Website 2.0 - Creating a Conversational Web
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Website 2.0 - Creating a Conversational Web

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Websites as brochureware aren't credible as society embraces social media to validate brands, products and services. Companies must incorporate social media systems into their online strategies in ...

Websites as brochureware aren't credible as society embraces social media to validate brands, products and services. Companies must incorporate social media systems into their online strategies in order to market effectively.

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Website 2.0 - Creating a Conversational Web Website 2.0 - Creating a Conversational Web Presentation Transcript

  • Website 2.0 Pat Kitano MediaTransparent .com TransparentRealEstate .com Making Websites Conversational
  • Upgrade your 1.0 Website! We’ll explain how Social Media Systems are Powering a New Paradigm of Viral Marketing
  • Corporate Websites haven’t Changed 1999 $1,399 for a Desktop?!
  • They are Functional Search
  • They are Entertaining Listen!
  • They Facilitate Sales Buy!
  • But Most are Online Brochures Marketing
  • Brochureware is a Commercial “ One-way media” essentially
  • Consumers are Rethinking Advertising “ What worked in 1958” “ May be considered crass in 2008”
  • The Internet is Two-Way Media “ I like Elton John” “ How does a company make great pianos and motorcycles?” “ Yamaha makes excellent pianos”
  • Consumers Want Affirmation “ I still like Elton John” “ Am I going to buy ProActive skin care products because Jessica Simpson endorses them?” “ She’s pretty!”
  • They Want to Know What Others Think “ It’s called ‘Wisdom of Crowds’ Intelligence”
  • They Want to Converse with You “ An interactive website is like a 24-hour press conference”
  • Now, about your Corporate Website… “ Make it more credible with your readers”
  • Make it a Two-Way Medium Take a page out of USA Today’s book. Engage your readers.
  • Involve your Employees
  • They Don’t Need to Blog Very few people can consistently maintain a well written blog unless they want to
  • They Survey for Relevant News
  • They Broadcast their News to their Clients and Colleagues
  • They Create Conversations
  • Examples of Website Socialization Facebook pioneered the “News Feed” in Social Networks
  • News Sites are Building Communities
  • Many have Free Blogging Platforms
  • Real Time Market Feeds Real estate sites offer real time market information via Broker Twitters and bookmarking tools like Del.icio.us
  • The New Yahoo! will be Widgetized Will be adding communities from “rival” services Books Movies Music Welcome Googlers
  • Instant Community Anywhere Widgetized Communities embeddable on any Website
  • Ready to turn your Website into a Social Media System? “ It’s not hard to do…”
  • Domus Media Builds Social Media Systems Pat Kitano, Domus Media pkitano (at) gmail.com, (415) 320-2844 We’ll explain how