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Creative Brief Global Warming - Alfitrahmat Saputro
Creative Brief Global Warming - Alfitrahmat Saputro
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Creative Brief Global Warming - Alfitrahmat Saputro

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  • 1. GLOBAL WARMING CREATIVE BRIEFWhat’s The Issue/Problem?Global Warming sudah menjadi sebuah isu global dan hampir semua orang mengetahui isu ini (penyebab,proses, akibat dll) melalui gempuran-gempuran social marketing. Namun sayangnya, orang-orang bersikapapathis untuk bertindak melakukan pencegahan agar Global Warming tersebut tidak terjadi.What must the Communication do to Solve the Brand’s Issues/Problems?Menampilkan keuntungan-keuntungan yang dapat dirasakan langsung oleh masyarakat saat merekamelakukan hal-hal yang berhubungan dengan tindakan pencegahan Global Warming.Target MarketPrimary: Men and Women, ABC ses, 16-35 yo, punya aktifitas (pelajar, mahasiswa atau pegawai), tinggal dikota-kota besar, bersifat perhitungan, self esteem rendah, tidak concern terhadap isu lingkungan.Secondary: Men and Women, ABC ses, 16-35 yo, tinggal di kota-kota besar, concern terhadap isulingkungan.
  • 2. The InsightManusia cenderung untuk berbuat suatu hal yang memiliki manfaat yang dapat dirasakan secara langsung.PropositionThere must be a bonus in every green action you do.What are the Tone and Manner?Fun and RealisticAre there any Considerations on Executions that Really Worth Knowing?Menggunakan public figure sebagai endorserMembuat suatu kegiatan di mana target market bisa mendapatkan experience akan manfaat yang dapatdirasakan secara langsung.PREPARED BY: ALFITRAHMAT SAPUTRO/1006694681

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