Fit ‘n’ Well
Takes on NZ !!

Is it the right time to enter
NZ fitness industry??

Reasons for operating in New Zealand

New Zealand has the world's 6th highest
adult obesity rate at 25 percent

 The Active NZ Survey shows that 34.9% of the
total population is a member of a club or a
center .
 11.8% of that 34.9% are a member of a
Gym/Fitness centre making it the second
most common club or centre which adults
participates in.(SPARC,07/08)

BUT
WAIT!...

Will Fit ‘n’ Well survive in
NZ??

 Employers who are giving free gym
memberships to their employees have found
them to be less stressed and more productive
(Clement, 2009).
 Fit ‘n’ well can target these
companies, offering them a discount on the
membership fees so that their employees will
be coming to their gym.

Will they be able to battle
against the recession?

 New Zealanders are less willing to join fitness
centres and existing members will most likely
cancel their membership(Donovan, 2008) in
order to save money, as it is considered as a
luxury service .
 This may mean that it is not a good time for Fit
‘n’ Well to join the industry yet. Once the
recession is over, joining gyms and keeping
healthy will be a high priority for New
Zealanders.

NZ Fitness Industry
Les Mills
YMCA
Configure
eXpress
Club Physical
Other Gyms
Fit ‘n’ Well therefore has the potential to take this
last piece of the pie

For more info....