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Yustina Afriana SInaga_0906319892
Yustina Afriana SInaga_0906319892
Yustina Afriana SInaga_0906319892
Yustina Afriana SInaga_0906319892
Yustina Afriana SInaga_0906319892
Yustina Afriana SInaga_0906319892
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Yustina Afriana SInaga_0906319892

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  • 1.  Costumer insight : Wanita ingin sesuatu yang simple tetapi memiliki fungsi yang positif bagi tubuhnya. Proposition : Change to become the best one!
  • 2.  Costumer Insight : Pria dan wanita menginginkan sebuah minuman yang membuat dirinya merasa senang dan fun untuk tetap terjaga. Proposition : Sometimes I need a kind of no-worries feeling!
  • 3.  Consumer Insight : Orang ingin menikmati kopi murni asli olahan indonesia dengan cita rasa yang sama dan perstige dengan kopi-kopi luar negeri. Proposition : I need something new that Indonesian produce.
  • 4.  Costumer insight : konsumen tidak dapat menolak untuk mengkonsumsi minuman kopi yang dapat membuat mereka lebih bahagia. Proposition : Living HappILLY.
  • 5.  Costumer insight : Anak muda sangat menyukai produk yang simple dan bergaya muda, sehingga menimbulkan imej yang muda pada dirinya. Proposition : I need to live young. I have something to be proud of.

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