Introduction to research techniquesDocument Transcript
INTRODUCTION TO RESEARCH TECHNIQUESCourse Code: BJMRM 30501 Credit Units : 02Course Objective:This topic will give students an understanding of research and it’s importance for a media person. They will beintroduced to research methodologies and processes. Content analysis of TV, Radio and print will be undertakenwhich will help the students understand and appreciate the media effects theories, which they will be taught. Thestate of communication research with particular reference to India will be discussed.Course Contents:Module I: Introduction to researchResearch: Meaning & Definition, need & importance, principle of utilitarianism, elements of research(constructs, concepts, variable, types of variables, definition, types of definition), Primary and Secondary DataTypes of research- Basic & Applied.Quantitative Approaches: Historical research & ethnographic researchQualitative Approaches: Descriptive research, Correlation research, Causal-comparative research, ExperimentalResearchIntroduction to research methodology, Theory of logical positivism, triangulation method & its importanceModule II: Sampling (imp.)Sampling: Definition & need, concept of population, sample & its characteristics, sample frame, sample size,sample unitTypes of sampling designs: probability sample & non-probability sample.Types of probability & Non-probability sample.Module III: Research ToolsMathematical tools for research: Mean, Median, mode, correlation, regression.Content analysis: Meaning, characteristics, process, coding, advantages & disadvantages.Examination Scheme:Components P C CT EEWeightage (%) 10 10 20 60Text & References:• Research methods; Ahuja, B.N.• Media and Communication Research methods; Berger, Arthur Asa
EVENT MANAGEMENTCourse Code: BJMME 30501 Credit Units : 03Course Objective:This course familiarizes the students with the latest yet very important element of marketing communications –Event Management. With the traditional forms of communications becoming saturated, event management hasemerged as an effective alternate for brand awareness. The students will essentially be taken throughfundamentals of event management, concept and design, logistics, marketing and promotion, stagecraftCourse Contents:Module I: Introduction to Event managementWhat is an eventEvent Industry of IndiaClassification of eventsClassification on the basis of size and typesRole and importance of eventsDeveloping event concept and designPurposeModule II: Event themeVenueTarget AudienceAvailable resourcesTimingEvent team and contractorsDesigning the eventThemeLayoutDécorSuppliersTechnical requirementsModule III: EntertainmentCateringEvent marketing and event promotionEvent marketing ProcessVarious media for event promotionUnderstanding the relevance of each media to event promotionComparison and strengths and weaknesses of eachSponsorshipsExamination Scheme:Components P C CT EEWeightage (%) 10 10 20 60Text & References:• Managing Presentations; Wakhlu, Savita Bhan• Stage Management, Lighting and Sound; Palmers• Stage Lighting step-by-step; Walters, Graham• Scene Design and Stage Lighting; Parker, W.Oren & Wolf, R.Craig• Event Marketing & Management; Gaur, Sanjaya S.& Saggere,S.V.• Event Marketing; Hoyle Jr., Leonaed H.• Event Management; Lynn Van Der Wagem• Planning, Performing & Controlling; Angus, Robert B.
MULTIMEDIACourse Code: BJMEM 30501 Credit Units : 03Course Objective:This course focuses on the design and evaluation of multimedia learning and teaching environments in higher education settings as well as corporate training contexts. Multimedia is broadly defined as learning from verbal and visual material. Students are introduced to principles of multimedia design based on cognitive theories and constructivist approaches to learning. Based on the hands-on experience approaches, methods, and criteria for the evaluation of multimedia environments are introduced and will be applied to the examples. In the last part of the course, students are exposed to further case studies and develop their own concept for a multimedia project.Course Contents:Module I: Introduction to MultimediaPresentations of sound and light, words in magnetically graven image - and any known combination thereof aswell as nuances yet to come. Though computer CD is the dominant wrapper for these works, technologicalinnovation is the hallmark of the electronic-publishing arena, and new formats will expand the creative andmarket potential. Multimedia books are publishing events; their advent suggests alternative avenues for authorsas well as adaptational tie-ins with the world of print.Module IIDesign Concepts: Developing the idea keeping the target audience and the entire purpose in consideration.TypefacesPre ProductionProduction Planning and DesignUser Interface DesignModule IIIHypermedia Authoring ConceptsMultimedia SoundVideo ProductionDigital VideoAnimationAuthoring Part 2: HTML & Web-Based MultimediaFinal Project PresentationsExamination Scheme:Components P C CT EEWeightage (%) 10 10 20 60Text & References:• 3ds Max Animation & Visual Effects Techniques; Kennedy,Sanford• Macromedia Dreamweaver Mx advanced; Towers, J. Tarin• Micromedia Flash Mx: A Biggners Gide; Underdahl, Brian• Macromedia Flash 5 in 25 Hours; Kerman, Phillip• 3D Graphics & Animation; Giambruno, Mark• 3ds Max 4; Woods, Cat & Bicalho, A.• 3ds Max 5 Bible; Murdock, Kelly L.• Flash 5 Visual Jumpstart; Hartman, Patricia
FILM MAKING AND DIRECTIONCourse Code: BJMEM 30502 Credit Units : 04Course Objective:This course focuses on the language of filmmaking and it’s techniques. Students are introduced to principles andmethodology of filmmaking. Basics of sound, lighting and scripting will be explained to them. Based on thehands-on experience approaches, methods, and criteria for all the processes of documentary and corporate filmmaking from pre-production to post production will be taught to the students. They will be encouraged toexercise their creativity and visualize and execute short films.Course Contents:Module IIdeation and VisualisationScriptingStoryboardingCreating Reality and IllusionModule IIThree stages of Film ProductionPre-productionProductionPost ProductionModule IIIMise-en-sceneLightingSoundArt DirectionDirecting ActorsModule IVDifferent types of FilmsDocumentaryCorporateFictionPromosExamination Scheme:Components P C CT EEWeightage (%) 10 10 20 60Text & References:• Directing the Documentary; Rabiger, Michael• Movies and Methods V1; Nichols, Bill• Movies and Methods V2; Nichols, Bill• Film Art: An Introduction, D. Bordwell, K. Thomson 1990• Image and imagination, Geeti Sen• The Cinematic Society, Norman K. Denzin• The Image trap, M.S.S. Pandian• The Camera Age, Michael J. Arlen• Gurudutt, Nasreen Munni Kabir• 100 Years of Cinema, Prabodh Maitra
NEWS AND CONTEMPORARY ISSUESCourse Code: BJMHU 30501 Credit Units : 04Course Objective:The students are now on the brink of entering the job market or pursuing higher studies. Before stepping out,this module will serve as a refresher course, which will comprehensively cover all current newsmakers andevents. The students will also get a chance to discuss and debate contemporary issues.Course Contents:Module I: (International)Daily international news (newspapers, radio & TV)Background to the daily newsThumbnail sketches of chief personalities figuring in current news reportsRelevance of these reports to India and the world community or why they are considered to be importantImportant actions taken under the UN umbrella over past 10 yearsRegions of conflict in the worldModule II: (Domestic)Daily domestic newsBackground to the news itemsThumbnail sketches of chief personalities figuring in current news reportsImportant bills, acts and Constitutional amendments passed by Indian Parliament over past 5 yearsImportant Supreme Court rulings over past five yearsModule III: (Economic)Regional economic groupings of the world and their functioningThe European Union and its expansionThe World BankThe Asian Development BankWorld Economic ForumProfile of the Indian economy (industry, agriculture, infrastructure, growth rates, world ranking, role ofplanning, budgets and government policies)The world’s top 15 economiesModule IV: (Issues for discussion)GlobalisationThe environmentUS dominated world order – politically, culturally and economicallyParliamentary versus Presidential governmentIndian Constitution – does it need a change?Naxalism and MarxismClash of civilizationsShould the nuclear club remain exclusive?Criminalisation of politicsReservationRestructuring the UNModule V: (Science & Technology)Space and planetary probesThe US and Russian Space programmesEuropean space programmeChina’s and India’ space programmes and plans to send manned mission to MoonNanotechnologyLatest developments in bio-technologyNuclear power production and risksThe year’s Nobel Prizes and topics for which they have been awardedCloningExamination Scheme:Components P C CT EEWeightage (%) 10 10 20 60
Text & References:• Newspapers & Periodicals• Manorama Year Book
ANCHORING AND PRESENTATIONCourse Code: BJMEM 30503 Credit Units : 03Course Objective:Becoming an anchor or a presenter is high on the list of ambitions of a budding media professional today because of the high visibility and instant recognition in the public eye. Students need to be familiar with all the hard work that accompanies it. This module will familiarize them with all theCourse Contents:Various anchoring formatsPreparation of different kinds of Anchoring scriptsPronunciation and articulationStudio performance and cuesUnderstanding the concept of human voice formationVoice enhancement techniques.News anchoring Hardware - Microphones, Tele prompter, audio consoles, PCRRadio Jockeying (RJ)Video Jockeying (VJ)Art of anchoring live showsExamination Scheme:Components P C CT EEWeightage (%) 10 10 20 60Text & References:• Television and Radio Announcing ; Hyde, Stuart W• Heres The News: A Radio News Manual; Maeseneer, Paul De• The power of corporate communication; Argenti,Paul A.& Forman, Janis• Development communication & Media Debate; Menon, Mridula