page  Developing a ubiquitous online presence A Sea Change in Local Business Marketing Patrick Kitano Managing Principal D...
page  AGENDA <ul><li>How Social Media devalues “push marketing” </li></ul><ul><li>Transparency of Social Media </li></ul><...
page  How Social Media changes Marketing The future of marketing Locals find your community service across a variety of pl...
page  Community Engagement Basics Build a brand that serves your community, not a brand built around publicizing yourself
page  The community will gravitate towards services that help them, not billboards,  ads or spam Everybody wants real time...
page  Building online local media resources today is like publishing a local newspaper 50 years ago
page  You’re recognized as providing a community service
page  How does your community find you when you’re not “pushing” your marketing message?
page  Before social media, the main way to tell the community what you did was by advertising
page  Now, the social media makes everybody transparent. People know you by your online profile(s)
page  Advertising, and push marketing is increasingly being perceived as self promoting and obnoxious
page  Solution: Brand yourself to the community.. not as you but  through your community service! Website Twitter Facebook
page  Be ubiquitous across the social media Your community will find you on a variety of platforms… and you’re instantly t...
page  Being ubiquitous works just like advertising did twenty years ago It’s all about branding You stay TOP OF MIND becau...
page  You become positioned as your local community media resource… with the recognition and influence associated with bei...
page  Sonoma Breaking News.com is an example of this new branding paradigm
page 33 Developing a local media resource is like publishing a local newspaper. The window is open now. Patrick Kitano Man...
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Ubiquity Marketing

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This slideshow presents a new concept for how local business can market themselves ubiquitously across their community without pushing themselves at the community

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  • Blogs centralize your marketing message and are go-to sources for your consumer base.
  • Blogs centralize your marketing message and are go-to sources for your consumer base.
  • Blogs centralize your marketing message and are go-to sources for your consumer base.
  • Blogs centralize your marketing message and are go-to sources for your consumer base.
  • Blogs centralize your marketing message and are go-to sources for your consumer base.
  • Blogs centralize your marketing message and are go-to sources for your consumer base.
  • Blogs centralize your marketing message and are go-to sources for your consumer base.
  • Blogs centralize your marketing message and are go-to sources for your consumer base.
  • Blogs centralize your marketing message and are go-to sources for your consumer base.
  • We know
  • Ubiquity Marketing

    1. 1. page Developing a ubiquitous online presence A Sea Change in Local Business Marketing Patrick Kitano Managing Principal Domus Consulting Group
    2. 2. page AGENDA <ul><li>How Social Media devalues “push marketing” </li></ul><ul><li>Transparency of Social Media </li></ul><ul><li>Being ubiquitous across the social media </li></ul><ul><li>Positioning yourself as the media hub of your community </li></ul>
    3. 3. page How Social Media changes Marketing The future of marketing Locals find your community service across a variety of platforms. You’re everywhere! Being ubiquitous across the social media Provide services to your community Community engagement Blogs provide professional credibility Expertise marketing Current focus of most online marketing tactics. Search engine marketing One way. Direct mail, drip email marketing campaigns still considered advertising. Targeted marketing One way. Focus on brand marketing. Today, commercials considered akin to propaganda. 1950’s Advertising
    4. 4. page Community Engagement Basics Build a brand that serves your community, not a brand built around publicizing yourself
    5. 5. page The community will gravitate towards services that help them, not billboards, ads or spam Everybody wants real time community news
    6. 6. page Building online local media resources today is like publishing a local newspaper 50 years ago
    7. 7. page You’re recognized as providing a community service
    8. 8. page How does your community find you when you’re not “pushing” your marketing message?
    9. 9. page Before social media, the main way to tell the community what you did was by advertising
    10. 10. page Now, the social media makes everybody transparent. People know you by your online profile(s)
    11. 11. page Advertising, and push marketing is increasingly being perceived as self promoting and obnoxious
    12. 12. page Solution: Brand yourself to the community.. not as you but through your community service! Website Twitter Facebook
    13. 13. page Be ubiquitous across the social media Your community will find you on a variety of platforms… and you’re instantly the social hub of your city Website Twitter Facebook
    14. 14. page Being ubiquitous works just like advertising did twenty years ago It’s all about branding You stay TOP OF MIND because… you’re everywhere
    15. 15. page You become positioned as your local community media resource… with the recognition and influence associated with being the media
    16. 16. page Sonoma Breaking News.com is an example of this new branding paradigm
    17. 17. page 33 Developing a local media resource is like publishing a local newspaper. The window is open now. Patrick Kitano Managing Principal [email_address] (415) 573-2481

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