The Best Way to Become the Hub of your Community using Twitter
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The Best Way to Become the Hub of your Community using Twitter

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Breaking News City sites, powered by the best local Twitter feeds, offer the most updated information on local news, events, shopping deals and reviews in the city. Domus Consulting Group offers the ...

Breaking News City sites, powered by the best local Twitter feeds, offer the most updated information on local news, events, shopping deals and reviews in the city. Domus Consulting Group offers the opportunity to build a Breaking News site for your own city.

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The Best Way to Become the Hub of your Community using Twitter The Best Way to Become the Hub of your Community using Twitter Presentation Transcript

  • The Best Way to Become the Hub of your Local Community with… page 0 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
  • Twitter is reaching the every day consumer page 1 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
  • On April 17, 2009, Oprah introduced Twitter on her show Oprah with Twitter co-founder Ev Williams page 2 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
  • The next day, Twitter added 1 million + new members page 3 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
  • Twitter is I think it’s pretty obvious that going Twitter is on a trajectory to mainstream become one of the major media networks, A Turner, Fox, NBC, Time Warner, Viacom , Disney. Dave Winer, April 25, 2009 Blogging pioneer Twitter traffic March 2009 by Comscore (pre-Oprah!) page 4 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
  • Twitter Globally conversations happen page 5 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
  • Twitter Globally conversations happen By Industry page 6 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
  • Twitter conversations happen Locally most personally and significantly at the community level page 7 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
  • How do you leverage Twitter’s remarkable capacity to bring together a local community? page 8 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
  • Introducing Breaking News City Sites page 9 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
  • Breaking News City Sites aggregate the best local Twitter feeds to show what’s going in real time page 10 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
  • Local news and events, and reviews are up to date and open for conversation page 11 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
  • Anybody can participate in conversations using Twitter #hashtags page 12 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
  • We believe Twitter fills the advertising void for local merchants by providing a free way to reach and interact with their customers page 13 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
  • Why? Local merchants usually have no presence online… They compete with the Amazons et al page 14 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
  • Also, Google does not index in real time. Try searching for a sale on tennis You still have to phone racquets in each store to see if your city… they’re having a sale page 15 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
  • Twitter is perfect for Local Marketing page 16 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
  • And by extension, Local Advertising page 17 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
  • On Breaking News City Sites, local merchants can broadcast their daily deals and chat with customers page 18 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
  • Our proposition: Offer your community a Breaking News City Site as a public service * (* We’ll help you) page 19 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
  • First step: Mobilize your community page 20 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
  • Find the Twitterers in On May your 1, 2009, everybody community tweets their zip code (i.e. #94118) on #LocalDay Craigslist’s Craig is promoting it (organized by e-democracy.org) page 21 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
  • Next, organize Build a Twitter them network page 22 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
  • Finally, meet the community Organize a Tweetup at your coffee shop page 23 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
  • And show them how your Breaking News City Site will help them get to know each other page 24 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
  • Domus Consulting Group helps you build a Breaking News site for your city page 25 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
  • It takes 3-4 Content is based on feeds hours to & reader contributions build a Breaking News City Site. Once done, it maintains itself, just like Craig’s List page 26 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
  • And you provide a valuable service to your community page 27 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
  • Breaking San Francisco News City Los Angeles Sites Orange County New York City London +50 more cities coming online soon Breaking Breaking Hollywood News News Topical Sites page 28 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
  • Next up: Breaking Housing Market News by City Subscribe for updates. page 29 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
  • Contact Patrick Kitano Domus Consulting Group http://twitter.com/pkitano (415) 320-2844 Thank you. page 30 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.