Lead Broadcaster

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Notes on slide 1

Twitter can bring communities together. Think of Twitter as a network of individual radio stations where everybody- local merchants, consumers, businesses – have a voice in their community.

And just like radio, Twitter can broadcast a local business’s message across the community. Twitter is an efficient tool for real time local advertisers. And just like any advertising, local merchants need to put their best foot forward. That means – no spamming, no hard selling like an obnoxious commercial, no irrelevant Twittering about what you’re doing minute by minute. Twitter is used by local merchants as a porfessional channel to their consumer following.

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Lead Broadcaster - Presentation Transcript

page Lead Broadcaster Matching Qualified Buyers with the Best Real Estate Professionals
page Consumers already know they can use the internet to research their home buying decision
page Consumers are demanding their information in real time
page Consumers want to find the best real estate professional to help them with their home buying decision
page Introducing Lead Broadcaster A Twitter-based tool that connects the best real estate agents and qualified buyer candidates in real time
page The process 1) Prospect requests more information on a property on Neighbor City
page The process 2) The Neighbor City coordinator thoroughly qualifies the candidate “ Are you working with a Realtor now?”
page The process 3) @Lead Broadcaster broadcasts fresh prospects as soon as the Neighbor City coordinator gets off the phone Some will be lender pre-qualified
page The process 4) Real estate agents following @Lead Broadcaster respond to leads for their city with a Direct Message
page Responding real estate agents will have a referral fee agreement in place with Neighbor City
page If the responding real estate agent has been qualified by Neighbor City, the lead handoff is made by email
page The Neighbor City coordinator will continuously assist the transaction through closing
page Lead Broadcaster accomplishes four things
- Leverages agent participation in Twitter
- Hastens lead response time
- Connects best agents to prospects
- Completely opt-in method to develop pipeline
page Want to try it out? First, follow @leadbroadcaster
page @leadbroadcaster will Direct Message you with further instructions on best use of the service and its referral fee agreement
page Questions or comments? Pat Kitano Principal @pkitano pkitano (at) gmail