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Craig Pladson On Interactive Marketing + Innovation
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Craig Pladson On Interactive Marketing + Innovation

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Earlier this month, I was asked to present as part of Colle+McVoy's new hire orientation program. For all new employees, we hold an hour long session to inform people about our roles and ...

Earlier this month, I was asked to present as part of Colle+McVoy's new hire orientation program. For all new employees, we hold an hour long session to inform people about our roles and responsibilities. This deck offers up perspective on my role at the agency.

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Craig Pladson On Interactive Marketing + Innovation Craig Pladson On Interactive Marketing + Innovation Presentation Transcript

  • N E W H IR E OR I E N T A T I ON C+M INTERACTIVE + INNOVATION JULY 2011© COLLE+MCVOY 2011
  • +ABOUT ME +MY EXPERIENCE AT C+MINTERACTIVE+ INNOVATION +PURPOSE OF MY ROLECRAIG PLADSON +HOW I CAN HELP YOU
  • A B O U T ME
  • i
  • i
  • iDIRECTOR NTERACTIVE NNOVATION
  • iDIRECTOR NTERACTIVE NNOVATION NFORM NSPIRE NITIATE TERATE
  • iNFORM +NSPIRE
  • + MAKING IDEAS HAPPEN SCOTT BELSKY+ 5 WAYS TECHNOLOGY IS DRIVING BRAND-TO-ONE RELATIONSHIPS CRAIG PLADSON+ FORMAL ROLLOUT OF MONTHLY HANDS-ON FEED IT SESSIONS INTERNAL + EXTERNAL PRESENTERS+ DOCUMENTARIES + THE SOCIAL WEB HUNTER WEEKS
  • INTERACTIVE CAPABILITIES + STRATEGY + CREATIVE + TECHNOLOGY + MEDIA + ANALYTICS Remarkable insights Beautifully designed solutions Technologists make The intersection Leveraging data to yield clarity when allow for self-intuitive the impossible between art and make us smarter in solving problems. experiences. possible. science. real time.© COLLE+MCVOY 2011
  • + STRATEGY + CREATIVE + TECHNOLOGY + MEDIA + ANALYTICS Remarkable insights Beautifully designed solutions Technologists make The intersection Leveraging data to yield clarity when allow for self-intuitive the impossible between art and make us smarter in solving problems. experiences. possible. science. real time. + RESEARCH + SITE MAPS + HTML / CSS + PLANNING + .COM + POSITIONING + WIREFRAMES + FLASH + BUYING + MOBILE + BRIEFS + CONTENT + .NET / PHP + SOCIAL + SOCIAL + PERSONAS + DESIGN + CMS + SEM + SCENARIOS + COPYWRITING + APPS + DISPLAY + TRENDS + SEO + API + ANALYTICS© COLLE+MCVOY 2011
  • iNITIATE
  • iTERATE
  • IN S AN I T Y IS D OING THE SAMETH IN G O V E R AND OVER AGAIN A ND E XPE C T I N G D IFFE RE NT RE SU LTS. ~ ALBERT EINSTEIN
  • i
  • iNVENTO RS
  • iN NOV ATIVE
  • iHOW CAN HELP YOU
  • + LEARN MORE ABOUT EMERGING MEDIA + TECHNOLOGY TRENDS.+ BETTER UNDERSTAND THE AGENCY’S INTERACTIVE MARKETING SERVICES.+ HOW TO INCORPORATE THESE INTO STRATEGIES + SOLUTIONS FOR CLIENTS.+ SET YOUR DEPARTMENT UP WITH THE TOOLS YOU NEED TO LEARN.+ EXPERIMENT AND CREATE COOL SHIT WE HAVEN’T DONE YET.