Be the Media!
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Be the Media!

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This slideshow will be presented at California Association of Realtors conference in October 2009. It proposes a mind shift... it's much easier to attract business as a media hub of your community ...

This slideshow will be presented at California Association of Realtors conference in October 2009. It proposes a mind shift... it's much easier to attract business as a media hub of your community than as a real estate agent hunting for leads.

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  • To understand why social media, and Twitter in particular, will be the engine for local marketing and advertising, we’ll explain the power of Twitter in the local community.
  • To understand why social media, and Twitter in particular, will be the engine for local marketing and advertising, we’ll explain the power of Twitter in the local community.

Be the Media! Presentation Transcript

  • 1. page Media is the New Marketing Pat Kitano & Kevin Boer Domus Consulting Group Photo credit: http://bit.ly/2TKAPS
  • 2. page We’ve been conditioned to think of media like this:
  • 3. page We’ve been conditioned to look up to the media
  • 4. page Because the media are considered experts
  • 5. page But media channels are being redefined TV was the dominant media of the last 60 years … this is changing
  • 6. page Media consumption is all converging online
  • 7. page People with expertise can share with the world online… and have conversations with others who benefit from that expertise
  • 8. page You need to change your perception of your role as a real estate professional Photo credit: http://bit.ly/2R9YWa
  • 9. page You used to think you needed to hard sell
  • 10. page You were always trying to engage your community
  • 11. page Think of yourself as the media! Ilyce Glink
  • 12. page Your local expertise is more powerful than any journalist writing about (but not practicing) real estate
  • 13. page As the media, your community will want to engage with you…
  • 14. page So… How do I become the real estate media source?
  • 15. page Blogging works Your “Website”
  • 16. page Blogging works… but more important is a complete online presence Your Resume Your Society Your Broadcast Media Your “Website”
  • 17. page Because this is your “brand”, your Media Presence
  • 18. page Media Tip #1 If you like blogging, join Examiner.com and become their local real estate writer
  • 19. page Media Tip #1 a If you don’t have a blog, build an instant one with Posterous.com (it will grow like Twitter)
  • 20. page Our next bold statement:
  • 21. page Our next bold statement: Twitter is the “fourth media”
  • 22. page On April 17, 2009, Oprah introduced Twitter on her show Oprah with Twitter co-founder Ev Williams
  • 23. page And Twitter suddenly went mainstream I think it’s pretty obvious that Twitter is on a trajectory to become one of the major media networks, A Turner, Fox, NBC, Time Warner, Viacom , Disney. Dave Winer, April 25, 2009 Blogging pioneer Twitter traffic March 2009 by Comscore
  • 24. page Twitter broadcasts real time information more quickly than any media
  • 25. page And as any real estate professional knows, providing breaking news updates on the market is critical to your brand
  • 26. page Twitter is hyperlocal… think of it as a community broadcast network
  • 27. page How do you leverage Twitter’s remarkable capacity to bring together a local community?
  • 28. page Media Tip #2 Build a Breaking News application for your city
  • 29. page Breaking News sites aggregate the best Twitter feeds in a city… And connect you directly with your community
  • 30. page Media Tip #3 Teach your community how to use social media and Twitter for business
  • 31. page Media Tip #3 Teach your community how to use social media and Twitter for business
  • 32. page Give back to your community
  • 33. page Media Tip #4 Go the final step… give away your knowledge FREE
  • 34. page Becoming the media harnesses the law of attraction… Attract your community
  • 35. page Want to learn more about “Media is the new Marketing”? Pat Kitano pat@domusconsultinggroup.com | @pkitano Kevin Boer kevin@domusconsultinggroup.com | @kevinboer Read www.MediaTransparent.com