Make It About Something Other Than Your Resume

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Presentation given at the 2012 Ad Fed MN Student Advertising Summit. by Craig Pladson.

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Make It About Something Other Than Your Resume

  1. 1. MAKE IT ABOUT SOMETHINGOTHER THAN YOUR RÉSUMÉ
  2. 2. @CRAIGPLADSONDIRECTOR, INTERACTIVE INNOVATION
  3. 3. @CRAIGPLADSON MAKE IT ABOUT SOMETHING OTHER THAN YOUR RÉSUMÉ #AD2SAS
  4. 4. @CRAIGPLADSON “If you’re remarkable, amazing or just plain spectacular, you probably shouldn’t have a résumé at all. A résumé is an excuse to reject you. Once you send your résumé, people can say, ‘oh, they’re missing this or they’re missing that,’ and boom, you’re out.” ~ Seth Godin #AD2SAS
  5. 5. @CRAIGPLADSON “Great jobs, world class jobs, jobs people kill for … those jobs don’t get filled by people e-mailing in résumés. Ever.” ~ Seth Godin #AD2SAS
  6. 6. @CRAIGPLADSON [UNFORTUNATELY] YOU STILL NEED A RÉSUMÉ. #AD2SAS
  7. 7. @CRAIGPLADSON #OLDSCHOOL CRAIG.PLADSON@YAHOO.COM CRAIG.PLADSON@HOTMAIL.COM #AD2SAS
  8. 8. @CRAIGPLADSON DON’T OBSESS OVER OUT-RÉSUMÉ-ING, RÉSUMÉS. #AD2SAS
  9. 9. @CRAIGPLADSON MAKE IT ABOUT SOMETHING MORE THAN YOUR RÉSUMÉ. #AD2SAS
  10. 10. @CRAIGPLADSON A GOOD RÉSUMÉ IS LIKE GOOD PRINT AD. #AD2SAS
  11. 11. @CRAIGPLADSON NO. YOU DON’T NEED AN SEO EXPERT TO HELP YOU DO THIS. #AD2SAS
  12. 12. @CRAIGPLADSON THE MORE ACTIVE YOU ARE ON THE INTERWEBS, THE BETTER. #AD2SAS
  13. 13. @CRAIGPLADSON THE MORE ACTIVE YOU ARE ON THE INTERWEBS, THE BETTER. YOUR BRAND’S FINDABILITY INCREASES WITH EACH WEBSITE UPDATE, BLOG POST OR TWEET. #AD2SAS
  14. 14. @CRAIGPLADSON THE MORE ACTIVE YOU ARE ON THE INTERWEBS, THE BETTER. AND IT DEMONSTRATES YOU GET IT. #AD2SAS
  15. 15. @CRAIGPLADSON WHATEVER. SHOW ME SOME EXAMPLES. #AD2SAS
  16. 16. @CRAIGPLADSON USE CASE #1: THE AGENCY’S PERSPECTIVE #AD2SAS
  17. 17. @CRAIGPLADSON USE CASE #2: A STUDENT’S PERSPECTIVE #AD2SAS
  18. 18. @CRAIGPLADSON #AD2SAS
  19. 19. Casie Cook @kaceemaree @grantspanier Casie, View Casie’s profile
  20. 20. @CRAIGPLADSON #AD2SAS
  21. 21. @CRAIGPLADSON MAKE MEANINGFUL CONNECTIONS. #AD2SAS
  22. 22. @CRAIGPLADSON BE APPRECIATIVE UBIQUITOUS NETWORKING MAKE MEANINGFUL CONNECTIONS. INFORMAL VS. FORMAL RELEVANT AND PERSONAL #AD2SAS
  23. 23. @CRAIGPLADSON TECHNOLOGY ENABLES MORE MEANINGFUL CONNECTIONS THAN EVER BEFORE. #AD2SAS
  24. 24. @CRAIGPLADSON MEANINGFUL CONNECTIONS MAKE IT ABOUT SOMETHING MORE THAN YOUR RÉSUMÉ. #AD2SAS
  25. 25. @CRAIGPLADSON THANK YOU. #AD2SAS

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