Ten Steps to Successful Marketing via the Social Media


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Ten practical steps that every company should take to create an effective online marketing presence that isn't obnoxious.

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  • Glenn, just noticed your comment... contact me any time through the social media...
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  • Pat,
    Very informative!! We market real estate as well as some other things. I am a mural artist in Charlotte, NC and my wife Heather Lamp is a great real estate agent in Fort Mill, SC. I am so enthused... want to start implementing your ideas today! Great job! You can visit our website... www.heather-lamp.com or mine at www.glennlampdogs.zzl.org (I do dog portraits for the holidays, but it does have links to my regular site) Tell me your thoughts.
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  • I received some questions on Slide 29. It refers to our new social media system that takes Twitter and Friendfeed feeds (also other feeds like news feeds, bookmarking apps like del.icio.us) and aggregates them into real time news feeds. These feeds can then be broadcast through, say, a real estate brokerage website as a scrolling News Wire. For example, when a real estate broker Twitters 'this San Francisco 3BR condo just went for $200k over asking... in this market? +http://tinyurllink.com', readers will click and subscribe to such real time news. You can see more details at my Website 2.0 slideshow in My Slidespace.

    It's a unique microblogging broadcast product, for a demo email or call me (see last slide).
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  • Ten Steps to Successful Marketing via the Social Media

    1. 10 Steps to Successful Marketing via the Social Media Pat Kitano MediaTransparent .com TransparentRealEstate .com Image: http://blog.wired.com/photos/uncategorized/2007/12/14/tupperware.jpg
    2. Remember Subliminal Advertising?
    3. Advertising is Suspect
    4. Consumers are Rethinking Advertising “ What worked in 1958” “ May be considered crass in 2008”
    5. Remember Word-of-Mouth? “ Now this concept is called Viral Marketing ”
    6. Word-of-Mouth is Genuine
    7. 10 Steps to Successful Marketing via the Social Media
    8. 1. Capture your own Product Reviews Review Sites are Popular
    9. Put Reviews On-Site, Dell does On-Site Product Reviews Reinforce Corporate Credibility
    10. 2. Listen to your Product Reviewers They are your Customers!
    11. 3. Do Away with Focus Groups Leverage Online Customer Feedback Expensive and Limited in Scope
    12. Instead, Create a Facebook Group Visa did it “ Ahem, what could be more boring than a credit card network?”
    13. 4. Reward Customer Participation $100 worth of free Facebook ads “ I’ll check out Visa’s social network for $100”
    14. Now you’ve got their Attention Explain why your Customer needs your Product
    15. Your Customers will give feedback “ As expected, the $100 giveaway was the primary motivation”
    16. 5. Improve the Product Provide Customer Solutions
    17. Gauge Market Reaction In Japan, manufacturers test retail gazillion product variations and pare down to the bestsellers Online market testing is more efficient
    18. 6. Evaluate. Is it working? Social Media as Product Development Platform “ Good participation” “ So-so reviews”
    19. Leverage the Results Activate the Group!
    20. First 6 Steps = Market Intelligence 2.0
    21. Market Intelligence 2.0 Summary <ul><li>Capture your Own Product Reviews </li></ul><ul><li>Listen to your Reviewers </li></ul><ul><li>Create Customer Groups </li></ul><ul><li>Reward Customer Participation </li></ul><ul><li>Improve Product and Service </li></ul><ul><li>Evaluate Strategy and Go-to-Market </li></ul>
    22. Next 4 Steps = Go to Market
    23. 7. Institute Instant Customer Service Zappos’ Multi-Channel 24/7 Customer Support “ Kudos to Zappos for demonstrating how to use Twitter effectively”
    24. You can even complain to the CEO And he will respond
    25. 8. Create a Proud Online Culture Develop a Club everybody wants to join
    26. Give Away Perks, Make ‘em Happy Make Membership a Privilege
    27. 9. Let your Customers Market your Company for you
    28. Even Dictionaries Viral Market!
    29. 10. Broadcast to your “Club” Use Twitter feeds for real time updates to your customers
    30. Make your Company Transparent Social Media gives you and your employees a real face
    31. Go-to-Market Summary <ul><li>Institute Instant Customer Service </li></ul><ul><li>Create a Proud Online Culture </li></ul><ul><li>Let your Customers Market for you </li></ul><ul><li>Broadcast to your “Club” </li></ul>
    32. Domus Media Builds Social Media Systems Pat Kitano pkitano (at) gmail.com, (415) 320-2844