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Social Tagging IN LibraryOPACSPhilip Whitford
Introduction & Outline• Social Tagging • Basic Terms • Current Conversation • Functionality • How’s It Being Used • Search...
Social TaggingBasic Terms
Web 2.0Websites that rely heavily onusers contributing content.
Library 2.0Library websites that rely heavilyon users contributing content.
Social TagsUser generated words andphrases to describe onlinecontent.
FolksonomiesThe clustering of social tagsfrom the point of view of acollection or community.
Social AnnotationsAny form of content that isadded to an online document(can include social tags).
The CurrentConversation
Current ConversationKwan, Yi, and Chan Lois Mai. 2009. "Linking folksonomy to      Library of Congress subject headings: a...
Yi and Mai (cont.)
Current ConversationThomas, Marliese, Dana M. Caudle, and Cecilia Schmitz.      "Trashy tags: problematic tags in LibraryT...
Thomas et al (cont.)
Thomas et al (cont.)
How It isBeing UsedSocial Tagging
How to Add a Tag to the OPAC
How to Add a Tag to the OPAC
Using TagsThink Unlimited    Go beyond the individual itemConnect to the collection in a new way   Adding NL to the OPACOb...
Genre TagsAge Level/Grade LevelSubgenre (Cozy Mystery)Crossgenre (Paranormal Romance)Fringegenre (Environmental Fiction)
Using TagsUse single words unless necessary   Could this be problematic?
Another Game! NameThis BookUsing LCSHs identify the book
What Book Am I?• New York (N.Y.) — Fiction
What Book Am I?• New York (N.Y.) — Fiction• Runaway Teenagers — Fiction
What Book Am I?• New York (N.Y.) — Fiction• Runaway Teenagers — Fiction• Caulfield, Holden (Fictitious Character) — Fictio
What Book Am I?• New York (N.Y.) — Fiction• Runaway Teenagers — Fiction• Caulfield, Holden (Fictitious Character) — Fictio...
What Movie Am I?• Feature Films
What Movie Am I?• Feature Films• World War, 1939-1945 — Refugees — Drama
What Movie Am I?• Feature Films• World War, 1939-1945 — Refugees — Drama• Morocco — History — 20th Century — Drama
What Movie Am I?• Feature Films• World War, 1939-1945 — Refugees — Drama• Morocco — History — 20th Century — Drama• World ...
Another Game! NameThis BookUsing Tags identify the book
What Book Am I?• epic                  • top 100• fantasy               • uear 9• literature - europe   • year 10• middle ...
What Book Am I?• 1001-list• 2011• boston latin school• class iv• read 2 of required
How Social Tagging isBeing UsedExamples:Seattle Public Library
Books That Were Evaluated•   A Death in the Family             •   White Fang•   My Antonia                        •   Mob...
The Data:        LCSH                    Tags147 Subject Headings   191 Tags4.9 SH/Book            6.4 Tags/BookHighest # ...
The Data: The Age of Innocents             LCSH•   Love Stories                                                    Tags•  ...
Do Androids Dream of Electric Sheep?•   si-fi               •   empathy•   technology          •   sci-fi•   science ficti...
What about World Wars?• World War – 104       • WWII – 50• WWI – 20              • WW II – 13• WW I – 2              • WW2...
Popular Fiction
New Fiction
Popular Non-Fiction
New Non-Fiction
More Data:
A SearchLanguage?Social Tagging
SPL – 902,662 Records
SPL – 47,552 Records Missing SH* NOT .SW=*
No Such Luck In Bibliocommons
The Data:
Who Can Benefit?• Alternative Publishers• Web Born Publications• Sub Genres• Readings Levels• Current Events• Multidiscipl...
Who Is The Authority?
What’s The Harm?
What’s The Harm?
What’s The Harm?
What’s The Harm?
What’s The Harm?
What’s The Harm?
What’s The Harm?
What’s The Harm?
Social tagging 663
Social tagging 663
Social tagging 663
Social tagging 663
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Social tagging 663

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  • These are slides I used during a guest lecture at the University of Hawaii LIS program in the Basic Database Searching class. I mostly used the slides a talking points. Feel free to leave a comment if you have any questions.
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Transcript of "Social tagging 663"

  1. 1. Social Tagging IN LibraryOPACSPhilip Whitford
  2. 2. Introduction & Outline• Social Tagging • Basic Terms • Current Conversation • Functionality • How’s It Being Used • Search Language?
  3. 3. Social TaggingBasic Terms
  4. 4. Web 2.0Websites that rely heavily onusers contributing content.
  5. 5. Library 2.0Library websites that rely heavilyon users contributing content.
  6. 6. Social TagsUser generated words andphrases to describe onlinecontent.
  7. 7. FolksonomiesThe clustering of social tagsfrom the point of view of acollection or community.
  8. 8. Social AnnotationsAny form of content that isadded to an online document(can include social tags).
  9. 9. The CurrentConversation
  10. 10. Current ConversationKwan, Yi, and Chan Lois Mai. 2009. "Linking folksonomy to Library of Congress subject headings: an exploratory study." Journal Of Documentation 65, no. 6:872-900.Compared social tags in Delicious to LCSH“60.9 percent of the tags fall in the category of complete-word match with at least one subject heading in the subjectauthority file.”
  11. 11. Yi and Mai (cont.)
  12. 12. Current ConversationThomas, Marliese, Dana M. Caudle, and Cecilia Schmitz. "Trashy tags: problematic tags in LibraryThing." New Library World 111, no. 5/6 (July 2010):223-235.“In particular, lexical anomalies (e.g. grammaticalvariations) and lack of synonym, homonym, andhomograph control could result in a high probability ofnoise and recall in users’ search results at the expense ofretrieval precision, making it difficult to pull togethersimilar or related resources.” (emphasis mine)
  13. 13. Thomas et al (cont.)
  14. 14. Thomas et al (cont.)
  15. 15. How It isBeing UsedSocial Tagging
  16. 16. How to Add a Tag to the OPAC
  17. 17. How to Add a Tag to the OPAC
  18. 18. Using TagsThink Unlimited Go beyond the individual itemConnect to the collection in a new way Adding NL to the OPACObjective v. Subjective (The Best…)
  19. 19. Genre TagsAge Level/Grade LevelSubgenre (Cozy Mystery)Crossgenre (Paranormal Romance)Fringegenre (Environmental Fiction)
  20. 20. Using TagsUse single words unless necessary Could this be problematic?
  21. 21. Another Game! NameThis BookUsing LCSHs identify the book
  22. 22. What Book Am I?• New York (N.Y.) — Fiction
  23. 23. What Book Am I?• New York (N.Y.) — Fiction• Runaway Teenagers — Fiction
  24. 24. What Book Am I?• New York (N.Y.) — Fiction• Runaway Teenagers — Fiction• Caulfield, Holden (Fictitious Character) — Fictio
  25. 25. What Book Am I?• New York (N.Y.) — Fiction• Runaway Teenagers — Fiction• Caulfield, Holden (Fictitious Character) — Fictio• Runaway Teenagers — New York (State) — N
  26. 26. What Movie Am I?• Feature Films
  27. 27. What Movie Am I?• Feature Films• World War, 1939-1945 — Refugees — Drama
  28. 28. What Movie Am I?• Feature Films• World War, 1939-1945 — Refugees — Drama• Morocco — History — 20th Century — Drama
  29. 29. What Movie Am I?• Feature Films• World War, 1939-1945 — Refugees — Drama• Morocco — History — 20th Century — Drama• World War, 1939-1945 — Underground Movements —
  30. 30. Another Game! NameThis BookUsing Tags identify the book
  31. 31. What Book Am I?• epic • top 100• fantasy • uear 9• literature - europe • year 10• middle earth • year 9• premiers reading challenge 2009
  32. 32. What Book Am I?• 1001-list• 2011• boston latin school• class iv• read 2 of required
  33. 33. How Social Tagging isBeing UsedExamples:Seattle Public Library
  34. 34. Books That Were Evaluated• A Death in the Family • White Fang• My Antonia • Moby Dick• The Last of the Mohicans • Tropic of Cancer• The Red Badge of Courage • The Moviegoer• An American Tragedy • Great Short Works of Edgar Allan Poe• Invisible Man • The Catcher in the Rye• Light in August • The Grapes of Wrath• The Great Gatsby • Uncle Toms Cabin• So Big • The Magnificent Ambersons• The Sun Also Rises • The Adventures of Huckleberry Finn• Their Eyes Were Watching God • Slaughterhouse-five• On the Road • The Optimists Daughter• One Flew over the Cuckoos Nest • Miss Lonelyhearts• To Kill A Mockingbird • The Age of Innocence• Babbitt • Native Son
  35. 35. The Data: LCSH Tags147 Subject Headings 191 Tags4.9 SH/Book 6.4 Tags/BookHighest # - 11 SH Highest # - 5993.3% Have SH 73.3 Have Tags2 Books with 0 SH 8 Books with 0 SH
  36. 36. The Data: The Age of Innocents LCSH• Love Stories Tags• Domestic Fiction• Separated People — Fiction • 1001-list• Manners and Customs — Fiction Triangles (Interpersonal Relations) — Fiction books made into movies• •• Marriage — New York (State) • new york city — New York — Fiction• Upper Class — New York (State) — • pulitzer prize winner New York — Fiction• New York (N.Y.) • romantic — Social Life and Customs — Fiction• Man-woman Relationships — New York (State) • tuesday afternoon book group — New York — Fiction• United States — Social Life and Customs — turn-of-the-century • 19th Century
  37. 37. Do Androids Dream of Electric Sheep?• si-fi • empathy• technology • sci-fi• science fiction • stark• distopia • science fiction• dark • dark• blade runner • grim• androids • unpredictable• reality • bleak• social commentary • androids• science fiction • future• androids • love
  38. 38. What about World Wars?• World War – 104 • WWII – 50• WWI – 20 • WW II – 13• WW I – 2 • WW2 – 8• WW1 – 2 • War World 2 – 19• World War I – 16 • World War II – 61• World War 1 – 4 • World War 2 – 19• First World War - 2 • Second World War – 2
  39. 39. Popular Fiction
  40. 40. New Fiction
  41. 41. Popular Non-Fiction
  42. 42. New Non-Fiction
  43. 43. More Data:
  44. 44. A SearchLanguage?Social Tagging
  45. 45. SPL – 902,662 Records
  46. 46. SPL – 47,552 Records Missing SH* NOT .SW=*
  47. 47. No Such Luck In Bibliocommons
  48. 48. The Data:
  49. 49. Who Can Benefit?• Alternative Publishers• Web Born Publications• Sub Genres• Readings Levels• Current Events• Multidisciplinary Books• Reader Advisory
  50. 50. Who Is The Authority?
  51. 51. What’s The Harm?
  52. 52. What’s The Harm?
  53. 53. What’s The Harm?
  54. 54. What’s The Harm?
  55. 55. What’s The Harm?
  56. 56. What’s The Harm?
  57. 57. What’s The Harm?
  58. 58. What’s The Harm?
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