Social tagging 663

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  • These are slides I used during a guest lecture at the University of Hawaii LIS program in the Basic Database Searching class. I mostly used the slides a talking points. Feel free to leave a comment if you have any questions.
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  • 1. Social Tagging IN LibraryOPACSPhilip Whitford
  • 2. Introduction & Outline• Social Tagging • Basic Terms • Current Conversation • Functionality • How’s It Being Used • Search Language?
  • 3. Social TaggingBasic Terms
  • 4. Web 2.0Websites that rely heavily onusers contributing content.
  • 5. Library 2.0Library websites that rely heavilyon users contributing content.
  • 6. Social TagsUser generated words andphrases to describe onlinecontent.
  • 7. FolksonomiesThe clustering of social tagsfrom the point of view of acollection or community.
  • 8. Social AnnotationsAny form of content that isadded to an online document(can include social tags).
  • 9. The CurrentConversation
  • 10. Current ConversationKwan, Yi, and Chan Lois Mai. 2009. "Linking folksonomy to Library of Congress subject headings: an exploratory study." Journal Of Documentation 65, no. 6:872-900.Compared social tags in Delicious to LCSH“60.9 percent of the tags fall in the category of complete-word match with at least one subject heading in the subjectauthority file.”
  • 11. Yi and Mai (cont.)
  • 12. Current ConversationThomas, Marliese, Dana M. Caudle, and Cecilia Schmitz. "Trashy tags: problematic tags in LibraryThing." New Library World 111, no. 5/6 (July 2010):223-235.“In particular, lexical anomalies (e.g. grammaticalvariations) and lack of synonym, homonym, andhomograph control could result in a high probability ofnoise and recall in users’ search results at the expense ofretrieval precision, making it difficult to pull togethersimilar or related resources.” (emphasis mine)
  • 13. Thomas et al (cont.)
  • 14. Thomas et al (cont.)
  • 15. How It isBeing UsedSocial Tagging
  • 16. How to Add a Tag to the OPAC
  • 17. How to Add a Tag to the OPAC
  • 18. Using TagsThink Unlimited Go beyond the individual itemConnect to the collection in a new way Adding NL to the OPACObjective v. Subjective (The Best…)
  • 19. Genre TagsAge Level/Grade LevelSubgenre (Cozy Mystery)Crossgenre (Paranormal Romance)Fringegenre (Environmental Fiction)
  • 20. Using TagsUse single words unless necessary Could this be problematic?
  • 21. Another Game! NameThis BookUsing LCSHs identify the book
  • 22. What Book Am I?• New York (N.Y.) — Fiction
  • 23. What Book Am I?• New York (N.Y.) — Fiction• Runaway Teenagers — Fiction
  • 24. What Book Am I?• New York (N.Y.) — Fiction• Runaway Teenagers — Fiction• Caulfield, Holden (Fictitious Character) — Fictio
  • 25. What Book Am I?• New York (N.Y.) — Fiction• Runaway Teenagers — Fiction• Caulfield, Holden (Fictitious Character) — Fictio• Runaway Teenagers — New York (State) — N
  • 26. What Movie Am I?• Feature Films
  • 27. What Movie Am I?• Feature Films• World War, 1939-1945 — Refugees — Drama
  • 28. What Movie Am I?• Feature Films• World War, 1939-1945 — Refugees — Drama• Morocco — History — 20th Century — Drama
  • 29. What Movie Am I?• Feature Films• World War, 1939-1945 — Refugees — Drama• Morocco — History — 20th Century — Drama• World War, 1939-1945 — Underground Movements —
  • 30. Another Game! NameThis BookUsing Tags identify the book
  • 31. What Book Am I?• epic • top 100• fantasy • uear 9• literature - europe • year 10• middle earth • year 9• premiers reading challenge 2009
  • 32. What Book Am I?• 1001-list• 2011• boston latin school• class iv• read 2 of required
  • 33. How Social Tagging isBeing UsedExamples:Seattle Public Library
  • 34. Books That Were Evaluated• A Death in the Family • White Fang• My Antonia • Moby Dick• The Last of the Mohicans • Tropic of Cancer• The Red Badge of Courage • The Moviegoer• An American Tragedy • Great Short Works of Edgar Allan Poe• Invisible Man • The Catcher in the Rye• Light in August • The Grapes of Wrath• The Great Gatsby • Uncle Toms Cabin• So Big • The Magnificent Ambersons• The Sun Also Rises • The Adventures of Huckleberry Finn• Their Eyes Were Watching God • Slaughterhouse-five• On the Road • The Optimists Daughter• One Flew over the Cuckoos Nest • Miss Lonelyhearts• To Kill A Mockingbird • The Age of Innocence• Babbitt • Native Son
  • 35. The Data: LCSH Tags147 Subject Headings 191 Tags4.9 SH/Book 6.4 Tags/BookHighest # - 11 SH Highest # - 5993.3% Have SH 73.3 Have Tags2 Books with 0 SH 8 Books with 0 SH
  • 36. The Data: The Age of Innocents LCSH• Love Stories Tags• Domestic Fiction• Separated People — Fiction • 1001-list• Manners and Customs — Fiction Triangles (Interpersonal Relations) — Fiction books made into movies• •• Marriage — New York (State) • new york city — New York — Fiction• Upper Class — New York (State) — • pulitzer prize winner New York — Fiction• New York (N.Y.) • romantic — Social Life and Customs — Fiction• Man-woman Relationships — New York (State) • tuesday afternoon book group — New York — Fiction• United States — Social Life and Customs — turn-of-the-century • 19th Century
  • 37. Do Androids Dream of Electric Sheep?• si-fi • empathy• technology • sci-fi• science fiction • stark• distopia • science fiction• dark • dark• blade runner • grim• androids • unpredictable• reality • bleak• social commentary • androids• science fiction • future• androids • love
  • 38. What about World Wars?• World War – 104 • WWII – 50• WWI – 20 • WW II – 13• WW I – 2 • WW2 – 8• WW1 – 2 • War World 2 – 19• World War I – 16 • World War II – 61• World War 1 – 4 • World War 2 – 19• First World War - 2 • Second World War – 2
  • 39. Popular Fiction
  • 40. New Fiction
  • 41. Popular Non-Fiction
  • 42. New Non-Fiction
  • 43. More Data:
  • 44. A SearchLanguage?Social Tagging
  • 45. SPL – 902,662 Records
  • 46. SPL – 47,552 Records Missing SH* NOT .SW=*
  • 47. No Such Luck In Bibliocommons
  • 48. The Data:
  • 49. Who Can Benefit?• Alternative Publishers• Web Born Publications• Sub Genres• Readings Levels• Current Events• Multidisciplinary Books• Reader Advisory
  • 50. Who Is The Authority?
  • 51. What’s The Harm?
  • 52. What’s The Harm?
  • 53. What’s The Harm?
  • 54. What’s The Harm?
  • 55. What’s The Harm?
  • 56. What’s The Harm?
  • 57. What’s The Harm?
  • 58. What’s The Harm?