Be the Media!

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    Notes on slide 1

    To understand why social media, and Twitter in particular, will be the engine for local marketing and advertising, we’ll explain the power of Twitter in the local community.

    To understand why social media, and Twitter in particular, will be the engine for local marketing and advertising, we’ll explain the power of Twitter in the local community.

    2 Favorites & 2 Groups

    Be the Media! - Presentation Transcript

    1. page Media is the New Marketing Pat Kitano & Kevin Boer Domus Consulting Group Photo credit: http://bit.ly/2TKAPS
    2. page We’ve been conditioned to think of media like this:
    3. page We’ve been conditioned to look up to the media
    4. page Because the media are considered experts
    5. page But media channels are being redefined TV was the dominant media of the last 60 years … this is changing
    6. page Media consumption is all converging online
    7. page People with expertise can share with the world online… and have conversations with others who benefit from that expertise
    8. page You need to change your perception of your role as a real estate professional Photo credit: http://bit.ly/2R9YWa
    9. page You used to think you needed to hard sell
    10. page You were always trying to engage your community
    11. page Think of yourself as the media! Ilyce Glink
    12. page Your local expertise is more powerful than any journalist writing about (but not practicing) real estate
    13. page As the media, your community will want to engage with you…
    14. page So… How do I become the real estate media source?
    15. page Blogging works Your “Website”
    16. page Blogging works… but more important is a complete online presence Your Resume Your Society Your Broadcast Media Your “Website”
    17. page Because this is your “brand”, your Media Presence
    18. page Media Tip #1 If you like blogging, join Examiner.com and become their local real estate writer
    19. page Media Tip #1 a If you don’t have a blog, build an instant one with Posterous.com (it will grow like Twitter)
    20. page Our next bold statement:
    21. page Our next bold statement: Twitter is the “fourth media”
    22. page On April 17, 2009, Oprah introduced Twitter on her show Oprah with Twitter co-founder Ev Williams
    23. page And Twitter suddenly went mainstream I think it’s pretty obvious that Twitter is on a trajectory to become one of the major media networks, A Turner, Fox, NBC, Time Warner, Viacom , Disney. Dave Winer, April 25, 2009 Blogging pioneer Twitter traffic March 2009 by Comscore
    24. page Twitter broadcasts real time information more quickly than any media
    25. page And as any real estate professional knows, providing breaking news updates on the market is critical to your brand
    26. page Twitter is hyperlocal… think of it as a community broadcast network
    27. page How do you leverage Twitter’s remarkable capacity to bring together a local community?
    28. page Media Tip #2 Build a Breaking News application for your city
    29. page Breaking News sites aggregate the best Twitter feeds in a city… And connect you directly with your community
    30. page Media Tip #3 Teach your community how to use social media and Twitter for business
    31. page Media Tip #3 Teach your community how to use social media and Twitter for business
    32. page Give back to your community
    33. page Media Tip #4 Go the final step… give away your knowledge FREE
    34. page Becoming the media harnesses the law of attraction… Attract your community
    35. page Want to learn more about “Media is the new Marketing”? Pat Kitano pat@domusconsultinggroup.com | @pkitano Kevin Boer kevin@domusconsultinggroup.com | @kevinboer Read www.MediaTransparent.com

    + Pat KitanoPat Kitano, 5 months ago

    custom

    777 views, 2 favs, 5 embeds more stats

    This slideshow will be presented at California Asso more

    More info about this presentation

    © All Rights Reserved

    Go to text version

    • Total Views 777
      • 651 on SlideShare
      • 126 from embeds
    • Comments 0
    • Favorites 2
    • Downloads 15
    Most viewed embeds
    • 54 views on http://mediatransparent.com
    • 50 views on http://domusu.com
    • 17 views on http://activerain.com
    • 4 views on http://tinainvirginia.com
    • 1 views on http://feeds.feedburner.com

    more

    All embeds
    • 54 views on http://mediatransparent.com
    • 50 views on http://domusu.com
    • 17 views on http://activerain.com
    • 4 views on http://tinainvirginia.com
    • 1 views on http://feeds.feedburner.com

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories

    Tags

    Groups / Events

    What's New

    © 2009 SlideShare Inc. All rights reserved.