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Financial Services Web Strategies

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  • 1. Financial Services Web Strategies Panos Kontopoulos
  • 2. Web is the most interactive, cost effective channel, offering rich experience, high personalization and extended reach in a unique way
  • 3. Web has been enhanced with new technologies, people are used in new practices and interaction is happening in various places, not only your web site
  • 4. Web shouldn’t be treated anymore as a brochure, a have-to- do project, a message board, a campaign execution channel
  • 5. Web should be able to generate new leads, make existing customers return for more content and services, drive actual sales
  • 6. Call to action > Make your content discoverable
  • 7. Promote your web properties in search results for key products and services through a SEM/SEO program
  • 8. Monitor web traffic, navigation, sources, web site usage, demographics adjusting your web strategy in a continuous test- measure-edit lifecycle
  • 9. Call to action > Make your content discoverable > Integrate new technologies and rich media for great user experience
  • 10. Integrate interactive maps for locating branches, providing driving directions to your customers
  • 11. Provide frequently updated content as RSS feeds, so can be easily accessed without visiting your sites
  • 12. Integrate video, photos, audio, rich internet applications, wherever possible in order to enrich user experience
  • 13. Videos as well as other resources and information should be embeddable and sharable as widgets
  • 14. Use and integrate all available channels for customer service right through your web properties
  • 15. Use full text search as an alternative for navigation, since your users are used to it over the internet
  • 16. Call to action > Make your content discoverable > Integrate new technologies and rich media for great user experience > Provide valuable, context sensitive information
  • 17. Rearrange content according to the needs|goals|expectations, not according to products
  • 18. Make comparison and selection of products easier including competition wherever you can
  • 19. Categorize products and services properly, making research and selection easier for the visitor
  • 20. Call to action > Make your content discoverable > Integrate new technologies and rich media for great user experience > Provide valuable, context sensitive information > Talk to your audiences and let them talk to you
  • 21. Enter the discussion using corporate or employee blogs
  • 22. Let your customers help you to design your new financial products or services, getting their feedback early
  • 23. Call to action > Make your content discoverable > Integrate new technologies and rich media for great user experience > Provide valuable, context sensitive information > Talk to your audiences and let them talk to you > Extend your web presence outside of your web site
  • 24. like Facebook social network
  • 25. or myspace.com
  • 26. or running integrated long term campaigns mixing all available channels
  • 27. Promote your products and services attached to real life things people do with your products and services
  • 28. So >There are more in your existing content and services
  • 29. So >There are more in your existing content and services >Web can|should be your richest marketing and sales channel
  • 30. So >There are more in your existing content and services >Web can|should be your richest marketing and sales channel >Take advantage of new social technologies and practices
  • 31. So >There are more in your existing content and services >Web can|should be your richest marketing and sales channel >Take advantage of new social technologies and practices >Go to your customers, don’t wait for them to come
  • 32. Thank you e panos.kontopoulos@paperplane.gr w www.paperplane.gr b www.mentalblock.gr