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Be the Media!

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This slideshow will be presented at California Association of Realtors conference in October 2009. It proposes a mind shift... it's much easier to attract business as a media hub of your community …

This slideshow will be presented at California Association of Realtors conference in October 2009. It proposes a mind shift... it's much easier to attract business as a media hub of your community than as a real estate agent hunting for leads.

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  • To understand why social media, and Twitter in particular, will be the engine for local marketing and advertising, we’ll explain the power of Twitter in the local community.
  • To understand why social media, and Twitter in particular, will be the engine for local marketing and advertising, we’ll explain the power of Twitter in the local community.

Transcript

  • 1. page Media is the New Marketing Pat Kitano & Kevin Boer Domus Consulting Group Photo credit: http://bit.ly/2TKAPS
  • 2. page We’ve been conditioned to think of media like this:
  • 3. page We’ve been conditioned to look up to the media
  • 4. page Because the media are considered experts
  • 5. page But media channels are being redefined TV was the dominant media of the last 60 years … this is changing
  • 6. page Media consumption is all converging online
  • 7. page People with expertise can share with the world online… and have conversations with others who benefit from that expertise
  • 8. page You need to change your perception of your role as a real estate professional Photo credit: http://bit.ly/2R9YWa
  • 9. page You used to think you needed to hard sell
  • 10. page You were always trying to engage your community
  • 11. page Think of yourself as the media! Ilyce Glink
  • 12. page Your local expertise is more powerful than any journalist writing about (but not practicing) real estate
  • 13. page As the media, your community will want to engage with you…
  • 14. page So… How do I become the real estate media source?
  • 15. page Blogging works Your “Website”
  • 16. page Blogging works… but more important is a complete online presence Your Resume Your Society Your Broadcast Media Your “Website”
  • 17. page Because this is your “brand”, your Media Presence
  • 18. page Media Tip #1 If you like blogging, join Examiner.com and become their local real estate writer
  • 19. page Media Tip #1 a If you don’t have a blog, build an instant one with Posterous.com (it will grow like Twitter)
  • 20. page Our next bold statement:
  • 21. page Our next bold statement: Twitter is the “fourth media”
  • 22. page On April 17, 2009, Oprah introduced Twitter on her show Oprah with Twitter co-founder Ev Williams
  • 23. page And Twitter suddenly went mainstream I think it’s pretty obvious that Twitter is on a trajectory to become one of the major media networks, A Turner, Fox, NBC, Time Warner, Viacom , Disney. Dave Winer, April 25, 2009 Blogging pioneer Twitter traffic March 2009 by Comscore
  • 24. page Twitter broadcasts real time information more quickly than any media
  • 25. page And as any real estate professional knows, providing breaking news updates on the market is critical to your brand
  • 26. page Twitter is hyperlocal… think of it as a community broadcast network
  • 27. page How do you leverage Twitter’s remarkable capacity to bring together a local community?
  • 28. page Media Tip #2 Build a Breaking News application for your city
  • 29. page Breaking News sites aggregate the best Twitter feeds in a city… And connect you directly with your community
  • 30. page Media Tip #3 Teach your community how to use social media and Twitter for business
  • 31. page Media Tip #3 Teach your community how to use social media and Twitter for business
  • 32. page Give back to your community
  • 33. page Media Tip #4 Go the final step… give away your knowledge FREE
  • 34. page Becoming the media harnesses the law of attraction… Attract your community
  • 35. page Want to learn more about “Media is the new Marketing”? Pat Kitano pat@domusconsultinggroup.com | @pkitano Kevin Boer kevin@domusconsultinggroup.com | @kevinboer Read www.MediaTransparent.com