Net Fatigue Pat Kitano, MediaTransparent .com How it’s Changing Internet Usage

The Internet is no Longer a Novelty

Virtually Everybody is Online Now

Internet as Do It Yourself Media? We all thought the Internet was a Massive Instruction Manual “ I can do anything!”

But Data is Overwhelming

Data is Conflicting

Internet Backlash is Underway “ The Internet is Eroding Brains and Society”

The Four Stages of Net Fatigue Stage 1. The Internet will Teach me to Buy a House Enthusiasm

The Four Stages of Net Fatigue Stage 2. This is Too Complicated, Who is Trustworthy? Overload

The Four Stages of Net Fatigue Stage 3. How did all these Sales People Find Me? “ I have no time for cold calls” “ Hi, I bought this lead when you signed up at Homes.com” Bombardment

The Four Stages of Net Fatigue Resignation Stage 4. I Need Help!

For Example, Travel 2003 Travel sites are putting together their own special deals that require consumers to visit them directly

So, Aggregators can’t Find All Deals

Frankly, Do It Yourself is Overrated “ I hate spending an hour searching for the best airfare”

Instead, Hire a Travel Agent! “ Wouldn’t you rather pay me $50 to optimize your travel arrangements?” And we thought Travel Agents were Extinct!

Rethinking Internet Disintermediation We thought the Internet would Disintermediate Broker-based Businesses

But: Consumers Value Expertise “ This is the post-Internet Value Proposition for your Business”

Capture Them at the Critical Moment Stage 4. I Need Help! “ Net Fatigue is Real, you may be experiencing it yourself”

So, How Do You Capture Them?

Conclusion: Internet Use is Changing From Instruction Manual to Data Resource

And the Internet Connects People More important!

Connect the Dots! Everybody is online Searching for Expertise and Connecting with People

You Need an Online Presence Blog Micro-Blogging Bookmarking Social Networks Reviews It’s not just a Boring Website, this is the “Social Media”

To Demonstrate your Expertise

Build your Client Network

And Justify your Value Knowledge Testimonials Background Experience Social network Hobbies Awards Contact Info Contributions to Society Clubs & Societies Be Transparent Online

Conclusion: The New Reality The New Consumer Doesn’t Want to Be Sold “ We don’t even want to be called Consumers”

The New Expectations “ The New Consumer doesn’t want to sit through hours of ‘Relationship building’ to get to the solution” 2003

No Playing Cat & Mouse 2003 “ I hate this game!”

They Demand Transparent Services Non - aggressive Non - arrogant Full disclosure

Tap into this New Attitude Shift Blog Micro-Blogging Bookmarking Social Networks Reviews Give your Clients what they want Freely Online, They Will Respond

How to Build your Online Presence Please refer to all my slideshows at www. slideshare . net/pkitano Image attributions upon request

MediaTransparent.com Documents the Future of Social Media as it Converges with the Mainstream Media From the Author of Transparent Real Estate

Domus Media Builds Social Media Pat Kitano, Domus Media pkitano (at) gmail, twitter.com/pkitano