page Media is the New Marketing Pat Kitano & Kevin Boer Domus Consulting Group Photo credit: http://bit.ly/2TKAPS

page We’ve been conditioned to think of media like this:

page We’ve been conditioned to look up to the media

page Because the media are considered experts

page But media channels are being redefined TV was the dominant media of the last 60 years … this is changing

page Media consumption is all converging online

page People with expertise can share with the world online… and have conversations with others who benefit from that expertise

page You need to change your perception of your role as a real estate professional Photo credit: http://bit.ly/2R9YWa

page You used to think you needed to hard sell

page You were always trying to engage your community

page Think of yourself as the media! Ilyce Glink

page Your local expertise is more powerful than any journalist writing about (but not practicing) real estate

page As the media, your community will want to engage with you…

page So… How do I become the real estate media source?

page Blogging works Your “Website”

page Blogging works… but more important is a complete online presence Your Resume Your Society Your Broadcast Media Your “Website”

page Because this is your “brand”, your Media Presence

page Media Tip #1 If you like blogging, join Examiner.com and become their local real estate writer

page Media Tip #1 a If you don’t have a blog, build an instant one with Posterous.com (it will grow like Twitter)

page Our next bold statement:

page Our next bold statement: Twitter is the “fourth media”

page On April 17, 2009, Oprah introduced Twitter on her show Oprah with Twitter co-founder Ev Williams

page And Twitter suddenly went mainstream I think it’s pretty obvious that Twitter is on a trajectory to become one of the major media networks, A Turner, Fox, NBC, Time Warner, Viacom , Disney. Dave Winer, April 25, 2009 Blogging pioneer Twitter traffic March 2009 by Comscore

page Twitter broadcasts real time information more quickly than any media

page And as any real estate professional knows, providing breaking news updates on the market is critical to your brand

page Twitter is hyperlocal… think of it as a community broadcast network

page How do you leverage Twitter’s remarkable capacity to bring together a local community?

page Media Tip #2 Build a Breaking News application for your city

page Breaking News sites aggregate the best Twitter feeds in a city… And connect you directly with your community

page Media Tip #3 Teach your community how to use social media and Twitter for business

page Media Tip #3 Teach your community how to use social media and Twitter for business

page Give back to your community

page Media Tip #4 Go the final step… give away your knowledge FREE

page Becoming the media harnesses the law of attraction… Attract your community

page Want to learn more about “Media is the new Marketing”? Pat Kitano pat@domusconsultinggroup.com | @pkitano Kevin Boer kevin@domusconsultinggroup.com | @kevinboer Read www.MediaTransparent.com