Ubiquity Marketing

page Developing a ubiquitous online presence A Sea Change in Local Business Marketing Patrick Kitano Managing Principal Domus Consulting Group

page AGENDA
How Social Media devalues “push marketing”
Transparency of Social Media
Being ubiquitous across the social media
Positioning yourself as the media hub of your community

page How Social Media changes Marketing The future of marketing Locals find your community service across a variety of platforms. You’re everywhere! Being ubiquitous across the social media Provide services to your community Community engagement Blogs provide professional credibility Expertise marketing Current focus of most online marketing tactics. Search engine marketing One way. Direct mail, drip email marketing campaigns still considered advertising. Targeted marketing One way. Focus on brand marketing. Today, commercials considered akin to propaganda. 1950’s Advertising

page Community Engagement Basics Build a brand that serves your community, not a brand built around publicizing yourself

page The community will gravitate towards services that help them, not billboards, ads or spam Everybody wants real time community news

page Building online local media resources today is like publishing a local newspaper 50 years ago

page You’re recognized as providing a community service

page How does your community find you when you’re not “pushing” your marketing message?

page Before social media, the main way to tell the community what you did was by advertising

page Now, the social media makes everybody transparent. People know you by your online profile(s)

page Advertising, and push marketing is increasingly being perceived as self promoting and obnoxious

page Solution: Brand yourself to the community.. not as you but through your community service! Website Twitter Facebook

page Be ubiquitous across the social media Your community will find you on a variety of platforms… and you’re instantly the social hub of your city Website Twitter Facebook

page Being ubiquitous works just like advertising did twenty years ago It’s all about branding You stay TOP OF MIND because… you’re everywhere

page You become positioned as your local community media resource… with the recognition and influence associated with being the media

page Sonoma Breaking News.com is an example of this new branding paradigm

Developing a local media resource is like publishing a local newspaper. The window is open now. Patrick Kitano Managing Principal [email_address] (415) 573-2481

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Ubiquity Marketing

by Pat Kitano on Jan 19, 2010

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Ubiquity Marketing — Presentation Transcript