Real Estate as Lab for Social Media
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Real Estate as Lab for Social Media

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Real estate is an ideal vertical for applying social media strategies for business development.

Real estate is an ideal vertical for applying social media strategies for business development.

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Real Estate as Lab for Social Media Real Estate as Lab for Social Media Presentation Transcript

  • Real Estate as Lab for Social Media Why the Real Estate Industry is Ideal for Testing Social Media Strategies
  • Real Estate & Social Media Go Together Definition: the Social Media include all Online Applications that Promote Communication and Self Expression
  • Why Social Media Works in Real Estate Thousands of Prospects Live in One Neighborhood Agents Require Massive Localized Marketing Effort!
  • Mission: Own Your Neighborhood Larger Social Networks Generate More Leads
  • Social Networks are Moving Online Blog
  • Most Social Networks are Local Social networks are growing, and tailored to local outreach
  • Social Media Pushes Traffic to Blogs
  • Providing Online Marketing Presence Even without a Blog
  • The Online Gold Rush Real Estate Agents Must Claim their Online Marketing Stake
  • Location, Location, Location Real Estate is Based on the “Scarcity” Paradigm Possession is 9/10 of the Law
  • Top Producers “Own” their Market And it’s Hard to Break into their Domain
  • Mission: Own the Local Market Online “ We’re looking for a home and we see your advice all over the Internet. Thank you for sharing…” “ Thanks for calling…”
  • How? There’s a Land Grab Going On Search Engines Trulia Voices Localism Twitter
  • The Search Engine Land Grab Only Ten Spots * are Open on Google’s First Page for every City/Neighborhood Today : Google’s Top Page* Yesterday : Yellow Pages *Organic Results are Free
  • Blogs Attract Search Engine Traffic Mission: Get on the Top Page of Google for Target Areas like San Ramon Blog Like a Top Producer, it’s Harder to Get Bumped Off Google’s Top Page Once You’ve Arrived
  • Other “Land Grab” Based Services Trulia Voices Connects Agents with Consumers via Q&A Develop Local Credibility by Demonstrating Expertise as a “Top Voice”
  • Land Grab by Neighborhood Work with Fortune 500 Clients
  • Land Grab by Neighborhood Buy the Rights to “Own” Your City in Localism for $15/month (or less, in bulk rates)
  • The Twitter Land Grab Place Names (and Variations) are Grabbed on Popular Applications like Twitter Just like Domain Names
  • I Sense Exhaustion How Can I Keep Up?
  • Welcome to a Web 2.0 World But You’ve Done This Before
  • Online Marketing Evolves 1995: Learn Email 1998: Learn CRM 2001: Get a Website 2003: E-mail Marketing 2005: Buy Online Leads 2008: Participate in the Social Media
  • Social Media is Simply Inevitable "I hate television. I hate it as much as peanuts. But I can't stop eating peanuts." - Orson Welles, famous film director "There is no reason anyone would want a computer in their home." - Ken Olson, president, chairman and founder of DEC This quote is his legacy
  • And Real Estate will be One of Social Media’s Biggest Beneficiaries Without paying a lead generation company By Connecting the Consumer Masses Directly with the Real Estate Community
  • Contact
  • Just Kidding Pat Kitano Domus Consulting Group pkitano at gmail Transparent Real Estate Thanks for Reading!