New Broadcasting Real Estate Brokerage Website

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Real estate brokerages can attract loyal consumer traffic by having their agents "broadcast" real time news and updates

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  • New Broadcasting Real Estate Brokerage Website

    1. 1. Real Estate Broadcasting Creating the Compelling Brokerage Website Pat Kitano MediaTransparent .com TransparentRealEstate .com
    2. 2. Upgrade your 1.0 Website! We’ll explain how Social Media Systems are Powering a New Paradigm of Viral Marketing
    3. 3. Real Estate Sites haven’t Changed Every Real Estate Site has Listings Search
    4. 4. They all Look Alike It’s all about “Advertising”
    5. 5. These Sites are like Commercials There’s no real time housing market news or interaction
    6. 6. Consumers are Rethinking Advertising “ What worked in 1958” “ May be considered crass in 2008”
    7. 7. The Internet is Two-Way Media
    8. 8. Consumers want Market Updates Not a hard sell
    9. 9. And they want it in “Real Time” New Listings Housing News Local Reports Blog articles 43 offers submitted on 123 Ladera Drive! Went $95,000 over ask. Bookmarked: Reno Gazette Journal - newest condo developments near UofN Happy Halloween!! Today’s Mortgage Rates Special open houses this evening for 5 foreclosed properties in Sierra Creek 10 tips to calculate the best sales price for your home
    10. 10. Consumers want to see a Real Time “Ticker Tape” of their Housing Market News feed addiction keeps qualified real estate clients on your site
    11. 11. Introducing the Social Broadcasting System for Real Estate Brokerages How does a Brokerage set up a Social Broadcasting System to deliver Local Real Estate News and Data?
    12. 12. Involve your Employees
    13. 13. They Don’t Need to Blog Very few people can consistently maintain a well written blog unless they want to
    14. 14. They deliver news in sound bytes 43 offers submitted on 123 Ladera. $95,000 over asking! Bookmarked: Reno Gazette Journal - newest condo developments near UofN Ten tips to calculate the sales price of your home
    15. 15. They Survey for Relevant News
    16. 16. They Broadcast their News in Sound Bites Every news feed is linked to the news source - directing traffic to agent blogs and websites New Listings Housing News Local Reports Blog articles 43 offers submitted on 123 Ladera Drive! Went $95,000 over ask. Bookmarked: Reno Gazette Journal - newest condo developments near UofN Happy Halloween!! Today’s Mortgage Rates Special open houses this evening for 5 foreclosed properties in Sierra Creek 10 tips to calculate the best sales price for your home
    17. 17. Results: Brokerages Increase Consumer Traffic
    18. 18. Results: Agents Benefit by Contributing News to Develop Leads New Listings Housing News Local Reports Blog articles 43 offers submitted on 123 Ladera Drive! Went $95,000 over ask. Bookmarked: Reno Gazette Journal - newest condo developments near UofN Happy Halloween!! Today’s Mortgage Rates Special open houses this evening for 5 foreclosed properties in Sierra Creek 10 tips to calculate the best sales price for your home
    19. 19. Create Conversations!
    20. 20. Ready to turn your Website into a Social Media System? “ It’s not hard to do… and free!”
    21. 21. Domus Media Builds Social Media Systems Pat Kitano, Domus Media pkitano (at) gmail.com, (415) 320-2844 We’ll explain how

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