Net Fatigue

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  • + pkitano Pat Kitano 2 years ago
    Thx very much for your kind words...
  • + tomasinho tomasinho 2 years ago
    I hedge a bet that most people on this web-site suffer from atleast some, if not all of these forms of web fatigue (myself included!)

    Brilliant presentation!

    Ps. pls visit my site @ ... :)
  • + ak85ka ak85ka  ڿڰۣڿڰۣ☸ڿڰۣڿڰۣ 2 years ago
    Brialliant my friend! Absolutely brilliant!!! Excellent work!! I loved it!! Congratulations!! Thanks for sharing...
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Now the Internet has lost its novelty, users begin to understand the shortcomings and inefficiency of online data. They begin to form new rules on what kind of data

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Net Fatigue - Presentation Transcript

  1. Net Fatigue Pat Kitano, MediaTransparent .com How it’s Changing Internet Usage
  2. The Internet is no Longer a Novelty
  3. Virtually Everybody is Online Now
  4. Internet as Do It Yourself Media? We all thought the Internet was a Massive Instruction Manual “ I can do anything!”
  5. But Data is Overwhelming
  6. Data is Conflicting
  7. Internet Backlash is Underway “ The Internet is Eroding Brains and Society”
  8. The Four Stages of Net Fatigue Stage 1. The Internet will Teach me to Buy a House Enthusiasm
  9. The Four Stages of Net Fatigue Stage 2. This is Too Complicated, Who is Trustworthy? Overload
  10. The Four Stages of Net Fatigue Stage 3. How did all these Sales People Find Me? “ I have no time for cold calls” “ Hi, I bought this lead when you signed up at Homes.com” Bombardment
  11. The Four Stages of Net Fatigue Resignation Stage 4. I Need Help!
  12. For Example, Travel 2003 Travel sites are putting together their own special deals that require consumers to visit them directly
  13. So, Aggregators can’t Find All Deals
  14. Frankly, Do It Yourself is Overrated “ I hate spending an hour searching for the best airfare”
  15. Instead, Hire a Travel Agent! “ Wouldn’t you rather pay me $50 to optimize your travel arrangements?” And we thought Travel Agents were Extinct!
  16. Rethinking Internet Disintermediation We thought the Internet would Disintermediate Broker-based Businesses
  17. But: Consumers Value Expertise “ This is the post-Internet Value Proposition for your Business”
  18. Capture Them at the Critical Moment Stage 4. I Need Help! “ Net Fatigue is Real, you may be experiencing it yourself”
  19. So, How Do You Capture Them?
  20. Conclusion: Internet Use is Changing From Instruction Manual to Data Resource
  21. And the Internet Connects People More important!
  22. Connect the Dots! Everybody is online Searching for Expertise and Connecting with People
  23. You Need an Online Presence Blog Micro-Blogging Bookmarking Social Networks Reviews It’s not just a Boring Website, this is the “Social Media”
  24. To Demonstrate your Expertise
  25. Build your Client Network
  26. And Justify your Value Knowledge Testimonials Background Experience Social network Hobbies Awards Contact Info Contributions to Society Clubs & Societies Be Transparent Online
  27. Conclusion: The New Reality The New Consumer Doesn’t Want to Be Sold “ We don’t even want to be called Consumers”
  28. The New Expectations “ The New Consumer doesn’t want to sit through hours of ‘Relationship building’ to get to the solution” 2003
  29. No Playing Cat & Mouse 2003 “ I hate this game!”
  30. They Demand Transparent Services Non - aggressive Non - arrogant Full disclosure
  31. Tap into this New Attitude Shift Blog Micro-Blogging Bookmarking Social Networks Reviews Give your Clients what they want Freely Online, They Will Respond
  32. How to Build your Online Presence Please refer to all my slideshows at www. slideshare . net/pkitano Image attributions upon request
  33. MediaTransparent.com Documents the Future of Social Media as it Converges with the Mainstream Media From the Author of Transparent Real Estate
  34. Domus Media Builds Social Media Pat Kitano, Domus Media pkitano (at) gmail, twitter.com/pkitano

+ Pat KitanoPat Kitano, 2 years ago

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