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Laura Boyd President, LaBreche
 
 
Evolution of Healthcare
Parallel Evolution… iPhone 3G S June 2009
Paradigm Shift #1 Shift from Doctor-centered Care to Patient-centered Care
Paradigm Shift #2 The iPhone will be the most important medical INSTRUMENT ever.
Paradigm Shift #3 Health services will be provided at lower costs by non-traditional methods $$$$$$$ $$$ $
<ul><li>Integrate into the most common areas of monitoring in healthcare space </li></ul><ul><li>Use the wireless device p...
Electronic Medical Records Integration <ul><li>Use the iPhone or other platform as an integration tool in utilizing HC inf...
Convergence
New iPhone OS 3.0 – June 2009
Patrick Kullmann, CEO iMobileWellness
 
 
Health and Wellness is You Hands
This is Your Community for Physicians and Patients
There is Only One Place to Go!
iMobilewellness <ul><li>Platform </li></ul><ul><ul><li>Free Portal use </li></ul></ul><ul><ul><li>Free iPhone apps </li></...
Overview <ul><li>Our Mission </li></ul><ul><li>Value Proposition </li></ul><ul><li>iMobileWellness </li></ul><ul><li>Growt...
iMobilewellness Mission <ul><li>Principle driven company </li></ul><ul><li>Dedicated to transforming healthcare and wellne...
Value Proposition <ul><li>Dedicated to transforming health and wellness by putting the power of information into the hands...
iMobileWellness Goals <ul><li>We want to completely revolutionize the way patients, physicians and device companies intera...
iMobileWellness Growth Opportunities
Paradigm Shift for Medicine Closer Integration of patient data with outcomes BG 78 BG 300 BG 250 No home health reading sh...
Paradigm Shift for Medicine All healthcare monitoring equipment will be wirelessly integrated
Paradigm Shift for Medicine Social Media and the iPhone will be the NEW face of business
Another Convergence… Sales Rep Tool
The Ultimate Convergence
Physician Community <ul><li>Cardiac Surgeons </li></ul><ul><li>Cardiologists </li></ul><ul><li>General Practice </li></ul>...
Patient Community <ul><li>Post Procedural Patients </li></ul><ul><li>Patients Considering a Procedure </li></ul><ul><li>Pr...
Key Strategies <ul><li>Empower patients to take charge of their own health. </li></ul><ul><li>Use social media and revolut...
iMobileWellness Application Opportunities
Wellness apps iAorticValve iStentGraft
<ul><li>Sales from within app </li></ul><ul><ul><li>Possible membership sales within app </li></ul></ul><ul><ul><li>Possib...
I Mobilewellness Prsa Final Master Presentation
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I Mobilewellness Prsa Final Master Presentation

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Transcript of "I Mobilewellness Prsa Final Master Presentation"

  1. 1. Laura Boyd President, LaBreche
  2. 4.
  3. 5. Evolution of Healthcare
  4. 6. Parallel Evolution… iPhone 3G S June 2009
  5. 7. Paradigm Shift #1 Shift from Doctor-centered Care to Patient-centered Care
  6. 8. Paradigm Shift #2 The iPhone will be the most important medical INSTRUMENT ever.
  7. 9. Paradigm Shift #3 Health services will be provided at lower costs by non-traditional methods $$$$$$$ $$$ $
  8. 10. <ul><li>Integrate into the most common areas of monitoring in healthcare space </li></ul><ul><li>Use the wireless device platform as a repository for MD and staff use </li></ul><ul><li>Targeted areas: </li></ul><ul><ul><li>Glucose monitoring and trending </li></ul></ul><ul><ul><li>EKG monitoring </li></ul></ul><ul><ul><li>Lipid management </li></ul></ul><ul><ul><li>Blood pressure </li></ul></ul>Integration Into Medical Monitoring
  9. 11. Electronic Medical Records Integration <ul><li>Use the iPhone or other platform as an integration tool in utilizing HC information </li></ul><ul><li>Create adaptive tools for integration </li></ul>
  10. 12.
  11. 13. Convergence
  12. 14. New iPhone OS 3.0 – June 2009
  13. 15. Patrick Kullmann, CEO iMobileWellness
  14. 18. Health and Wellness is You Hands
  15. 19. This is Your Community for Physicians and Patients
  16. 20. There is Only One Place to Go!
  17. 21.
  18. 22. iMobilewellness <ul><li>Platform </li></ul><ul><ul><li>Free Portal use </li></ul></ul><ul><ul><li>Free iPhone apps </li></ul></ul><ul><li>Community building </li></ul><ul><li>20 Disease states identified </li></ul>
  19. 23. Overview <ul><li>Our Mission </li></ul><ul><li>Value Proposition </li></ul><ul><li>iMobileWellness </li></ul><ul><li>Growth Synergies </li></ul><ul><ul><li>Community of patients </li></ul></ul><ul><ul><li>Community of physicians </li></ul></ul>
  20. 24. iMobilewellness Mission <ul><li>Principle driven company </li></ul><ul><li>Dedicated to transforming healthcare and wellness opportunities </li></ul><ul><ul><li>physicians, healthcare staff, patients and consumers </li></ul></ul><ul><li>Leadership </li></ul><ul><ul><li>education, innovative solutions, entrepreneurship & philanthropy </li></ul></ul><ul><li>“ iMobilewellness is committed to bringing cutting-edge tools and technologies to healthcare and wellness markets” </li></ul>
  21. 25. Value Proposition <ul><li>Dedicated to transforming health and wellness by putting the power of information into the hands of consumers, healthcare professionals and patients. </li></ul>
  22. 26. iMobileWellness Goals <ul><li>We want to completely revolutionize the way patients, physicians and device companies interact. </li></ul><ul><ul><ul><li>Level the playing field </li></ul></ul></ul><ul><li>Use new technologies and social media to transform the role of patient-centered care. </li></ul><ul><ul><ul><li>Direct to consumer advertising </li></ul></ul></ul>
  23. 27. iMobileWellness Growth Opportunities
  24. 28. Paradigm Shift for Medicine Closer Integration of patient data with outcomes BG 78 BG 300 BG 250 No home health reading should go unmonitored
  25. 29. Paradigm Shift for Medicine All healthcare monitoring equipment will be wirelessly integrated
  26. 30. Paradigm Shift for Medicine Social Media and the iPhone will be the NEW face of business
  27. 31. Another Convergence… Sales Rep Tool
  28. 32. The Ultimate Convergence
  29. 33. Physician Community <ul><li>Cardiac Surgeons </li></ul><ul><li>Cardiologists </li></ul><ul><li>General Practice </li></ul><ul><li>Internal medicine </li></ul><ul><li>Other specialties </li></ul>
  30. 34. Patient Community <ul><li>Post Procedural Patients </li></ul><ul><li>Patients Considering a Procedure </li></ul><ul><li>Primary Caregivers of Patients </li></ul><ul><ul><li>Generational </li></ul></ul><ul><ul><ul><li>Children and grand children </li></ul></ul></ul>
  31. 35. Key Strategies <ul><li>Empower patients to take charge of their own health. </li></ul><ul><li>Use social media and revolutionary portable technologies to impact understanding of new technologies. </li></ul><ul><li>Improve patient and physician satisfaction. </li></ul><ul><li>Reach customers (physicians and patients) in new and unique ways. [Competitive advantage.] </li></ul><ul><li>Provide improved information for company sales reps. </li></ul>
  32. 36. iMobileWellness Application Opportunities
  33. 37. Wellness apps iAorticValve iStentGraft
  34. 38. <ul><li>Sales from within app </li></ul><ul><ul><li>Possible membership sales within app </li></ul></ul><ul><ul><li>Possible related services sales within app </li></ul></ul><ul><ul><li>Huge growth opportunity </li></ul></ul><ul><li>Advertising opportunities within apps </li></ul>New “Game Changing” Opportunities
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