Real Estate as Lab for Social Media
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Real Estate as Lab for Social Media



Real estate is an ideal vertical for applying social media strategies for business development.

Real estate is an ideal vertical for applying social media strategies for business development.



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Real Estate as Lab for Social Media Real Estate as Lab for Social Media Presentation Transcript

  • Real Estate as Lab for Social Media Why the Real Estate Industry is Ideal for Testing Social Media Strategies
  • Real Estate & Social Media Go Together Definition: the Social Media include all Online Applications that Promote Communication and Self Expression
  • Why Social Media Works in Real Estate Thousands of Prospects Live in One Neighborhood Agents Require Massive Localized Marketing Effort!
  • Mission: Own Your Neighborhood Larger Social Networks Generate More Leads
  • Social Networks are Moving Online Blog
  • Most Social Networks are Local Social networks are growing, and tailored to local outreach
  • Social Media Pushes Traffic to Blogs
  • Providing Online Marketing Presence Even without a Blog
  • The Online Gold Rush Real Estate Agents Must Claim their Online Marketing Stake
  • Location, Location, Location Real Estate is Based on the “Scarcity” Paradigm Possession is 9/10 of the Law
  • Top Producers “Own” their Market And it’s Hard to Break into their Domain
  • Mission: Own the Local Market Online “ We’re looking for a home and we see your advice all over the Internet. Thank you for sharing…” “ Thanks for calling…”
  • How? There’s a Land Grab Going On Search Engines Trulia Voices Localism Twitter
  • The Search Engine Land Grab Only Ten Spots * are Open on Google’s First Page for every City/Neighborhood Today : Google’s Top Page* Yesterday : Yellow Pages *Organic Results are Free
  • Blogs Attract Search Engine Traffic Mission: Get on the Top Page of Google for Target Areas like San Ramon Blog Like a Top Producer, it’s Harder to Get Bumped Off Google’s Top Page Once You’ve Arrived
  • Other “Land Grab” Based Services Trulia Voices Connects Agents with Consumers via Q&A Develop Local Credibility by Demonstrating Expertise as a “Top Voice”
  • Land Grab by Neighborhood Work with Fortune 500 Clients
  • Land Grab by Neighborhood Buy the Rights to “Own” Your City in Localism for $15/month (or less, in bulk rates)
  • The Twitter Land Grab Place Names (and Variations) are Grabbed on Popular Applications like Twitter Just like Domain Names
  • I Sense Exhaustion How Can I Keep Up?
  • Welcome to a Web 2.0 World But You’ve Done This Before
  • Online Marketing Evolves 1995: Learn Email 1998: Learn CRM 2001: Get a Website 2003: E-mail Marketing 2005: Buy Online Leads 2008: Participate in the Social Media
  • Social Media is Simply Inevitable "I hate television. I hate it as much as peanuts. But I can't stop eating peanuts." - Orson Welles, famous film director "There is no reason anyone would want a computer in their home." - Ken Olson, president, chairman and founder of DEC This quote is his legacy
  • And Real Estate will be One of Social Media’s Biggest Beneficiaries Without paying a lead generation company By Connecting the Consumer Masses Directly with the Real Estate Community
  • Contact
  • Just Kidding Pat Kitano Domus Consulting Group pkitano at gmail Transparent Real Estate Thanks for Reading!