The Shock of the New Societal Transparency Pat Kitano, MediaTransparent .com

Remember 9/11?

Remember how America Shut Down?

Remember the Fear? “ Terrorists were Online Plotting Attacks”

The Internet Already Had a Black Eye Tech Crash 2000 Ended the Dot.Com Party 2001

The Internet was Dangerous! Viruses Identity Thieves 2001

Personal Privacy was a Big Issue “ No Way Do I Want Anything About Me Displayed on the Internet” 2001

Politically, Bush Could Do No Wrong

The Administration Embraced Opacity “ Let’s Start a War… We’ll Call Anyone who Opposes it Unpatriotic ” 2003

The Mainstream Media was Muzzled “ I’m not opposing the War” “ I assumed those WMDs exist” “ Remember how we hated the French for their anti-War stance?” “ Nous avions raison”

But then, Citizen Journalism Took Off

Blogs Created New Media Voices “ We’ll oppose the War” “ Question Authority” “ And make Politics more Transparent”

Millions of Blogs Followed Adoption

Then “Blogs” Went Mainstream The first massively popular DIY blog platform “ Initially used for dating, it gave social networks an unseemly reputation” 2004

Next, YouTube Redefined UGC* User Generated Content “ Enabling User Generated Celebrity” 2005

Social Transparency Happened “ This is a Global Phenomenon” “ Everything you want to know about me is online” suddenly

Why the Sudden Shift in Attitude?

Online Presence Defines Your Being

Colleges Google Applicants

Google Googles Applic ants “ You better have a good reason why you don’t show up in a Google search”

The Internet Credibility Check 80% of Resumes Exaggerate 25% Have Outright Lies - Kessler Associates Online Transparency makes Lying Harder

Online Presence = You Resume Blog = Your Work Your Society Your Broadcasts This is your New Curriculum Vitae

Benefits of Social Transparency 1. Social Checks and Balances Since Personal Reputation is at Stake, the Internet Promotes Ethical Behavior “ Don’t Be Evil”

Online Karma Exists 2. Social Checks and Balances “ Your enemies can find you easily online and pan you”

Reputation Management Required 2. Social Checks and Balances “ Monitor what is said about you on the Internet”

Benefits of Social Transparency 2. Micro-Celebrity User Generated Content Democratizes Fame “ In the future, everyone will be famous for fifteen minutes”

Image Control is Easier Even a Blemished Accidental Celebrity can Redeem Herself “ If you haven’t seen my smart, witty retort to John McCain, you should…” http://www. funnyordie .com/videos/4178033806

Benefits of Social Transparency 3. Build a Network Faster Fact: Developing a Network is Crucial to Social and Career Development

Social Transparency Social Media Applications Define Who You Are and Attract Like-Minded People Blog Micro-Blogging Bookmarking Social networks Reviews

Easy to Find Like-Minded People Transparent Societies make it easy to Manifest what were once Serendipitous Relationships “ Your sister recommended we meet through LinkedIn” “ I’m glad she did, I read your profile and you seem to offer the perfect solution”

Benefits of Social Transparency 4. Viral Knowledge Sharing Ideas are Virally Transmitted Lightspeed through Networks, not from Person to Person

“ Email is for People over 30” Have you heard this phrase? Ever wonder what this means?

History of Written Communication 1950 Once per year 2000 Once per week 2008 Daily, hourly Letters = Email One-to-many

Communication as Soundbite Social Media speeds communication by broadcasting ideas and actions to many within social networks Communication is Most Efficient when Broadcast

Benefits of Social Transparency 5. Cha nge Happens Faster Social Media is Converging with MASS MEDIA “ Assuming, of course, Change is Good

Social Media Sources Ideas Instantly Earthquakes are reported on Twitter before any other media And Mass Media Reports Trends Faster to the World

The Writing is on the Wall Mainstream Media Accepts the Inevitability of User-Generated Content “ We are the Next Media”

Mainstream Media is Repositioning To Being the Distributor of Content From Being the Creator of Content 1966 2008 A lot of Today’s Content is User Generated

The Media is the Message In the End, The Media Controls the Pace of Social Change “ The lines between Social and Mass Media are blurring”

Benefits of Social Transparency Social Checks and Balances Micro-Celebrity Build a Network Faster Viral Knowledge Sharing Change Happens Faster

Social Checks and Balances

Micro-Celebrity

Build a Network Faster

Viral Knowledge Sharing

Change Happens Faster

MediaTransparent.com Documents the Future of Social Media as it Converges with the Mainstream Media From the Author of Transparent Real Estate

Domus Media Builds Social Media Pat Kitano, Domus Media pkitano (at) gmail, twitter.com/pkitano