The Best Way to Become the Hub of your Community using Twitter

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    The Best Way to Become the Hub of your Community using Twitter - Presentation Transcript

    1. The Best Way to Become the Hub of your Local Community with… page 0 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
    2. Twitter is reaching the every day consumer page 1 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
    3. On April 17, 2009, Oprah introduced Twitter on her show Oprah with Twitter co-founder Ev Williams page 2 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
    4. The next day, Twitter added 1 million + new members page 3 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
    5. Twitter is I think it’s pretty obvious that going Twitter is on a trajectory to mainstream become one of the major media networks, A Turner, Fox, NBC, Time Warner, Viacom , Disney. Dave Winer, April 25, 2009 Blogging pioneer Twitter traffic March 2009 by Comscore (pre-Oprah!) page 4 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
    6. Twitter Globally conversations happen page 5 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
    7. Twitter Globally conversations happen By Industry page 6 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
    8. Twitter conversations happen Locally most personally and significantly at the community level page 7 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
    9. How do you leverage Twitter’s remarkable capacity to bring together a local community? page 8 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
    10. Introducing Breaking News City Sites page 9 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
    11. Breaking News City Sites aggregate the best local Twitter feeds to show what’s going in real time page 10 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
    12. Local news and events, and reviews are up to date and open for conversation page 11 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
    13. Anybody can participate in conversations using Twitter #hashtags page 12 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
    14. We believe Twitter fills the advertising void for local merchants by providing a free way to reach and interact with their customers page 13 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
    15. Why? Local merchants usually have no presence online… They compete with the Amazons et al page 14 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
    16. Also, Google does not index in real time. Try searching for a sale on tennis You still have to phone racquets in each store to see if your city… they’re having a sale page 15 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
    17. Twitter is perfect for Local Marketing page 16 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
    18. And by extension, Local Advertising page 17 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
    19. On Breaking News City Sites, local merchants can broadcast their daily deals and chat with customers page 18 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
    20. Our proposition: Offer your community a Breaking News City Site as a public service * (* We’ll help you) page 19 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
    21. First step: Mobilize your community page 20 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
    22. Find the Twitterers in On May your 1, 2009, everybody community tweets their zip code (i.e. #94118) on #LocalDay Craigslist’s Craig is promoting it (organized by e-democracy.org) page 21 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
    23. Next, organize Build a Twitter them network page 22 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
    24. Finally, meet the community Organize a Tweetup at your coffee shop page 23 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
    25. And show them how your Breaking News City Site will help them get to know each other page 24 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
    26. Domus Consulting Group helps you build a Breaking News site for your city page 25 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
    27. It takes 3-4 Content is based on feeds hours to & reader contributions build a Breaking News City Site. Once done, it maintains itself, just like Craig’s List page 26 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
    28. And you provide a valuable service to your community page 27 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
    29. Breaking San Francisco News City Los Angeles Sites Orange County New York City London +50 more cities coming online soon Breaking Breaking Hollywood News News Topical Sites page 28 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
    30. Next up: Breaking Housing Market News by City Subscribe for updates. page 29 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
    31. Contact Patrick Kitano Domus Consulting Group http://twitter.com/pkitano (415) 320-2844 Thank you. page 30 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.

    + Pat KitanoPat Kitano, 7 months ago

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