The New Local Is Global

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To understand why social media, and Twitter in particular, will be the engine for local marketing and advertising, we’ll explain the power of Twitter in the local community.

Twitter took off in April 2009 when Oprah introduced Twitter in her show

Now, when you watch TV or listen to the radio, every media is broadcasting their Twitter feed, it’s become more prominent as a contact vehicle than a phone # s or text messaging.

Twitter is poised to be used by the masses. Although most people don’t understand Twitter when they first see it thinking it’s a jumble of nonsensical conversations, they will understand its usefulness to gather information once they have experimented and used Twitter for a while.

Unless you’ve been living in a cave, Twitter is talked about on CNN, TV, radio and has now replaced 800#s and text messages as the preferred way to contact media organizations

Twitter can bring communities together. Think of Twitter as a network of individual radio stations where everybody- local merchants, consumers, businesses – have a voice in their community.

And just like radio, Twitter can broadcast a local business’s message across the community. Twitter is an efficient tool for real time local advertisers. And just like any advertising, local merchants need to put their best foot forward. That means – no spamming, no hard selling like an obnoxious commercial, no irrelevant Twittering about what you’re doing minute by minute. Twitter is used by local merchants as a porfessional channel to their consumer following.

Local print advertising is rapidly disappear - local newspapers and weeklies, Penny Savers, local coupon books. There should be new online media that will allow consumers to track local deals and sales. So far there’s nothing like this to fill the void… try searching for a local advertising circular online in your city. It’s almost impossible to find

That’s why the local merchants’ biggest competitor now are the online retail juggernauts like Amazon, and the online versions of retail stores like Walmart.com and BestBuy.com. At least online, you can find the best deals. Local merchants can’t compete because 1) they don’t show up in any Google searches, but Walmart.com and Amazon certainly do, and 2) you don’t know if their price is as good as Amazon, and 3) most people will not expect a local store to be price compeititve with the Amazons of the world.

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The New Local Is Global - Presentation Transcript

page The New Local is Global. How to remake your local business into a global business Picture: http://www.co.pierce.wa.us/xml/services/home/environ/ed/earthcover.jpg
page Do you still believe your customers live down the street?
page eBay started it all. Local merchants can now sell globally…
page A watch repairman in Wisconsin can now provide services nationwide
page Special websites enable local merchants to expand their businesses nationally
page How do you advertise your business globally and connect with your customer?
page The “Social Media” is now the main way for you to connect with your national AND local client base
page Twitter is the easiest to use and one of the most powerful social networks
page Twitter is now everywhere
page Twitter is mainstream I think it’s pretty obvious that Twitter is on a trajectory to become one of the major media networks, A Turner, Fox, NBC, Time Warner, Viacom , Disney. Dave Winer, April 25, 2009 Blogging pioneer Twitter traffic May 2009 by Comscore
page Twitter facilitates national reach for your products and services
page And Twitter conversations happen most personally and significantly at the community level
page Twitter fills the advertising void for local merchants by providing a free way to reach and interact with their customers anywhere
page Your business used to be local…
page But now your fiercest competition comes from the online behemoths
page To learn more about how to build your local business with Twitter, download our eBook. Download here
page Domus Consulting Group is the ultimate resource for Local Merchants developing a global online presence
page Continue onto the next slideshow: Twitter for Local Advertising http://www. slideshare . net/pkitano/twitter-for-local-advertising
page Contact: Pat Kitano Principal @pkitano pkitano (at) gmail