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So i've checked in now what

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My slides from my Library 2.011 conference presentation on foursquare and libraries.

My slides from my Library 2.011 conference presentation on foursquare and libraries.

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So i've checked in now what So i've checked in now what Presentation Transcript

  • SO I’VE CHECKED IN …NOW WHAT?foursquare and LibrariesBy: Philip Whitford
  • foursquare and LibrariesPresenter: Philip WhitfordMLISc Student – University of Hawaii, Manoa Follow Me: @pkwhitford E-mail Me: pkwhitford@gmail.com
  • What We Will Cover Today1. Introduction2. foursquare at the user level3. Best practices for your campaign4. Establishing your library’s presence5. Engaging with your patrons6. Questions/Answers
  • WHAT IS FOURSQUARE… A quick introduction
  • What is foursquare? “Foursquare is a way of making cities more accessible” - Part Game/Part Social Media
  • foursquare user base: 10 Million Users 1 Billion Check Ins
  • foursquare user base:900,000,000800,000,000700,000,000600,000,000500,000,000400,000,000300,000,000200,000,000100,000,000 0 Facebook Twitter foursquare
  • THE LEVEL OF THE USER A walk through
  • The User Level
  • The User Level
  • The User Level
  • The User Level
  • The User Level
  • BEST PRACTICESIntegrating foursquare into your social media campaign
  • Best Practices“Digital Librarianship 5 Steps:& Social Media: the 1. ListeningDigital Library asConversation 2. ParticipatingFacilitator” 3. TransparencyBy: Robert Schrier 4. PolicyD-Lib Magazine 5. PlanningJuly August 2011
  • Listening:
  • Listening:
  • Listening:
  • Participation:
  • Transparency:
  • Policy:• Where you want your campaign to go• How to evaluate your campaign• How to communicate successes
  • Planning:• Time• Resources
  • Planning: Portland State University Library’s Website - http://library.pdx.edu/
  • VENUESClaiming your Library
  • Claiming your library• This can be done by phone or mail• foursquare will not know your name• Make your request early in the week/morning• Call the number attached to your page
  • Claiming your library
  • Claiming your library
  • Claiming your library
  • Claiming your library
  • Claiming your library
  • Editing your library’s page
  • Editing Your Library’s Page
  • Editing Your Library’s Page
  • BRANDS ON FOURSQUAREFriending v. Following
  • Branding Your Library
  • Branding Your Library
  • Establishing your library as a brand
  • Branding Your Library
  • Branding Your Library
  • Branding Your Library
  • List ideas:• Displays around campus/town• Promoting guided tours• Historic walking tours• Parks• Architecture• Locations featured by local authors• Connecting restaurants to cookbooks
  • Rewarding Patrons:
  • So I’ve Checked In … Now What?foursquare and LibrariesPresenter: Philip WhitfordMLISc Student – University of Hawaii, Manoa Follow Me: @pkwhitford E-mail Me: pkwhitford@gmail.com