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Twitter For Local Advertising

by Pat Kitano on Jun 23, 2009

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This slideshow explains how to local merchants can build their business using Twitter as a local advertising platform

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This slideshow explains how to local merchants can build their business using Twitter as a local advertising platform

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Twitter For Local Advertising — Presentation Transcript

page Twitter is reaching the every day consumer

page On April 17, 2009, Oprah introduced Twitter on her show Oprah with Twitter co-founder Ev Williams

page The next day, Twitter added 1 million + new members

page Twitter is going mainstream I think it’s pretty obvious that Twitter is on a trajectory to become one of the major media networks, A Turner, Fox, NBC, Time Warner, Viacom , Disney. Dave Winer, April 25, 2009 Blogging pioneer Twitter traffic March 2009 by Comscore (pre-Oprah!)

page Twitter conversations happen most personally and significantly at the community level Locally

page Twitter fills the advertising void for local merchants by providing a free way to reach and interact with their customers

page In the past, local merchants relied on local newspapers, coupons and circulars

page Also, Google does not index in real time. Try searching for a sale on tennis racquets in your city… You still have to phone each store to see if they’re having a sale

page Local merchants usually have no presence online… They compete with the Amazons et al

page Twitter is perfect for Local Marketing

page And by extension, Local Advertising

page Case study: Naked Pizza Just another pizza parlor Look at the signage

page Case study: Naked Pizza Started Tweeting to get more customers

page Case study: Naked Pizza And got billionaire Mark Cuban to invest in them

page There is a big window of opportunity

page How do you leverage Twitter’s remarkable capacity to bring together a local community?

page Introducing Breaking News City Sites

page Breaking News City Sites aggregate the best local Twitter feeds to show what’s going in real time

page Local news and events, and reviews are up to date and open for conversation

page People in the community can participate in conversations simply by adding a “hashtag” to their Tweet

page On Breaking News City Sites , local merchants can broadcast their daily deals and chat with customers

page Local merchants can participate in Breaking News

page To learn more about how to build your local business with Twitter, download our eBook. Download here

page Find a Breaking News media site in your city and participate! Join their Business Directory

page Contact: Pat Kitano Principal @pkitano pkitano (at) gmail

Pat Kitano , Principal at Domus Consulting Group The download of the eBook 'The Local Business Owner's Guide to Twitter' is http://twurl.nl/w76iiv. 2 years ago

Are you sure you want to Yes No

Pat Kitano , Principal at Domus Consulting Group Tx Alena, Mario, http://www.techcrunch.com/2009/05/28/mark-cuban-finalizes-investment-in-nakedpizza-orders-a-slice-of-expansion/ 2 years ago

Alena Koneva , Designer, Photographer, Art Director at Exergy, MNL Good! 2 years ago

Mario's Corner , Loan Officer at Local Mortgage Company in Rockville Maryland I like your format. You mentioned the Naked Pizza. Why did a billionaire invest in it? What was the 'tipping factor' in it's success. What did they do exactly? Ok, maybe too many questions, I liked your presentation in any case 2 years ago

Twitter For Local Advertising

by Pat Kitano on Jun 23, 2009

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Twitter For Local Advertising — Presentation Transcript