Creative process in adv mail

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Creative process in adv mail

  1. 1. Creative Process in Advertising
  2. 2. What is (daily) creativity? ✤  Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes, and having fun.Mary Lou Cook ✤  There are two ways of being creative. One can sing and dance. Or one can create an environment in which singers and dancers flourish.Warren G. Bennis✤  Im always thinking about creating. My future starts when I wake up every morning. Every day I find something creative to do with my life.Miles Davis
  3. 3. What is a process? ✤ a method or event that results in a transformation in a physical or biological object, a substance or an organism
  4. 4. Daily Creativity.
  5. 5. Creative Process in Advertising
  6. 6. Creative Process in Advertising
  7. 7. Creative Illustrated Process
  8. 8. Creative Process Illustrated
  9. 9. Creative in Adv (Mario Pricken) ✤  Art Based/ Visual Minded. Playing with Words. Comparative. Mixing and Matching. Exaggeration. Provocation. Literal. Metaphor and Analogy. Storytelling. Parodies
  10. 10. Creative in Adv (Mario Pricken)
  11. 11. Tugas : Carilah contoh-contoh iklan sesuai apa yang disampaikan dalam buku Creative in Advertising (Mario Pricken) .

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