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I Mobilewellness Prsa Final Master Presentation

I Mobilewellness Prsa Final Master Presentation






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    I Mobilewellness Prsa Final Master Presentation I Mobilewellness Prsa Final Master Presentation Presentation Transcript

    • Laura Boyd President, LaBreche
    • Evolution of Healthcare
    • Parallel Evolution… iPhone 3G S June 2009
    • Paradigm Shift #1 Shift from Doctor-centered Care to Patient-centered Care
    • Paradigm Shift #2 The iPhone will be the most important medical INSTRUMENT ever.
    • Paradigm Shift #3 Health services will be provided at lower costs by non-traditional methods $$$$$$$ $$$ $
      • Integrate into the most common areas of monitoring in healthcare space
      • Use the wireless device platform as a repository for MD and staff use
      • Targeted areas:
        • Glucose monitoring and trending
        • EKG monitoring
        • Lipid management
        • Blood pressure
      Integration Into Medical Monitoring
    • Electronic Medical Records Integration
      • Use the iPhone or other platform as an integration tool in utilizing HC information
      • Create adaptive tools for integration
    • Convergence
    • New iPhone OS 3.0 – June 2009
    • Patrick Kullmann, CEO iMobileWellness
    • Health and Wellness is You Hands
    • This is Your Community for Physicians and Patients
    • There is Only One Place to Go!
    • iMobilewellness
      • Platform
        • Free Portal use
        • Free iPhone apps
      • Community building
      • 20 Disease states identified
    • Overview
      • Our Mission
      • Value Proposition
      • iMobileWellness
      • Growth Synergies
        • Community of patients
        • Community of physicians
    • iMobilewellness Mission
      • Principle driven company
      • Dedicated to transforming healthcare and wellness opportunities
        • physicians, healthcare staff, patients and consumers
      • Leadership
        • education, innovative solutions, entrepreneurship & philanthropy
      • “ iMobilewellness is committed to bringing cutting-edge tools and technologies to healthcare and wellness markets”
    • Value Proposition
      • Dedicated to transforming health and wellness by putting the power of information into the hands of consumers, healthcare professionals and patients.
    • iMobileWellness Goals
      • We want to completely revolutionize the way patients, physicians and device companies interact.
          • Level the playing field
      • Use new technologies and social media to transform the role of patient-centered care.
          • Direct to consumer advertising
    • iMobileWellness Growth Opportunities
    • Paradigm Shift for Medicine Closer Integration of patient data with outcomes BG 78 BG 300 BG 250 No home health reading should go unmonitored
    • Paradigm Shift for Medicine All healthcare monitoring equipment will be wirelessly integrated
    • Paradigm Shift for Medicine Social Media and the iPhone will be the NEW face of business
    • Another Convergence… Sales Rep Tool
    • The Ultimate Convergence
    • Physician Community
      • Cardiac Surgeons
      • Cardiologists
      • General Practice
      • Internal medicine
      • Other specialties
    • Patient Community
      • Post Procedural Patients
      • Patients Considering a Procedure
      • Primary Caregivers of Patients
        • Generational
          • Children and grand children
    • Key Strategies
      • Empower patients to take charge of their own health.
      • Use social media and revolutionary portable technologies to impact understanding of new technologies.
      • Improve patient and physician satisfaction.
      • Reach customers (physicians and patients) in new and unique ways. [Competitive advantage.]
      • Provide improved information for company sales reps.
    • iMobileWellness Application Opportunities
    • Wellness apps iAorticValve iStentGraft
      • Sales from within app
        • Possible membership sales within app
        • Possible related services sales within app
        • Huge growth opportunity
      • Advertising opportunities within apps
      New “Game Changing” Opportunities