So i've checked in now what

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My slides from my Library 2.011 conference presentation on foursquare and libraries.

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So i've checked in now what

  1. 1. SO I’VE CHECKED IN …NOW WHAT?foursquare and LibrariesBy: Philip Whitford
  2. 2. foursquare and LibrariesPresenter: Philip WhitfordMLISc Student – University of Hawaii, Manoa Follow Me: @pkwhitford E-mail Me: pkwhitford@gmail.com
  3. 3. What We Will Cover Today1. Introduction2. foursquare at the user level3. Best practices for your campaign4. Establishing your library’s presence5. Engaging with your patrons6. Questions/Answers
  4. 4. WHAT IS FOURSQUARE… A quick introduction
  5. 5. What is foursquare? “Foursquare is a way of making cities more accessible” - Part Game/Part Social Media
  6. 6. foursquare user base: 10 Million Users 1 Billion Check Ins
  7. 7. foursquare user base:900,000,000800,000,000700,000,000600,000,000500,000,000400,000,000300,000,000200,000,000100,000,000 0 Facebook Twitter foursquare
  8. 8. THE LEVEL OF THE USER A walk through
  9. 9. The User Level
  10. 10. The User Level
  11. 11. The User Level
  12. 12. The User Level
  13. 13. The User Level
  14. 14. BEST PRACTICESIntegrating foursquare into your social media campaign
  15. 15. Best Practices“Digital Librarianship 5 Steps:& Social Media: the 1. ListeningDigital Library asConversation 2. ParticipatingFacilitator” 3. TransparencyBy: Robert Schrier 4. PolicyD-Lib Magazine 5. PlanningJuly August 2011
  16. 16. Listening:
  17. 17. Listening:
  18. 18. Listening:
  19. 19. Participation:
  20. 20. Transparency:
  21. 21. Policy:• Where you want your campaign to go• How to evaluate your campaign• How to communicate successes
  22. 22. Planning:• Time• Resources
  23. 23. Planning: Portland State University Library’s Website - http://library.pdx.edu/
  24. 24. VENUESClaiming your Library
  25. 25. Claiming your library• This can be done by phone or mail• foursquare will not know your name• Make your request early in the week/morning• Call the number attached to your page
  26. 26. Claiming your library
  27. 27. Claiming your library
  28. 28. Claiming your library
  29. 29. Claiming your library
  30. 30. Claiming your library
  31. 31. Editing your library’s page
  32. 32. Editing Your Library’s Page
  33. 33. Editing Your Library’s Page
  34. 34. BRANDS ON FOURSQUAREFriending v. Following
  35. 35. Branding Your Library
  36. 36. Branding Your Library
  37. 37. Establishing your library as a brand
  38. 38. Branding Your Library
  39. 39. Branding Your Library
  40. 40. Branding Your Library
  41. 41. List ideas:• Displays around campus/town• Promoting guided tours• Historic walking tours• Parks• Architecture• Locations featured by local authors• Connecting restaurants to cookbooks
  42. 42. Rewarding Patrons:
  43. 43. So I’ve Checked In … Now What?foursquare and LibrariesPresenter: Philip WhitfordMLISc Student – University of Hawaii, Manoa Follow Me: @pkwhitford E-mail Me: pkwhitford@gmail.com

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