT
  • ©2011 COLLE+McVOY IMAGE SOURCE: PAUL ADAMS #FEEDIT
  • HENCE ... REAL-LIFE SHARING, RETHOUGHT FOR THE WEB.©2011 COLLE+McVOY #FEEDIT
  • HANGOUTS©2011 COLLE+McVOY #FEEDIT
  • PEOPLE LOVE VIDEO AND ACCESSIBILITY + There will be 195M online video viewers by 2015 (76% of Internet users). + People spend over 4 hours per month watching video online. + Access to exclusive, VIP-type content increases following and engagement.©2011 COLLE+McVOY SOURCES: EMARKETER, NIELSEN #FEEDIT
  • PAGES©2011 COLLE+McVOY #FEEDIT
  • ©2011 COLLE+McVOY #FEEDIT
  • ©2011 COLLE+McVOY #FEEDIT
  • ©2011 COLLE+McVOY #FEEDIT
  • ©2011 COLLE+McVOY #FEEDIT
  • ©2011 COLLE+McVOY #FEEDIT
  • ©2011 COLLE+McVOY #FEEDIT
  • ©2011 COLLE+McVOY #FEEDIT
  • PAGES OFFER UNIQUE WAYS TO CONNECT + Meaningful communications vs. universal Facebook posts. + A deeper, more frequent, connection of your Web site to Google. + Opportunity to connect loyal customers and advocates to prospects.©2011 COLLE+McVOY #FEEDIT
  • OK. WH A T DO WE DO?©2011 COLLE+McVOY #FEEDIT
  • SECURE YOUR PAGE.©2011 COLLE+McVOY #FEEDIT
  • FILL OUT YOUR PROFILE.©2011 COLLE+McVOY #FEEDIT
  • INTEGRATE THE +1 BUTTON INTO YOUR WEB SITE.©2011 COLLE+McVOY #FEEDIT
  • INTEGRATE THE +1 BUTTON INTO YOUR WEB SITE.©2011 COLLE+McVOY #FEEDIT
  • TRY A FEW THINGS TO SEE WHAT STICKS.©2011 COLLE+McVOY #FEEDIT
  • TRY A FEW THINGS TO SEE WHAT STICKS.©2011 COLLE+McVOY #FEEDIT
  • MEASURE YOUR EFFORTS, TWEAK AND TRY AGAIN.©2011 COLLE+McVOY #FEEDIT
  • LET’S NOT GET TOO CARRIED AWAY. 1 BILLION 43 MILLION©2011 COLLE+McVOY #FEEDIT
  • GREAT START, BUT A WAYS TO GO.©2011 COLLE+McVOY SOURCE: BRIGHTEDGE #FEEDIT
  • A LR IGH T Y T H EN. WH A T’S NEXT?©2011 COLLE+McVOY #FEEDIT
  • REMEMBER ... AN UPDATE A DAY! + Shopping + Places + Latitude + Maps + Android = Ubiquity + Google Music + Google Bar©2011 COLLE+McVOY #FEEDIT
  • QUESTIONS?
  • THANKS EMAIL: C R A I G . P L A D S O N @ C O L L E M C V O Y . C O MTHANK YOU. TWITTER: @ C R A I G P L A D S O N BLOG: C R A I G P L A D S O N . P O S T E R O U S . C O M