PEACE ONE DAY  CAMPAIGN -  comparison   KRISTIANA PUTRI     1006774013
The Impossible brief –   blood relations
www.bloodrelations.com
 Insight : Orang-orang yang kehilangan keluarganya   (sedarah), sebenarnya tidak ingin perang dan ingin   berbuat sesuatu...
Innocent PEACE ONE DAYCAMPAIGN – SPREAD THE          WORD
peaceoneday.Innocentdrinks.Co.Uk/
 Insight : orang-orang yang suka menampilkan   dirinya sendiri di hadapan khalayak Proposition : spread the word – say t...
Earth hour – VOTE EARTH  Insight :  Orang itu seringkali  tidak sadar tidak  mematikan listrik  Proposition :  Your light ...
PEACE ONE DAY - CONCERTS                                        Insight :                                        Awareness...
USAID Indonesia & DepKes RI – Gerakan Cuci Tangan Bersih  http://www.youtube.com/watch?v=2cGQb0DjBq4
 Insight : Anak-anak SD sering tidak masuk sekolah   pada musim hujan Proposition : Gerakan Cuci Tangan Pakai Sabun –   ...
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propinsight - Kristiana putri 1006774013

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propinsight - Kristiana putri 1006774013

  1. 1. PEACE ONE DAY CAMPAIGN - comparison KRISTIANA PUTRI 1006774013
  2. 2. The Impossible brief – blood relations
  3. 3. www.bloodrelations.com
  4. 4.  Insight : Orang-orang yang kehilangan keluarganya (sedarah), sebenarnya tidak ingin perang dan ingin berbuat sesuatu Propositions : blood relations yang terbentuk di antara orang-orang Israel-Palestina dari donor darah
  5. 5. Innocent PEACE ONE DAYCAMPAIGN – SPREAD THE WORD
  6. 6. peaceoneday.Innocentdrinks.Co.Uk/
  7. 7.  Insight : orang-orang yang suka menampilkan dirinya sendiri di hadapan khalayak Proposition : spread the word – say that people care enough about Peace on their own wall of social media
  8. 8. Earth hour – VOTE EARTH Insight : Orang itu seringkali tidak sadar tidak mematikan listrik Proposition : Your light swicth is your vote to earthhttp://www.huckmagazine.com/blog/ shepard-faireys- earth-poster/
  9. 9. PEACE ONE DAY - CONCERTS Insight : Awareness creates action and action will save lives. Music is one of the key tools we use to raise awareness of Peace Day 21 September. As well as being musical celebrations of peaceProposition :An event to rhank all our supporters,highlight the extraordinary globalPeace Day activities and promote thecoming year. http://peaceoneday.org/concerts/
  10. 10. USAID Indonesia & DepKes RI – Gerakan Cuci Tangan Bersih http://www.youtube.com/watch?v=2cGQb0DjBq4
  11. 11.  Insight : Anak-anak SD sering tidak masuk sekolah pada musim hujan Proposition : Gerakan Cuci Tangan Pakai Sabun – Biasa bersih, hidup jadi sehat

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