Social Media: Minnesota Restaurant Association

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Social Media: Minnesota Restaurant Association

  1. 1. MINNES OTA RE STAU R ANT ASSOCI ATION : [NOT JUST ANOTH ER ] SOCIA L MEDIA SEM IN AR NOV E MB E R 1 5 , 2 01 1© COLLE+MCVOY 2011
  2. 2. # FEED I T
  3. 3. @CRAIGPLADSON / #FEEDIT
  4. 4. @CRAIGPLADSON / #FEEDIT
  5. 5. @CRAIGPLADSON / #FEEDIT
  6. 6. M Y R E S TA U R A N T WA S M A D E B Y T W I T T E R . T H AT I S N O L I E . JOE SORGE, AJ BOMBERS©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT
  7. 7. O K , T W I T T E R D I D N ’ T M A K E YO U R R E S TA U R A N T. B U T YO U G E T T H E P O I N T.©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT
  8. 8. S O C I A L M E D I A I S E X P E C T E D. LIKE PEOPLE EXPECT __________.©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT
  9. 9. S O C I A L M E D I A I S E X P E C T E D. LIKE PEOPLE EXPECT WEB SITES.©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT
  10. 10. S O C I A L M E D I A I S E X P E C T E D. LIKE PEOPLE EXPECT GOOD SERVICE.©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT
  11. 11. S O C I A L M E D I A I S E X P E C T E D. L I K E P E O P L E E X P E C T TA S T Y F O O D .©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT
  12. 12. S O C I A L M E D I A I S E X P E C T E D. L I K E P E O P L E E X P E C T A G R E AT E X P E R I E N C E .©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT
  13. 13. ©2011 COLLE+McVOY 3 REASONS WHY @CRAIGPLADSON / #FEEDIT
  14. 14. 1 . SOCIAL©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT
  15. 15. ©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT
  16. 16. 1 50M©2011 COLLE+McVOY SOCIAL NETWORK USERS IN THE U.S. SOURCE: EMARKETER @CRAIGPLADSON / #FEEDIT
  17. 17. 64 % OF U.S. INTERNET USERS ARE ON SOCIAL NETWORKS©2011 COLLE+McVOY SOURCE: EMARKETER @CRAIGPLADSON / #FEEDIT
  18. 18. @CRAIGPLADSON / #FEEDIT
  19. 19. @CRAIGPLADSON / #FEEDIT
  20. 20. 2 . M OB ILE©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT
  21. 21. # 1 U SAGE + PEN ET RAT ION IN T H E U.S. 35% 42% 83% 0% 100%©2011 COLLE+McVOY SOURCE: PEW INTERNET @CRAIGPLADSON / #FEEDIT
  22. 22. 35% 42% IN 2011, THE U.S. WILL SEE A 83% 50% 0% 100% INCREASE IN SMARTPHONE USERS©2011 COLLE+McVOY SOURCE: EMARKETER @CRAIGPLADSON / #FEEDIT
  23. 23. 35% 42% BY 2015, THERE WILL BE 83% 80M 0% 100% MOBILE SOCIAL NETWORK USERS©2011 COLLE+McVOY SOURCE: EMARKETER @CRAIGPLADSON / #FEEDIT
  24. 24. @CRAIGPLADSON / #FEEDIT
  25. 25. @CRAIGPLADSON / #FEEDIT
  26. 26. 3 . LOC AL©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT
  27. 27. LO CAT IO N- BAS ED S ERV ICE S @CRAIGPLADSON / #FEEDIT
  28. 28. @CRAIGPLADSON / #FEEDIT
  29. 29. S O C I A L M E D I A I S I M P O R TA N T. YO U A L L A G R E E , R I G H T ?©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT
  30. 30. R I G H T.©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT
  31. 31. @CRAIGPLADSON / #FEEDIT
  32. 32. SOCIAL MEDIA TENETS @CRAIGPLADSON / #FEEDIT
  33. 33. START WITH AN OBJECTIVE Oftentimes brands jump into social media without a purpose or plan. While there’s something to be said about “learning by doing” in the social media space, it’s imperative to make sure your involvement is led with a common purpose understood by all.©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT
  34. 34. BUILD FOR BEHAVIORS, NOT BRIGHT SHINY OBJECTS There’s always something new to learn about or figure out in social media. However, rather than focus all of your attention on the latest and greatest, marketers must put the effort into figuring out which shiny objects offer true long-term validity.©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT
  35. 35. LISTEN, ACT, ADJUST You can immediately start listening to conversations taking place online about your brand. This will help you focus, prioritize and initiate your social media activity. Once you’ve taken action, allow room for iteration and change to adapt in real-time.©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT
  36. 36. BE HUMAN People want to interact with brand the same way they interact with people. Throughout your social media efforts, make sure to express your brand’s true personality and focus on building relationships the same way you would in a friendship.©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT
  37. 37. STAY CURIOUS As the shiny objects come and go, a certain percentage of them stick. Because of this, marketers must continually explore what’s going on in social media and which technologies people are gravitating towards to connect with likeminded people.©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT
  38. 38. 5 S OCI AL M E DIA T EN ETS+ Start with an objective.+ Build for behaviors, not bright shiny objects.+ Listen, act, adjust.+ Be human.+ Stay curious.
  39. 39. T H A N K SYO U .

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