Explaining the Impact of Twitter, Friendfeed and Social Media 2.0
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Explaining Twitter, Friendfeed and Social Media 2.0 and its Impact on Online Marketing

Explaining Twitter, Friendfeed and Social Media 2.0 and its Impact on Online Marketing

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  • Full Name Full Name Comment goes here.
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  • Well done show, I will tell lots of others about it.
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  • If you do want to know more about Twitter:

    Twitter ExplainedView SlideShare presentation or Upload your own. (tags: networks social)<br /><object type="application/x-shockwave-flash" data="http://static.slideshare.net/swf/ssplayer2.swf?doc=whyiliketwitterfinal-1225483711031088-8&stripped_title=twitter-explained-presentation" width="350" height="288"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=whyiliketwitterfinal-1225483711031088-8&stripped_title=twitter-explained-presentation"></param><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=whyiliketwitterfinal-1225483711031088-8&stripped_title=twitter-explained-presentation" width="350" height="288" type="application/x-shockwave-flash"></embed></object>
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  • A nice presentation showing the context between Twitter and Friendfeed. If you're interested, I have a presentation explaining Friendfeed here:

    Why I Like Friendfeedview presentation (tags: rss media social web2.0)<br /><object type="application/x-shockwave-flash" data="http://static.slideshare.net/swf/ssplayer2.swf?doc=whyilikefriendfeed-1217794333943131-8&stripped_title=why-i-like-friendfeed" width="350" height="288"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=whyilikefriendfeed-1217794333943131-8&stripped_title=why-i-like-friendfeed"></param><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=whyilikefriendfeed-1217794333943131-8&stripped_title=why-i-like-friendfeed" width="350" height="288" type="application/x-shockwave-flash"></embed></object>
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  • Thanks Roberta!
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Explaining the Impact of Twitter, Friendfeed and Social Media 2.0 Presentation Transcript

  • 1. Explaining the Impact of Twitter and Friendfeed
  • 2. In the beginning, there were social networks TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed
  • 3. and blogs TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed
  • 4. Yes, blogs and social networks are Web 2.0 TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed But online conversations are hard to maintain
  • 5. TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed List of social applications loadable into a Friendfeed profile Online conversations are hard to maintain 1. Too many social applications to track
  • 6. TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed Online conversations are hard to maintain 2. Too much time writing thoughtful comments on blogs
  • 7. TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed Online conversations are hard to maintain 3. Conversations fill inboxes! Participants just can’t keep up
  • 8. TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed Online conversations are hard to maintain It’s hard to build relationships without real time conversation 1. Too many social applications to track 2. Too much time writing thoughtful comments on blogs 3. Conversations fill inboxes! Participants just can’t keep up
  • 9. TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed That’s why conferences, BarCamps and Tweetups are fun They’re like pen pal parties - you meet your online network
  • 10. TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed You take videos You take pictures You become friends F2F Casual Conversation Develops Real Relationships This kind of conversation was missing from social media
  • 11. TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed Why would I care about this? ?? It’s called “microblogging” Then Twitter happened At first, very few could “ get ” Twitter
  • 12. TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed But the crowds discovered utility Everybody noticed how simply and elegantly Twitter broadcasts breaking news and ideas to a personal network
  • 13. All these new Twitter applications appeared TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed Twittermania ! 140+ Twitter tools
  • 14. TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed And Twitter reached critical mass
  • 15. Why the Twitter rush? TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed Just fill in the text box Easier than blogging! (140 characters max) Simplicity
  • 16. Why the Twitter rush? TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed Just fill in the text box Easier than blogging! (140 characters max) Time efficient Simplicity I can opt to spend ten to thirty minutes responding to someone via a blog post or I can take ten to thirty seconds posting a response via Twitter. Nick O’Neill, Social Times
  • 17. Why the Twitter rush? TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed Conversational Twitter is like IM, it’s casual, it’s personal, it’s instant gratification
  • 18. Twitter fills the conversational void in social media TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed Social networks grow faster It is better to think of [Twitter] as a café. People keep coming, conversations are perpetually on, someone leaves, and someone else joins in. You chat with your friends and acquaintances regularly and every so often you also meet one of their friends. You join into their conversations and make new friends in the process… Rajesh Lalwani , Hindustan Times There are more intimate conversations being held on this next-generation chat room, and it’s filled with early adopters and those who are trying to reach them. Jeremiah Owyang, Forrester Research Web Strategist and more intimately
  • 19. TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed But it works best if you’re referenceable in the Social Media Blog You need more than one-sentence Tweets to fully describe and market yourself Twitter is a Bridge for Online Networking
  • 20. TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed Micro-Blogging Bookmarking Social networks Specialized Social networks Reviews ? Social media sites have variegated functions, members and missions Unfortunately, there is no universal social network
  • 21. TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed Friendfeed tries to be the universal social media application Specialized Social networks Friendfeed is this year’s Twitter says Techcrunch Friendfeed aggregates everything one does on disparate social media applications and presents that activity as a « lifestream » Micro-Blogging Bookmarking Social networks Reviews
  • 22. TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed Why the Friendfeed rush? Convenient Eliminates need to check each social media application for updates
  • 23. TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed Why the Friendfeed rush? Friendfeed functions like Twitter and conversations can be parsed into Rooms Convenient Conversational
  • 24. It’s being called a “lifestream” TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed Friendfeed establishes a new personal transparency paradigm You learn a lot about someone from their blog posts, Tweets and recommendations
  • 25. TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed Friendfeed establishes a new kind of Real Time Resume Normal resumes, website biographies and LinkedIn profiles are static by comparison… they are 1.0 You are what you do online Friendfeed markets you dynamically and transparently - exactly the way your potential clients want to see you
  • 26. Blogs still remains the focal point for your marketing TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed Social media Aggregation Specialized Social networks Traffic points to your blog Blog Micro-Blogging Bookmarking Social networks Reviews
  • 27. If you don’t have a blog, Friendfeed constructs your online presence automatically TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed Social media Aggregation Micro-Blogging Bookmarking Social networks Specialized Social networks Reviews
  • 28. How to Use Twitter and Friendfeed for Business Development TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed For Real Estate Professionals
    • Develop a Relevant Network
      • Invite your “physical” network to your social network
      • Promote community groups and locals to “follow” your Tweets
      • Local Twitterers eventually find you via applications like Twitterlocal .net
      • Create a Friendfeed “Room” for local followers
  • 29. How to Use Twitter and Friendfeed for Business Development TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed Marketing on Twitter Jay Thompson, Phoenix Real Estate Guy Example
  • 30. How to Use Twitter and Friendfeed for Business Development TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed For Real Estate Professionals
    • Tweet daily:
      • Real time market conditions - i.e. inventory, surprise multiple offer situations
      • Reference timely local real estate articles
      • Upload pictures with Twitpic
      • Live Twitter real estate events - tours, open houses, parties
      • Create a Friendfeed “Room” for local followers
  • 31. How to Use Twitter and Friendfeed for Business Development TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed 3Oceans Twitter San Francisco Bay Area Example
  • 32. How to Use Twitter and Friendfeed for Business Development TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed Micro-blogging is being adopted by mass media If you’re Twittering on your real estate markets, your local online publisher will eventually “follow” your reports and broadcast them to their readership
  • 33. Conclusions TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed Business needs to network
  • 34. TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed Business needs to network Advice: Join social media one-at-a-time and don’t worry about active participation. It will come naturally. Conclusions Social media is accessible and reaching critical mass
  • 35. TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed Your clients are online Twitter and Friendfeed smooth the online networking process SO CREATE YOUR ONLINE PRESENCE NOW Conclusions
  • 36. My Social Media TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed I invite you to my social media world Thank you! --Pat Kitano Just click on the icon
  • 37. TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed The Race to Social Network 2.0 Inquistr Join the Real Estate Twittersphere in 30 minutes Transparent Real Estate How Social Media Helps Grow Your Blog Remarkablogger Marketing on Twitter Phoenix Real Estate Guy Recent Links