Explaining the Impact of Twitter, Friendfeed and Social Media 2.0

Explaining the Impact of Twitter and Friendfeed

In the beginning, there were social networks TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed

and blogs TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed

Yes, blogs and social networks are Web 2.0 TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed But online conversations are hard to maintain

TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed List of social applications loadable into a Friendfeed profile Online conversations are hard to maintain 1. Too many social applications to track

TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed Online conversations are hard to maintain 2. Too much time writing thoughtful comments on blogs

TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed Online conversations are hard to maintain 3. Conversations fill inboxes! Participants just can’t keep up

TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed Online conversations are hard to maintain It’s hard to build relationships without real time conversation 1. Too many social applications to track 2. Too much time writing thoughtful comments on blogs 3. Conversations fill inboxes! Participants just can’t keep up

TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed That’s why conferences, BarCamps and Tweetups are fun They’re like pen pal parties - you meet your online network

TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed You take videos You take pictures You become friends F2F Casual Conversation Develops Real Relationships This kind of conversation was missing from social media

TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed Why would I care about this? ?? It’s called “microblogging” Then Twitter happened At first, very few could “ get ” Twitter

TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed But the crowds discovered utility Everybody noticed how simply and elegantly Twitter broadcasts breaking news and ideas to a personal network

All these new Twitter applications appeared TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed Twittermania ! 140+ Twitter tools

TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed And Twitter reached critical mass

Why the Twitter rush? TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed Just fill in the text box Easier than blogging! (140 characters max) Simplicity

Why the Twitter rush? TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed Just fill in the text box Easier than blogging! (140 characters max) Time efficient Simplicity I can opt to spend ten to thirty minutes responding to someone via a blog post or I can take ten to thirty seconds posting a response via Twitter. Nick O’Neill, Social Times

Why the Twitter rush? TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed Conversational Twitter is like IM, it’s casual, it’s personal, it’s instant gratification

Twitter fills the conversational void in social media TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed Social networks grow faster It is better to think of [Twitter] as a café. People keep coming, conversations are perpetually on, someone leaves, and someone else joins in. You chat with your friends and acquaintances regularly and every so often you also meet one of their friends. You join into their conversations and make new friends in the process… Rajesh Lalwani , Hindustan Times There are more intimate conversations being held on this next-generation chat room, and it’s filled with early adopters and those who are trying to reach them. Jeremiah Owyang, Forrester Research Web Strategist and more intimately

TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed But it works best if you’re referenceable in the Social Media Blog You need more than one-sentence Tweets to fully describe and market yourself Twitter is a Bridge for Online Networking

TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed Micro-Blogging Bookmarking Social networks Specialized Social networks Reviews ? Social media sites have variegated functions, members and missions Unfortunately, there is no universal social network

TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed Friendfeed tries to be the universal social media application Specialized Social networks Friendfeed is this year’s Twitter says Techcrunch Friendfeed aggregates everything one does on disparate social media applications and presents that activity as a « lifestream » Micro-Blogging Bookmarking Social networks Reviews

TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed Why the Friendfeed rush? Convenient Eliminates need to check each social media application for updates

TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed Why the Friendfeed rush? Friendfeed functions like Twitter and conversations can be parsed into Rooms Convenient Conversational

It’s being called a “lifestream” TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed Friendfeed establishes a new personal transparency paradigm You learn a lot about someone from their blog posts, Tweets and recommendations

TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed Friendfeed establishes a new kind of Real Time Resume Normal resumes, website biographies and LinkedIn profiles are static by comparison… they are 1.0 You are what you do online Friendfeed markets you dynamically and transparently - exactly the way your potential clients want to see you

Blogs still remains the focal point for your marketing TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed Social media Aggregation Specialized Social networks Traffic points to your blog Blog Micro-Blogging Bookmarking Social networks Reviews

If you don’t have a blog, Friendfeed constructs your online presence automatically TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed Social media Aggregation Micro-Blogging Bookmarking Social networks Specialized Social networks Reviews

How to Use Twitter and Friendfeed for Business Development TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed For Real Estate Professionals
Develop a Relevant Network
Invite your “physical” network to your social network
Promote community groups and locals to “follow” your Tweets
Local Twitterers eventually find you via applications like Twitterlocal .net
Create a Friendfeed “Room” for local followers

How to Use Twitter and Friendfeed for Business Development TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed Marketing on Twitter Jay Thompson, Phoenix Real Estate Guy Example

How to Use Twitter and Friendfeed for Business Development TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed For Real Estate Professionals
Tweet daily:
Real time market conditions - i.e. inventory, surprise multiple offer situations
Reference timely local real estate articles
Upload pictures with Twitpic
Live Twitter real estate events - tours, open houses, parties
Create a Friendfeed “Room” for local followers

How to Use Twitter and Friendfeed for Business Development TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed 3Oceans Twitter San Francisco Bay Area Example

How to Use Twitter and Friendfeed for Business Development TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed Micro-blogging is being adopted by mass media If you’re Twittering on your real estate markets, your local online publisher will eventually “follow” your reports and broadcast them to their readership

Conclusions TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed Business needs to network

TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed Business needs to network Advice: Join social media one-at-a-time and don’t worry about active participation. It will come naturally. Conclusions Social media is accessible and reaching critical mass

TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed Your clients are online Twitter and Friendfeed smooth the online networking process SO CREATE YOUR ONLINE PRESENCE NOW Conclusions

My Social Media TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed I invite you to my social media world Thank you! --Pat Kitano Just click on the icon

TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed The Race to Social Network 2.0 Inquistr Join the Real Estate Twittersphere in 30 minutes Transparent Real Estate How Social Media Helps Grow Your Blog Remarkablogger Marketing on Twitter Phoenix Real Estate Guy Recent Links

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Explaining the Impact of Twitter, Friendfeed and Social Media 2.0

by Pat Kitano on Jun 02, 2008

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Explaining the Impact of Twitter, Friendfeed and Social Media 2.0 — Presentation Transcript