The Best Way
to Become
the Hub of
your Local
Community
with…
page 0 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.

Twitter is
reaching the
every day
consumer
page 1 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.

On April 17,
2009,
Oprah
introduced
Twitter on
her show
Oprah with Twitter co-founder Ev Williams
page 2 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.

The next
day, Twitter
added 1
million + new
members
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Twitter is I think it’s pretty obvious that
going Twitter is on a trajectory to
mainstream become one of the major media
networks, A Turner, Fox, NBC,
Time Warner, Viacom , Disney.
Dave Winer, April 25, 2009
Blogging pioneer
Twitter traffic March 2009 by Comscore (pre-Oprah!)
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Twitter
Globally
conversations
happen
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Twitter
Globally
conversations
happen
By Industry
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Twitter
conversations
happen Locally
most
personally and
significantly
at the
community
level
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How do you
leverage
Twitter’s
remarkable
capacity to
bring together
a local
community?
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Introducing
Breaking
News
City Sites
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Breaking
News City
Sites
aggregate
the best
local Twitter
feeds to
show what’s
going in real
time
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Local news
and events,
and reviews
are up to date
and open for
conversation
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Anybody can
participate in
conversations
using Twitter
#hashtags
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We believe
Twitter fills the
advertising void
for local
merchants by
providing a free
way to reach
and interact
with their
customers
page 13 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.

Why?
Local
merchants
usually have
no presence
online…
They compete
with the
Amazons
et al
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Also,
Google
does not
index in
real time.
Try
searching
for a sale
on tennis You still have to phone
racquets in each store to see if
your city… they’re having a sale
page 15 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.

Twitter is
perfect for Local
Marketing
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And by
extension, Local
Advertising
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On Breaking
News City
Sites, local
merchants
can
broadcast
their daily
deals and
chat with
customers
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Our
proposition:
Offer your
community a
Breaking
News City
Site as a
public
service *
(* We’ll help you)
page 19 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.

First step:
Mobilize your
community
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Find the
Twitterers in On May
your 1, 2009, everybody
community tweets their zip
code
(i.e. #94118)
on #LocalDay
Craigslist’s Craig is
promoting it (organized by
e-democracy.org)
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Next,
organize Build a Twitter
them network
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Finally,
meet the
community
Organize a
Tweetup at
your coffee
shop
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And show
them how
your
Breaking
News City
Site will help
them get to
know each
other
page 24 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.

Domus
Consulting
Group helps
you build a
Breaking
News site
for your
city
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It takes 3-4 Content is based on feeds
hours to & reader contributions
build a
Breaking
News City
Site.
Once
done, it
maintains
itself, just
like Craig’s
List
page 26 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.

And you
provide a
valuable
service to
your
community
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Breaking San Francisco
News City Los Angeles
Sites Orange County
New York City
London
+50 more cities coming online soon
Breaking Breaking Hollywood News
News
Topical
Sites
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Next up:
Breaking
Housing
Market News
by City
Subscribe for
updates.
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Contact Patrick Kitano
Domus Consulting Group
http://twitter.com/pkitano
(415) 320-2844
Thank you.
page 30 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.