Insight   proposition (beverage) dwi putri rahmawati
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Insight proposition (beverage) dwi putri rahmawati

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    Insight   proposition (beverage) dwi putri rahmawati Insight proposition (beverage) dwi putri rahmawati Presentation Transcript

    • Dwi Putri RahmawatiD 0806319860Perencanaan Kreatif Periklanan Insight & Proposition Category: Beverage
    • COCA COLAINSIGHT• Konsumen ingin membebaskan dirinya dari segala tuntutan: tampilan, pergaulan, pekerjaan, dsb. PROPOSITION• Setiap orang butuh titik nol untuk merasa bebas.• Feel Free in Zero – back to Zero & free your self
    • PEPSI MAXINSIGHT PROPOSITION• Konsumen menginginkan • Cola fizz & cola rush with minuman ringan yang rendah free of any sugar baggage gula, tetapi tidak memiliki rasa diet.
    • EVIANINSIGHT• Orang yang PROPOSITION mencintai • Approved by keindahan, mengerti seni, dan your body as a berkelas. source of• Konsumen yang menginginkan youth dirinya selalu tampil muda dengan air minum Evian
    • TEBS TEA SODAINSIGHT• Indonesia suka minuman teh dasar. Teh TEBS dengan soda, memberikan sensasi yang tidak konvensional untuk pecinta minuman teh. PROPOSITION• Un-conventionalism shocking tea.• Carbonated soft drink made ​ from tea and it feels really SHOCKING.
    • JONES SODAINSIGHT• Orang-orang yang menginginkan minuman bersoda dengan rendah kalori (sugar-free) dilengkapi dengan rasa-rasa buah agar lebih terasa segarnya. PROPOSITION• Barack Obama’s Yes We Can Soda