Dimensions of Advertising

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Dimensions of Advertising

  1. 1. Dimensions of Advertising Presented by: Nadeem Ahmed Siddiqui Business Communication Institute of Business Administration Karachi, Pakistan www.proadsol.com
  2. 2. Road Map ! Dimensions of Advertising •  Introduction •  Types of Advertising •  Advertising Trends •  Importance •  Conclusion
  3. 3. What is Advertising ? The process of delivering a message about ideas, goods and services, through the media, paid by an identifiable sponsor. Dimensions of Advertising
  4. 4. Objectives of Advertising ? •  To create Awareness. •  To Persuade. •  To create Image. •  To Remind. Dimensions of Advertising
  5. 5. Types of Advertising 1.  Product-Oriented Advertising Ø  Informative (new product launches) Ø  Persuasive (convince to purchase) Ø  Comparative (comparative activities) 2.  Image Advertising Ø  What we do? (image of an organization) Dimensions of Advertising
  6. 6. Types of Advertising 3.  Advocacy Advertising Ø  Underlying benefits Ø  Political issues 4.  Public Service Advertising Ø  Non-profit Ø  Social causes (Teen-age smoking, illegal drug use, etc.) Dimensions of Advertising
  7. 7. Advertising Trends •  Digital Convergence Ø  Via cable Ø  Telephone Ø  Satellite Dimensions of Advertising
  8. 8. Advertising Trends •  Audience Tracking Ø  Via cable Ø  Telephone Ø  Satellite Dimensions of Advertising
  9. 9. Advertising Trends •  Ad Skipping and Blocking Ø  DigitalVideo Recorder Dimensions of Advertising
  10. 10. Advertising Trends •  Changing Media Choices Ø  Internet Ø  Pod casting (audio & video) Ø  RSS Feeds (Really Simple Syndication or Rich Site Summery) Ø  Networked gaming Dimensions of Advertising
  11. 11. Importance of Advertising •  Creating Awareness •  Increase Sales •  Brand Identity & Brand Image •  Communicate a change •  Increase the buzz value Dimensions of Advertising
  12. 12. Conclusion No one can deny that Advertising is very important if we want our business to succeed and thrive. So to be on the top a business must have very good advertising strategies including emerging trends and techniques. Dimensions of Advertising
  13. 13. Q&A Dimensions of Advertising
  14. 14. Thank you! Content Source: http://www.knowthis.com/principles-of-marketing-tutorials/advertising/ Images Source: http://www.google.com/images

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