Management Consulting 2.0 How Web 2.0 is Changing Management Consulting To Create Game-Changing Strategies

Traditional Management Consultants Work with Fortune 500 Clients Top 10 Management Consulting Firms in 2008 by Vault.com

The Management Consultant Ethos High Priced Revenues: $308,000 per Employee Ranked #69 in Forbes’ 2007 Largest Private Companies

The Management Consultant Ethos “ Ivory Tower” Research and Recommend

The Definitive MBA Profession 20% of MBA Graduates Want to Work at Consulting Firms Harvard Business School

Strategic Issues Consultants Tackle Diverse Experience is Prized in Consultants Globalization IT Solutions Operations M&A Integration Organizational Structure Sales & Marketing Corporate Finance Sarbanes Oxley Compliance Note: Traditional Consulting Focuses on Corporate-wide Solutions to Maximize Revenue

But Chess Pieces are So Cliché Management Consultants are Used to Defining Themselves as Kings of Strategy

Problems with Consulting Today “ Ivory Tower” Approach is Inefficient The Internet has Opened up Research that was once the Domain of Consulting Firms

Knowledge Redundancy Consultant Teams are Sent On-Site to Learn and Analyze the Business Learning Curve Costs

Consulting Still not in Real Time “ Research and Recommend” is not Interactive “ We spent four months developing this solution for your company”

Web 2.0 Changes Consulting The Internet Creates a Real Time Consulting Paradigm Here are the Four New Rules of Consulting 2.0

1. Leverage Existing Knowledge The Internet Facilitates Business Intelligence Consulting 1.0 Produced Polished 200-page Reports to Justify Fees Pre-Internet, Consultants were Charged with Intelligence Discovery

1. Leverage Existing Knowledge Consulting 2.0 does not Regurgitate Intelligence Found on the Internet Consultants Should Add Value to Management Domain Knowledge Don’t Reinvent the Wheel

How Consultants Add Value to Intelligence Leverage the Social Media Seek Feedback on New Product Development Create Buzz Marketing to Beat the Competition and Blogs

2. Interactive Engagement The Internet is an Organic Test Lab Consultants don’t Need to Hole Up in their Ivory Tower

2. Interactive Engagement Collaborate with Management in Real Time Leverage the Social Media to Beta Test and Ask for Solutions

3. Be Open to the Discovery Process The Social Media Spawns Epiphanies Real Time Conversations of Ideas Can Move the Original Plan in an Entirely New Direction Apply Zen

4. Level the Consultant Client Relationship Don’t Dictate Collaborate

4. Level the Consultant Client Relationship Management and Consultant Must Resolve to Execute Iteratively So Consulting doesn’t become a Navel Gazing Exercise

Why Work with Consultant 2.0? Certain Industries are Becoming Reliant on Internet Marketing Real Estate Technology Media and Publishing Retail Consumer Goods Financial Services Advertising Industries that Must Reach the Consumer Online Often Don’t have Bandwidth or Resources to Understand Web 2.0

Why Work with Consultant 2.0? Innovative Viral Marketing Strategic Partnering Product Development Social Media Strategy Business Modeling Consultant 2.0 Adds Value in Context with Web 2.0

Management Consultant 2.0 Profile Social Media Presence Online Authority is Requisite to Mobilize Social Media as Intelligence Tool

Management Consultant 2.0 Profile Proven, Diverse Management Experience MBAs have Value Senior Management Background Management Consulting Startup Mentality Sales & Marketing Product Management Corporate Finance Legal Expertise Note: Consulting 2.0 Focuses on Immediate, Executable Solutions

Consulting 2.0 - the New Paradigm 1. Leverages Existing Management Knowledge 2. Develops an Interactive Engagement 3. Values Discovery in the Consulting Process 4. Collaborative, not Dictatorial Making Innovative Strategies Accessible to All Companies Efficiently and Economically

Contact Kevin Boer 650.387.2860 [email_address] .com Patrick Kitano 415.320.2844 [email_address] .com

Image Attributions Chess pieces John Houseman Harvard Business School Stack of reports Slide 10 Slide 11 Slide 13 People icons Ivory Tower Donald Trump Slide 18 - Collaborate Running business people