Website 2.0 Pat Kitano MediaTransparent .com TransparentRealEstate .com Making Websites Conversational

Upgrade your 1.0 Website! We’ll explain how Social Media Systems are Powering a New Paradigm of Viral Marketing

Corporate Websites haven’t Changed 1999 $1,399 for a Desktop?!

They are Functional Search

They are Entertaining Listen!

They Facilitate Sales Buy!

But Most are Online Brochures Marketing

Brochureware is a Commercial “ One-way media” essentially

Consumers are Rethinking Advertising “ What worked in 1958” “ May be considered crass in 2008”

The Internet is Two-Way Media “ I like Elton John” “ How does a company make great pianos and motorcycles?” “ Yamaha makes excellent pianos”

Consumers Want Affirmation “ I still like Elton John” “ Am I going to buy ProActive skin care products because Jessica Simpson endorses them?” “ She’s pretty!”

They Want to Know What Others Think “ It’s called ‘Wisdom of Crowds’ Intelligence”

They Want to Converse with You “ An interactive website is like a 24-hour press conference”

Now, about your Corporate Website… “ Make it more credible with your readers”

Make it a Two-Way Medium Take a page out of USA Today’s book. Engage your readers.

Involve your Employees

They Don’t Need to Blog Very few people can consistently maintain a well written blog unless they want to

They Survey for Relevant News

They Broadcast their News to their Clients and Colleagues

They Create Conversations

Examples of Website Socialization Facebook pioneered the “News Feed” in Social Networks

News Sites are Building Communities

Many have Free Blogging Platforms

Real Time Market Feeds Real estate sites offer real time market information via Broker Twitters and bookmarking tools like Del.icio.us

The New Yahoo! will be Widgetized Will be adding communities from “rival” services Books Movies Music Welcome Googlers

Instant Community Anywhere Widgetized Communities embeddable on any Website

Ready to turn your Website into a Social Media System? “ It’s not hard to do…”

Domus Media Builds Social Media Systems Pat Kitano, Domus Media pkitano (at) gmail.com, (415) 320-2844 We’ll explain how